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4 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Product Manager with a strong cybersecurity background and proven experience building AI-powered products. You will own product strategy and execution end-to-end, working closely with Engineering, Security Research, and GTM teams to deliver innovative solutions that help customers secure their SaaS and AI environments.

Responsibilities
Lead the product lifecycle from strategy and roadmap to delivery and launch.
Define and drive AI-powered product capabilities and user experiences.
Collaborate closely with Engineering, Security Research, and GTM teams.
Work directly with customers to validate product direction and prioritize opportunities.
Define and monitor KPIs to measure product success and drive continuous improvement.
Translate complex security and AI challenges into scalable product solutions.
Requirements:
4-5 years of Product Management experience, including experience at a cybersecurity company.
Strong technical aptitude, with the ability to understand data models, system architecture, and how security detections operate under the hood.
Proven experience delivering AI-powered product capabilities from concept to production, with hands-on involvement in defining, validating, and launching AI-driven features.
Strong customer-facing skills with a demonstrated ability to transform ambiguous security challenges into clear, validated product opportunities.
Comfortable operating in a fast-paced startup environment, building products from ambiguity without predefined playbooks or processes.
Data-driven mindset with experience defining product metrics, measuring outcomes, and using insights to drive prioritization and decision-making.
Proven track record of partnering closely with engineering teams to deliver highly technical products.
Strong background in security-related domains.
Excellent communication skills, with the ability to align technical and business stakeholders around product strategy and execution.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for an exceptional Senior Product Manager to join our AI Security group and play a key role in shaping the future of AI Security As a Product Manager, you will drive product strategy, define innovative security capabilities, and work closely with engineering, security researchers, and customers to build solutions that help organizations securely embrace the AI era.

Responsibilities:
Identify emerging challenges, opportunities, and customer requirements related to AI Security, AI applications, AI agents, and data protection.
Define and drive product strategy for AI Security initiatives across platform.
Break down strategic product goals into actionable plans and lead execution across engineering, research, design, and go-to-market teams.
Define product requirements and oversee the implementation of new AI Security capabilities and services.
Conduct market research, competitive analysis, and customer discovery to understand evolving AI Security threats, trends, and customer needs.
Work closely with customers, partners, and internal stakeholders to validate problems, prioritize opportunities, and shape product direction.
Analyze product performance, user behavior, and customer feedback to continuously improve product effectiveness and business impact.
Collaborate closely with world-class engineering and security teams to bring innovative AI Security solutions to market.
Drive cross-functional initiatives involving Product, R&D, Security Research, Sales, Marketing, and executive leadership.
Requirements:
At least 5 years of B2B Product Management experience in enterprise software or cybersecurity companies.
Proven experience building and delivering security products.
Strong domain expertise in cybersecurity, including cloud security, data protection, application security, threat detection, security operations, or related areas.
Experience working on AI-powered products, Generative AI solutions, AI platforms, or AI-driven user experiences.
Strong understanding of modern AI technologies, including Large Language Models (LLMs), AI agents, orchestration frameworks, tools, and AI application architectures.
Demonstrated ability to lead complex product initiatives from concept to launch in fast-paced environments.
Strong technical aptitude and ability to work closely with highly technical engineering and research teams.
Excellent communication, prioritization, and stakeholder management skills.
Proven ability to influence and drive alignment across cross-functional teams.
Technical background as a software engineer, security engineer, security researcher, solutions engineer, or similar technical role.
This position is open to all candidates.
 
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5 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking an experienced product manager to join our core product team. Youll have significant influence over both product direction and execution and lead strategic product initiatives across the platform. This is a highly impactful role at the intersection of AI, cybersecurity, and enterprise software. Youll work closely with customers, and a high paced team of security researchers, engineers, and company leadership to define product strategy, identify market opportunities, and deliver products that solve real customer problems. You will help define the field of Agentic Security.

As an early product team member, youll have significant influence over both product direction and execution.

Responsibilities

Own product strategy, roadmap, and execution for key areas of the platform.

