דרושים » פרסום שיווק ויחסי ציבור » Senior Product Marketing Manager

As our Product Marketing Manager, reporting to the Product Marketing Team Lead, you will shape our product marketing strategy and develop clear, compelling, and effective messaging. Youll collaborate with internal teams and external partners in the fast-paced crypto and blockchain world. We want to hear from you if you have proven experience in product marketing, particularly in blockchain or deep-tech industries.

Key Responsibilities:

As our Product Marketing Manager, you will:
Develop clear and impactful product positioning and messaging strategies and oversee the creation of marketing materials that effectively support product launches and updates, highlighting key features and benefits.
Plan and execute targeted product marketing campaigns to attract prospective users of our products.
Collaborate with internal teams such as product, engineering, and sales to ensure messaging and content align with our technological breadth and depth.
Participate in briefings, craft messaging, draft blog outlines, social media, and web content, and write long-form content to support marketing efforts.
Manage the timely execution of campaigns and measure their performance to assess impact and success.
Conduct research on the crypto ecosystem to stay informed about the competitive landscape and sharpen our competitive advantages.
Collaborate with designers to create high-quality visuals that enhance content and refine presentation decks for senior management, ensuring core messages are effectively communicated and aligned with our overarching narratives.
Take an intentional, data-driven approach to continuously refine and enhance the companys marketing messages and materials.

Required Product Marketing Manager, Customer Lifecycle
IL, Netanya (On-site)
Description
Our Product Marketing Manager, Customer Lifecycle will be responsible for driving revenue growth and pipeline generation from existing customers.
You will execute targeted sales plays, implement playbook-driven campaigns, and scale self-serve customer revenue by converting them into high-value, engaged accounts. Your role is strategic yet hands-on, ensuring successful expansion, upselling, and cross-selling to our current customer base.
Responsibilities
Design, launch, and optimize customer lifecycle campaigns focused on pipeline generation and revenue expansion.
Execute targeted sales plays including upsell, cross-sell, and feature adoption initiatives aligned closely with the sales team.
Leverage existing playbooks (e.g., usage-based expansion, renewal acceleration, competitive displacement, product cross-sell) to drive growth.
Identify and scale opportunities to convert self-serve paying customers into high-touch enterprise or strategic accounts.
Collaborate closely with sales to ensure alignment and consistent messaging and cross-team execution across customer-facing activities.
Track, measure, and report performance and continuously iterate and improve campaign effectiveness through experimentation, segmentation, and personalization.

Were looking for a Senior Data Product Manager to lead the strategy and design of B2B data products that empower our sales, marketing, finance, and customer success teams with intelligent, insight-driven tools. This role is key to transforming commercial and customer data into trusted, high-quality, and meaningful Data & AI solutions that unlock business growth, optimize the customer journey, and enable AI-powered decision-making.
You will partner with business & data professionals stakeholders to understand their data needs and design platforms & solutions that drive business value, leveraging cutting-edge Data & AI technologies. This is an opportunity to shape the future of data and AI and make a lasting impact.
As a Senior Data Product Manager you will
Own the strategy and roadmap for commercial-facing Data & AI products, delivering actionable insights across the customer journey to support demand generation, sales pipeline optimization, customer success, and account growth.
Translate business goals and analytical needs into clear data product and platform requirements that support our evolution into a truly data-driven organization.
Turn account data from across the B2B commercial funnel into intuitive tools, dashboards, and data services that help teams make smarter decisions and identify revenue opportunities.
Partner with AI and engineering teams to build GenAI applications that assist sales reps and CS managers with contextual, real-time recommendations, customer insights, and next-best-actions.
Define and drive the structure for core business entities such as accounts, products, and usersensuring consistency and clarity across all data products through strong master data foundations.
Collaborate with data governance, privacy, and legal stakeholders to ensure that data products are compliant, secure, and high-quality, while building confidence in the data across the business.

