דרושים » אינטרנט ודיגיטל » Product Marketing Manager

Were looking for a strategic, hands-on Product Marketing Manager to lead the marketing strategy for fastest-growing solution. This role sits at the center of VPs, Product, Sales, and Marketing - owning messaging, product launches, PLG funnels, pipeline impact, and sales enablement across core industries.
Youll act as the CMO for App Intelligence, shaping how its positioned both externally and internally, and directly influence ARR (revenue) by leading marketing that drives new business, upsell, and cross-sell.
So, what will you be doing all day?
Cross-functional leadership: Operate at the intersection and build strong relationships with Solution VP, Head of Solution, Product, GTM, and Marketing teams (campaigns, operations, Demand Gen, etc).
Product launches: Orchestrate the release of new features across industries and personas, from messaging and packaging to campaign strategy.
PLG funnel optimization: Optimize lead gen via website pages, free tools, PPC, outbound campaigns and trial funnels, driving conversions and sales meetings.
Positioning & messaging: Craft competitive value propositions and translate product features into benefit-driven use cases for buyers and customer-facing teams.
Sales enablement: Equip sales with training, decks, battlecards, and competitive positioning.

As the Director of Product Marketing, youll sit at the intersection of product, sales, and marketing-defining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storyteller-passionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:
Define and refine our product positioning and messaging to differentiate our AI in a crowded space.
Translate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launches-features, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.

Were looking for a hands-on Product Marketing Manager to join our Product Marketing Team. This role sits at the intersection of technical product depth and clear storytelling: translating complex capabilities into clear, compelling value for prospects and customers.

You will work closely with Product, Marketing, Sales, and Customer Success to bring new features to market, sharpen messaging, and produce high-quality product content that drives demand and supports adoption. This is an execution-heavy role for someone who moves fast, stays organized, and sweats the details.

What youll do:
Product messaging: Drive and maintain core messaging and value propositions across our key features and use cases. Partner with Product and Marketing to ensure consistent narratives across channels.

Manage product launches: Execute go-to-market plans for new feature releases, working directly within the Product organization to align marketing motions with development cycles.

Content Development: Create technical marketing assets and blogs, white papers, and solutions content that educate practitioners and explain complex features clearly.

Website & Digital Presence: continuously update and optimize the website messaging to reflect new product capabilities and ensure clear communication of value to inbound visitors.

Market and competitive research: Monitor the market and competitors, identify differentiation, and translate insights into messaging and practical materials (e.g., comparisons, lightweight battlecards).

Measure Performance: Report on the effectiveness of product content and messaging, tracking top-of-funnel metrics and engagement with product materials.

Cross-functional execution: Coordinate timelines and stakeholders across Product, Design, Growth/Demand Gen, Sales/RevOps, and CS to deliver high-quality outputs on time.

The Product team is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product, R&D, and Go-to-Market teams, always striving to connect customer needs with business impact. Our culture values openness, innovation, and ownership- where every voice is heard, and ideas turn into action.

As a Product Marketing Manager, youll help define how our products show up in the market and tell the story of how we drive real value for our customers.

Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates our value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like ours- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Required Product Marketing Manager
Sitting at the intersection of product management, marketing and sales, you will help ensure customers and internal teams understand the unique value of our product and what sets it apart in the market. You will study the companys products as well as customer pain points and translate technical functionality into compelling benefits. You will be introducing new functionalities to the market and enhance our existing product by building the positioning and tools to both articulate the benefits to prospects and drive user adoption and engagement.
Responsibilities
Responsibilities include
Support commercialization and go-to-market of new products and features - including positioning, packaging, pricing, competitive landscape - and product roadmap based on deep understanding of market needs.
Work with the product team to analyze needs and our value proposition per persona and educate both internal and external stakeholders on our product features and their benefits.
Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team
Sales enablement: Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with sales, product, and marketing teams
Initiate assets and content creation (e.g. case studies, data sheets, solution briefs, product videos, website copy, release announcements) to articulate the benefits of the product to the world
Maintain product and service-line documentation for our care delivery products.