Deeply understand customer needs through direct conversations, feedback loops, and market research and translate them into actionable workflows.

Translate complex cybersecurity and AI concepts into intuitive product experiences.

Partner closely with Engineering, Security Research, Design, and GTM teams to deliver high-impact products.

Define product requirements, success metrics, and business outcomes.

Prioritize initiatives based on customer value, business impact, and technical feasibility.

Drive product launches and support go-to-market efforts alongside Product Marketing and Sales.

Analyze product usage, customer feedback, and market trends to continuously improve the product.

Key player in our founding team, helping shape our long-term product vision as we scale.
Requirements:
Qualifications

3+ years of Product Management experience, preferably in cybersecurity, AI, SaaS, developer tools, or enterprise software.

Proven track record of leading products from concept to launch.

Strong customer-facing skills and experience conducting customer discovery.

High ownership, accountability and leadership skills.

Ability to navigate ambiguity and make decisions in fast-moving startup environments.

Excellent communication and stakeholder management skills.

Strong analytical thinking and product prioritization capabilities.

Experience working closely with technical teams and translating technical concepts into customer value.

Entrepreneurial mindset, self-driven, curious, and eager to define the next frontier of enterprise security.


Nice to Have

Experience in cybersecurity, application security, cloud security, or AI products.

Experience building platform products or workflow-driven enterprise software.

Experience working in high-growth startups.

BSc. in Computer Science, or technical background in software engineering, security, or data products.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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30/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Product Lead to be a core driver in how our product empowers security teams. You will be expected to deeply understand customer needs and translate them directly into product features that deliver real value. You'll own key parts of our frontend stack, drive key architectural decisions, and turn complex security data into clear, actionable business insights.

You will lead product vision and execution for critical capabilities that help organizations secure their AI systems end-to-end from data flows, to model governance, to AI usage in production. You will be accountable for turning complex customer problems into scalable product solutions, driving alignment across teams, and ensuring measurable customer and business outcomes.

This is a high-visibility, high-impact role with true ownership, where you will partner closely with Engineering, Design, Data, Security, and GTM teams to build a category-defining AI Security platform.


What Youll Do:
Own Product Strategy & Vision (End-to-End)
Define and own the product vision, strategy, and long-term roadmap for core AI security domains.
Make clear prioritization decisions based on customer value, business impact, and technical constraints.
Act as the product owner and decision-maker throughout the entire product lifecycle.
Requirements:
What you bring:
5+ years of experience in Product Management or Product Leadership roles, ideally in cybersecurity, AI, or enterprise platforms.
Proven experience owning products end-to-end, from strategy through production and adoption.
Strong technical background (software engineering, data engineering, or equivalent).
Ability to lead complex, ambiguous problem spaces and make confident product decisions.
Experience working directly with enterprise customers and leading evaluations/POCs.
Excellent communication skills visual, verbal, and written with the ability to simplify complexity.
A strong sense of ownership, bias to action, and comfort in fast-paced startup environments.

Nice to Haves
Experience as a Product Lead or senior PM in early-stage, product-led startups.
Background in ML/AI systems, AI observability, or model governance.
Experience building internal platforms or developer-facing products.
Familiarity with LLM workflows, RAG pipelines, or multi-model orchestration.

Nice to Haves
Strong data-driven mindset with experience using analytics to guide product decisions.
Deep understanding of security implications across modern AI development lifecycles.
Familiarity with enterprise SaaS sales motions and B2B onboarding flows.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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01/10/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Senior Security Product Manager to drive the strategy, development, and growth of our product, shaping how security teams automate and scale their security operations across the enterprise.

This is a strategic product role at the center of growth. You will define the product vision, translate deep security domain knowledge into scalable product capabilities, and partner across Engineering, R&D, GTM, and Customer Success to deliver exceptional outcomes. This role requires strong technical depth, security expertise, and an AI-first mindset.

