דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

As Vice President of Growth, youll architect and construct the next stage of our growth story, supercharging a marketing engine that drives measurable demand, strengthens brand coherence, and cements us as the global leader in Agentic Care Communications. Youre motivated to turn our objectives into market penetration and marketing-sourced revenue, and boast a track record of success in standing up modern ABM motions within enterprise B2B SaaS. Hands-on. High-impact. Youre a senior marketing executive who balances strategy and execution, storytelling, and systems (including a strong AI-first tech stack). With those lined up, youll oversee persona and segment expansion, campaign creation, brand activation and more- owning both our market presence and the engine that fuels it. Whats more? Youre a highly analytical leader who can evaluate campaign/ channel performance, prioritize budget and resources, and make adaptive, data-driven decisions across multiple teams and stakeholders. If youve led world-class marketing teams-and are energized by the mission of ensuring better access to care for patients across the U.S.-then grab your cape, and join us.

Responsibilities
Own the end-to-end B2B marketing funnel that drives market penetration, pipeline creation, and revenue, tailored to U.S. enterprise healthcare.
Establish a data-driven cadence to guide resource allocation and performance KPIs, determining where to invest with clarity and discipline.
Align outbound, growth, product, content, and event marketing initiatives to overall campaign and GTM objectives, and elevate their reach and impact.
Participate in executive leadership forums; provide data-backed insights on market trends, competitive landscape, and buyer behavior in U.S. healthcare.
Partner cross-functionally (RevOps, Partnerships, Product and Sales) to ensure marketing programs are prioritized to reflect revenue goals, segment strategy, product adoption KPIs, and sales stages and cycles.
Onboard and lead experienced marketing talent while fostering a culture of accountability, experimentation, speed, and high standards.
Stand up an agency and freelancer ecosystem that extends capacity; ensure accountability, establish selection processes, and navigate when to build vs. buy.
Build the analytics infrastructure (CAC, ROAS, pipeline contribution, and channel ROI) and attribution models that inform acquisition spend and growth decisions.
Rearchitect tools (HubSpot, Clay) and acquisition channels with AI workflows in mind, and with human judgment applied at the strategy and quality layer.
Centralize messaging and positioning as part of a new brand operating system.
Launch integrated, ABM campaigns (paid ads, field marketing, influencer marketing, gated content, etc.), optimized for healthcare and complex buying committees.
Act as an influential and experienced partner to creative direction, content creation and distribution, and design, establishing a strong feedback loop for A/B testing.

We are looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across our product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products - defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is based in Tel Aviv, Israel.
Responsibilities:
* Own product positioning, messaging, and value proposition across our product portfolio.
* Lead the go-to-market strategy and execution for new products, features, and major releases.
* Become our internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities.
* Conduct market, customer, and competitive research to influence Product Strategy, roadmap, and commercial priorities
* Act as the voice of the customer by bringing market insights directly into Product discussions.
* Partner closely with Product Managers throughout the product lifecycle - from discovery and validation to launch and adoption.
* Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging.
* Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand.
* Support Sales on strategic opportunities, customer presentations, and competitive deals.
* Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy.
We're on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats - creating safer, higher-quality digital experiences at scale. We're a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You'll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world's leading digital businesses. If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we'd love to hear from you.

We are looking for a highly analytical and performance-driven User Acquisition Manager to join our team and help scale our global user growth efforts. In this role, you will own acquisition and re-engagement activities across multiple paid media channels, optimize campaigns at scale, and drive measurable impact on user growth and business performance.

This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.

Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.

We are looking for a Marketing Director to lead our marketing efforts and build a smart, scalable growth engine for the company. This individual will play a critical role in strengthening our market positioning, driving qualified demand, and helping translate our product capabilities into a clear and compelling narrative for the market.
The role requires someone who combines strategic thinking with hands-on execution, and who can work closely with sales, product, and leadership to turn marketing into a measurable growth driver for the business.
If you are passionate about marketing innovation, measurement, and building a category-leading brand in a fast-moving industry, we want to hear from you.
As a Marketing Director your role will be:
Lead all marketing activities at our company and take ownership of the companys marketing strategy and execution.
Strengthen our companys positioning as a leader in marketing measurement and incrementality.
Maintain and protect the companys brand while ensuring it remains relevant, differentiated, and trusted in the market.
Work closely with the sales team to create a smart inbound and outbound marketing engine that consistently drives qualified opportunities.
Drive marketing performance including MQL and SQL generation, while continuously identifying opportunities to improve funnel performance and unit economics.
Lead SEO, GEO, and AEO initiatives to ensure strong visibility across traditional search engines and AI-driven discovery platforms.
Plan, evaluate, and manage the industry events where our company should participate, sponsor, or speak.
Manage and grow the companys social channels, with a strong focus on building industry credibility and engagement.
Create and manage marketing automation scenarios that support prospect education and customer engagement at scale.
Produce regular marketing content including articles, reports, case studies, and thought leadership pieces.
Lead co-marketing initiatives with customers, partners, and relevant industry leaders.
Develop marketing partnerships including joint reports, research initiatives, quotes, and collaborative content.
Work closely with Product, Customer Success, and Sales teams to translate customer outcomes and product capabilities into compelling marketing narratives.
Continuously analyze marketing performance and optimize campaigns, channels, and messaging based on data.
Monitor industry trends, competitive activity, and emerging developments in marketing measurement.
You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most.
We believe in helping each other get most of ourselves rather than do what were not interested in doing.

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role at our company: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels.

we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.

Were looking for a Product Marketing Manager who will own the product story end-to-end from deeply understanding the product and customer needs, to translating complex capabilities into clear, compelling narratives for different audiences and markets.

