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נאספה מאתר אינטרנט
02/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a highly motivated and experienced Senior User Acquisition (UA) Manager to join our Gaming discovery and reward activity. In this position, you will play a pivotal role in developing and executing comprehensive user acquisition strategies across various UA channels, for our non-gaming applications. You will collaborate closely with cross-functional teams, to optimize performance and drive user growth.
The ideal candidate is a strategic thinker who is data-driven, hands-on and possesses strong analytical skills.
What you'll be doing:
Hands on in planning, execution, and optimization of UA campaigns across various channels, such as social media, SDK networks, DSPs, incentivized channels etc, while ensuring alignment with business goals and marketing objectives.
Collaborate with the creative team to develop compelling ad creatives and marketing assets that effectively engage and convert the target audience and maintain strategic relationships with key acquisition partners.
ASO Operations: optimizing app metadata, conducting keyword research, and implementing strategies to improve app rankings and conversion rates.
Manage fast-paced and dynamic projects in a highly organized manner and drive continuous innovation and experimentation in UA strategies and tactics to achieve optimal results.
Data Analysis (Identifying trends, opportunities, discrepancies).
Requirements:
3+ years in mobile user acquisition and ad buying analysis experience at scale in a gaming company
Hands on experience in campaign management on self-served platforms - a Must
Excellent data analysis skills with the ability to interpret complex data, identify trends, and derive actionable insights.
Strategic mindset with the ability to think critically, develop innovative UA strategies and adapt to changing market dynamics.
Up-to-date knowledge of UA platforms and UA strategies and deep understanding of mobile attribution
You might also have:
ASO experience- Advantage
Great communication and presentation skills to effectively convey strategies, insights, and results to stakeholders and team members.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
04/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a tech-savvy and performance-oriented professional to join our company as a Growth Product Manager, Performance Media & Automation.

You will have the opportunity to collaborate closely with extraordinary media buying, data, product and engineering teams to achieve remarkable outcomes.

This role calls for a strategic mindset and a deep understanding of Performance verticals (eg. content, gaming, search), user behavior, data and automation. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.

Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.

What will you do?
Own entire P&L of one of Arpeelys strategic vertical and partnership with Google.
Oversee R&D development of automation for media acquisition on managed platforms and real-time-bidding exchanges.
Research the mechanics, monetization and user-flow within our web & mobile asset and partners integration.
Create data and media strategies to monitor and find growth opportunities in the vertical.
Become external POC for external partners; work closely to develop business, technical and media opportunities that will propel the partnership on both sides.
Internally, work with Senior engineers from R&D and Data Science and work on media strategies with Media Acquisition and Product\Growth to execute vertical media strategies and grow users scale.
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge.
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024/5.
Requirements:
5+ yeas of experience as Vertical Owner, Growth, Product Manager at Ad-tech or Consumer companies.
Experience in Content Arbitrage, AFS (AdSense for Search), Performance-based verticals (eg, Gaming, Mobile), or Search - MUST.
Technical proficiency in automation, data analysis, attribution modeling - Must
Data-driven with excellent data analysis skills - Must.
Excellent understanding of the Managed Media-buying platforms\digital marketing\Programmatic ecosystem and landscape (SSPs, Publishers etc..).
Business mindset, independent, proactive and creative with the ability to rally teams around a goal.
A highly effective communicator with extreme attention to details.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
2 ימים
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Growth Marketing Manager, Paid Social to join our diverse Marketing team.
Reporting to the Director of Paid Social, the primary objective of this position is to manage the launch, ongoing reporting, and management of paid social media advertising campaigns.
The Growth Marketing Manager, Paid Social will focus on creating impactful advertising strategies that increase brand visibility, drive sales, and enhance customer engagement on various social media platforms.
Roles and Responsibilities:
Campaign Launch and Management:
- Plan and execute the launch of paid social media ad campaigns, ensuring alignment with the company's marketing goals.
- Collaborate with creative teams to develop engaging ad content, including visuals and copy that reflects the brands voice.
- Configure campaign settings, including targeting, budgets, and scheduling, to maximize ad performance from the outset.
- Continuously monitor and manage live campaigns to ensure they are performing optimally.
- Adjust campaign strategies as needed based on performance data and changing market trends.
- Work within budget constraints to allocate funds effectively across campaigns and platforms for maximum ROI.
