We are looking for a Marketing Specialist - Virtual Events to lead the planning, execution, and optimization of webinars and virtual events that drive engagement and lead generation for our industry-leading solutions. If you thrive in a fast-paced environment and enjoy making a measurable impact through digital events, we are the place for you.

As a Marketing Specialist - Virtual Events you will:
Plan, coordinate, and execute virtual events for the EMEA region, from planning through live execution and follow-up.
Build and manage EMEA webinars, including promotional activities, budget management, and more, to maximize registrations and attendance.
Manage multi-channel promotional campaigns (email marketing, social media, paid media, etc.), including invitations, reminders, confirmations, post-event follow-ups, and nurturing campaigns to drive registrations, MQLs, SQLs, and contributions to sales pipeline.
Work hands-on in webinar platforms (BigMarker, Zoom), including setup, troubleshooting, and live event management.
Work and manage external agencies and 3rd-party webinar vendors to run joint webinars and on-demand webinar projects.
Collaborate cross-functionally with content writers, solution engineers, PPC managers, designers, marketing automation, sales, and project managers to deliver impactful webinar campaigns.
Coordinate with speakers on content, rehearsals, technical readiness, and live delivery.
Analyze performance data and continuously optimize webinars for audience engagement, attendance growth, lead generation, and contribution to pipeline.

We are seeking a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue growth across our owned channels. This role will focus on email, SMS, and on-site messaging (pop-ups) to create personalized, data-driven campaigns that enhance the customer journey from first touch to repeat purchase.

The ideal candidate is both creative and analytical someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.

Responsibilities
Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.

Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.

Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.

Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.

Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.

Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.

Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.

We are looking for a bright, resourceful, and enthusiastic Bachelors degree graduate to join our Customer Success team as a b Performance Analyst. This position is especially suitable for graduates in Communications, Business Management, Economics, Marketing, or similar fields.
This is an amazing opportunity to dive deep into the world of AI, online marketing, PPC, creative analysis, and reporting.
This position requires a creative and outside-of-the-box mindset, with the ability to watch creatives and understand the thought and strategy behind them, in order to translate them into value.
Key Responsibilities:
Ownership of all creative and analysis-related projects, including: Creative mapping, integration QA, reporting & analysis, and client presentations.
Existing client adjustments based on additional requests (internal and external) for more client value.
Feature standardization and taxonomy for all current and future Alison clients.
Studying new clients and meeting them for introductory sessions to understand their needs.
Collect and analyze data from marketing campaigns to measure their effectiveness and provide actionable insights for future strategies.
Additional ad-hoc assignments related to features, client requests, additional CSM projects, and technical projects.