דרושים » פרסום שיווק ויחסי ציבור » Business Unit Manager

Kendago is on a mission to redefine how consumers go from noticing a need to buying the right solution online. In an internet shaped by AI, fragmented attention, and constantly shifting platforms, we build, own, and scale top-performing brands and offers — both our own and those of leading partners — by combining proprietary technology, data-driven decision making, and creative excellence at performance scale. We operate at consumer scale, reaching millions of people every day across paid channels, owned funnels, and digital touchpoints. In a world where creative trends, consumer behavior, and platform algorithms shift overnight, Kendago stays ahead of the curve We move fast , think deeply, and build with purpose . Our culture is rooted in entrepreneurship, innovation, and collaboration — along with shared wins, team dinners, and a whole lot of good food and laughter. We’re a team of makers, doers, and boundary-breakers — product, data, R&D, growth, and creative talent who own the full stack of how consumer brands are built and scaled today. For 17 years, we've built and scaled brands in-house, giving every team member the opportunity to influence decisions, drive growth, and see the impact of their work firsthand. If you’re ready to tackle meaningful challenges, grow at lightning speed, and help shape the next frontier of consumer brand building, you belong here. ABOUT THE ROLE We are looking for a Performance Marketing Manager to take ownership of large-scale PPC campaigns This is an exciting opportunity to manage significant advertising budgets ($100K+ per month), drive performance, and play a key role in shaping the growth of our brands. As part of our in-house marketing team, you'll have the autonomy to make meaningful decisions, experiment with new approaches, and directly influence business results. You'll work closely with our creative teams, combining data-driven insights with creative thinking to develop winning strategies and continuously improve performance. We're looking for someone who brings more than strong execution skills — a proactive, analytical, and creative thinker who takes initiative, challenges the status quo, and is eager to make an impac Our office is located in Kiryat Ono. This is a hybrid position, including two work-from-home days per week.

Responsibilities:

* Hands-on in campaign management, performance analysis, optimization and ongoing media activity.
* Prioritize and sync all teams relevant to the brand, including Media, CRO and Creative.
* Partner with the Business Development team to manage customer communication and relationships. Lead customer development and growth : identify opportunities for growth, additional platforms, creative directions, funnels or other business opportunities.
* Lead cross-functional meetings, ensuring clear communication, alignment, and execution across all stakeholders.
* Prepare monthly business reviews for management, including performance against goals, project updates, key risks, and growth opportunities.


Biz Dev:
Media

Remote/Part time:
Hybrid

We are looking for a high-caliber Brand Revenue & Strategy Manager to work across a portfolio of DTC brands.
This role sits at the intersection of brand strategy, growth, P&L, and partner management. You will analyze each brand as a complete business, identify its most important opportunities and constraints, and help shape the strategy required to scale it profitably.
You will work with teams across performance marketing, creative, CRO, retention, operations, and finance, while helping our brand partners understand their performance, financial results, and strategic priorities.
What you'll do:
Brand Strategy: Define positioning, target audiences, product priorities, pricing, offers, and growth plans.
Revenue and P&L Analysis: Analyze revenue, margins, acquisition costs, retention, inventory, and contribution profit to identify opportunities and risks.
Commercial Diagnosis: Determine whether a brands primary constraint relates to its product, positioning, creative, media, funnel, pricing, retention, inventory, or unit economics.
Partner Management: Build strong relationships with brand owners, align on priorities, and work on product development and improvements, inventory costs, forecasts, and payouts.
Growth Planning: Translate business objectives into priorities across acquisition, creative, CRO, retention, merchandising, and operations.
Pricing and Monetization: Develop and evaluate pricing, bundles, promotions, subscriptions, upsells, and shipping thresholds.
Forecasting: Build scenarios connecting media spend, CAC, conversion, AOV, repeat revenue, inventory requirements, and profitability.
Business Reviews: Prepare clear internal and partner-facing reviews covering results, insights, risks, and recommended actions.
Product Feedback: Translate commercial insights into feedback that helps improve platform, agents, and workflows.

