דרושים » פרסום שיווק ויחסי ציבור » Field Marketing & Employer Branding Manager

We are looking for a Senior Marketing Manager to work on a broad variety of strategic marketing projects supporting our DTC business, as well as our growing B2B verticals Retail, Clinics, and Gyms. This is a hands-on role, where you will develop and execute marketing programs that educate consumers, generate and convert leads, and strengthen brand awareness across multiple channels. You will also take the lead in building partnerships with online communities, and executing campaigns to drive awareness and engagement.
This is a dynamic, hands-on role for a well-rounded marketer who can balance strategy with execution and thrives in a fast-paced startup environment.
Responsibilities:
Campaign management: Develop and execute integrated marketing campaigns and marketing initiatives with brand partners to drive brand awareness, lead generation, and lead conversion.
Events management: Plan and manage physical and virtual events, including trade shows, speaking engagements, and webinars.
Retail marketing strategy: Develop and execute content marketing plans for retail partners to drive sales and product education.
Content creation & execution: Develop marketing materials, presentations, and training assets to support B2B partners.
Community partnerships: Build and manage relationships with online groups and community leaders to develop co-branded campaigns and engagement initiatives.
Cross-functional collaboration: Work closely with teams company-wide to align marketing efforts with business goals.
Market understanding & strategy: Stay up-to-date with industry trends, competitor strategies, and market needs to refine our approach to B2B and B2C marketing.

our Marketing Team is looking for an experienced and creative Director of Communications. In this pivotal role, youll be managing the PR, Content, Social and Brand arms of the Marketing team, working with your team to execute narratives that position the company as the #1 leader in metabolic health, while also ensuring we look the part.
Reporting directly to the CMO, your day to day will consist of promoting our brand narrative through engaging, business-driven content across earned channels. This is a unique opportunity to define and tell the story of metabolic health, significantly contributing to our strategic comms initiatives and overall business success.
Responsibilities:
Oversee all external content creation and initiatives - PR, Content, Branding, Social Media and more.
Support our companys global media relations initiatives in key markets, including the US, UK, and Israel, managing an in-house PR leader along with external agencies. Ensure pitches are eye-catching and data-driven.
Create and execute a content strategy with your team, consisting of engaging content for user acquisition and retention, thought leadership, and overall positioning.
Drive powerful narratives on social media channels, potentially opening new ones that cater to our target audience.
Work with our Data team to pull insights on consumer behavior and weave them into all marketing initiatives - from press, and earned speaking opportunities to infographics, landing pages, reports and more.
Stay on top of the latest trends in our industry, flagging relevant news to teams while also practicing newsjacking and trending stories.
Own our speaking and awards program, submitting entries to key organizations and events.
Collaborate with teams across the company, including Product, Sales, and more.
Own influencers and brand ambassador programs from planning to execution.
Identify additional company spokespeople, as well as third-party spokespeople, to ensure a healthy amount of potential individuals who can speak publicly on behalf.
Ensure product visuals are aligned with the brand and suitable for content, PR and socials.
Define and track key KPIs for brand awareness, media reach, social engagement, and content performance.
Develop and evolve brand voice and positioning strategy across markets to drive long-term brand equity.
Support internal communications initiatives to align employees with company mission, product updates, and milestones.

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities:
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

Were seeking a highly skilled and strategic Marketing Manager to temporarily join our corporate marketing team as a maternity leave replacement. In this role, youll drive brand growth, support product launches, and ensure our global marketing efforts align with our corporate vision.
In this role, you will be a strategic partner within our corporate marketing team, leading key projects, coordinating cross-functional initiatives, and developing campaigns that resonate with our target audiences. You will manage high-impact projects such as product launches, PR campaigns, and corporate brand initiatives, ensuring their seamless execution to meet our strategic objectives.