What Makes This Role Unique

This role sits at the intersection of security operations, AI-powered automation, and enterprise product strategy. You will shape how Ops helps security teams work faster and smarter - operating at the strategic level to drive innovation while staying close enough to the details to ensure every initiative lands with quality and impact.

Your responsibilities
What You'll Do

Define and execute product strategy - Own the roadmap for your product areas, balancing near-term customer needs with long-term vision. Think big, plan strategically, and dive deep into the details to ensure flawless execution.
Translate security expertise into product - Draw on your security domain knowledge to deeply understand how security teams operate, and shape features that solve real operational challenges at scale.
Drive end-to-end product development - Lead initiatives from discovery through design, development, release, and iteration - including full product launches in close partnership with GTM.
Go-to-market execution - Partner with GTM to plan and execute product launches end-to-end: develop positioning, messaging, sales enablement, and launch plans that land with security practitioners and buyers alike.
Engage directly with customers - Work with enterprise customers and internal teams to understand security architectures, workflows, and unmet needs.
Own product specifications - Write clear, rigorous technical and product requirements that guide engineering and ensure high-quality delivery.
Leverage AI throughout your workflow - Use AI tools to accelerate research, synthesis, spec writing, and decision-making - and bring that same AI-first thinking to every product initiative you lead.
Requirements:
5+ years of experience as a Product Manager, with a track record of owning and delivering complex product initiatives.

Strong security domain knowledge - deep understanding of how security teams operate, the challenges they face, and the tools and architectures they rely on (e.g., SIEM, SOAR, CSPM, EDR, IAM).
Proven ability to operate at both the strategic and tactical levels - capable of setting a long-term vision while also managing the nitty-gritty details of execution.
Proven ability to lead complex technical product initiatives end-to-end, from discovery to launch, including full GTM execution.
Experience planning and executing product launches in close partnership with GTM teams - including positioning, enablement, and cross-functional coordination.
AI-first mindset - you actively use AI tools to accelerate your own PM workflow (research, synthesis, spec writing, prototyping)
Experience working with automation platforms, workflow engines, APIs, and integrations.
Strong cross-functional collaboration skills, working effectively with Engineering, Design, GTM, and Customer Success.
Experience working with large enterprise customers in fast-paced, dynamic environments.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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30/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Senior Product Manager to be a core driver in how our product empowers security teams. You will be expected to deeply understand customer needs and translate them directly into product features that deliver real value. You'll own key parts of our frontend stack, drive key architectural decisions, and turn complex security data into clear, actionable business insights.

You will define and drive the roadmap that helps organizations secure their AI systems end-to-end from data flows, to model governance, to AI usage in production. You will translate customer needs into actionable requirements, guide cross-functional execution, and ensure customers realize business value quickly and consistently.

This is a high-visibility, high-impact role where you will partner closely with Engineering, Design, Data, Security, and GTM teams to build a category-defining AI Security platform.

What Youll Do:
Drive Product Strategy & Roadmap
Define and own the product vision, roadmap, and priorities for core AI security workflows.
Translate market insights, customer feedback, and company goals into clear product direction.
Lead End-to-End Product Execution
Write crisp PRDs, use cases, and UX flows that bring clarity to complex technical problems.
Partner with engineering and design to ship features rapidly and iteratively.
Partner with Customers
Work closely with enterprise customers to understand risks, workflows, and success criteria.
Lead evaluations, POCs, and adoption programs to ensure customer value realization.
Enable AI Security Outcomes
Drive the development of capabilities across data protection, AI governance, observability, and secure AI operations.
Align product decisions with emerging standards, compliance requirements, and threat models.
Collaborate with GTM teams on packaging, messaging, and enablement.
Communicate roadmap, timelines, and impact to internal and external stakeholders.
Requirements:
What you bring
7+ years of Product Management experience, ideally in cybersecurity, AI, or enterprise platforms.
Technical background in software engineering, data engineering, or another highly technical role.
Demonstrated ability to lead complex products from concept to production.
Strong understanding of security challenges, compliance requirements, or data governance.
Proven ability to work with enterprise customers and manage evaluations/POCs.
Excellent communication skills visual, verbal, and written with the ability to simplify complex concepts.
Strong problem-solving skills and the ability to get things done in fast-paced environments.