We are looking for a Head of Marketing, that will lead the go-to-market strategy and execution for the company globally.
If you want to make a real impact in a huge and fast-growing market while improving lives of millions of patients and working in a global and innovative environment, this is your opportunity!
Key responsibilities:
Drive the brand presence online and offline, by establishing effective marketing infrastructures and supporting campaigns that will be deployed across the business globally
Lead digital strategy, activities and online presence: responsible for websites development and performance, share of voice online and lead generation through organic and paid efforts on PPC, social, inbound marketing
Responsible for Corporate and Divisional branding - B2B2C. Maintain, develop and refresh and brand book and work with the regional and product teams on a coherent implementation to ensure a coherent brand presence on all touch points
Collaborate with product leads to define the go-to-market strategy and its implementation globally
Work closely with regional marketing teams and actively drive the relationship, and translation of global marketing strategy to regional strategy
Collaborate with product teams to develop the products' key messaging throughout the customer journey and develop relevant collateral to support sales, marketing and customer success in the field
Perform marketing/business intelligence, market & competitive analysis and translate them into actionable business goals; Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences
Responsible for deployment of partners portal to ensure deployment of marketing and training materials in the best way possible to employees and partners
Lead and develop the global Marketing team, setting strategic direction, providing guidance, removing obstacles, and ensuring effective execution of key marketing priorities and initiatives.

We are looking for a highly experienced Director of Product Growth to own the customer journey from the first click to purchase.

You will own everything that happens after the click - landing pages, product discovery, product pages, personalization, pricing, promotions, upsells, cart and checkout - with a clear focus on improving conversion, AOV, revenue and profitability.

This is a senior, hands-on leadership role combining commercial thinking, product and UX intuition, analytics, AI and fast execution. You will lead a small team of 1-2 people and work closely with Marketing, Creative, Merchandising, Design, Data and Technology.

Responsibilities
What You'll Own

The full click-to-purchase funnel and overall site performance.
Core growth metrics including CVR, Add-to-Cart, AOV, Items per Order and Revenue per Session.
The experimentation roadmap - identifying, prioritizing and executing high-impact A/B tests.
Pricing, promotions, bundles, upsells and cross-sells, balancing growth with profitability.
On-site merchandising, product discovery and personalization.
Lead and develop a small Product Growth team, while remaining deeply hands-on.


What You'll Do

Analyze funnels and customer behavior to identify friction and growth opportunities.
Turn data and customer insights into new flows, experiences and experiments.
Continuously test landing pages, PDPs, navigation, messaging, pricing, promotions and checkout.
Define which products and offers to promote, to whom and when.
Improve UX/UI, product discovery and the overall shopping experience.
Work hands-on with designers, developers and data teams to move ideas quickly from hypothesis to production.
Use AI extensively to accelerate analysis, research, ideation, experimentation and execution.

Required Director of User Acquisition & Media Buying
Description
About Us:
We are bootstrapped and has been profitable since day one. We built one of the most efficient programmatic acquisition engines on the planet: processing billions of ad decisions a day, generating terabytes of live behavioral data, and turning it into margins most SaaS companies would kill for.
At the core of that engine is a team of data scientists and ML engineers running tens of billions of sub-second predictions a day, deciding in milliseconds which impression is worth buying and what its worth.
Now were taking everything weve learned about how people move through the web and putting it into our most innovative consumer product yet: Ace AI, an AI-native browser already reaching millions of people, built to simplify and improve everyday online life with the help of AI.
This is a rare opportunity: a category that hasnt meaningfully changed in over a decade, and a profitable company with the data and the acquisition engine to win it on its own terms.
Come build it with us.
What Youll Do:
As our Director of User Acquisition & Media Buying, youll take full ownership of our paid acquisition activity and lead our UA organization at scale. Youll own how we allocate and scale significant advertising budgets, lead the teams behind our acquisition activity, and be accountable for the overall performance of our paid media operation.
Own the overall User Acquisition and Media Buying operation, from strategy through performance.
Own budget planning and define how and where we allocate and scale advertising spend across channels and growth opportunities.
Lead and develop a substantial UA and Media Buying organization, including team leads and managers.
Define the strategy, priorities, and performance goals for our paid acquisition activity.
Oversee acquisition across Search, Meta, RTB exchanges, and additional performance channels.
Continuously identify opportunities to scale spend while maintaining strong business performance.
Use performance data to make strategic decisions around budget allocation, scaling, and optimization.
Build the structure, processes, and operating cadence required to run a large-scale UA organization effectively.
Partner cross-functionally with relevant teams to align acquisition strategy, priorities, and investment decisions with broader business goals.
Stay close to the market, platforms, and emerging acquisition opportunities to continuously expand and improve our media operation.

