דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We're looking for a strategic Product Marketing & Go-to-Market leader to build the strategy that takes Movement Intelligence into new verticals. Working at the intersection of Product, Clinical, Sales, Customer Success, and Marketing, reporting to the Chief Growth and Marketing Officer, you'll shape vertical strategies, define how our value translates across different healthcare markets and turn complex product, clinical, and data capabilities into clear, compelling narratives that customers immediately understand and act on. You'll combine strategic thinking with exceptional storytelling, and build go-to-market plans that turn new market opportunities into scalable growth.

What youll lead

Help redefine how healthcare understands human movement.
Lead the go-to-market strategy and execution for new products and strategic initiatives.
Craft the strategic narrative behind every launch and go-to-market initiative, connecting customer challenges, clinical evidence, business outcomes, positioning, messaging, and commercial execution into one compelling story.
Build and execute go-to-market strategies for existing and emerging healthcare verticals, defining target segments, ideal customer profiles, priority use cases, buyer journeys, value propositions, and routes to market.
Own the end-to-end execution of go-to-market programs, orchestrating every launch across Product, Sales, Marketing, Clinical, and Customer Success to ensure every campaign component is delivered on time and performs as one cohesive experience.
Translate product and vertical go-to-market strategy into integrated, multi-channel campaigns, developing messaging and content across landing pages, emails, LinkedIn, webinars, PR, presentations, sales enablement, case studies and customer communications.
Conduct customer, market, and competitive research to identify market opportunities, customer needs, buying behaviors, market dynamics, growth opportunities and competitive differentiation.
Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks, that help advance enterprise conversations and drive growth.
Identify opportunities to improve customer adoption and expansion throughout the customer journey, including patient and frontline employee engagement initiatives.
Establish scalable Product Marketing and Go-to-Market frameworks that support our continued growth while influencing product strategy and commercial success.

Were looking for a hands-on, creative, and driven Product Marketing Manager to join our fast-paced team. Youll work directly under the VP of Marketing, leading agencies, and collaborating with internal teams to execute marketing programs that drive awareness, engagement, and revenue.
This is a startup-mode role. Youll roll up your sleeves, manage campaigns end to end, and help shape how tells its story to the world. Its a chance to be part of a successful AI company shaping the future of voice and to see your marketing work directly influence business growth.
Responsibilities:
Research user needs, competitor landscape, and market trends to guide GTM strategy and positioning.
Lead content and SEO + AEO strategy, including blogs, newsletters, case studies, and website updates.
Own funnel activation and optimization, using data and customer insights to improve conversion across the buyer journey.
Create and manage integrated campaigns with sales and agencies.
Build and execute integrated marketing campaigns that generate awareness, engagement, and qualified pipeline.
Support product and feature launches with clear and consistent messaging.
Develop sales enablement materials such as decks, one-pagers, and pitch presentations.
Coordinate with creative and performance agencies to deliver on-brand assets.
Drive go-to-market planning for new AI initiatives.
Identify growth opportunities and build cases to support them.

we are looking for a data -driven, analytical, and strategic Head of Revenue Growth & Marketing to lead our growth engine and turn marketing into a powerful driver of revenue. In this role, youll own the full marketing-to-revenue funnel from user acquisition and trial performance through activation, conversion, and ultimately ARR growth. This is fundamentally a revenue-generating marketing leadership role. It's about selling through marketing, not building or managing a traditional outbound sales organization. You won't need to rebuild the wheel - you will inherit an exceptionally capable execution team. You must deeply understand brand dynamics and how PLG and brand performance/positioning work together to drive sustainable growth. Your mission is to provide the strategic vision, positioning excellence, performance rigor, and PLG funnel mastery needed to scale top-of-funnel reach, drive ARR growth, and optimize conversion rates from free trial to paid account.
What Youll Own 1. Strategic Leadership & Growth Vision
* Define and execute the overarching GTM (Go-To-Market) strategy for user acquisition, freemium-to-paid conversion, and customer expansion.
* Own key performance indicators (KPIs) across CAC, LTV, Payback Period, Trial-to-Paid Conversion%, Activation Rate, and Net Revenue Retention (NRR).
* Audience & Market Research: Conduct deep-dive benchmarking, competitor analysis, and audience research (SMBs, freelancers, accountants) to identify untapped growth channels and positioning gaps.
* GTM & Product Alignment: Partner with Product, Studio and Analytics teams to align initiatives with key feature launches and ensure frictionless user onboarding and trial journeys.
* Brand Awareness & Budgeting: Partner with the Brand Manager to define the overarching brand awareness strategy. Provide strategic guidance on the allocation of awareness budgets, ensuring spend is optimized for long-term brand power and aligns with broader business growth objectives.
* Media & Channel Strategy: Partner with the Brand Manager to architect an integrated media distribution mix across OOH, digital, TV/CTV, podcasts, and sponsorships, strategically directing budget allocation to maximize market penetration, brand consideration, and acquisition momentum.
2. Performance Marketing & Acquisition Oversight
* Direct and refine our performance marketing initiatives across paid search, social, organic/ SEO, GEO, referral, and strategic partnership channels.
* Allocate marketing budgets with extreme data discipline, prioritizing high-intent SMB/solopreneur channels with optimal CAC:LTV efficiency.
* Experiment with new growth channels ( Affiliate networks, platform integrations, financial ecosystem partners).
3. Funnel Optimization & Trial Conversion (PLG)
* Oversee the end-to-end user trial experience, optimizing conversion rates at every stage of the funnel.
* Work to refine in-app triggers, automated email/SMS lifecycles, and push notifications that drive product adoption.
* Implement automated, marketing-led conversion strategies and product-led growth motions for high-intent SMB leads entering via free trials.
4. Team Enablement & Mentorship
* Lead, mentor, and empower a high-performing team of performance marketers, and acquisition specialists.
* Foster a fast-paced, hypothesis-driven testing culture built on continuous experimentation and data transparency.

