דרושים » פרסום שיווק ויחסי ציבור » Social PPC Manager

one of the worlds largest sports betting and gaming companies, listed on the London Stock Exchange with a $4 billion valuation and a global team of 30,000 employees. We own and operate some of the biggest betting brands in the world, including bwin, Ladbrokes, Coral, and PartyCasino, serving millions of customers across multiple markets. As an industry leader, we are at the forefront of innovation, data-driven marketing, and cutting-edge technology, constantly pushing the boundaries of whats possible in the world of online betting and gaming.

With the rapid growth of our Performance Marketing division, we are expanding our team and looking for a PPC Team Lead to drive the bwin brands paid search strategy across Spain, Germany, Austria, Belgium, and Portugal.

In this role, you will have the opportunity to lead a high-budget, multi-market PPC operation, working closely with the Head of Search, Analytics, and Strategy leaders to craft data-driven marketing strategies that maximize performance and efficiency. This is an exciting chance to take ownership of large-scale multi-million-dollar campaigns and play a key role in shaping the future of bwins paid search initiatives.

Responsibilities
Lead & develop a high-performance PPC team, providing mentorship and strategic direction.
Define and execute scalable search marketing strategies across multiple brands and regions.
Collaborate with cross-functional teams (UA, Product, Data & Analytics) to maximize ROAS.
Manage & optimize large-scale paid search campaigns across Google, Microsoft, and Apple Ads.
Leverage data-driven insights to enhance bidding strategies, audience targeting, and conversion funnels.
Analyze & track key PPC KPIs to drive continuous performance improvements.
Run A/B tests & experimentation to maximize engagement and efficiency.
Identify & implement automation tools to improve search marketing effectiveness.

The company seeks an experienced t Performance Marketing Manager o lead our paid advertising efforts for our exciting new jewelry brand. The ideal candidate will have a strong background in digital marketing and will take ownership of planning, optimizing, and executing PPC campaigns across various platforms, including Meta (Facebook, Instagram) and Google Ads. Focusing on driving conversions and maximizing ROI, you will work closely with our different teams to develop innovative strategies and analyze performance metrics to achieve our business goals.
Responsibilities
Develop, implement, and manage PPC campaigns across multiple platforms, including social media channels and Google Ads.
Analyze campaign performance metrics (such as CTR, CPA, ROAS) and provide actionable insights to improve performance.
Collaborate with the marketing team to create compelling ad copy and visually appealing creatives.
Monitor and manage campaign budgets, ensuring optimal spend for maximum ROI across all PPC efforts.
Stay updated on industry trends, advertising strategies, and platform updates to ensure campaigns remain competitive.
Conduct A/B testing to optimize ad performance, improve conversion rates, and refine targeting strategies.
Provide regular performance reports to stakeholders, showcasing results, key learnings, and optimization opportunities.

Required Senior User Acquisition Manager
A B2C startup that developed a device that produces nutrition and lifestyle recommendations based on scientific metabolic measurements. We are on a mission to make people metabolically healthier, allowing them to understand the impact of their lifestyle on their bodies and achieve their goals.
As a pivotal player in a dynamic global market, the User Acquisition Manager role is not just a job it's a mission. Entrusted with a multi-million dollar monthly budget, you will spearhead campaigns across a worldwide audience. This position offers an extraordinary opportunity to make a substantial impact, driving strategies in a high-stakes environment. You'll collaborate closely with innovative creative and data teams, melding art and science to shape the future of e-commerce.
Responsibilities:
Develop, implement, and optimize Google Ads and Facebook Ads campaigns to drive e-commerce sales effectively.
Analyze e-commerce trends, consumer behaviors, and market dynamics to inform advertising strategies.
Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
Establish and monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value.
Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
Collaborate with cross-functional teams to align online advertising with overall e-commerce and marketing goals.
Continuously analyze data to identify opportunities and challenges within the e-commerce strategy.

Our Revenue team is growing, and we are looking for a PPC Specialist to join the team.
Not Your Typical Role:
As a PPC Specialist, you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for managing complex campaigns and a passion for staying ahead of digital marketing trends. We value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.
Responsibilities
Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
Conduct in-depth analysis and reporting on campaign performance
Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
Perform A/B testing to optimize campaign performance.
Stay up-to-date with the latest trends and best practices in PPC and digital marketing.

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.
Through innovative technology and AI-driven solutions,reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

About the Role:
As a User Acquisition Manager, you will be part of a team that is managing large-scale paid campaigns on various networks (Google, Bing, Facebook, Instagram, TikTok and more). You will own the execution of evergreen and seasonal campaigns, initiate experiments, build new work methodologies, and hack new creative concepts.

You will work closely with our internal creative, product, BI, and analytics functions, as well as with our media partners.

We are an ever-evolving company, driven by our passion for video.
Weve grown from a small start-up to a thriving business,
and have been a part of the biggest global ad agency for ten years.
Our main priority is maintaining our fun and determined environment
and keeping our employees engaged in their work.
We need people that are as passionate about video and the ad tech industry.
If you are ambitious, hardworking, and motivated, we want to get to know you
About the Position
Our Marketing team has a new position open, and we are looking for someone self-driven, analytical, and ready to hit the ground running.
If you are a curious person with a strong work ethic looking to grow your marketing skills, this is the role for you.
Oversee and optimize all paid campaigns, analyzing performance and extracting insights to enhance current and future campaigns.
Utilize analytics from multiple systems to understand and track the user journey from initial contact to handover to the sales team.
Manage marketing automation and email marketing via HubSpot, including planning and monitoring nurture flows.
Develop and manage automated funnels to strengthen brand recognition and generate leads.
Execute both planned and ad-hoc marketing campaigns.
Collaborate closely with team members to build and continuously improve marketing processes.
Conduct competitive analysis in media, monitoring competitors campaigns, strategies, and performance to identify trends and opportunities for optimization.

We are looking for an experienced User Acquisition Manager to join the companys growth efforts in expanding one of its core business activities. As an User Acquisition Manager, you will take a key role in expanding our UA effort by scaling existing channels, exploring new media channels and implementing new buying strategies and technologies.
Key Responsibilities:
Hands-on manage and optimize user acquisition campaigns across multiple media channels: Apple Search Ads, Google Ads, Meta, TikTok etc.
Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve the companys growth objectives
Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI
Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts
Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition
Work closely with cross-functional teams including Monetization, ASO, Product, Creative Studio and Data

With over 350 million downloads across our apps, were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.
This role requires expertise in Google app campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!
Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.
Job Type: Full Time
Job Location: Beer Sheva, Tel-Aviv.

part of the Optimax Eyewear grouphas rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.

In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.