Required Strategy Manager
Realize your potential by joining the leading performance-driven advertising company!
As a Strategy Manager in our Strategy & Intelligence team in our Tel Aviv Office, you will help drive some of our most strategic projects and growth initiatives. Reporting to the Head of Strategy & Intelligence, you will work closely with senior leadership and diverse global stakeholders, leading cross-functional projects from initial analysis through execution and project management. This is a high-impact role in a small, elite team at the focal point of our strategic decision-making and growth, where youll have the opportunity to make a real impact and turn strategic thinking into action.
How youll make an impact:
Lead a variety of highly impactful cross-functional strategic projects, from initial analysis through execution and project management, including organic growth initiatives and M&A processes
Work closely with senior management and diverse global stakeholders, coordinating multiple teams and ensuring high-quality delivery
Take ownership of project management for some of our most strategic growth initiatives, coordinating senior stakeholders and driving execution
Conduct in-depth research and analysis of markets, companies, products and business models to identify growth opportunities and competitive threats
Build financial analyses and business models to support strategic decision-making
Lead discussions around growth engines, strategic planning and other key company priorities
Translate complex analyses and research into clear, actionable insights and recommendations for senior decision makers
Leverage AI tools to accelerate research, analysis and process management, and identify opportunities to improve how the team operates.

Were looking for a sharp, hands-on Marketing Manager who knows how to take a brief and turn it into a well-executed marketing campaign.
Youll see the full picture, from choosing the right channels and defining the assets needed to building timelines and making sure everything goes live on time and to brief.
Youll coordinate multiple stakeholders, remove roadblocks, and own campaigns from the initial brief through launch.

What Youll Do
* Take full ownership of campaigns from planning through launch
* Translate briefs into clear 360 marketing plans
* Manage and coordinate all stakeholders involved in campaign execution
* Receive briefs from the Commercial team and refine the marketing objective
* Plan campaign deployment across multiple channels
* Define the assets required for each channel
* Build timelines, workflows, and launch schedules
* Write briefs for Content, Design, and CRM teams
* Track progress and ensure deadlines are met
* Review deliverables, refine them, and ensure they answer the brief
* Integrate relevant AI tools into the marketing workflow

we are a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io Artlist is looking for a strategic, hands-on, and fast-paced Senior Product Marketing Manager to lead our Go-To-Market (GTM) execution in a fast-moving, dynamic environment. In this role, you will define how our value connects with different creators and brands, turning our product, and creative tools into clear, compelling messaging that users instantly get. You'll operate at a fast pace, taking new ideas to market quickly and delivering the right message to creators across all our marketing channels. Youll act as the key driver who makes things happen-working closely with Product, Copy, Design, Growth Marketing, Social, Sales, and data teams to execute flawlessly. Additionally, you will lead our user communications across all touchpoints, leveraging modern AI platforms and workflows to scale your impact. What Youll Do
* Lead GTM Strategy & Execution: Drive end-to-end go-to-market launches and campaigns at high speed, turning new features, products, and AI capabilities into high-impact releases.
* Drive Business Impact: Turn GTM strategies and communications into measurable business results across user acquisition, conversion, retention, and revenue.
* Engage Existing & New Users: Build targeted messaging strategies to effectively reach, excite, and convert both current users and new audience segments across all relevant channels.
* Lead Cross-Channel User Communications: Own user communications across in-product, email, social, and web touchpoints to continuously boost product adoption, engagement, and retention.
* Make Things Happen Cross-Functionally: Serve as the central engine connecting Product, Copy, Design, Performance Marketing, PR, and Sales to orchestrate smooth, fast, and unified campaign executions.
* Leverage Next-Gen AI Platforms: Utilize new AI tools and platforms to move faster, optimize workflows, and scale how we produce collateral and reach users.
* Optimize Funnels & Drive Growth: Monitor campaign performance and user funnels to quickly iterate, reduce friction, and improve conversion at every step.
* Stay Ahead of Trends: Keep a close pulse on the fast-changing world of AI, creators, and competitors to keep our messaging fresh, relevant, and sharp.

