דרושים » פרסום שיווק ויחסי ציבור » Product Manager

At our company, were reinventing DevOps to help the worlds greatest companies innovate -- and security is a core part of our mission. Our team of industry-leading software security experts are true pioneers, constantly pushing the boundaries with original research and technology innovation. we are a special place with a unique combination of brilliance, spirit and just all-around great people. Thousands of customers, including the majority of the Fortune 100, trust our company to manage, accelerate, and secure their software delivery from code to production -- a concept we call liquid software. Wouldn't it be amazing if you could join us on our journey?
our company's Security is one of the main pillars of our current offering and long-term strategy. We are pushing the boundaries of Software Supply Chain Security and introducing new and exciting features to developers, DevOps, and application security professionals. Were looking for a Principal Product Manager to own the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product strategy and go-to-market, and working closely with Engineering to deliver winning products with great user experience that customers love. It also includes working with customers, Sales, Marketing and Support to ensure revenue and customer satisfaction goals are met.
As a Principal Product Manager at our company you will
Lead initiatives involving several Product Managers and teams from the different our company cores delivering cross-product value.
Own the full cycle of product development including ideation, competitive analysis, client validation, discovery with R&D, spec writing, launching and monitoring.
Work alongside Product Analysts, UX/UI, Product Marketing and other functions in the organization to drive successful products and feature rollouts.
Build positive relationships and trust through strong cross-team interactions and get buy-in for the product vision across internal and external stakeholders.
Identify, design, experiment, and iterate on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics.

As our Product Marketing Manager, reporting to the Product Marketing Team Lead, you will shape our product marketing strategy and develop clear, compelling, and effective messaging. Youll collaborate with internal teams and external partners in the fast-paced crypto and blockchain world. We want to hear from you if you have proven experience in product marketing, particularly in blockchain or deep-tech industries.

Key Responsibilities:

As our Product Marketing Manager, you will:

Develop clear and impactful product positioning and messaging strategies and oversee the creation of marketing materials that effectively support product launches and updates, highlighting key features and benefits.
Plan and execute targeted product marketing campaigns to attract prospective users of products.
Collaborate with internal teams such as product, engineering, and sales to ensure messaging and content align with technological breadth and depth.
Participate in briefings, craft messaging, draft blog outlines, social media, and web content, and write long-form content to support marketing efforts.
Manage the timely execution of campaigns and measure their performance to assess impact and success.
Conduct research on the crypto ecosystem to stay informed about the competitive landscape and sharpen competitive advnantages.
Collaborate with designers to create high-quality visuals that enhance content and refine presentation decks for senior management, ensuring core messages are effectively communicated and aligned with overarching narratives.
Take an intentional, data-driven approach to continuously refine and enhance the companys marketing messages and materials.

required Product Marketing Manager - Temporary contract
What will you do?
Develop and refine go-to-market strategies for new product features and launches
Collaborate with product, sales, and creative teams to align on branding and messaging
Create and update positioning collateral, presentations, and sales enablement materials
Analyze market trends, competitor activity, and customer feedback to identify growth opportunities
Conduct customer and market research to inform product development and marketing strategies
Train internal teams on product features, value propositions, and messaging
Prepare and deliver presentations for internal stakeholders and senior leadership
Gather feedback from sales and client services to inform future product and marketing initiatives
Manage timelines and coordinate cross-functional project deliverables

We are seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives. This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is a storyteller, strategist, and market analyst who excels at connecting product capabilities to customer needs.

Responsibilities:
Develop clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Work directly with customers to develop impactful case studies and testimonials showcasing Bright Insights value.
Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
Measure marketing campaign effectiveness and refine strategies using data-driven insights.