דרושים » אינטרנט ודיגיטל » Marketing Automation Manager

We are looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey.
Youll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions.
Were looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact.
What you'll be doing:
Lifecycle Strategy & Funnel Optimization
Own lifecycle marketing initiatives across lead nurturing, activation, onboarding, engagement, expansion, and dormant lead reactivation.
Design and optimize multi-step customer journeys across multiple touchpoints and lifecycle stages.
Build lifecycle programs that improve top-of-funnel conversion, product adoption, sales efficiency, and pipeline generation.
Identify friction points, drop-offs, and growth opportunities across the funnel.
Campaign & Automation Execution
Build and manage hands-on lifecycle campaigns and automations inside HubSpot.
Design, manage, and optimize cross-channel customer journeys across email, SMS, WhatsApp, SDR outreach, retargeting, and in-product experiences, while orchestrating scalable automations and workflows across multiple systems and tools.
Manage audience segmentation, behavioral targeting, personalization, and dynamic lifecycle experiences.
Run ongoing experimentation and A/B testing across messaging, timing, channels, CTAs, and workflows.
Build scalable lifecycle infrastructure and operational processes.
Monitor and optimize email deliverability, sender reputation, inbox placement, and lifecycle communication performance across channels.
AI & Marketing Systems
Identify opportunities to leverage AI across lifecycle marketing, automation, customer communication, internal workflows, and growth operations.
Help define and build AI-powered tools, workflows, automations, and use cases for internal teams and customer-facing experiences.
Stay up to date with emerging AI tools, workflows, and best practices, and proactively bring new ideas into the organization.
Data, Analytics & Reporting
Monitor and analyze lifecycle and funnel performance across activation, engagement, conversion, and reactivation metrics.

Were looking for a hands-on CRM Lead to own retention strategy and campaign execution across our game portfolio. In this role, youll plan push and email journeys, partner with Social for true 360 campaigns and leverage AI tools to automate operations and drive continuous growth.
Responsibilities:
Own and continuously evolve the CRM strategy, ensuring every campaign directly drives player engagement, retention, and revenue.
Plan, execute, and optimize multi-channel push and email funnels across the entire player lifecycle.
Partner closely with Social, Monetization, and Product teams to drive 360 cross-channel campaigns, delivering an integrated player experience with clear performance lift.
Build dashboards and performance reports that transform raw campaign data into actionable strategic insights.
Lead continuous A/B testing on messaging, timing and segmentation, turning top performing experiments into scalable, repeatable playbooks.
Leverage modern AI tools to automate campaign briefs, copy/art variations, QA, and reporting, shifting time from operational execution to strategy.
Take full ownership of key performance metrics, consistently lifting engagement and retention above benchmarks.