What You'll Do
Become a true expert on platform: understand every feature, use case, and value driver.

Own product positioning, messaging, and value propositions across different customer segments and industries

Translate inputs from Product, Sales, Customer Success, and Operations into one clear, cohesive product narrative

Create product marketing assets including:

Sales enablement materials

Product decks and one-pagers

Website and launch content

Case studies and customer stories

Work closely with customers to understand their pain points, workflows, and success stories and turn those insights into impactful marketing content

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Conduct market, competitive, and customer research to identify trends,gaps, and opportunities.

Own competitive intelligence function, monitoring market trends and adapting messaging to stay ahead in a dynamic B2B SaaS environment.

Lead go-to-market efforts for new features and capabilities, from internal alignment to external launches.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

Adapt product messaging to different verticals and customer personas, ensuring relevance and resonance.

We are looking for an experienced Growth Marketing Manager (Enterprise B2B) to join our Demand Generation Marketing team. In this role, you will own and scale our global digital demand engine, driving awareness, engagement, and pipeline growth across key markets.

You will lead performance marketing across multiple channels, working closely with content, Product Marketing, and Sales to deliver measurable business impact. This is a hands-on role for someone who combines strategic thinking with strong execution and is excited to scale a global B2B demand engine targeting enterprise healthcare clients. In this role you will manage external providers and agencies.

If you are passionate about growth marketing, data-driven decision making, and working in a fast-paced, collaborative environment, wed love to meet you.

Responsibilities
Implement the B2B demand generation strategy and quarterly planning across various channels
Build, manage, and optimize multi-channel campaigns across paid search, paid social, SEO/GEO, and ABM programs.
Lead SEO and GEO across search and LLM discovery, including strategy, technical SEO, keyword and entity mapping, monitoring performance, and visibility reporting.
Own website conversion optimization, continuously improving user journeys, landing pages, messaging, forms, CTAs, and overall conversion rates through data-driven experimentation.
Identify, evaluate, and scale emerging acquisition channels, technologies, and AI-powered marketing opportunities to drive efficient pipeline growth.
Collaborate with Marketing, Design, and the content team to develop high-performing ads, landing pages, and lifecycle content, including tailored ABM campaigns
Work with external agencies and vendors as needed to scale execution.
Stay up to date with emerging digital trends, tools, and AI to continuously improve performance and scale.

We're looking for a creative Brand & Storytelling Leader to build one of healthcare's most distinctive brands, help define how Movement Intelligence is understood around the world, and lead Marketing Program Management, building the marketing engine that will power our company's next stage of growth.
Working at the intersection of Marketing, Product, Clinical, Sales, Customer Success, and Leadership, reporting to the Chief Growth and Marketing Officer, you'll lead brand strategy, thought leadership, creative direction, content, social media, and marketing operating system - ensuring every touchpoint reflects a compelling story, a differentiated brand, and a marketing organization built for growth.
What youll lead
Help redefine how healthcare understands human movement.
You'll combine strategic brand thinking, exceptional storytelling, creative excellence, and operational discipline to shape how our company is experienced across every touchpoint while building the systems that enable marketing to scale.
Brand, Storytelling & Content Leadership
Shape and evolve the company brand across every audience and customer touchpoint, ensuring every interaction reflects a distinctive, inspiring, and trusted brand.
Define and champion the company's brand narrative, voice, and creative standards.
Create campaigns, stories, and experiences that don't just explain what our company does, but inspire people to believe in where healthcare is going.
Lead market education initiatives that establish Movement Intelligence as an emerging healthcare category and the 6th vital sign.
Be the creative force behind our company's content engine, writing, creating, editing, and shaping high-impact content across advertising, social media, website, thought leadership, blogs, newsletters, presentations, videos, and executive communications.
Transform our company's social media presence into a destination for thought leadership, market education, customer stories, and meaningful conversations around Movement Intelligence.
Raise the creative bar across everything we produce, from campaigns and events to presentations, social content, customer experiences, and executive communications.
Program Management
Great brands are built through consistent execution. You'll build and manage the systems, workflows, and operating rhythms that enable the marketing team to execute with quality, focus, and scale.
Oversee the Content Hub, marketing knowledge base, and asset governance.
Own Marketing's operating system, ensuring projects move efficiently from request through execution.
Manage marketing workflows, project prioritization, timelines, asset management, and content operations.
Build scalable marketing processes, editorial calendars, templates, documentation, and ways of working that improve quality, consistency, and execution speed.

We're looking for a Lifecycle & Marketing Automation Lead to join Mami's growth team and lead the design and execution of end-to-end customer journeys. You'll bring our customer experience vision to life - creating personalized, multi-channel flows that drive engagement, retention, and revenue, while setting the standard for marketing excellence at Mami.
Your main focus will be Email, SMS, and WhatsApp flows, with opportunities to collaborate with Product, Content, and Data teams as Mami continues to scale. This is a rare opportunity to shape both the customer experience and marketing culture of an early-stage, community-driven startup.
What You’ll Do
* Take full ownership of the Marketing Automation platform - optimize templates, manage audiences, integrate data, and monitor deliverability
* Build and manage multi-channel customer journeys across Email, SMS, and WhatsApp with personalization, triggers, and A/B testing
* Map end-to-end journeys from sign-up to retention and win-back, including segmentation and dynamic content
* Analyze results using GA4, attribution, cohort analysis, and LTV metrics to inform strategy
* Lead briefs for copy and design, craft action-driven microcopy, and adapt content to target audiences
* Collaborate effectively across teams to ensure smooth delivery and execution