Key Responsibilities

Global Marketing Strategy: Collaborate on the development and implementation of a comprehensive global marketing strategy that drives brand growth and generates leads through digital channels, social media, email, and LinkedIn.
Product Launch Coordination: Partner with product and regional marketing teams to plan and execute impactful product launches, aligning them with corporate objectives for maximum market impact.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Performance Tracking & Optimization: Measure and evaluate the performance of global campaigns, refining strategies to optimize reach, engagement, and ROI.
Public Relations & Brand Visibility: Manage PR activities, including press releases and media outreach, to elevate brand visibility and reputation.
Employer Branding Support: Contribute to employer branding initiatives that support recruitment and retention.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

our Marketing Team is looking for an experienced and creative Head of Content & Social to develop and execute a content strategy that educates, inspires, and engages consumers while positioning as the definitive voice in metabolic health.
In this role, you will lead our Content & Social Team, oversee the creation and distribution of high-quality content across multiple channels, and align content initiatives with our broader marketing objectives. If youre a strategic storyteller with a passion for digital content, audience engagement, and data-driven decision-making, this role is for you.
What youll own:
Content strategy & execution: Develop and implement a comprehensive content strategy that supports business goals, brand voice, and audience engagement across web, blog, social media, email, and multimedia platforms.
Team leadership: Build, mentor, and manage a team of content creators, including writers and social specialists, ensuring high-quality output and alignment with marketing priorities.
Content production & distribution: Oversee the creation, repurposing, and distribution of various content formats, including blog posts, ads, emails, videos, social media content, and web copy.
Cross-functional collaboration: Work closely with teams company-wide to align content with campaigns, product messaging, and key business objectives.
Social media & community growth: Guide global social media strategy, helping the team develop platform-specific approaches that drive engagement, build community, and amplify key brand messages.
SEO & performance optimization: Ensure all content is optimized for search, performance, and engagement, leveraging SEO best practices and analytics to drive visibility and conversion.
Editorial & brand consistency: Establish and maintain editorial guidelines, ensuring a consistent voice, tone, and messaging across all content touchpoints.
Data-driven insights: Analyze content performance, engagement metrics, and audience behavior to refine strategy and improve effectiveness.
Trend & technology adoption: Stay up-to-date with industry trends, content marketing innovations, and emerging platforms, including hands-on experience with AI-driven content tools.
Influencer & thought leadership development: Build relationships with industry influencers and position as a thought leader in the metabolic health space.

We are a global leader in hybrid cloud security. we bring a new approach that uses the attackers perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As we continue to grow its global customer base and recurring revenue, we recognize the strategic importance of deepening relationships with existing customers. Were looking for a passionate and results-driven Director of Customer Advocacy to lead our customer marketing initiatives and turn satisfied customers into loyal advocates. In this role, you will design and execute scalable marketing programs that drive engagement, satisfaction, retention, expansion, and advocacy across our customer base. You will be at the forefront of creating meaningful connections between our brand and our customers, ensuring they feel informed, appreciated, and inspired to grow with us. Responsibilities 1. Advocacy & Community Building
* Build and scale a robust Customer Advocacy Program, including testimonials, reviews, referrals, and case studies.
* Develop and manage user groups, roundtables, community initiatives, and online/offline community initiatives to foster peer networking and brand connection.
* Lead the planning and execution of key 1:N programs such as user events The Exposure Room webinars monthly newsletters, and customer gifts 2. Events & CX Touchpoints
* Oversee the full execution of user and CAB events, including content, logistics, and communications with customers and internal stakeholders (e.g., Sales, CX, and Execs).
* Drive the planning and orchestration of internal CX events to improve alignment and visibility of customer programs/initiatives.
* Ensure strategic customer touchpoints like Executive Business Reviews (EBRs) and Kickoff decks reflect current messaging and positioning. Ensuring the templates are up to date with the latest marketing and product materials 3. Loyalty & Rewards Programs
* Design and manage programs that recognize and reward customer loyaltydelivering perks, recognition, and exclusive experiences. 4. Expansion & Retention Campaigns
* Collaborate with Marketing, Product, Sales, and Customer Success to support upsell and cross-sell activities as required. Design materials that promote new features, services, or solutions to existing customers that CSMs can leverage..
* Launch targeted lifecycle programs that address key stages in the customer journey to improve satisfaction and reduce churn.
* Create and run campaigns tailored to existing customer segments, focused on loyalty, and upsell opportunities. 5. Customer Advocacy Strategy & Execution
* Work with Marketing to build and maintain a content marketing calendar targeting customer personas, including newsletters, webinars, success stories, and product education.
* Develop and execute a customer marketing strategy that maximizes Customer Lifetime Value (CLTV) and supports retention and growth.