Nice to Haves
Experience in early-stage, product-led startups.
Background in ML/AI systems, AI observability, or model governance.
Experience with data-driven product decision-making and usage analytics.
Understanding of security implications in modern AI development lifecycles.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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30/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
our company's product does the work a SecOps engineer does: it investigates coverage gaps against live enterprise security data, authors and tests detection logic, and tunes noisy alerting. That means product decisions here are SecOps engineering decisions, and they need someone who has actually done the job. You'll join our company's product team and own the detection engineering surface of the product - what good coverage analysis looks like, what correct detection content looks like, what a security team should be able to trust the product to do on its own. we are defining a category around Security Operations Resilience, and the fastest way to get that right is to be genuinely credible with the SecOps engineers we're building for.
What you'll be doing
Drive the detection product domain: Bring deep expertise in SecOps engineering across SIEM, data pipelines, and SOAR, and help the product team define where the product should excel. Develop a strong understanding of the day-to-day work of SecOps engineers and the challenges they face.
Turn expertise into product insight: Conduct deep, hands-on research across real security environments, SecOps engineering practices, data, and tooling. Combine customer feedback with your own experience and the knowledge of the broader team to identify meaningful problems, opportunities, and product directions.
Shape and execute the roadmap: Translate product insights into a focused roadmap aligned with company strategy and customer needs. Partner with the product and engineering teams to prioritize initiatives, make tradeoffs, define outcomes, and drive execution from discovery through delivery.
Turn problems into product direction: Translate ambiguous problems into clear product requirements and actionable plans. Work closely with engineering, design, and security experts to ensure complex technical problems are translated into products that are useful, intuitive, and technically sound.
Shape and evaluate AI agent capabilities: Define what our companys AI agent should be capable of doing as a SecOps engineer, what good looks like, and where it must be trusted or constrained. Develop evaluation frameworks, scenarios, and ground truth to measure and continuously improve agent performance.
Own product quality and outcomes: Maintain a deep understanding of how the product is used in real-world security operations. Validate assumptions, identify gaps, and use customer feedback, product data, and operational experience to continuously improve the product and its direction.
Requirements:
Detection engineering depth: 5+ years in detection engineering or security engineering, with detections you personally wrote, tested, tuned, and maintained in production.
SecOps stack fluency: Hands-on experience with SIEM, SOAR, security data pipelines, or security data lakes, including the query languages and data source configuration work that comes with them.
Content and automation experience: Comfortable building detection content, wiring up data sources, and building automated response workflows - and opinionated about where each one breaks.
Product instinct, not necessarily a product title: You can get from "this is broken" to a clear, buildable spec without being handed a template. Prior Product Manager or Technical Product Manager experience is a strong plus.
Communication that lands both ways: You can hold a deeply technical conversation with a SecOps engineer and a clear one with a security leader. Experience working directly with customers or external security teams is a strong advantage.
Curiosity about AI in the loop: Interested in how AI and ML change detection and monitoring, and willing to reason carefully about what an agent should and shouldn't be trusted to do inside a customer's security environment.
0-to-1 judgment: Comfortable in an early-stage environment with an emerging category, limited existing structure, and a high bar for ownership.
This position is open to all candidates.
 
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22/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Product Manager to help shape the future of our AI security platform and lead the evolution of our AI Control Plane. This role sits at the intersection of customers, engineering, and security, translating real enterprise AI challenges into scalable product capabilities.

You will spend significant time working directly with customers and the go-to-market team to deeply understand how enterprises adopt AI agents, where control breaks down, and what risks matter most. This is a highly hands-on role where you will prototype solutions quickly using AI tools, validate them with customers, and then partner with engineering to bring proven ideas into production.


