דרושים » בכירים » Product Marketing Director לחברת Medical Device גלובלית

Required VP Product Marketing & Customer Education
Tel Aviv, Israel
At our company, Product Marketing sits at the intersection of product, sales, and marketingand is essential to how we bring our products to market and tell our story to the world. As we evolve and expand our platform, were looking for a seasoned Vice President of Product Marketing to lead our global product marketing function.
This is a transformative leadership role reporting directly to the CMO. Youll lead a high-performing team responsible for solution positioning, messaging, competitive differentiation, go-to-market strategy, analyst relations, and customer-facing storytelling. Youll bring together strategy and execution, uniting internal stakeholders around a cohesive narrative and enabling our teams to speak with one voice across every touchpoint.
Were looking for a proven leader who is both highly strategic and hands-onsomeone who can set a vision, inspire a team, and also roll up their sleeves to dive into messaging, launches, and customer engagement.
What You'll Do:
Lead and Grow the Team: Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
Craft Messaging That Resonates: Own and evolve our messaging and positioning. Ensure it is differentiated, customer-centric, and aligned with our broader narrative. Tailor messaging for key personas across industriesfrom CMOs and strategy leaders to analysts and performance marketers.
Drive Go-to-Market Strategy: Partner with Product, Sales, and Customer Success to define and execute launch strategies for new products and features. Ensure launch excellence across content, enablement, measurement, and internal alignment.
Fuel Competitive Differentiation: Collaborate closely with our competitive intelligence and product teams to keep messaging fresh and aligned to market dynamics. Embed clear points of differentiation into every touchpointfrom sales decks to website copy.
Be a Thought Partner Across the Business: Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger. Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
Elevate Analyst and Market Perception: Partner with Communications and Analyst Relations to shape how we are viewed across the industry. Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
Empower the Field: Collaborate with GTM teams to create the right content, tools, and training that drive commercial success. Ensure our front-line teams have what they need to deliver consistent, compelling customer experiences.
Deliver the Message Yourself: Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for us. Represent the voice of the company and help bring our vision to life externally.

As a Senior Director Product Management, you will be responsible for developing and executing our product strategy, driving innovation, increasing value, and leading a team of product managers to deliver high-quality products that meet customer needs.

Your Opportunity:

Lead a wide product group, consisting of four product teams, and manage Team Leads directly.
Hiring, training, and mentoring product managers to deliver high-quality products.

Lead, develop, and execute product roadmap and release planning that aligns with Cloud Security business objectives and sales targets, working collaboratively with all cross-functional teams.

Define, and communicate product strategy with executive management, product leadership, and other stakeholders

Conduct market research to identify customer needs, competitive differentiator, product development, and innovation opportunities.

Work closely with engineering to define quarterly plans and execute them, define and implement engineering processes that align with customer needs, and build a state-of-the-art Cloud Security product.

Define and measure product KPIs to ensure products deliver value and meet customer needs.

Collaborate with sales, marketing, and customer success teams to create compelling product messaging and positioning that resonates with target customers and creates success..

were on a mission to revolutionize public safety. As the global leader in emergency collaboration technology, were building a cutting-edge platform that helps save livesthink live video streaming, real-time chat, and precise location tracking.
Our tools empower emergency teams to respond faster and smarter, ensuring help reaches those in need ASAP! With partnerships with tech giants like Amazon, Microsoft, and AT&T, were innovating life-saving solutions for over 400 million people worldwide
Are you ready to make a difference with us? Lets do this!

About the Role
In this position, youll play a critical part in advancing mission! Here's your chance to:
Lead the strategy, discovery, and delivery of impactful products that solve real customer problems and drive measurable business outcomes. In this role, youll work at the intersection of customer insights, market analysis, and cross-functional collaboration to create innovative solutions that improve emergency response systems.
This position goes beyond execution. Youll focus on identifying opportunities, validating hypotheses, and delivering products that balance customer value, business goals, and technical feasibility. Youll be an integral part of mission to transform how emergencies are handled.

Heres What Youll Be Doing
Define Strategy: Develop and own the product vision and roadmap pertaining to the area of responsibility, ensuring alignment with overall mission and strategy, market trends, and business objectives.
Customer Discovery: Engage directly with customers, end users, and stakeholders to uncover unmet needs, prioritize challenges, and shape solutions.
Market Research: Analyze market trends, competitive landscapes, and user data to identify opportunities and inform product strategy.
Collaborate Across Teams: Partner with design, engineering, marketing, customer success, and sales teams to ensure alignment, inspire innovation, and deliver high-impact solutions.
Deliver Outcomes: Prioritize measurable customer and business outcomes (e.g., user adoption, retention, satisfaction, and revenue growth) over simply delivering features.
Iterate & Optimize: Use data and customer feedback to refine products and ensure continuous improvement.
Advocate for Value: Ensure every product decision is guided by driving customer impact, while ensuring business viability and technical feasibility.
Find Product-Market Fit: Apply 0-to-1 product development skills to early-stage products, from initial discovery through go-to-market, with a focus on product-market fit and iterative validation.
Build New Businesses: Blend entrepreneurial thinking with product discipline, identifying strategic opportunities, engaging with users to uncover needs, and shaping the roadmap for scalable impact in a high-stakes environment.

We're seeking an experienced Senior Product Marketing Manager to evolve and own our investment management, embedded payments, and financial services solutions.
In this high-impact role, you'll lead go-to-market strategies and product positioning, working cross-functionally with product, GTM, and financial services teams from pre-sales to customer engagement, upsell, and cross-sell. You'll gain a deep understanding of customer needs, conduct insightful market and competitive research, and translate findings into compelling messaging and effective marketing materials that bridge the gap between software and services.
Key Responsibilities:
Go-to-Market Strategy: Develop and execute comprehensive GTM strategies for product launches and our evolved offering, ensuring stakeholder alignment across channels.
Product Messaging & Positioning: Define and refine strategic positioning and messaging to differentiate our unique value in a way that resonates with our target market.
Market Research: Continuously analyze market trends, competitive landscape, and customer insights, informing strategic product, marketing & messaging decisions.
Sales Enablement: Create impactful collateral (battlecards, slide decks, case studies) and narratives for the GTM team that highlight our capabilities and benefits.
Packaging & Pricing: Evolve pricing and packaging strategies aligned with customer value perceptions and market conditions to maximize revenue potential.
Metrics & Optimization: Leverage data-driven insights to optimize product marketing initiatives, enhancing ARR impact and stakeholder satisfaction.
What are we looking for
Minimum 3+ years in B2B SaaS product marketing, ideally within fintech.
Proven experience leading GTM strategies for comprehensive product offerings (beyond feature-level) in saturated markets.
Proven success managing complex product launches holistically.
Skilled in cross-functional leadership without formal authority, collaborating effectively at all organizational levels, including executives. Knows how to generate trust, ensure alignment, and build strong relationships with internal teams, providing advice and guidance. A person others love to work with.
Adept at guiding content creation across marketing channels, ensuring clarity, impact, and strategy execution at scale.
Strategic thinker with exceptional execution skills, balancing depth, quality, and speed. You know how to move necessary mountains and get things done, whether its developing strategic positioning with the CPO or writing new marketing e-mail content.
Analytical, integrative mindset, leveraging data to derive actionable insights and measurable outcomes. You know how to connect multiple pieces of data, separate anecdotes from trends, and are skilled at measuring the success of product marketing initiatives.
Outstanding messaging & communication skills: proficient in translating complex, technical concepts into simple, persuasive values, clear differentiation, and engaging sales materials.