דרושים » אינטרנט ודיגיטל » Senior Media Buyer - Mobile Marketing

We are growing and we're looking for a ninja! So you should be passionate about numbers & performance, creative, goal oriented and a team player. Willing to take this challenge?
Responsibilities:
Drive our games growth operational activity on multiple platforms (Canvas, web, mobile)
Manage media buying campaigns with multiple performance advertising platforms, networks and exchanges
Perform campaign optimization with respect to bidding strategies, creatives, costs and targeting to meet companys goals
Work closely with monetization, product, live-operations and design teams
Collaborate with the data dept. to measure and analyze data around effectiveness of campaigns
Guide the creative team to create new concepts, and iterate based on performance of the creatives and copy writing

Required Marketing Operations
About the company
The company harnesses AI to help financial institutions deliver data-driven guidance that empowers customers to make smarter spending and saving decisions. Using our technology, banks can act on their transaction data in real-time to offer timely, contextual insights that drive engagement, deepen customer relationships, and fuel business growth. As industry leadersyes, we really are leaderswe serve the worlds top financial institutions, empowering over 150 million customers monthly across 35 global markets, from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About the position
The Marketing Operations role is designed to support digital marketing, data analysis, and collaboration with cross-functional teams. The position will assist in driving key marketing initiatives, ensuring alignment with sales objectives, and optimizing the use of marketing automation, CRM systems, and other technologies.
Responsibilities
Data Analysis and Reporting: Collect and analyze data to identify trends and insights for continuous improvement. Prepare regular reports on marketing activities, performance, and ROI.
Marketing Operations Support: Assist with updating the company website and social media channels. Help prepare and distribute marketing emails. Assist in the development and maintenance of marketing automation workflows. Manage and update the CRM systems. Coordinate with cross-functional teams to ensure alignment on marketing initiatives. Monitor and report on marketing campaign performance metrics.
Marketing: Support the planning and execution of marketing campaigns across various channels. Assist in content creation for digital platforms, including website updates, blog posts, and social media content. Analyze website traffic and user engagement metrics using tools like Google Analytics. Help optimize landing pages and user experience (UX) to improve conversion rates.
Collaboration and Communication: Work closely with the sales team to ensure marketing strategies align with sales objectives. Communicate effectively with team members to support project timelines and deliverables.
Collaboration and Support: Work closely with the marketing team to understand data needs and provide weekly reporting in Excel and PowerPoint. Support the development and execution of data-driven marketing strategies. Collaborate with other departments, including sales to align marketing efforts.

We are looking for a highly experienced data-driven PPC Manager to join our demand generation team and be responsible for managing paid media campaigns / media partner activities across our product portfolio.

Key Responsibilities
Develop performance and grow our wide portfolio of media channels, affiliates and content syndication partners.
Seek and develop new business opportunities with cutting edge media platforms/vendors.
Create, test and optimize campaigns on different platforms (Google, Facebook, LinkedIn, Taboola, Outbrain, Review websites, etc.).
Build and execute the growth strategy for managed channels.
Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product and Content teams to constantly improve performance and marketing materials.
Negotiate and evaluate content syndication and media buying opportunities.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity. This role requires a creative thinker with a keen understanding of social media trends, excellent communication skills, and a passion for building engaging brand experiences. Key Responsibilities: Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the overall brand objectives. Storytelling: Create compelling & creative, on-brand content for social media platforms, including posts, videos, graphics, and other multimedia assets. Community Engagement: Foster meaningful interactions with our audience, responding to comments, messages, and inquiries in a timely and professional manner. Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports to assess the effectiveness of campaigns and initiatives. Cross-Functional Collaboration: Work closely with marketing, PR, and product teams to ensure alignment and consistency across all brand communications. Stay Updated: Stay abreast of industry trends, platform updates, and emerging technologies to continuously optimize our social media efforts.

we are looking for a Senior User Acquisition Manager to lead and optimize our Google and Facebook campaigns while driving growth at scale.
What will you do?
Manage, optimize, and scale paid acquisition campaigns across Facebook (Meta) Ads and Google Ads (Search, Display, YouTube, PMax)
Develop and execute full-funnel performance marketing strategies, from prospecting to retargeting, with a focus on revenue growth and efficiency
Utilize A/B testing and creative iteration to maximize performance across ad creatives, audiences, and bidding strategies
Work closely with our marketing team to develop engaging, high-performing ad content tailored to different platforms
Leverage Google Analytics, Meta Business Manager, and Tableau to measure and report on campaign performance
Stay updated on industry trends, platform algorithm changes, and new ad formats to maintain a competitive edge
Manage budgets effectively, ensuring the best ROAS, CAC, and LTV across all paid channels.