Requirements:
- BA in a business field, such as marketing, communications, or a related field a must
- 2+ years experience of actively managing Paid Social campaigns a must
- Experience driving ROI-positive paid social campaigns for an e-commerce business a must
- Analytically minded person, with the ability to optimize campaigns based on data generated
- Experience in a fast-paced, start-up environment with the ability to quickly get up to speed, iterate, and take on other projects
- Collaborate with diverse teams in various time zones, English fluency a must
- Experience with Google Analytics and Looker/Data Studio or similar analytics tools
- Experience within all relevant native Paid Social platform-tools/UIs
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking a Director Of Growth Marketing.
As the Director of Growth, you will lead the charge in developing and executing comprehensive growth strategies to drive user acquisition, retention, and revenue growth.
Reporting to the VP, Revenue Marketing, this is a high-impact managerial position within the marketing team, and you will be responsible for overseeing both SEO and paid media channels, managing significant budgets, and collaborating closely with cross-functional teams.
What will you actually be doing?
SEO team management:
Lead and mentor the internal SEO team, providing strategic guidance and fostering a collaborative and innovative culture.
Oversee the development and execution of SEO strategies, ensuring alignment with business objectives.
Conduct regular performance evaluations and provide professional development opportunities for team members.
Paid Media Management:
Manage relationships with external paid media agencies, ensuring alignment with overall marketing goals and objectives.
Collaborate with agencies to develop and optimize paid media campaigns across various platforms.
Effectively communicate business objectives and provide feedback to ensure campaign success.
Manage and optimize budget allocation to maximize ROI and achieve performance targets.
Utilize data-driven insights to refine targeting, messaging, and creative elements.
Innovation in growth strategies:
Spearhead innovation initiatives within the growth team, exploring new and creative ways to acquire and retain users.
Stay abreast of industry trends, emerging technologies, and marketing innovations to inform growth strategies.
Team Leadership:
Build and lead a high-performing growth team, fostering a culture of collaboration, innovation, and continuous improvement.
Provide mentorship and professional development opportunities for team members.
Analytics and Reporting:
Provide actionable insights and data-driven recommendations to optimize marketing strategies
Requirements:
Bachelors degree in Marketing, Business, or a related field; advanced degree is a plus.
Minimum 6 years of experience in digital marketing, with a focus on SEO and paid media.
3+ years of experience leading a team - Must
Proven track record of driving growth in a similar managerial capacity.
Proven experience in a leadership role overseeing SEO and paid media strategies, preferably in a SaaS or technology-focused environment.
Demonstrated success in managing significant budgets and achieving measurable results.
Deep understanding of SEO best practices, search engine algorithms, and the latest industry trends.
Strong analytical skills with proficiency in data analysis tools and platforms.
Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
17/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Our company cross-media platform has been the go-to app for over 100 million sports fans worldwide since 2012.
It brings them the fastest and most accurate live scores and online data notifications.
We take great pride in serving millions of loyal users in multiple languages on any device.
With our company, our users can enjoy 24/7 complete coverage of more than 2,000 competitions in a wide variety of sports worldwide.
Like no other app, our users receive Real-Time Stats, Breaking News, In-Play Insights, Lineups, Live Tables, Fixtures, Social Buzz, Odds, and Betting Tips, which produce short-term and long-term value.
Our years of experience provide a unique combination of proven top-notch technology and an intuitive UX, ensuring our users receive a personal screen that produces the best value for them.
If you want to be ahead of everyone else, our company is a must-own app on your mobile device.
Responsibilities:
* Manage a team of 2 user acquisition managers and an ASO manager.
* Hands-on management of mobile app campaigns on various traffic sources (SRNs).
* Set annual goals, monitor performance metrics, and budget tracking.
* Explore new user acquisition channels, TEST and adopt new analytic tools.
* Define requirements for data dashboards and advanced analysis from the data -analysts.
* Develop creative strategy and write creative briefs for the creative and UGC teams.
* Collaborate cross-functionally with data, Creative, Content, Finance and R&D.
* Lead day-to-day communication with Google, Meta, TikTok, Apple and Appsflyer.
* Communicate industry trends and new regulations in the fields of User Privacy and mobile attribution (Android Sandbox, SKAN 4, and attribution models).
Requirements:
* 5 + years of B2C mobile app performance marketing experience.
* 2+ years of experience in managing a team and training new employees.
* Hands-on experience with Meta or Google Ads.
* Proven experience with managing a 6-digit monthly budget (USD).
* Deep understanding of mobile attribution models.
* Understanding ASO strategies and techniques.
* B.A/BSc in relevant field.
