דרושים » פרסום שיווק ויחסי ציבור » Marketing Content Manager

We have experienced sustained hypergrowth, and were looking for a Content Marketing Manager to take it to the next level and help us shape our organization's narrative. The Content Marketing Manager is responsible for all marketing content initiatives hands-on level, both internal and external, across multiple platforms and formats to drive awareness, adoption, sales, engagement, retention, leads, and positive user and customer behavior. You would be an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, and meaningful measurement. The position collaborates across the organization to help define both the brand story and the story as custom-designed for target personas across a variety of use cases.
How your day-to-day will look like:
* Lead the creation and multi-channel distribution of compelling and shareable content (eBooks, whitepapers, podcast episodes, etc.) to drive demand and raise awareness for our solution
* Oversee, manage, and write content for our company website, social channels, and blog
* Work closely with Leadership to create standout content for thought leadership pieces, speaking opportunities, and award submissions
* Consistently develop new PR angles, pitches, press releases, and multimedia placement opportunities (podcast, YouTube shows, etc.) to increase our share of voice
* Continuously develop relationships with relevant reporters and industry bloggers
* Review content across all company communication channels to ensure it is consistent with our target messaging and brand vision, striking a balance of logic, emotion, and humor to suit our unique brand
* Create and manage an editorial calendar and PR guidelines for brand voice, style, consistency, and grammar
* Analyze performance across all forms of content to evaluate what delivers the best results and incorporate these findings to inform our strategy moving forward.

looking for a highly skilled senior marketing manager to join us.
responsibilities:
go-to-market strategy:
develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
content creation and messaging:
create compelling marketing collateral, including product messaging, marketing enablement materials, and case studies.
manage the content development for various channels, including website, blog, social media, and industry publications.

product:
work closely with our product team to provide them with the necessary tools, and resources to effectively communicate our product value propositions.
manage the development of our materials.

customer advocacy:
work closely with our cx teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
leverage customer feedback to enhance product positioning and inform future product development.

collaboration:
collaborate with product management, cx , and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.

how does your day-to-day as a marketing manager look like?
plan and execute highly effective campaigns in various digital marketing channels:
you will develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
promote via the website and inbound email campaigns product releases, events invites, webinars, articles, etc.
work with 3rd party partners, creating collaborations for content, new channels, relevant brand exposure, ect
work closely with a team of designers and content to assist with marketing assets and website management.
assist with our online community- related operational efforts (marketing-operations related tasks)
in this role, you will report directly to the vp marketing and collaborate with other departments - product, sx, growth , etc.

A cyber security services and platform company whose mission is to help our customers react faster and smarter and stay ahead of security threats, by creating secure digital ecosystems. automates processes to detect and prioritize threats early and respond rapidly and decisively.

part of the UST Global family. Some of the worlds largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services.

looking for a creative Sr. Content Marketing Manager to help us drive thought leadership on the brand, while also capturing the MxDR market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Sr. Content Marketing Manager, you will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success. This will include accelerating share-of-voice (SOV) for the brand, driving engagement on marketing campaigns building and sales funnel performance, as well as helping with sales enablement.

You are a self-starter with a creative mind, who is capable of excelling in a fast-paced environment by taking ownership of content marketing activities related to cybersecurity services. Artistic, with an attention to detail and an eye for quality, as well as the ability to be a creative writer are minimum required skills for this role.

Responsibilities:
Develop and execute the content market strategy for various security services.
Plan and drive the launch required content for cybersecurity services in accordance with the go-to-market strategy.
Build engageable thought leadership material to drive demand for services.
Create compelling written articles and press releases for the media to drive share of voice.
Actively collaborate across marketing, PR, sales, and other stakeholders to execute and manage content strategy for various cybersecurity services.
Use cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select to augment their enterprise security operations.

