דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager 24299

If you're looking for an exciting opportunity to make a significant impact and grow with a passionate team, we are the place to be.
The opportunity:
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do:
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (our company Ads, AdSense, our company Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at our company.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

Were looking for a Product Marketing Manager to help us scale fasterbringing our story to life, supporting go-to-market execution, and driving product adoption and commercial success.

Your Role:

As a Product Marketing Manager, youll sit at the intersection of product, sales, and marketingdefining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storytellerpassionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:

Define and refine our product positioning and messaging to differentiate us slate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launchesfeatures, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.

we are hiring a Senior Product Marketing Manager to play a critical role in shaping how we brings products to market and connects with customers. In this role, youll own the go-to-market strategy, product positioning, messaging, and customer insights across key initiatives. Youll work cross-functionally with Product, Sales, CS, and Marketing teams to create compelling narratives, support launches, and optimize user journeys across the funnel. If youre a strong individual contributor who thrives on driving clarity, insight, and adoption - this is the role for you.
Responsibilities:
Go-to-Market Execution & Product Positioning: Drive GTM planning and execution for product launches, feature releases, and key initiatives. Own product messaging and positioning, ensuring consistency across the funnel. Develop content that clearly communicates value, differentiators, and use cases. Collaborate with Product to translate roadmap into lead and customer-facing narratives
Market & Customer Insights: Conduct and synthesize customer, competitor, and market research to inform strategy. Build detailed personas, journey maps, and segmentation frameworks. Translate insights into actionable product and marketing recommendations
Enablement & Revenue Support: Partner with Sales and CS to create collateral, pitch decks, battlecards, and objection handling tools. Support training efforts with market insights, product updates, and messaging refreshes. Help identify growth opportunities through data, feedback, and funnel analysis.
Content & Campaign Collaboration: Collaborate with demand gen and lifecycle teams on campaigns that drive acquisition and retention. Contribute to thought leadership content, blog posts, or customer stories that support positioning.

Were looking for a Product Marketing Manager to help shape how millions of creators discover, try, and love our company.
On your day-to-day, you will:
Conduct market & audience research to inform our marketing & product strategy
Own the go-to-market strategy for new features and product launches, driving user adoption, activation, and expansion.
Deeply understand our product and users - turning insights into crisp positioning and messaging that resonates across every touchpoint.
Craft compelling copy for campaigns, web pages, in-product experiences, and emails that convert curious visitors and users into loyal customers.
Collaborate with product, growth, and design to launch features, optimize onboarding, and uncover growth opportunities.
Monitor launch metrics and customer feedback, using data to refine messaging, improve conversion rates, and influence product roadmap decisions.

Were looking for a creative, strategic, and data-obsessed Growth Lead, CRO to accelerate user growth across the entire customer lifecycle - from acquisition to expansion. In this key role, you will own conversion optimization strategy, combining creativity with analytical rigor to identify friction points, design high-impact experiments, and turn insights into scalable growth.

If youre passionate about user psychology, A/B testing, and uncovering the small details that transform user experiences, this is your opportunity to make a major impact and shape the next phase of growth journey.

Responsibilities:

Plan, build, and execute growth and CRO roadmap, setting clear priorities, timelines, and measurable outcomes across the entire customer journey.
Drive growth across the full funnel: identify and implement high-impact tactics across acquisition, activation, retention, and expansion to achieve ambitious growth targets.
Design and manage A/B and multivariate tests using tools such as VWO, GrowthBook, or similar platforms to validate hypotheses and scale successful experiments.
Lead lifecycle marketing initiatives: design and execute campaigns that drive activation, adoption, and retention across key user segments.
Leverage product analytics: use tools such as Amplitude, GA4, and Mixpanel to uncover growth opportunities, inform experiments, and measure performance.
Collaborate cross-functionally: partner closely with Performance Marketing, Product, Engineering, Customer Success, Data, and Creative Studio to align strategies and maximize impact.
Shape strategic initiatives: work with leadership on pricing, packaging, and new product opportunities that drive long-term growth.
Operationalize growth systems: build scalable testing frameworks, reporting dashboards, and attribution models to continuously refine performance.
Champion a culture of experimentation: promote a test-and-learn mindset, ensuring every initiative is measurable, data-backed, and results-driven.
Integrate AI and automation: Use technologies like N8N, Zapier, Make, and other AI tools to streamline testing and improve scalability.

Required Solutions Consultant
Overview
Your next great move.
If you're passionate about staying ahead of the curve in cybersecurity and thrive on helping organizations safeguard their most valuable digital assets, a Solutions Consulting role could be your next great move.
We're looking for individuals who are passionate about advanced security solutions and enjoy tailoring them to meet complex challenges. We're always recruiting the best and brightest who thrive on helping customers navigate the ever-changing security landscape and have the ability to make the most complex challenges attainable.
You'll partner closely with Account Executives to evangelize the platform and highlight the benefits it can provide our customers, helping them secure their most critical digital assets. At our company, you'll find strong career growth, collaboration with top talent, and a mission-driven environment focused on securing our digital future.