Corporate Marketing owns how shows up in the world - brand positioning, voice, reputation, and the experience people have with us across every marketing touchpoint. The team spans brand strategy, website experience, integrated campaigns, co-marketing, community and advocacy, thought leadership, analyst relations, content systems, and communications/PR. It's a lean, full-stack team that partners closely with demand generation and product marketing and is held to commercial outcomes.
What will you do:
Brand Storytelling & Integrated Campaigns
Own the holistic brand narrative across all touchpoints; translate business goals into a single, consistent brand direction
Lead integrated campaign strategy - proprietary research, webinars, demand-gen and brand campaigns - connecting every channel to pipeline and brand outcomes
Brief and direct design on creative execution; keep brand expression consistent across campaign assets
Cross-Functional Partnership
Partner with product marketing and demand gen as a peer, not a downstream executor - shared accountability for commercial outcomes
Bring market and competitive intelligence into planning and show how corporate marketing activity ties to pipeline
Analyst Relations & PR
Run the analyst relations program and the PR strategy; comms for senior leaders
Actively manage online reputation
Community & Advocacy
Own community, advocacy, and influencer strategy - disability organizations, nonprofits, advisory boards (e.g., Inclusive Product Advisory Board) - and feed learnings back into business decisions
Operating Style
Hands-on execution, not just oversight; fluent in AI/LLM tooling for content and workflow
Manage competing priorities across a lean team while mentoring and developing a team of specialists
Requirements: 10+ years in brand, corporate, or integrated marketing, with direct ownership of brand strategy and positioning
Track record leading integrated campaigns end-to-end across paid, earned, and owned channels
Working fluency with AI-assisted content and workflow tools, with the judgment to set standards for how a team uses them
People leadership experience - hiring, developing, and mentoring specialists
Comfortable operating hands-on in a lean team while still thinking strategically
Preferred: Experience running analyst relations and PR programs
Preferred: Established relationships or experience building trust with advocacy groups, nonprofits, or community/advisory boards
This position is open to all candidates.