Required Campaign Manager
About the Role:
Are you fascinated by the world of advertising and analytics? Do you have a knack for numbers and a passion for uncovering insights from data? Were looking for an experienced Campaign Manager to join our dynamic team. This role is perfect for someone eager to dive into the fast-paced world of media buying, with prior experience. Comprehensive training will be provided to help you succeed and grow within the company.
Responsibilities:
Manage and optimize ad campaigns across platforms such as Facebook Ads, Google Ads, Taboola, and Outbrain.
Analyze campaign performance data to identify trends and actionable insights.
Collaborate with internal teams (R&D, Creative, Data) to troubleshoot technical issues and improve campaign outcomes.
Research market trends and evaluate new growth opportunities.
Take ownership of campaign tracking, measurement, attribution, and optimization processes.
Build strong relationships with external partners and vendors.

Required SEM Specialist
Performance driven omnichannel marketing is a critical driver of our growth. We operate and expand upon large cross-channel campaigns, such as Paid Search (SEM), Paid Social (SMA), audio channels, embedded retargeting initiatives, and Digital Display (Video + Banners). Also, we are always looking for new experimental channels to acquire new members.
This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google/Bing] activity.
In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company.
Here are a few of the things you will do:
Own the day-to-day management of high budget, paid search campaigns.
Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
Create and present insightful and actionable reports using data analysis and visualization
Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
Gain mentorship in Google ads platform channels and best practices. Youll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.

Required Client Solutions Manager, Ecommerce
Responsibilities:
The e-commerce team partners with leading commerce clients in the Israeli market, helping them scale their businesses through our advertising worldwide. We act as strategic advisors, providing expert guidance, data-driven insights, and best-in-class support to maximize their success on our platform.
Responsibilities:
- Manage and grow post-sale client relationships of auction ads offerings by monitoring and analyzing ad campaigns, and proactively take initiative to improve results.
- Analyze campaign performance data to offer clients data-driven business insights, at the same time use those insights to improve our advertising offerings.
- Establish long-term relationships with key clients and make sure their business needs are taken care of by cross-functional team.
- Drive education on product and company updates, and share company best practices as relevant to clients or agencies' business.
- Share marketplace feedback and guide our advertising strategy.
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team.
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues during a campaign and provide technical support.
- Responsible for improvement of product feature adoption and consistently drive the product improvement from market feedback.
- Develop automated reports utilizing the company's internal data tools and Excel.

Our Revenue team is growing, and we are looking for a PPC Specialist to join the team.
Not Your Typical Role:
As a PPC Specialist, you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for managing complex campaigns and a passion for staying ahead of digital marketing trends. We value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.
Responsibilities
Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
Conduct in-depth analysis and reporting on campaign performance
Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
Perform A/B testing to optimize campaign performance.
Stay up-to-date with the latest trends and best practices in PPC and digital marketing.

The Creative Producer will be part of the creative producers team with a unique blend of creativity and analytical insight. You will play a critical role in driving the success of our games through innovative and data-driven marketing strategies. We constantly challenge ourselves to keep learning, and we look forward to welcoming more passionate people to our team, interested in understanding the experience behind the numbers and pushing creative ideas to new heights.

What you'll be doing:
Overview and Optimize the ideation process for our creatives in sync with other producers and designers.
Constantly explore new creative approaches and marketing trends to stay ahead.
Creative tests: Track the testing methodologies and constantly optimize to improve our process internally.
Collaborate with growth teams to successfully integrate high-performing creatives into primary campaigns.
Oversee market research activities to track industry trends and competitor activities. Utilize data insights to guide the team's creative decision-making process.
Visualizing creative test results for designers and Managers Partner effectively with our Creative and User Acquisition teams to help drive millions of users DAILY all around the world.
Analyze game performance data to identify opportunities for creative improvements that align with business objectives. Manage multiple creative projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.