דרושים » פרסום שיווק ויחסי ציבור » לחברה מובילה בתחום המשקאות דרוש /ה מנהל /ת מותג אלכוהול- שכר גלובאלי ממוצע 22K + רכב - תנאים מעולים

Were looking for an exceptional storyteller and community-builder to own social and community strategy for Navans newest traveler-focused product. In this foundational, high-visibility role, you will shape how we introduce and engage travelers with our latest product offering across every social and community platform.

Youll build our community approach from the ground up, launch our influencer marketing engine, and create events that spotlight our partners in the hospitality industryall while serving as the primary voice for our rapidly growing traveler audience. This role is focused exclusively on our upcoming traveler product, working closely with the products launch team and cross-functional partners.

What Youll Do:

Social Media & Content Strategy (Traveler Products):
Develop and execute an organic social media strategy that builds brand awareness and engagement specifically for Navans newest traveler product across Instagram, TikTok, LinkedIn (employee advocacy), and emerging platforms.
Own the content calendar from ideation to execution, creating and sourcing compelling, on-brand content tied to traveler product updates, launches, and user value.
Partner with an external agency to build out our influencer marketing for this new traveler product, monitoring, analyzing, and reporting on all related activities.

Community & Partner Experiences:
Act as the primary voice for this major new traveler product in online communities, proactively engaging and fostering a positive, inclusive environment for its user base.
Identify and nurture key community members, transforming early adopters and superfans into active advocates for the product.
Curate and produce exclusive events that highlight creators, destinations, and venues relevant to our traveler community and hospitality partners.

Were looking for a Product Marketing Manager to help us scale fasterbringing our story to life, supporting go-to-market execution, and driving product adoption and commercial success.

Your Role:

As a Product Marketing Manager, youll sit at the intersection of product, sales, and marketingdefining and communicating our value to the market. Youll help shape our narrative, launch new features and offerings, support the sales team with high-impact enablement materials, and partner closely with the marketing team to drive engagement at every stage of the funnel.

This role is ideal for someone whos equal parts strategist and storytellerpassionate about technology, deeply customer-oriented, and experienced in turning technical products into compelling value propositions.

What Youll Do:

Define and refine our product positioning and messaging to differentiate us slate technical features into clear, benefits-driven stories tailored to our buyer personas (fleet managers, operations teams, executives).
Partner with Product and Sales teams to plan and execute GTM strategies for launchesfeatures, platform updates, new use cases, and integrations.
Ensure internal and external alignment on launch plans, messaging, and success metrics.
Develop pitch decks, one-pagers, product sheets, battlecards, and training materials to help Sales teams sell with confidence.
Create narratives and materials tailored to specific buyer journeys and use cases (safety, fuel efficiency, sustainability, etc.).
Conduct competitive analysis, customer interviews, and win/loss reviews to inform messaging, roadmap prioritization, and campaign planning.
Stay on top of industry trends, customer pain points, and buying behaviors.
Work closely with content, demand gen, and brand teams to align messaging and fuel integrated campaigns with strong product narratives.
Serve as the voice of the customer in product roadmap and positioning discussions.