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shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. As industry leadersyes, we really are leaderswe partner with the worlds top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
Were seeking a strategic and creative Director of Content Marketing to lead the development and execution of a global content strategy that elevates our brand, engages financial industry stakeholders, and drives demand for our products. This role is ideal for a seasoned B2B content leader with deep experience in enterprise software and a strong grasp of the fintech space.

About the position
As the Director of Content Marketing, you will own a multi-format content programfrom thought leadership and customer storytelling to product marketing content and demand-generation assets. You will lead a team of writers and video producers, manage a global content calendar, and ensure alignment with marketing, product, and sales priorities across regions.

This role requires a master storyteller who can translate complex technology into compelling narratives that resonate with both technical and non-technical audiences. Youll play a critical role in shaping how the world understands our innovations and how prospects experience our brand.

Responsibilities
Develop and lead the global content strategy to support brand awareness, market positioning, and pipeline generation across regions.
Create and manage a diverse portfolio of content, including:
Customer case studies and testimonials
Product-centric content that showcases value and differentiation
Executive-level thought leadership, blogs, whitepapers, and more
Translate complex fintech and software topics into clear, compelling messaging for non-technical business decision-makers.
Collaborate closely with product marketing, sales, customer success, and regional marketing teams to ensure content relevance and impact.
Manage and grow a high-performing content team (writers, editors, and video producers), as well as freelancers and agency partners.
Own the editorial calendar and ensure consistent storytelling across all channels and formats.
Ensure content is optimized for SEO/AIO, aligned with lead generation goals, and measured for performance.
Act as a brand steward, maintaining voice, tone, and messaging consistency across all content.
Support global go-to-market campaigns and events driven by our regional field marketing managers, with tailored content.