דרושים » פרסום שיווק ויחסי ציבור » Internal Communications Specialist

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities:
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As XM Cyber continues to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. We’re looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program , including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters , and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyalty—delivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.

Were seeking a highly skilled and strategic Marketing Manager to temporarily join our corporate marketing team as a maternity leave replacement. In this role, youll drive brand growth, support product launches, and ensure our global marketing efforts align with our corporate vision.
In this role, you will be a strategic partner within our corporate marketing team, leading key projects, coordinating cross-functional initiatives, and developing campaigns that resonate with our target audiences. You will manage high-impact projects such as product launches, PR campaigns, and corporate brand initiatives, ensuring their seamless execution to meet our strategic objectives.

Key Responsibilities

Global Marketing Strategy: Collaborate on the development and implementation of a comprehensive global marketing strategy that drives brand growth and generates leads through digital channels, social media, email, and LinkedIn.
Product Launch Coordination: Partner with product and regional marketing teams to plan and execute impactful product launches, aligning them with corporate objectives for maximum market impact.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Performance Tracking & Optimization: Measure and evaluate the performance of global campaigns, refining strategies to optimize reach, engagement, and ROI.
Public Relations & Brand Visibility: Manage PR activities, including press releases and media outreach, to elevate brand visibility and reputation.
Employer Branding Support: Contribute to employer branding initiatives that support recruitment and retention.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

We're looking for a Field Marketing & Employer Branding Manager to take full ownership of Buildots local marketing efforts in Israel. This is a hands-on, high-impact role focused on community-building, event execution, and adapting global marketing initiatives for the Israeli market, supporting the sales and hiring efforts in the market. If youre a sharp, organized, people-oriented marketer who thrives in startup environments wed love to meet you.

What Youll Do:
Lead and execute all local field marketing activities in Israel.
Plan and produce in-person events including meetups, employer branding events, and professional gatherings.
Build and grow a local community of construction operations leaders (online and offline).
Act as the local marketing point of contact working with global marketing, HR, R&D and other internal stakeholders.
Localize and adapt global content (from English to Hebrew), ensuring messaging resonates with Israeli audiences.
Support employer branding efforts by helping position Buildots as a top employer in Israel.
Work with local vendors including videographers, production companies and potentially creative agencies.

Fiverr is seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, you’ll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search. As a Paid Acquisition Specialist, you’ll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment. You’ll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We’re looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance. The ideal candidate brings a rare combination of campaign ownership, data analysis fluency, AI-first thinking, and a strong sense of collaboration and tooling. Someone who can own performance end to end while helping the team work smarter.

What am I going to do?:

* Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
* Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
* Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
* Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
* Develop and manage monthly budget plans to optimize ROI.
* Serve as the paid acquisition team’s main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
* Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

Equal opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.

This is a high-impact, high-visibility role reporting to the VP of Product. In the role, you will serve as the subject matter expert for the product, both internally and externally, and work cross-functionally across Product, Marketing, Sales, and Customer Success to deliver business-driving go-to-market initiatives.

Responsibilities:
Product Messaging - Develop and own product positioning, segmentation, messaging, and value propositions for our current products and upcoming product launches.
Sales Enablement - Partner with sales and sales enablement to arm the sales team to effectively deliver our value proposition to customers and prospects.
Product Launch Activations & Campaigns - Maximize impact of our product and feature launches by collaborating closely with Product Management and senior stakeholders across the organization to craft the best go-to-market strategy.
Collateral Development - Craft engaging and high-quality marketing collateral using every medium (text, videos, slides, etc.) and channel (email, web copy, webinars, events, presentation decks, etc.).
Competitive Intelligence - Research and understand the competitive landscape and our competitive differentiators. Enable sales with tools and tactics to bring these differentiators to life.
Product Insights & Case Study Development - Work collaboratively with our Business Intelligence and Customer Success teams to generate product insights and customer case studies that communicate the product value effectively.
Market & Buyer Subject Matter Expertise - Develop a deep understanding of our target market, including buyer personas, key uses cases, and customer needs.
Buyer Feedback & Product Roadmap Support - Work closely with the Product team to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings.

As our Senior Product Marketing Manager, you will play a pivotal role in developing and executing go-to-market strategies for our innovative B2B solutions, targeting upmarket companies and enterprise organizations. You will collaborate closely with sales, customer success, marketing, and product teams to ensure that our products are effectively positioned, communicated, and sold to our target audience.

This is a rare opportunity to join a team that is growing rapidly and changing the way B2B product companies will handle and manage their GTM processes and strategies, while its still in its early days when your impact will be huge both vertically and horizontally on the market, the GTM strategy, the product, and the whole organization.

If youre passionate about building a market category, alongside with top-notch experts from every department, you belong with us.