We are looking for an experienced B2B Content Marketing Specialist to help drive awareness and create demand for our product by writing engaging, compelling, and performance-driven content optimized for multiple channels digital and offline.
In this role, you will spend your day writing a variety of content that educates, inspires, and engages our audience of healthcare executives, ultimately helping to build up our brand credibility and support pipeline generation. The target audience includes clinical, innovation, operations, and quality leadership from provider groups, health systems, and Accountable Care Organizations (ACOs).
RESPONSIBILITIES:
Craft smart, on-brand, compelling content for various assets directed at our business audience (including emails, website and landing page copy, ad copy, social media posts, LinkedIn campaigns, SEO content, brand and product videos, event collateral, and more)
Manage and optimize our social media channels, including our content calendar
Support our ABM strategy by writing hyper-targeted email campaigns, segmented by personas, organization type, and other criteria
Support our sales executives with outbound email templates and sequences that communicate our unique value proposition and elicit responses from our key buyer personas
Write landing page and web copy to boost our SEO and optimize our paid online campaigns
Work closely with our demand gen team to track content performance and optimize content for conversion
Work with internal and external SMEs to develop content, such as webinars and speaking submissions, thought leadership posts, etc.
Work with our design studio to craft compelling creatives for social media (organic and paid)

We're seeking a Content Marketing Manager to navigate the intricate waters of our brand voice and content strategy across various marketing and product channels. In this role, you'll manage our content lifecycle from ideation to publication, crafting compelling narratives that balance customer experience, brand fidelity, and business objectives across all platforms.
Key Responsibilities:
Content Strategy Development: Develop and implement a comprehensive content marketing strategy aligned with the companys goals.
Content Creation & Management: Oversee the creation and management of compelling content across various platforms, including blogs, social media, websites, and more.
Brand Voice & Messaging: Ensure consistency in brand voice and messaging across all content outputs.
Stakeholder Collaboration: Collaborate with different departments to ensure content alignment with overall business objectives.
Compliance Collaboration: Work closely with the compliance team to approve content and assets.
Innovation and Trends: Stay abreast of content marketing trends and innovate accordingly.
What You Will Do:
Write blog articles, emails, landing pages, website content, creative video scripts, social media content, and more.
Ensure a consistent narrative across all channels that enhances customer experience and meets business objectives.

BrandShield is seeking a dynamic and experienced Growth Marketing Manager to drive the development and execution of comprehensive marketing activities. The ideal candidate will have a proven track record in B2B marketing (SAAS), with expertise in growth, demand generation, digital marketing, public relations, and events. Responsibilities: Focus areas include Demand and lead generation Lead nurturing Conversion rate optimization Brand building Customer retention Maximizing customer revenue Budget management Driving collaboration across teams Organizing Events PR Key Accountabilities:
* Delivering the audiences and the qualified leads that will drive commercial growth
* Planning and implementation of multi-channel demand generation and lead generation campaigns to hit MQL and SQL lead targets
* Managing junior resource and small marketing team in the implementation and optimization of campaigns across all owned and paid media channels
* Ongoing reporting of campaign performance in line with MQL and SQL targets
* Liaising with marketing, sales, and product team stakeholders to understand the market and our target customers to inform more effective campaign strategies and content
* Working closely with sales teams to implement effective lead nurturing processes.
* Development and implementation of nurture workflows and sequences within the Marketing Automation system.
* Experience in ABM campaigns – an advantage.
* Understanding and reporting on conversion rates across the marketing and sales ‘funnel’ and working with key stakeholders to develop and implement strategies to optimize each stage
* Working with Brand to ensure on-brand communications are delivered within all campaigns.
* Having a commercial view of the customer and putting in place marketing activities to help drive retention
* Responsibility for the marketing budget and the results it delivers in terms of qualified leads into the business.
* Plan and execute targeted events, including industry conferences, webinars, and user conferences, to generate leads and enhance brand awareness.
* Coordinate logistics, sponsorships, and speaking engagements at relevant events.
* Develop and maintain relationships with key media outlets, industry influencers, and stakeholders.
* Draft and distribute press releases, articles, and thought leadership pieces to enhance BrandShield's reputation.

