דרושים » פרסום שיווק ויחסי ציבור » Global Marketing Manager

Were a fast-growing Knowledge management company with global reach, providing innovative B2B solutions to clients across multiple industries. As we expand our presence in the US market and other markets, were looking for a strategic, hands-on Global Marketing Manager to lead our global marketing efforts, with a strong focus on the American market. we are an industry leader in knowledge management, working with Fortune 500 enterprise-level customers. If youre interested in the intersection of technology, innovation, and sales, this is the place to be. We are looking for a true executioner who knows how to get things done.
Responsibilities:

* Develop and execute a comprehensive global marketing strategy with a focus on the US B2B market.
* Lead go-to-market plans for new products and services.
* Build and manage multi-channel campaigns (digital, content, email, paid, events, SEO ).
* Analyze market trends and customer insights to inform marketing decisions.
* Collaborate with sales, product, and the management team to drive revenue growth.
* Manage marketing budgets and measure ROI.
* Establish brand presence and thought leadership in target markets.

We are looking for a talented and experienced Demand Generation & ABM Manager to join our Global team.

What Will You Do?
Own ABM strategy and execution for target account lists in partnership with sales, including multi-touch campaigns, outbound support, and 1:1 or 1:few initiatives.
Plan and launch lead generation programs across digital channels (email, paid social, content syndication, webinars, etc.) to drive MQLs and SQLs.
Develop audience segmentation, messaging, and content strategies that align with buyer personas and journey stages.
Use tools like 6sense, Marketo, and Salesforce to track engagement, score leads, and optimize campaign performance.
Collaborate closely with Sales and RevOps to ensure proper lead handoff, tracking, and follow-up.
Test, measure, and optimizeconstantly refine campaigns based on performance metrics and feedback from the field.