What you will do
Spend significant time in the field with customers, prospects, and the GTM team to develop a deep, firsthand understanding of where enterprises struggle with AI adoption and where visibility, governance, and control break down.
Rapidly prototype solutions using coding agents and AI tools before involving engineering, building working demonstrations that customers can react to within days.
Validate prototypes directly with customers until you reach a clear, proven solution, then partner with engineering to deliver a de-risked product capability.
Drive the product roadmap and strategic direction of Onyxs AI Control Plane based on real customer insight, market dynamics, and product vision.
Partner closely with R&D, Security, and GTM teams to prioritize and deliver high-impact capabilities, acting as the connective tissue between customer reality and engineering execution.
Leverage AI tools extensively to increase speed, experimentation, and productivity across the product development process.
Requirements:
What you will bring
5+ years of Product Management experience, preferably in enterprise software environments.
Experience working on highly technical products such as cybersecurity, AI platforms, infrastructure, or developer tools.
Strong ability to work directly with enterprise customers and translate complex problems into clear product direction.
Proven experience driving product decisions in fast-moving, ambiguous environments.
Strong product judgment, prioritization skills, and end-to-end ownership mindset.
Excellent communication skills and ability to collaborate with both technical and business stakeholders.
Strong analytical thinking and a data-informed approach to product decisions.


Nice to Have
Experience working on AI, LLM-based products, or AI governance / observability platforms.
Background working closely with security teams or enterprise security workflows.
Technical background (Engineering / Computer Science / equivalent hands-on experience).
Strong AI-first mindset and comfort using AI tools in day-to-day product development.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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24/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Product Manager at Balance, you will own and evolve core product experiences that power how businesses manage and optimize their financial workflows. You will lead cross-functional initiatives across engineering, design, sales, and customer teams to deliver scalable, reliable, and intuitive solutions. As part of our evolution, you will help shape AI- and agent-driven workflows that redefine how financial operations are built and experienced. You will drive product initiatives end-to-end, identify new opportunities for growth, and ensure alignment with business goals and regulatory requirements.

Responsibilities
Own a core product domain, driving strategy, execution, and outcomes.
Collaborate with cross-functional teams including engineering, design, sales, and marketing to define requirements and deliver high-impact solutions.
Work closely with internal stakeholders and external partners to understand APIs, integrations, and system constraints.
Engage directly with customers and prospects to understand their workflows, validate solutions, and support enterprise conversations.
Translate complex business processes into simple, scalable, and user-friendly product experiences.
Define and ship AI-powered and agent-based product capabilities, both in customer-facing workflows and internal tooling.
Continuously monitor and improve product performance across both technical reliability and key business metrics.
Stay informed about industry trends, regulatory changes, and emerging technologies to identify new opportunities.
Requirements:
Requirements
4-6 years of product management experience in a product-centric company.
Experience in fintech or complex B2B systems, or strong ability to ramp quickly.
Strong technical fluency, with the ability to work closely with engineers on APIs, data flows, and system design.
Excellent communication and stakeholder management skills, including experience working with or presenting to enterprise customers.
Strong product sense and UX intuition, especially in complex workflows.
Curiosity and adaptability to work with AI-driven product development and agent-based systems.
Analytical mindset with the ability to use data to inform decisions and prioritize effectively.
Self-motivated and results-oriented, with the ability to operate independently and manage multiple initiatives.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
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14/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
As the Product Lead for our Dispute Resolve solution, you will own the Dispute Resolve domain end-to-end, driving our mission to help merchants manage chargebacks effectively, improve win rates, and scale their dispute operations.

