דרושים » פרסום שיווק ויחסי ציבור » Field Marketing Manager

we are seeking a Marketing Manager to help us accelerate our presence in Israel - one of our key growth markets. You will be part of a small, results-oriented team on the ground and lead the development and execution of marketing programs in the region. Your focus will be to drive awareness and pipeline in our start-up, mid-market, and enterprise segments - with a specific focus on gaming and igaming industries. You will help to build communities with our users and develop executive relationships with mid-market and enterprise customers.

This role will report to the Head of Marketing EMEA based in London, working closely with the Country Lead based in Tel Aviv.

Were looking for an all-round marketer with previous experience of building and executing field marketing programs. Whilst youll be the only marketer based in Israel, youll work closely with commercial teams operating in the region (sales, customer, product). Youll also be guided and supported by the wider EMEA marketing organization and global marketing team.

The position will be based in Tel Aviv.

Responsibilities

Collaborate with the marketing, sales, and regional teams to execute a strong field marketing strategy that fills the top of the funnel pipeline, engages key accounts via ABM, and pulls customers down the funnel (youll work closely with our demand generation team who owns our ABM strategy).
Understand how to leverage digital channels and how to build integrated campaigns.
Lead the execution of events ranging from webinars, conference sponsorships, hospitality events, and a potential user conference, and own budgeting & spend tracking for each event run in the region.
Track, measure, and share the impact of every program related to our overall GTM strategy.
Manage overall budget and event calendar for the fiscal year (supported by the regional lead).
Partner with sales leadership & digital demand generation teams to execute our ABM.
Represent the Israeli regional team and ensure wider marketing and cross team alignment.
Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.
Leverage data to make informed recommendations, decisions, and forecasts regarding our demand generation strategies and target account-based plans.

We're looking for a highly motivated, Field Marketing Manager to join the Global Marketing team. Reporting to the Head of Global Marketing Programs, you will be responsible for the strategy and execution of our local global partner events and field related programs engaging current partners, clients and prospects. The ideal candidate is a well-rounded marketing leader looking to make a big impact on local programs fast-moving tech environment.
Responsibilities
Develop localized field marketing programs for local partners, drive awareness, generate demand, and accelerate pipeline growth.
Plan and execute (end to end) in person local events, and integrated campaigns to create new pipeline and accelerate existing opportunities
Identify, negotiate, and execute sponsorships at local events
Work with content and creative teams to build landing pages, e-mails, and nurture communications for events and campaigns
Collaborate cross-functionally with our Demand Generation, Sales Development, Sales, Product Marketing, Customer Success teams to deliver marketing campaigns that support integrated go-to-market strategies
Supporting the Marketing Operations, Demand Generation and Sales Ops teams to manage measurement of every event programs impact through SFDC reporting, evaluate event/campaign ROI, and present recommendations for improvement
Support local country launches, campaign creation for building local awareness and lead generation
Work with legal, executives, and finance to ensure a timely contract execution and procurement process for payment
Ability to travel as needed.

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

We're looking for a highly organized and results driven Senior Marketing Project Manager to lead the initiation, planning and development, execution and delivery of cross-functional initiatives aligned with the company's goals. The role requires a strategic thinker with excellent communication and interpersonal skills as well as the ability to manage multiple projects simultaneously, ensuring that projects are executed efficiently. You will play a pivotal role in driving collaboration across teams, delivering projects on time and within scope, optimising marketing initiatives to support business growth.

Responsibilities
Programme Planning and Execution

Support the development and execution of integrated marketing campaigns to deliver successful outcomes and achieve project goals on time and in budget
Lead cross functional projects including managing initiatives, timelines and deliverables in a dynamic and collaborative manner, leveraging exceptional project management methodologies and interpersonal skills
Monitor and measuring progress through setting clear milestones, interdependencies and deadlines, reporting to wider teams on progress
Identify and mitigate project risks, overcome obstacles, and proactively ideate on how to drive successful outcomes
Collaborate with internal stakeholders (Sales, Product, etc.) to align marketing efforts with business goals and customer needs
Manage the full program lifecycle, from strategy development to execution and analysis
Campaign Management & Optimization:

Coordinate and oversee the execution of multi-channel marketing campaigns, applying subject matter expertise ensuring delivery on time and within budget
Analyse and report on the performance of campaigns, providing insights and recommendations for continuous improvement
Leverage tools and technologies to streamline workflows and track program effectiveness aligned to marketing goals and key performance indicators
Stakeholder collaboration