we are looking for a dynamic and seasoned Senior PR Manager to drive our ambitious PR initiatives across the United States and United Kingdom. In this role, you will develop and execute strategic PR plans that elevate brand, amplify its mission, and foster engagement with key stakeholders, including media outlets, influencers, and the broader health tech community. If youre a PR expert with a passion for storytelling, a proven ability to generate impactful media coverage, and someone who keeps their finger on the pulse of the latest news trends, this role is for you.
What youll be doing:
Develop and execute a comprehensive PR strategy to position as a leader and innovator in the metabolic health space.
Build and nurture relationships with top-tier, consumer and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
Craft compelling press materials, including press releases, media pitches, and executive talking points.
Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify voice.
Create an editorial calendar for both seasonal and evergreen pitches.
Identify, track, and submit for award and speaking opportunities that position as a leader and innovator in its field.
Oversee crisis communications and reputation management strategies to protect and strengthen public image.
Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
Work to build a data dashboard that enables you to pull quantifiable insights at a moments notice.
Build the profiles of executives in the press via news opportunities, speaking opportunities, and awards.
Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
Manage third-party PR agencies as an extension of PR function, ensuring monthly KPIs are met.
Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
Help evolve messaging map annually to align with its broader goals.
Represent industry events, conferences, and media engagements as needed.

About XM Cyber XM Cyber is a leading hybrid cloud security company transforming the way enterprises manage and reduce cyber exposure. Our Continuous Exposure Management platform identifies and prioritizes risks based on how attackers see your environment — helping security teams focus remediation where it matters most. We’re a fast-growing company, working with global enterprises across finance, retail, healthcare, manufacturing, and critical infrastructure to make the complex world of cyber risk clear, actionable and impactful. Backed by Schwarz Group, we’re scaling fast — and looking to elevate our brand and demand generation engine to the next level. But we don’t just want to grow — we want to stand out. Role Overview We are looking for a Head of Growth Marketing to lead and scale global campaigns that build pipeline, elevate brand visibility, and create lasting market impact. This role is ideal for a strategic marketer who blends deep demand generation expertise with bold creative instincts. You will lead integrated marketing efforts across digital, paid media, ABM, and content — while also driving breakthrough creative campaigns that increase awareness and engagement in a competitive category. Key Responsibilities Campaign Strategy & Execution
* Plan and execute multi-channel demand generation campaigns across digital, paid, email, social, and ABM to drive pipeline, engagement, and brand lift. Creative Brand-Led Growth
* Develop and lead unconventional brand experiments and high-impact creative campaigns that generate awareness, differentiation, and earned attention. Digital & Web Optimization
* Own paid search, paid social, SEO, and web conversion strategy, collaborating with content and product marketing teams to drive qualified traffic and optimize performance. Funnel Performance & Analytics
* Measure campaign effectiveness, lead quality, conversion rates, and overall marketing contribution to pipeline. Cross-Functional Collaboration
* Work with teams across the organization to create ideas that lead to noteworthy campaigns. Budget & Team Management
* Manage an in-house team and marketing spend across digital channels and oversee relationships with agencies.

Were on the lookout for a passionate and results-driven Customer Marketing Manager to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, youll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business resultsincluding upsell opportunities. Using data-driven insights, youll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that Customers eat first, every decision you make will put the customer at the top of your priority list

What youll do:
Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targetsacting as a key stakeholder in driving business growth alongside the customer revenue team.
Segment lists based on users behavior and engagement, and build effective conversion journeys.
Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
Run ongoing A/B tests on different performance parameters and develop playbooks.
Regular tracking and reporting on campaign performance.

​​As a Retention Marketing Manager you will be joining our Growth team and contributing to our company's success. We are looking for a passionate teammate to support our retention and activation efforts. Your mission will be focused on creating high quality marketing campaigns aiming to educate and increase the engagement of our users across the customer lifecycle.

A day in the life and how youll make an impact:
Customer Journey Mapping - Analyzing touch points within the organization and capitalizing on commercial opportunities.
Initiate & manage engagement, retention and email campaigns from A to Z: planning, execution, analysis and optimization of both one-time and lifecycle campaigns, including segmentation, content, design and deliverability. Work closely with internal teams including product teams, designers, copywriters, etc. to create high quality, effective marketing materials that align with the overall brand and product strategy.
Analyze, monitor and optimize key performance metrics on a weekly, monthly and quarterly basis and communicate the results and conclusions to management.
Identify and implement new tests and strategies, continually seeking to innovate to drive improved results
Ensure all campaigns comply with industry policies, best practices and technical deliverability.