*  data -oriented and tech-savvy personality.
* Excellent communication skills in English.
* Passion for Football and other Sports - Advantage.
* Familiarity with the Sports Betting industry - advantage.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
11/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and English Speakers
We are seeking a highly motivated, passionate, and experienced Content Marketing Manager.
With millions of visitors, our comparison sites help people make simplified, smart, and confident buying decisions.
The ideal candidate works well in a team, can juggle a heavy workload with grace - and, above all, isnt just an excellent writer but also an analytical thinker
Were looking for someone who can identify what taps into our users minds and create high-quality content to boost performance and positively impact the user experience.
Responsibilities:
Write landing page content, ad copies, articles, overlays, eye-catching headlines, interactive quizzes, and new features on different sites
Develop and execute an innovative social media strategy, driving true business impact
Optimize copy, articles and quizzes to maximize performance and effectiveness
Track and follow user behavior and content metrics to identify optimization opportunities
Ideate, launch, track, and iterate content A/B tests to boost site performance
Collaborate closely with campaign managers, product managers, and designers to create engaging user experiences
Define a clear content strategy to exceed the units targets.
Requirements:
Native English speaker - a must
Experience creating engaging content in various formats - written, visual, video, etc.
2+ years of experience working in content marketing/writing and/or editing
Strong understanding of social media platforms, trends, and best practices
Creative mindset with an ability to generate innovative content ideas
Ability to manage time and prioritize tasks in a dynamic environment
Ability to seamlessly work in a team with multiple stakeholders
Familiarity with online content KPIs
Experience working with a CMS - advantage
Experience working with GenAI - advantage
Experience managing content A/B tests - advantage
Experience optimizing online content based on data - advantage.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
03/04/2024
Location: Tel Aviv-Yafo
Job Type: Full Time
A rapidly growing sports app and a Developer and operator of online media products for millions of sports fans worldwide. With tens of millions of DAUs, across various different products, we have firmly established ourselves as one of the most widely used sports mobile apps globally. Leveraging substantial resources from our partnership with gaming powerhouse Entain, committed to driving pioneering research and expansion initiatives. As a frontrunner in the B2C mobile app ecosystem, our state-of-the-art technology not only fuels our rapid growth but also elevates us to the pinnacle of Monetization prowess and performance. As a Senior Programmatic Performance Manager, you will be the main owner of our Open Auction revenue vertical. Your day to day will be mostly about operating and optimizing the RTB process, working closely with our analysts towards maximizing our potential revenues, helping our growth team optimize UA ROIs and searching for exciting new collabs that will increase our revenue stream.
Responsibilities:
 
* Lead the optimization of the Real-Time Bidding (RTB) process to maximize yield and fill-rate across a diverse portfolio of publisher networks.
* Provide data -driven insights and recommendations to enhance overall revenue performance.
* Monitor advertising performances, identifying irregularities, and proposing actionable changes and new products to optimize revenue outcomes.
* Dive deep into both internal and external advertising platforms to understand their impact on our Return on Investment (ROI).
* Collaborate closely with our analysts to explore data trends, contributing to the continuous improvement of our revenue-generating strategies.
* Work with the growth team to optimize User Acquisition (UA) Return on Investment (ROIs) through effective monetization strategies.
* Proactively seek and evaluate exciting new collaborations and partnerships that have the potential to increase our revenue streams.
Requirements:
* minimum of 3 years of experience in Adtech, with a focus on analytical roles, preferably in a startup or a tech company.
* Proficient in Google Ad Manager, demonstrating the ability to navigate and utilize its features effectively.
* Entrepreneurial Mindset - Demonstrated ability to thrive in an entrepreneurial environment and excel in a fast-paced setting.
* Results-Driven - Proven capacity to work independently, drive results, and collaborate effectively with team members.
* Top Communication Skills - Fluent and idiomatic proficiency in English, both written and spoken.
* Bachelor's degree in Exact Science, Engineering, Economics, or an equivalent field from a reputable university.
* Familiarity with various advertising technologies, any different SSPs and DSPs.
* Experience with SQL.
* A strong passion for sports and sports-related data is considered an advantage. So come join the family and contribute to the development of next-generation products that will shape the future of advertising in the SportsTech and Information Technology industry.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
Areas well trust you with:
Campaign Strategy Development: Craft and implement creative campaign strategies across various channels, tailored to our objectives and market dynamics. Leverage competitor analysis and industry insights to identify new campaign ideas and opportunities.