The Commercial Portfolio Manager maximizes the value generation and access of its products portfolio through innovative go-to market models, commercial alliances & partnerships strategy and life cycle management. It ensures an efficient collaboration model with above- & in-country functions to execute strategies within resource constrained environment.
About the Role
Key responsibilities
Own the commercial performance and value optimization of assigned mature and end-of-lifecycle brands, including seamless onboarding from therapeutic areas and transfer of assets, budgets, analytics and stakeholder responsibilities.
Develop and execute brand strategies and annual plans aligned with portfolio objectives, market dynamics, customer needs and lifecycle stage, translating International and Regional strategies into locally relevant priorities.
Partner with Legal, V&A, Supply Chain and Finance to estimate post-loss-of-exclusivity volume and value erosion and to inform lifecycle and investment decisions.
Identify opportunities to maximize portfolio value through innovative commercial models, customer engagement approaches, lifecycle strategies, strategic partnerships and disciplined resource optimization.
Prioritize investments across brands based on business impact, customer value, growth opportunities and return on investment, while driving simplification and operational efficiency to reduce portfolio complexity.
Design and execute integrated omnichannel engagement plans, ensuring relevant messages reach priority customers through appropriate channels and maintaining compliant, current and effective digital content and assets.
Leverage digital tools, automation and promotional synergies with Therapeutic Area Heads to improve portfolio and priority-brand performance.
Manage portfolio budgets and forecasts, monitor brand performance and market trends, and use customer, market and performance insights to support timely, data-driven decisions.
Coordinate with Regulatory teams on risk-management-plan adjustments, respond to operational requests such as recalls and packaging queries, and partner with Supply Chain to minimize stock-outs and write-offs.
Role-model company Leadership Expectations, inspire transformation and performance, and demonstrate self-awareness and a growth mindset.

We are looking for a sharp, hands-on team leader to head the Demand team within our Israel Operations department. As Head Of Demand, you will directly manage a focused team of demand specialists, drive day-to-day execution, and serve as the operational and strategic anchor for everything demand-related - while working closely with broader Operations leadership.

This is a team lead role within a larger department - you will be both a player and a coach, equally comfortable diving into the data and developing the people around you.

Core Responsibilities

Team Leadership & People Development

Oversee the team's management of key demand partner relationships, ensuring KPIs are met and growth opportunities are captured
Collaborate closely with teams across Operations, Sales, Product, R&D, and Analytics
Stay on top of industry trends and bring relevant insights back to the team and department leadership
Directly manage and mentor the Demand team, setting clear priorities, workstreams, and performance expectations
Run daily operations smoothly, balancing immediate deliverables with longer-term team development
Provide ongoing coaching and feedback to support each team member's professional growth; foster a team culture built on ownership, curiosity, and results
Operational Excellence & Process Building

Design, implement, and continuously improve team processes and workflows - building the operational infrastructure that enables the team to perform consistently and efficiently in a high-volume, fast-paced environment
Establish clear standards and routines for task management, prioritization, and escalation, so the team can move quickly without sacrificing quality or visibility
Cross-Functional Leadership & Stakeholder Management

Lead and influence without direct authority -drive alignment and execution across cross-functional teams and stakeholders outside your direct management, using strong interpersonal skills, credibility, and clear communication
Navigate a matrixed organization - work effectively with multiple managers and department heads, managing competing priorities, aligning on shared goals, and ensuring the Demand team's work is connected to broader business objectives
Serve as the demand domain representative in cross-departmental forums, translating team-level insights into organizational decisions
Build and maintain trust-based relationships with key internal stakeholders - proactively aligning with leadership across departments to remove blockers, surface opportunities, and keep projects moving