We are seeking a talented and versatile Marketing Specialist to join our growing team in Tel Aviv.
As a Marketing Specialist, you will play a crucial role in shaping our brand identity, enhancing our market presence, and enabling our go-to-market teams success. This role offers the opportunity to work in a fast-paced, collaborative environment where your creativity and initiative will be valued.
Key Responsibilities:
Content Creation for GTM Teams:
Develop persuasive and informative content to support our go-to-market (GTM) teams, including sales decks, one-pagers, award submissions, educational materials, and more.
Collaborate closely with sales, marketing, and product teams to understand key messaging and value propositions, translating them into compelling narratives and visuals.
Craft engaging and tailored content to address the needs and pain points of target audiences, driving awareness, engagement, and conversion.
Ensure consistency and accuracy of messaging across all GTM materials, adhering to brand guidelines and tone of voice.
Develop materials consistent with our visual identity across field and digital marketing as well as go-to-market collateral.
Create visually appealing graphics and multimedia assets to support various marketing initiatives, such as presentations, infographics, videos, and social media content.
Collaborate with cross-functional teams to maintain brand consistency and integrity across all touchpoints, ensuring a cohesive and memorable brand experience.
Stay abreast of design trends and best practices, continuously evolving and refining our brand aesthetic to resonate with target audiences.

Join Our Team as a Content Editor!
Are you a talented wordsmith with a passion for financial markets? A leading online trading company, seeks a skilled Content Editor to join our dynamic team. We want to hear from you if you have a knack for creating engaging and informative content!
Key Responsibilities:
* Create, edit, and proofread high-quality content for our website, blog, newsletters, and social media channels
* Collaborate with the marketing and design teams to develop compelling content strategies
* Ensure all content aligns with our brand voice and adheres to SEO best practices
* Stay up-to-date with industry trends and incorporate relevant information into our content
* Manage the content calendar and ensure timely delivery of all projects
* Ability to use advanced AI tools to enhance content creation and editing
If you're ready to take your career to the next level and help shape the future of trading content, apply now!
How to Apply: Send your CV and a cover letter.

Marketing Content and Social manager

Solitics Content Social Manager will create, execute, and manage marketing content across different formats and relevant channels. This position will play an important role within a wide variety of marketing and communications activities, from marketing ads and landing pages to website optimization management, and all the way to marketing materials such as brochures, blogs, PRs, white papers, etc., as well as managing companys social media channels (mostly LI).

What the role is about

Full responsibility of companys website research, content developing, editing, proofreading and publishing.
Research and plan SEO content (working together with SEO specialist/vendor)
Performance marketing content conceptualizing and executing ads, landing pages, video scripts, banners.
User engagement and customer communication support and management all

As we continues to grow and evolve, enhancing our positioning as a leader in creative technology with a focus on AI, we are seeking an Employer Brand Manager for a temporary period (Mat leave replacement)/
This role requires a blend of creativity, integrated marketing, and project management skills to effectively collaborate with our Brand, HR, and Operations teams.
This role involves PR and brand activities within the Israeli ecosystem, social media management, campaigns to retain and attract talent, organizing events, workshops, and meetups, and monitoring the company's online presence.
The ideal candidate is task-oriented, execution-focused, proficient in writing in Hebrew, and understands the realm of generative AI.
What you will be doing:
Plan and execute initiatives that stand out and generate buzz in the tech ecosystem.
Manage the companys social media accounts (mainly Instagram, Facebook, and LinkedIn) and the overall online reputation as an employer of choice.
Oversee all employer branding platforms, such as Glassdoor, Duns100, and Great Place To Work, engaging employees and leveraging unique stories and experiences to enhance our candidate pipeline and employee retention.
Research and plan strategic events, collaborating with PR and our Design teams to bring about industry recognition.
Work with our external Israeli PR agency to develop stories and thought leadership initiatives directly with employees, recruiters, and leaders within the company.
Attend all company-wide local events and other opportunities to produce content that reflects our unique culture and DNA.
Collaborate with the HR team to create inclusion-focused content and targeted marketing campaigns aimed at attracting diverse talent groups.