Innovation and Research: Proactively seek out new directions, technologies, markets, and audiences through thorough research and analysis. Stay ahead of industry trends to identify potential opportunities for growth.
Performance Ownership: Maintain a data-driven approach, closely monitoring campaign performance and key metrics.
Be proactive in identifying potential issues (red flags) as well as successes (green flags), and keep stakeholders informed with regular updates.
Funnel Optimization: Ensure thorough testing of the marketing funnel and tracking systems prior to campaign launch. Continuously optimize the funnel to improve campaign performance and lead conversion rates.
Reporting and Analysis: Prepare detailed reports on acquisition strategies, progress, and outcomes. Present findings and insights to senior management, ensuring transparency and alignment with business goals.
Collaboration and Communication: Foster strong relationships with stakeholders, including marketing teams and external partners. Schedule and lead weekly meetings to discuss campaign performance, lead management, and improvement opportunities.
Expertise in GA4: Assume responsibility as the company's GA4 expert, guiding and educating stakeholders on its capabilities and best practices. Ensure optimal utilization of GA4 for data analysis and campaign tracking.
Data Management: Oversee the maintenance and enhancement of marketing dashboards and statistics. Ensure accuracy and relevancy of data, facilitating informed decision-making.
Proactive Problem-Solving: Work with limited resources and demonstrate initiative in identifying challenges and proposing innovative solutions. Drive continuous improvement by promoting new ideas and best practices.
Requirements:
Areas of your knowledge and Expertise:
Proven 2 year experience in user acquisition and digital marketing.
Strong analytical skills, with expertise in Google Analytics 4 (GA4) and other analytics tools.
Excellent communication skills with the ability to engage and influence stakeholders.
Demonstrated ability to develop and execute successful marketing campaigns.
Adept at problem-solving, with a proactive approach to addressing challenges and opportunities.
Familiarity with industry trends, competitor activities, and market conditions.
Bachelor's degree in Marketing or a related field preferred.
Hubspot Marketing Hub - Advantage.
English - High proficiency.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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נאספה מאתר אינטרנט
15/04/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Required Senior Performance Marketer
Job Description:
Manage paid advertising campaigns on Google Ads, YouTube, Facebook, TikTok, and other platforms, translating the outcomes into easy-to-understand results for the rest of the company
Collaborate closely with other teams, including product marketing, branding, analytics, and others, to ensure a unified approach to market penetration and brand consistency
Stay up-to-date with the latest advertising platforms and integrate applicable features into the teams strategy
Mentor and support junior team members, guiding their professional development and enhancing their skills in performance marketing practices
Lead unique projects in the areas of distribution, branding, and user acquisition, driving innovative strategies and initiatives to achieve market growth and community recognition.
Requirements:
3+ years experience in the advertising industry
A strategic thinker who can develop and implement long-term marketing strategies that align with business goals, and adapt strategies based on market trends and data insights
Confident presenting campaign results, strategies, and recommendations to stakeholders in a clear and concise manner
Youre a natural at digging into data and understanding what it means, always looking at the numbers to see how campaigns are doing and finding areas to improve
Youre a creative problem-solver who addresses marketing challenges and finds ways to improve campaign performance and solve complex problems
You love collaborating in marketing teams and across different departments, to ensure a unified approach to achieving the companys marketing objectives and overall business goals
You have innovative ideas and use out-of-the-box thinking to develop and implement creative distribution strategies, aiming to reach the right audiences.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
31/03/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We're​ ​looking for​ ​a Junior​ User Acquisition Manager to join our growing Marketing team. Youll be responsible for promoting our amazing products via various marketing channels.
Responsibilities:
Hands-on campaign management with various mobile ad networks.
Build and maintain strategic relationships with key acquisition partners.
Conduct data analysis (identifying trends, opportunities & discrepancies).
Manage fast-paced and dynamic projects in a highly organized manner, under tight schedules, and within the budget.
Collaborate with different team members within the Marketing department to deliver and execute successful marketing campaigns.
Requirements:
Bsc in Industrial Engineering, Economics, Business or similar field.
Previous experience in a data driven environment.
Ability to manipulate and analyze large quantities of data and present it in reports.
Willingness to learn and use third-party platforms.
Ability to take on multiple projects at the same time.
Strong organizational, analytical, presentation and problem solving skills.
Profound knowledge of MS-Office products (Excel in particular).
Fluent English - verbal and written.
Passion for marketing and mobile games.
This position is open to all candidates.
 
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