Required Product Manager, Product-Led Growth
The role:
As a Product Manager, Product-Led Growth (PLG), you will own and scale our self-serve experience, focusing on driving user activation and expanding our PLG offering. You will lead the end-to-end user journey, from first touch through activation, subscription, and expansion, while building new entry points for users to discover and adopt our products independently.
This is a highly cross-functional role at the intersection of product, growth, marketing, payments, and data. You will work closely with Marketing, Product Marketing, Ops, Growth, R&D, and third-party partners to remove friction, optimize conversion, and turn PLG into a meaningful revenue and pipeline driver.
The day-to-day:
Own and optimize the activation funnel, improving time-to-value and increasing activation rates across PLG entry points
Design and run experiments (A/B tests and growth initiatives) to improve conversion, engagement, and retention
Expand our PLG offering by identifying new self-serve entry points, use cases, and packaging opportunities
Partner closely with Marketing, Product Marketing, and Growth teams to align acquisition, messaging, and onboarding experiences
Collaborate with Engineering and third-party integrations to build scalable, reliable PLG infrastructure and experiences
Instrument user journeys and analyze behavioral data to identify friction points and drive data-informed decisions
Define and track key KPIs such as activation rate, conversion, time-to-value, PLG revenue, and PQL generation.
Requirements: Ideally, were looking for:
At least 3 years of Product Management experience in a B2B SaaS environment with a focus on Product-Led Growth (PLG).
Strong analytical mindset with hands-on experience using data to drive product decisions
Ability to design and execute experiments with clear hypotheses and measurable outcomes
Technical fluency to work closely with engineering on integrations, tracking, and scalable systems
Strong cross-functional collaboration and communication skills across product, marketing, and business teams
These would also be nice:
Experience with subscription, billing, or payments systems
Familiarity with PLG and analytics tools (e.g., Amplitude, Mixpanel, Segment)
Background in media, video, or complex platform products.
This position is open to all candidates.