דרושים » פרסום שיווק ויחסי ציבור » DIGITAL MEDIA EXPERT

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

We are looking for a data-driven, hands-on Google Performance Manager to manage and optimize paid search and performance campaigns across Google platforms. In this role, you will be responsible for driving sales and growth by creating, analyzing, and optimizing Google campaigns, while continuously maximizing performance to achieve company goals.

This is a full time position from our Tel Aviv offices.

Responsibilities:
Manage and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube).
Conduct keyword research, audience targeting, and bid strategy optimization.
Monitor campaign performance and continuously improve ROAS, CPA, and conversion rates.
Build and test ad creatives, copy variations, and landing page recommendations.
Analyze performance data and prepare clear reports with actionable insights.
Collaborate with creative, analytics, and marketing teams to align on goals.
Stay up to date with Google Ads updates, best practices, and industry trends.

As our first marketing hire, you'll shape how the world sees and talks about us. You'll craft messaging, tell our story, engage early users, and lay the foundation for our marketing engine across social, content, community, and paid media. You'll have real creative freedom, a high degree of ownership, and a chance to put your fingerprints on a brand from Day 0. This is not a role for someone who needs a big team or a playbook thats already in place. This is a role for a smart and versatile marketer who loves building things from scratch and has the writing chops to back it up.



What You'll Do

Own our brand voice: Develop a fresh, relatable, and clear tone that makes people want to engage.
Create content: Social posts, blog content, launch campaigns, community updates, and more.
Manage social media: Be hands-on in growing our presence across platforms (X/Twitter, Reddit, Facebook, etc.).
Handle early PR efforts: Craft pitches, coordinate announcements, and build relationships with tech media.
Grow our community: Engage directly with users, fans, and early adopters.
Experiment and learn: We're all about trying things fast, seeing what works, and iterating quickly.
Collaborate: Work closely with product, design, and founders to make sure our marketing deeply reflects who we are.