What You'll Be Doing
Own the Dispute Resolve domain end-to-end, leading the definition, execution, and evolution of dispute management flows across different merchant setups.
Set product strategy and roadmap priorities for Dispute Resolve, working hands-on with Engineering, Product Design, Data Science, and BI to deliver against them.
Own product analytics for the domain: define the metrics that matter, monitor performance, and make data-driven decisions on prioritization and roadmap direction.
Set and maintain the product benchmarks used by Sales to represent Dispute Resolves performance and value in the different markets.
Lead the expansion and optimization of integrations with PSPs, gateways, and additional systems to enable scalable dispute ingestion and submission.
Drive the development and continuous improvement of evidence capabilities, improving quality, coverage, and win rates across reason codes and merchant verticals.
Translate complex dispute workflows and data challenges into scalable, intuitive product solutions that balance usability, automation and performance.
Partner closely with GTM and Account Management to support product adoption, onboarding, and ongoing usage, and to ensure Dispute Resolve supports growth and retention goals.
Engage directly with merchants and prospects to understand real-world workflows, validate solutions, and identify opportunities for improvement.
Own backlog prioritization and roadmap execution, focusing on high-impact initiatives that improve operational efficiency and dispute performance.
Serve as the go-to subject-matter expert on dispute management, representment strategies and product capabilities - internally and with customers.
Requirements:
5+ years of product management experience, including leading a product team and domain end-to-end, preferably in a technical, data-driven or platform domain within global SaaS companies.
Experience in the chargeback and dispute management domain (e.g. payments, fraud prevention or card networks) - a strong advantage.
Proven track record defining and delivering complex, end-to-end product flows involving integrations, data, and operational workflows, from strategy through hands-on execution.
Strong product sense and UX understanding, with experience building intuitive solutions for complex systems and processes.
Demonstrated experience owning product analytics - defining metrics, analyzing performance and using data to drive decisions and set benchmarks.
Experience working with APIs, integrations and external systems (e.g. PSPs, gateways, or similar) - a strong advantage.
Demonstrated success leading cross-functional collaboration with Engineering, Data Science, Product Design and commercial teams.
Experience partnering closely with GTM, Sales, and Account Management to drive adoption, customer value and business growth, including setting benchmarks used in sales conversations.
Excellent problem-solving, prioritization, and execution skills in fast-paced environments.
Strong communication and stakeholder management skills, with the ability to clearly articulate complex technical and analytical concepts to diverse audiences, including senior stakeholders.
Bachelors degree in Computer Science, Industrial Engineering, or a related field - an advantage.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8820551
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30/09/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Team Lead, Product Management to lead a group of Product Managers responsible for core areas of the platform. In this role, you will combine strong product leadership with hands-on execution, owning strategy and delivery while coaching and developing PMs on your team. You will work closely with engineering, design, and leadership to ensure the team is building the right things, in the right way, for our customers.


WHAT YOU WILL DO
Lead and manage a team of Product Managers, providing coaching, feedback, and development.
Own product strategy and roadmap across multiple related product areas within us.
Ensure clear problem definition, prioritization, and execution across your teams scope.
Partner closely with engineering and design leads to align product direction, technical decisions, and delivery plans.
Act as a senior product voice with internal stakeholders, customers, and executive leadership.
Engage directly with customers to understand enterprise SOC workflows and security challenges.
Translate company-level goals into clear objectives and priorities for your product team.
Identify opportunities where AI-native approaches can meaningfully improve security operations and analyst workflows.
Drive competitive analysis and market insight to inform product decisions and positioning.
Support go-to-market efforts with clear product narratives and alignment across sales, marketing, and customer teams.
Raise the bar for product quality, customer focus, and execution discipline across the team.
Requirements:
WHAT YOU WILL BRING
5+ years of experience in Product Management for B2B Enterprise SaaS, preferably in high-growth startups.
2+ years of experience leading or mentoring Product Managers, or acting as a de facto team lead.
4+ years of experience in cybersecurity, security analytics, or security operations.
Strong ability to balance people leadership with hands-on product ownership.
Proven experience defining and delivering products in complex, technical domains.
Experience working directly with large enterprise customers and security leadership.
Track record of leading cross-functional initiatives involving engineering, design, and go-to-market teams.
Excellent communication skills with the ability to influence across levels and functions.
Strategic mindset combined with strong execution instincts.
Strong written and verbal English communication skills.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8838052
סגור
שירות זה פתוח ללקוחות VIP בלבד