Were seeking a strategic, data-driven SEO Content Writer with a strong background in SEO and proven experience creating content that ranks, converts, and builds authority, to elevate our story through search-optimized, persuasive content.
This role requires a creator with a strong SEO understanding, a flair for storytelling, and ideally, experience in the travel or finance industries (B2B SaaS experience is a plus). Youll craft a variety of content that ranks, engages, and ultimately drives conversion.
Additionally, youll regularly leverage platforms like Reddit to surface valuable audience insights and content ideas that set us apart.
What Youll Do:
Write and optimize content that aligns with Navans SEO strategy, including blog posts, landing pages, guides, and more.
Conduct keyword research and apply on-page SEO best practices (meta tags, headings, internal linking).
Regularly monitor and participate in key Reddit communities (subreddits) to identify trending topics, user pain points, and content opportunities relevant to Navans audience; integrate insights into content planning and creation.
Translate complex topics in company travel management, AI booking, and frequent travel & expense management into engaging, accessible, and SEO-friendly content.
Collaborate with SEO Lead to build topic clusters, pillar content, and editorial calendars, incorporating both SEO data and insights gathered from platforms like Reddit.
Analyze content performance (traffic, rankings, CTR, engagement) and iterate based on SEO and business goals.
Ensure content aligns with Navans brand voice while targeting decision-makers like CFOs, travel managers, and executive assistants.
Collaborate cross-functionally with SEO, product marketing, and content team to deliver assets tied to business objectives.
Proactively stay ahead of SEO trends, Google algorithm updates, and shifts in AI-driven search landscapes.
Requirements: Requirements:
Native English speaker.
2+ years of SEO content writing experience with proven impact on organic traffic and search rankings.
Experience using Reddit as a research and content ideation tool: comfortable navigating subreddits related to travel, finance, SaaS, and tech to uncover valuable audience questions, trends, and discussion themes.
Hands-on familiarity with SEO tools and techniques (keyword research, on-page optimization, content audits).
Exceptional writing and editing skills with a bias toward clarity, engagement and conversion.
Demonstrated experience in one or more of the following domains:
Travel (corporate, B2B SaaS, managed travel platforms)
Finance/Fintech (expense management, payments, business finance)
Strong analytical mindset: ability to turn performance data and community insights into actionable editorial decisions.
Excellent communication, project ownership, and collaboration capabilities.
Nice to Have:
Experience in social listening or content ideation using platforms like Reddit, Quora, or industry forums to inform editorial strategy.
Past use of Reddit for traffic generation, authority-building, or community engagement is a plus.
Understanding of AI-influenced search (e.g., Googles AI features, ChatGPT, SERP features) and how content can be tailored for them.
Background in conversion-focused copywriting for SaaS audiences.
This position is open to all candidates.