דרושים » פרסום שיווק ויחסי ציבור » Marketing Strategy Manager

We are seeking a creative, data-driven, and business-oriented Marketing & Social media Manager to join our team. This role is dynamic and impactful, responsible for overseeing diverse marketing initiatives and driving innovative, high-performance strategies to support business growth.

Responsibilities:
Produce high-quality content, including digital writing (website, articles, posts), video materials, and innovative campaigns.
Analyze activity data, monitor performance, and generate actionable insights for continuous improvement.
Manage the companys social media presence, including content creation, audience engagement, and campaigns, with a deep understanding of platform dynamics and Facebook group activities.
Plan and execute ROI-focused marketing campaigns across leading digital platforms.
Oversee and manage media suppliers, ensuring alignment with marketing goals and effective campaign delivery.
Collaborate with internal departments to align marketing initiatives with strategic business objectives.

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions. We are looking for a dual-threat digital expert to join our ads revenue team. This hybrid role is split between Ad Operations and Audience Strategy. You will be responsible for the technical health of our advertising stack (GAM/SSPs) while simultaneously acting as the primary consultant for our sales team on audience data. The ideal candidate understands how to pull the technical levers of yield management and how to translate complex data sets into high-value audience packages for advertisers.

Responsibilities:
Ad Operations & Campaign Management
* Inventory Management: Manage the end-to-end setup, delivery, and optimization of campaigns within Google Ad Manager (GAM).
* Programmatic Oversight: Maintain and optimize connections with various SSPs and header bidding partners.
* Yield Optimization: Monitor and adjust floor prices across various tiers to maximize RPM and reduce wasted inventory.
* Troubleshooting: Act as the lead for technical discrepancies, creative QA, and debugging delivery issues.
* Reporting: Generate daily/weekly performance reports for internal stakeholders, focusing on fill rates and technical health.
* Operational leg of programmatic curation, PD and PG campaigns.
* Follow the ad delivery process, ensuring correct implementation and functioning across different channels.
* Work closely with the Sales and AM team to debug errors related to ad creatives, tag implementations, and third-party programmatic partner integrations.
* Manage and maintain a healthy ads.txt ID list.
* Work with internal stakeholders to ensure brand safety and compliance with ad policies.
* Technical support of the partners\’ QBR preparation.
* Supporting smaller technical projects and action plans based on partner feedback. Audience Strategy & Sales Support
* Sales Consultancy: Act as the "subject matter expert" for the sales team, answering complex inquiries regarding audience scale, reach, and feasibility.
* Project Leadership: Lead the rollout of new audience-centric projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers).
* Market Insight: Stay ahead of privacy regulations (GDPR/CCPA) and technical shifts (Privacy Sandbox) to ensure our data strategy remains compliant and competitive.
* Audience Segmentation: Build and maintain complex, high-performing audience segments
* 1st-Party Data Strategy: Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT).
* Testing & Optimization: Run rigorous A/B tests on audience definitions and journey logic. Analyze performance data to refine targeting strategies and improve ROI.
* Cross-Functional Collaboration: Act as the "data translator" between technical engineering teams and the growth marketing team to ensure tracking events are accurately mapped and actionable.

We are looking for a hands-on Growth Marketing Manager to own demand generation for our B2B platform customers.
This is a pure individual contributor role.
You will be fully responsible for turning our positioning and value into real market demand, measured by one thing only: qualified meetings and pipeline creation.
What You Will Do:
Own end-to-end demand generation for B2B platform customers.
Build, test, and refine messaging for a complex infrastructure product.
Plan and execute fast, experiment-driven campaigns across multiple channels.
Create marketing assets independently: copy, short-form video, landing pages.
Use AI tools daily for ideation, content creation, iteration, and automation.
Work closely with Sales and Data to connect campaigns to real business outcomes.
What Success Looks Like:
Consistent generation of qualified sales meetings with relevant platform customers.
Direct contribution to new pipeline creation.
Clear understanding of what messaging and channels actually convert.
Work Environment:
Full-time position
On-site only, Israel
High ownership and accountability
Lean team, direct impact, no layers
If you are looking for a role where you can think, execute, and directly impact revenue - this role is for you.