Were looking for a Product Director to lead MediaFlows - owning the product end-to-end, from vision and strategy through execution and delivery.
This is a hands-on, individual contributor role with full ownership and accountability for the product. While the role may grow as the product scales, today it is designed for a senior product leader who is excited to stay close to customers, technology, and day-to-day execution.
This is a high-ownership role for someone who thrives in fast-moving, startup-like environments and is motivated to build and scale a product with strong technical foundations and meaningful business impact.
You will serve as the primary product owner for MediaFlows, working in close partnership with:
MediaFlows Development Manager (R&D execution and delivery)
MediaFlows Product Designer (UX and product experience)
Product leadership, GTM, Sales, and Customer-facing teams across our company
This role reports directly to our companys SVP of Product Management and requires a high degree of independence, ownership, and strategic judgment.
Responsibilities
Own the end-to-end product leadership for MediaFlows - including roadmap and execution- while ensuring alignment with our companys overarching vision and product strategy.
Define and evolve MediaFlows as a core part of our companys solutions, delivering value across our companys product portfolio (better together), while shaping the long-term path toward a standalone product.
Lead day-to-day product decision-making, prioritization, and trade-offs. Define success metrics and guide prioritization based on impact, value, and scale.
Partner closely with R&D leadership to translate direction into clear, executable plans and deliver high-quality outcomes.
Work in deep collaboration with Product Design to ensure features deliver exceptional user experience and real customer value.
Balance short-term execution with long-term platform, ecosystem, strategy, and competitive relevance thinking.
Engage directly with customers, prospects, and internal stakeholders to deeply understand use cases, pain points, and opportunities.
Position MediaFlows internally as a strategic product that enhances our companys overall value proposition.
Partner with GTM, Sales, Customer Success, and Marketing to support adoption, differentiation, deal expansion, and growth.
Continuously assess market trends, competitive landscape, and emerging technologies, including AI-driven workflows.
Act as the product authority and advocate for MediaFlows across our company.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

We're looking for an enthusiastic and motivated individual who understands the power of exceptional product marketing. As a Product Marketing Manager, you'll become an expert on our product, our customers, the market and the competitive landscape. You'll shape our go-to-market strategy as well as the future of our product by working cross-functionally with our leadership, marketing and product teams.
Responsibilities
Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
Develop and communicate our value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of our product to increase awareness and adoption
Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
Improve user journeys to increase customer acquisition, conversion, and engagement rates.

We seek a Product Marketing Manager to drive adoption and growth of advertising solutions for customers across our applications and future applications and service across EMEA's businesses. The role is part of our PMM team whose mission is to accelerate product and business growth through market and audience expertise. We are the "Voice of Product in International Markets and the voice of International Markets in Product".
As the Market PMM, you will be responsible for bringing in market insights, influencing product strategies, driving holistic go-to-market strategies to drive awareness, adoption and growth of our ad products across the markets. You will work with Sales, and cross functional teams to ensure all efforts are aligned from inception to launch and beyond - and communicated clearly and with empathy to all key stakeholders. This is a full-time position.
Product Marketing Manager, EMEA Responsibilities
Be the product go-to-market lead across our priority ad products, and own product growth and adoption across EMEA
Partner with regional sales leadership and other cross-functional teams to drive product adoption and revenue growth for our advertising solutions across EMEA. Lead and execute the go-to-market strategies for the region
Drive product adoption growth using levers such as cross-functional partners, our external marketing partners, communications and PR, thought leadership, and traditional marketing & events
Plan and execute against local go-to-market strategies which include delivering product trainings, client segmentation lists, product positioning and narratives through the lens of Advertisers to drive business outcomes
Act as the voice of the market to global product teams. Collaborate with in-market Sales teams to synthesize market opportunities backed with data, and communicate customer problems and feedback, to influence product strategy and roadmaps.