דרושים » פרסום שיווק ויחסי ציבור » Marketing Programs Manager

About XM Cyber XM Cyber is a leading hybrid cloud security company transforming the way enterprises manage and reduce cyber exposure. Our Continuous Exposure Management platform identifies and prioritizes risks based on how attackers see your environment — helping security teams focus remediation where it matters most. We’re a fast-growing company, working with global enterprises across finance, retail, healthcare, manufacturing, and critical infrastructure to make the complex world of cyber risk clear, actionable and impactful. Backed by Schwarz Group, we’re scaling fast — and looking to elevate our brand and demand generation engine to the next level. But we don’t just want to grow — we want to stand out. Role Overview We are looking for a Head of Growth Marketing to lead and scale global campaigns that build pipeline, elevate brand visibility, and create lasting market impact. This role is ideal for a strategic marketer who blends deep demand generation expertise with bold creative instincts. You will lead integrated marketing efforts across digital, paid media, ABM, and content — while also driving breakthrough creative campaigns that increase awareness and engagement in a competitive category. Key Responsibilities Campaign Strategy & Execution
* Plan and execute multi-channel demand generation campaigns across digital, paid, email, social, and ABM to drive pipeline, engagement, and brand lift. Creative Brand-Led Growth
* Develop and lead unconventional brand experiments and high-impact creative campaigns that generate awareness, differentiation, and earned attention. Digital & Web Optimization
* Own paid search, paid social, SEO, and web conversion strategy, collaborating with content and product marketing teams to drive qualified traffic and optimize performance. Funnel Performance & Analytics
* Measure campaign effectiveness, lead quality, conversion rates, and overall marketing contribution to pipeline. Cross-Functional Collaboration
* Work with teams across the organization to create ideas that lead to noteworthy campaigns. Budget & Team Management
* Manage an in-house team and marketing spend across digital channels and oversee relationships with agencies.

As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Ads, AdSense, Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will lead and execute go-to-market campaigns and product programs initiatives as a Waze's experienced and visionary Head of Go-to-Market (GTM) are focusing on 2026 and long-term growth.
Waze Marketing is responsible for creating the overall Waze experience starting with the brand, messaging, communications, design, social media, multi-media and more. As part of the product team, we work side by side with R&D to initiate and create new projects and products. We strive for simple, leveled up communications and excellent brand management. We are looking for self-starters with an entrepreneurial edge, and a strong inclination towards design and visual.
For United States Applicants-
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at our company.
Responsibilities
Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for a significant increase in usage and feature adoption.
Collaborate with product teams to align GTM strategies with the product roadmap and ensure effective product launches.
Drive user acquisition initiatives through paid evergreen campaigns in key markets, with continuous monitoring and optimizations.
Manage budget allocation for various GTM initiatives, including local feature promotion, seasonal campaigns, community engagement and professional driver programs.
Build a high-performing culture of collaboration and communication within Waze and the broader Geo organization.

Marketing Manager and Operations
We are making the future of Mobility come to life starting today. At our company, we support the world's largest vehicle fleet operators and transportation providers in optimizing existing operations and seamlessly launching new, dynamic business models - driving efficient operations and maximizing utilization.
We're seeking a hands-on Marketing Manager to drive our digital marketing GTM campaigns and marketing operations. This role will be pivotal in executing our marketing strategy, managing our digital presence and awareness, and creating compelling campaigns that showcase our company's innovative solutions. The ideal candidate will leverage holistic lookout between operational excellence, content and campaign management with eye for details to deliver measurable results across multiple marketing channels.
If you enjoy working on multiple types of projects, have the technical knowhow, love a fast-paced rhythm and are ready to make a big marketing impact- come work with us!
Responsibilities:
Own and optimize our digital presence through website management and optimization, SEO strategy implementation, and continuous performance monitoring
Execute integrated marketing campaigns across multiple channels, including, PPC, Google, email marketing, webinars, and video content creation
Manage and optimize paid advertising campaigns while maintaining efficient budget allocation and ROI tracking
Own Hubspot Administration end to end: S&M reporting, dashboards, data management, emails- Must!
Lead our marketing automation efforts through Hubspot, Lemlist and Zoominfo or others, including setup and optimization of workflows for both Sales and Marketing teams
Drive fast past campaign strategy, planning and execution across teams.
Help develop and maintain our social media presence
Manage Events and Field Marketing
Create and optimize video content that effectively communicates our value proposition and technical capabilities.