We are on the lookout for a Senior Product Manager to strategically drive our growth by collaborating with product teams to shape the initial experience of our product suite for potential new users. Based in Netanya/Tel Aviv, Israel, within our dynamic Product department, this role is pivotal to our success. As a Senior Product Manager, your core mission will be to transform the first-time user journey, turning pain points into moments of delight. Your goal is to ensure rapid value realization that showcases the best of us, captivating new visitors and converting them into loyal customers who champion our platform.
As a Senior Product Manager you will
Lead Product Strategy & Execution: Drive product strategy and execution with the Development team, specifically for the initial user experience across the Platform, focusing on new customer acquisition and main business KPIs.
Champion User Needs: Deeply understand the needs of potential new customers, translate these needs into clear requirements, and define a compelling product vision for delightful first-time experiences that highlight our core-value proposition.
Drive Cross-Functional Collaboration: Represent your work and partner closely with Development, Sales, Marketing, and other Product teams across all product lines. You'll gain diverse perspectives on user needs to meticulously plan and deliver an unparalleled initial experience for our prospects.
Leverage Data for Impact: Work hand-in-hand with our Analytics team, utilizing data and insights to make informed product decisions. Continuously optimize the new user journey for quick value realization and user delight.
Own the Product Lifecycle: Take full ownership of the product lifecycle for these critical customer entry points, from initial ideation and concept validation through launch and continuous iteration.
Build strong cross-functional relationships : Drive Cross-Functional Collaboration to champion the new user experience internally, driving product enhancements that directly impact customer growth.

We are looking for a talented and experienced Senior Product Manager for our platform products. You will build internal and external facing workflow, infrastructure, and platform products from conception to delivery. In this role you will have strategic influence and exposure to the C-suite, to Fortune 100 customers, and the full-spectrum of internal tech and business teams.
As a Senior Product Manager you will
Drive Product Strategy: Identify market opportunities, define product vision, and gather customer requirements
Own the Lifecycle: Lead your product from ideation to launch, ensuring alignment with customer needs and high-quality execution
Leverage Data: Design, experiment, and iterate based on customer feedback, market research, and usage metrics
Collaborate Cross-Functionally: Partner with Information Systems, Finance, Sales, Support, Marketing, and Engineering to deliver scalable and efficient platform solutions
Build Relationships: Foster trust and alignment across internal and external stakeholders to bring your vision to life.

We are looking for a Senior Product Manager to join our Artifactory core product. You will be a prominent and active leader, responsible for driving the product strategy and execution. You will drive customer satisfaction by ensuring our customers get an exceptional experience when working in the Platform.
As a Senior Product Manager you will
Understand customer needs and gather product requirements, identify market opportunities, and define product vision and strategy
Work closely with several teams within the company to deliver a high-quality B2D product on schedule, including Sales, Support, Marketing, and Engineering
Master the product and lead the requirements through the full lifecycle, from ideation to development and launch
Build positive relationships and trust through strong cross-team interactions and get buy-in for the product vision across internal and external stakeholders
Identify, design, experiment, and iterate on product decisions by leveraging data and evidence gathered from customer usage and interviews, market research, and usage/adoption metrics.

PassportCard Labs is where innovation meets impact. As the technological powerhouse behind PassportCard, we design and build cutting-edge solutions that revolutionize the insurance industry. Whether it’s real-time claims payments or predictive analytics, our Labs team is at the forefront of driving change and shaping the future of insurance. Ready to innovate with us? Are you a product expert who thrives on turning complex requirements into seamless experiences? Do you love working with tech teams to bring structure, clarity, and momentum to ambitious projects? If you're ready to lead a product in a fast-paced, high-stakes environment – we’d love to hear from you.
* Be part of a tech-forward division within a leading insurance group.
* Work on a unique product from the ground up, with real market impact.
* Join a supportive and collaborative team that loves working (and succeeding) together. What You’ll Be Doing
* Own and lead the product lifecycle for a strategic B2C solution.
* Work in a matrix team environment, managing the development tasks for backend & frontend developers, QA (manual & automation), and a system analyst.
* Translate business needs into clear product requirements, user stories, and development plans.
* Collaborate closely with business stakeholders to define scope and prioritize work in alignment with company goals.
* Ensure delivery is on time and on spec – while also keeping an eye on what’s next.
* Serve as the product’s "source of truth" – maintaining clarity, transparency, and momentum even under pressure.