דרושים » פרסום שיווק ויחסי ציבור » Product Manager

the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 36 countries.

Internal Empowerment team
The Internal Empowerment department is the backbone of Teads, aiming at delivering the right tools to drive the efficiency of all our internal teams: Sales, Operations, Finance, Marketing, HR,... whilst ensuring compliance as a public company listed on the NASDAQ.

At the forefront of generative AI utilization to automate the relevant tasks and support strategic decision-making, the internal empowerment teams are transversally involved across all Teads processes and activities.

The department is split in different teams, each having a dedicated product manager and engineering resources, and focusing on a particular area (e.g: Operations, Sales) to ensure going deep and having a real impact. The teams are mapped to the relevant stakeholders representing each functional area and collaborating on a daily basis.
Whilst being autonomous, the different teams of Internal Empowerment are sharing unified ways of working and holistic roadmaps to ensure focus, alignment with the global company strategy, and maximize the overall impact.

What will you do?
As Product Manager, you will own the product lifecycle from strategy to execution. You will be in charge of:

Shape the product roadmap:
Gather and analyze needs from internal stakeholders, including sales teams, traders, finance teams, marketing teams, etc.
Define and communicate a strategic product vision and roadmap priorities, ensuring alignment with stakeholders
Maintain a structured roadmap and communicate updates regularly to manage stakeholder expectations and build momentum
Manage product development & roll-out:
Define product requirements and innovative solution design, balancing complexity and value, and support functional decisions with data-driven analysis as appropriate
Define clear objectives and success metrics for each initiative, monitoring progress and performance
Collaborate closely with engineering to execute the product roadmap strategy and ensure qualitative & on-track delivery.
Collaborate closely with project delivery support teams, e.g., product marketing, to define & execute the go-to-market strategy and maximize product adoption

As our Product Marketing Manager, reporting to the Product Marketing Team Lead, you will shape our product marketing strategy and develop clear, compelling, and effective messaging. Youll collaborate with internal teams and external partners in the fast-paced crypto and blockchain world. We want to hear from you if you have proven experience in product marketing, particularly in blockchain or deep-tech industries.

Key Responsibilities:

As our Product Marketing Manager, you will:
Develop clear and impactful product positioning and messaging strategies and oversee the creation of marketing materials that effectively support product launches and updates, highlighting key features and benefits.
Plan and execute targeted product marketing campaigns to attract prospective users of our products.
Collaborate with internal teams such as product, engineering, and sales to ensure messaging and content align with our technological breadth and depth.
Participate in briefings, craft messaging, draft blog outlines, social media, and web content, and write long-form content to support marketing efforts.
Manage the timely execution of campaigns and measure their performance to assess impact and success.
Conduct research on the crypto ecosystem to stay informed about the competitive landscape and sharpen our competitive advantages.
Collaborate with designers to create high-quality visuals that enhance content and refine presentation decks for senior management, ensuring core messages are effectively communicated and aligned with our overarching narratives.
Take an intentional, data-driven approach to continuously refine and enhance the companys marketing messages and materials.

Were looking for a Principal Product Manager to own the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product strategy and go-to-market, and working closely with Engineering to deliver winning products with great user experience that customers love. It also includes working with customers, Sales, Marketing and Support to ensure revenue and customer satisfaction goals are met.
As a Principal Product Manager you will
Lead initiatives involving several Product Managers and teams from the different cores delivering cross-product value.
Own the full cycle of product development including ideation, competitive analysis, client validation, discovery with R&D, spec writing, launching and monitoring.
Work alongside Product Analysts, UX/UI, Product Marketing and other functions in the organization to drive successful products and feature rollouts.
Build positive relationships and trust through strong cross-team interactions and get buy-in for the product vision across internal and external stakeholders.
Identify, design, experiment, and iterate on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics.

Were looking for a highly technical Product Manager to join our team and own the full product life cyclefrom concept to deliveryensuring process flow optimization, seamless integration of new features and ongoing UIX performance improvement.
The ideal candidate should be ready to roll up their sleeves, delve deep into intricate details of the technology and product and thrive in a fast-paced, agile work environment. This is a great opportunity for a former developer looking to transition into product management.
Responsibilities
Understand, own and optimize the full customer journey
Collaborate with cross-functional teams for product development and enhancement
Own flow optimization & focus on UIX and product performance improvement
Monitor and analyze product performance metrics
Ongoing communication with customers.

The eCommerce analytics division, is seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.
Responsibilities
Develop clear, compelling messaging that resonates with target audiences and aligns with the Insights brand.
Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Work directly with customers to develop impactful case studies and testimonials showcasing Insights value.
Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
Measure marketing campaign effectiveness and refine strategies using data-driven insights.

Required Product Marketing Manager, Customer Lifecycle
IL, Netanya (On-site)
Description
Our Product Marketing Manager, Customer Lifecycle will be responsible for driving revenue growth and pipeline generation from existing customers.
You will execute targeted sales plays, implement playbook-driven campaigns, and scale self-serve customer revenue by converting them into high-value, engaged accounts. Your role is strategic yet hands-on, ensuring successful expansion, upselling, and cross-selling to our current customer base.
Responsibilities
Design, launch, and optimize customer lifecycle campaigns focused on pipeline generation and revenue expansion.
Execute targeted sales plays including upsell, cross-sell, and feature adoption initiatives aligned closely with the sales team.
Leverage existing playbooks (e.g., usage-based expansion, renewal acceleration, competitive displacement, product cross-sell) to drive growth.
Identify and scale opportunities to convert self-serve paying customers into high-touch enterprise or strategic accounts.
Collaborate closely with sales to ensure alignment and consistent messaging and cross-team execution across customer-facing activities.
Track, measure, and report performance and continuously iterate and improve campaign effectiveness through experimentation, segmentation, and personalization.