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

About Mindspace Founded in 2014, Mindspace is a leading provider of flexible workspaces with an expanding footprint across Europe, Israel, and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces, and daily offices provide the ideal solution for enterprise companies, startups, small businesses, and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long-term career opportunities globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position The Marketing Manager is an international role, managing Mindspace’s marketing strategy, budget, brand, and campaigns across several European markets. We’re hiring for this role in either of the 3 cities: London, Warsaw, or Israel. This position reports to the VP of International Markets and works closely with the Global Marketing Senior Lead. The role involves collaborating with various stakeholders at Mindspace HQ, as well as teams and vendors across multiple European markets. You will be responsible for:
* Own marketing for some of Mindspace’s key locations across Europe
* Work closely with Mindspace’s marketing team on all marketing channels and levels; User acquisition, Creative, Strategy & more.
* Create and execute smart quarterly and annual marketing plans, based on data, market trends, local team insights, and other sources, to maximize the ROI and generate quality leads - all geared to meet Mindspace sales goals
* Promote and enhance Mindspace’s brand across the relevant markets
* Manage market research and analysis
* Identify, engage, and manage local vendors
* Generate quality leads for Mindspace locations, offerings, and various services
* Lead launch activities for new locations and new offerings, including market analysis, messaging, launch plans, budgets, and execution
* Attract major ecosystem events to Mindspace locations and facilities
* Drive Mindspace’s presence at major conferences, trade shows, and startup events
* Lead or oversee the creation of collateral for Mindspace’s offerings: presentations, campaigns, PRs, case studies, demos, videos, sales enablement tools, etc.
* Gather insights from various stakeholders in Mindspace HQ as well as international teams in each market, to help market management make data-driven decisions

We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:
Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.

Required Global Messaging Lead, Growth
As the Global Messaging Lead, Growth, you will be a driving force behind our global messaging strategy, taking a lead role in how we articulate our value to the world. This is not just a writing role; its a strategic position that blends high-impact copywriting with the leadership of our international expansion efforts. You will own our core messaging for North America while simultaneously building the framework to scale our voice across new regions.
You will be responsible for crafting persuasive, product-based messaging that drives user acquisition, engagement, and conversion across the entire customer funnel. You will also manage a network of regional freelancers and agencies, ensuring our message resonates authentically in every new market we enter.
What Youll Do:
North American messaging ownership: Lead the development and optimization of all growth-focused copy for the North American market, including ad scripts, landing pages, emails, and web copy.
Geo-expansion execution: Spearhead content creation for new market launches. You will develop detailed messaging briefs, manage regional insights, and oversee a team of international freelancers and agencies to generate effective, localized advertising and content.
Strategic collaboration: Act as a key strategic partner to cross-functional teams, including performance marketing, product, design, and regional GTM leads. You will ensure messaging is cohesive and aligned with our business goals.
PLG & conversion optimization: Craft and test compelling, short-form copy designed to drive product adoption and self-serve conversion. You will continuously run A/B tests and analyze performance data to refine messaging and improve key metrics across all channels and regions.
Brand voice evangelist: Uphold and evolve our brand voice and tone. You will not only maintain consistency but also guide its application in diverse cultural contexts, mentoring others and serving as the subject matter expert on growth-centric copywriting.

This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.

We are seeking a highly experienced and strategic VP Growth Marketing to lead growth strategy and execution. Reporting directly to the CMO, you will be responsible for building and scaling a high-performing growth team, managing large-scale budgets exceeding $2M per month, and driving measurable results across all acquisition, retention, and monetization channels.
The ideal candidate will have a proven track record in B2C companies, with deep expertise in performance marketing, lifecycle marketing, data-driven decision-making, and innovative growth strategies. You will play a critical role in shaping global growth, optimizing ROI, and identifying new opportunities to expand our user base and maximize lifetime value.
Responsibilities:
Build, lead, and mentor a world-class growth marketing team.
Manage and optimize all website panels and funnels (landing pages, sign-up flows, user activation paths, conversion panels) to maximize user acquisition and retention.
Develop and execute data-driven strategies to acquire, retain, and engage customers at scale.
Collaborate closely with Product, Design, Creative, and Engineering teams to develop and improve website components, user journeys, and creative materials related to growth initiatives.
Oversee the creation, testing, and optimization of creative assets and campaigns to ensure alignment with brand guidelines and campaign goals.
Leverage analytics and market insights to continuously improve campaigns and identify new growth opportunities.
Drive experimentation and A/B testing to refine targeting, messaging, and channel mix.