Key Responsibilities:
Market research - Develop a deep understanding of the market, customer segments, and their pain points through close collaboration with sales and customer success teams.
GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
Sales enablement resources - Empower the sales team with high-impact sales collateral, training, and tools that facilitate the selling and upselling process.
Customer stories and case studies - Collaborate with the customer success team to identify customer stories and develop case studies and testimonials showcasing the benefits of our products.
Messaging - Translate technical details into benefits for the user, crafting value-driven messaging that resonates with the target audience.
Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars, and presentations that articulate the benefits and differentiators of our products.
Partner with product managers - Align on product strategy and communicate new developments to both internal stakeholders and the market.
In product communication - Oversee and update the product content within the product itself, on our website, and in customer-facing materials to ensure consistency and accuracy.
Data-driven - Measure and report on the effectiveness of product marketing initiatives, adjusting strategies as needed based on data-driven insights.
Thought leadership - Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking engagements.
Self-driven - You are an entrepreneur in soul, thriving in a fast-changing environment, with the ability to create certainty and clarity in an uncertain environment.

Were looking for a hands-on, results-oriented Marketing Manager to join us for a maternity leave replacement of at least 6 months with the potential to transition into a long-term role depending on company growth and future needs.

In this role, youll take full ownership of day-to-day marketing activities and be a key driver in maintaining and accelerating Alison.ais marketing momentum. This includes managing strategic initiatives across multiple channels while continuously analyzing data to optimize performance and guide decision-making.



Key Responsibilities

Execute multi-channel marketing strategies that drive brand awareness, demand generation, and qualified lead growth.
Manage ongoing campaigns including content, PR, digital, events, and paid marketing efforts.
Translate marketing data into actionable insights to inform strategy and campaign optimization.
Create compelling marketing materials aligned with our brand and messaging.
Track and analyze performance metrics and KPIs across all marketing channels.
Conduct market and competitive analysis to sharpen positioning and messaging.
Collaborate closely with cross-functional teams including Product, Sales, and Customer Success.

We are looking for a Marketing Project Manager to join our fast-paced team and ensure flawless execution of marketing initiatives across channels.
This role sits at the intersection of content, creative, and acquisition, ensuring projects move smoothly from brief to delivery.
You will manage workflows across our in-house creative studio and content team, collaborating cross-functionally to prioritize, assign, and track tasks, and also take ownership of the marketing workstreams within key cross-department projects. A core focus of the role is project managing our ad creative pipeline working with in-house teams, external creative agencies, and creators via UGC platforms from concept through design, review, QA, and delivery to ensure our acquisition team has the assets they need to drive growth.
You will also play a critical role in establishing and refining processes that improve the way Marketing operates, while also managing essential administrative tasks to support the team and creative operations.
This is a dynamic role for someone who thrives on organization, communication, and keeping complex projects moving forward.
Responsibilities:
Campaign & project management: Own the end-to-end project management of marketing campaigns and creative initiatives, ensuring on-time and high-quality delivery
Creative & content workflows: Manage workflows for the creative studio and content team, including intake, prioritization, and task assignment in collaboration with the Design Team Lead and Head of Content
Ad creative production: Lead the ad creative pipeline from brief development and coordination with external and internal stakeholders to progress tracking, QA, and final delivery to the acquisition team
Cross-department initiatives: Drive the marketing workstreams within key cross-functional projects, ensuring smooth collaboration and clear communication across stakeholders
Process improvement: Design, implement, and refine processes to improve marketing workflows, increase visibility, and drive efficiency across the team
Risk management: Anticipate and flag potential bottlenecks or risks, and proactively resolve issues to keep projects on track
Administration: Manage essential administrative tasks to support the marketing and creative teams

We are looking for a Performance Marketing Partner to be the central point of contact for all Paid Social and Programmatic activities. This is a high-level coordination role, focused on consolidating information from both channels, ensuring stakeholders receive clear and timely updates, and supporting operational efficiency across teams. You will oversee budget optimization between channels, coordinate cross-department communication, and help remove roadblocks so the marketing teams can focus on execution.

Responsibilities:
Serve as the single point of contact for Paid Social and Programmatic teams, gathering and consolidating high-level updates for stakeholders.
Oversee budget optimization- monitor performance at a high level and coordinate the reallocation of budgets between channels when needed.
Identify performance trends or significant changes in KPIs and collaborate with the Analytics team for deep-dive analysis when required.
Prepare and share regular high-level reports (weekly/monthly) summarizing performance, progress on key initiatives, and strategic updates for management.
Facilitate cross-department communication with Creative, Product, Analytics, Legal, and other teams to ensure smooth, aligned processes.
Support channel teams in overcoming operational challenges, such as external approvals, legal processes, or cross-team dependencies.
Coordinate special projects or campaigns to ensure alignment between channels and other business functions.
Track platform changes and industry updates to flag opportunities and relevant developments for stakeholders.