Act as a liaison between marketing, design, content, sales, technology, external vendors and wider teams to streamline workflows and ensure projects and key milestones are delivered on time whilst optimising hand off processes
Communicate and influence stakeholders to ensure project milestones and deadlines are met in a timely manner, owning handoffs between stages
Manage multiple projects across global time zones, leveraging project management & communication tools and sophisticated methodologies
Process optimisation

Ensure project management is working effectively across the teams, laddering up to overarching programme management goals
Oversee the integration and use of marketing tools and technologies to enhance performance where relevant
Continuously assess and improve methodologies, creating and implementing change management strategies that maximise team efficiency and outcomes
Performance Reporting

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We seek a Communications Manager to join our Tel Aviv office, playing a pivotal role in shaping and conveying our mission to diverse audiences.

In this role you will
External Communications Ownership: Lead the execution of external communications strategy, identifying and leveraging company milestones and industry trends to drive media engagement in collaboration with marketing and company leadership.
Content Creation: Craft compelling content across various platforms, including press releases, blog posts, and external communications, ensuring consistency in messaging and tone.
Media Coordination: Assist in media outreach and relationship-building efforts with journalists and industry publications, working closely with external PR support to enhance visibility. Additionally, support awards submissions, strategic speaking engagement proposals, and maintaining media lists.
Timely Engagement: Monitor industry news and relevant conversations to identify opportunities for Empathy to contribute, ensuring proactive and timely responses to media inquiries.
Internal Communication & Reporting: Facilitate ongoing communication and collaboration with internal stakeholders, ensuring messaging alignment across teams. Develop frameworks for tracking and reporting communication initiatives to demonstrate impact, gather insights, and drive continuous improvement.
Manage Multiple Workstreams: Handle ambiguity and prioritize multiple, often time-sensitive workstreams simultaneously, ensuring that deadlines are met and initiatives are executed effectively.

our companys Marketing Team is looking for a dynamic and seasoned Senior PR Manager to drive our ambitious PR initiatives across the United States and United Kingdom. In this role, you will develop and execute strategic PR plans that elevate our companys brand, amplify its mission, and foster engagement with key stakeholders, including media outlets, influencers, and the broader health tech community. If youre a PR expert with a passion for storytelling, a proven ability to generate impactful media coverage, and someone who keeps their finger on the pulse of the latest news trends, this role is for you.
What youll be doing:
Develop and execute a comprehensive PR strategy to position our company as a leader and innovator in the metabolic health space.
Build and nurture relationships with top-tier, consumer and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
Craft compelling press materials, including press releases, media pitches, and executive talking points.
Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify our companys voice.
Create an editorial calendar for both seasonal and evergreen pitches.
Identify, track, and submit for award and speaking opportunities that position our company as a leader and innovator in its field.
Oversee crisis communications and reputation management strategies to protect and strengthen our companys public image.
Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
Work to build a data dashboard that enables you to pull quantifiable insights at a moments notice.
Build the profiles of our company executives in the press via news opportunities, speaking opportunities, and awards.
Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
Manage third-party PR agencies as an extension of our companys PR function, ensuring monthly KPIs are met.
Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
Help evolve our companys messaging map annually to align with its broader goals.
Represent our company at industry events, conferences, and media engagements as needed.

Are you passionate about creating marketing strategies that drive growth? Do you love working with cross-functional teams to make big ideas happen? Join as aMarketing Manager and take charge of the marketing funnel for one of our core product lines.
Youll develop and execute marketing programs that attract leads, engage prospects, and drive conversions. Youll also collaborate with teams across the company to ensure everything we do aligns with our goals and resonates with our customers.
were big on collaboration, innovation, and inclusivity. If youre a data-driven marketer whos ready to make an impact, wed love to hear from you!
What Youll Do:
Lead Demand Gen Efforts: Own the strategy and execution of demand generation campaigns across North America and collaborate with local teams in EMEA and ANZ.
Build Full-Funnel Campaigns: Create marketing strategies that cover everything from brand awareness to lead generation and nurturing.
Collaborate Across Teams: Work closely with Product Marketing, Content, Sales, Design, and more to ensure campaigns are aligned and impactful.
Create Campaigns That Work: Use channels like email, social media, search, and events to attract new leads and grow our pipeline.
Track & Optimize Performance: Use metrics like MQLs, SQLs, and ROI to measure success and tweak campaigns for better results.
Become a Product Expert: Understand the ins and outs of the product you support, including what sets it apart and what customers need.
Manage Tools & Platforms: Oversee systems like HubSpot, Salesforce, and Amplitude to streamline lead management and reporting.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.