We are looking for a highly analytical and performance-driven User Acquisition Manager to join our team and help scale our global user growth efforts. In this role, you will own acquisition and re-engagement activities across multiple paid media channels, optimize campaigns at scale, and drive measurable impact on user growth and business performance.

This is an exciting opportunity for someone who combines strong performance marketing expertise with a passion for data, experimentation, AI-driven innovation, and mobile app growth.

Responsibilities
Own and manage user acquisition, re-engagement, and retention campaigns across multiple advertising channels, including Meta, Google Ads, Apple Search Ads, DSPs, OEMs, and ad networks.
Monitor, analyze, and optimize campaigns to achieve and exceed growth KPIs, including installs, registrations, retention, engagement, and revenue targets.
Plan, execute, and scale innovative growth initiatives, experiments, and A/B tests to improve acquisition efficiency and user quality.
Build and maintain strategic relationships with media partners, advertising platforms, and agencies.
Provide regular performance reporting, insights, and recommendations to internal stakeholders and external partners.
Collaborate closely with Product, Content, Data, and Business Development teams to align marketing activities with product launches, sports calendars, and engagement initiatives.
Work with the creative team to continuously test new ad creatives, messaging, and formats across different markets and audiences.
Analyze user behavior, attribution data, cohort performance, and conversion funnels to identify growth opportunities.
Support expansion into new markets through competitive analysis, market research, and audience insights.
Stay updated on industry trends, privacy changes, attribution solutions, mobile measurement, and best practices across performance marketing channels.

we are looking for a Product Marketing leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
in this role, you will sit at the intersection of Product Strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
you will lead product value articulation end to end, from market and customer research, through defining core usps and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
we believe three things matter for every role at the company: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and ai insights. these aren't buzzwords, they're how we actually work.
our ai-first approach isn't just a tagline either. we're building the future of insurance with ai at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
in this role you'll
own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
translate Product Strategy and capabilities into clear, differentiated customer value that resonates across segments
shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
reduce go-to-market friction by embedding messaging strategy early in the product development process
partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

Required Senior Product Marketing Manager (Temporary Position)
As a Senior Product Marketing Manager (contract), you will support positioning, packaging, and launch execution for the flagship products at the core of the platform - the authoring and management experiences our customers work in every day - plus drive growth for the self-service trial motions that bring new teams into the platform before ever talking to a seller.
You'll run a monthly release motion for one of our fastest-moving products, turning a steady stream of shipped capability into compelling launches that resonate with our market and analyst community. You'll support our self-service experiences and be measured on something concrete: enterprise pipeline generated by the product itself. And you'll be the marketing counterpart to the product managers behind our flagship offerings, translating what they build into positioning, packaging, and assets that hold up in front of enterprise buyers.
** This position is temporary for a duration of 8 months
What will you actually be doing?
Release & Launch Execution: Run an evolving monthly release motion end to end - scoping the narrative and bill of materials, coordinating cross-functional contributors, producing the assets, and landing the launch internally and externally.
Product-Led Growth: Support our self-service trial experience as a pipeline engine. Shape the packaging, in-product messaging, and conversion paths that turn self-serve users into qualified enterprise opportunities, and run rapid experiments to improve them.
Positioning & Messaging: Develop clear, compelling positioning and value propositions for our flagship platform products, grounded in real customer pain points and business objectives. Translate product functionality and technical detail into user benefits - both for individual capabilities and for their role in the broader platform narrative.
Go-to-Market Strategy: Build differentiated GTM strategies covering pricing and packaging, customer evidence, product requirements, and content, tailored to the segments and functional audiences we sell into.
Asset Ownership: Own the development and maintenance of the product marketing assets for the products in your scope, from web and demo content to decks and one-pagers, keeping it accurate as the products evolve.
Cross-Functional Collaboration: Operate as the connective tissue across Product & Engineering, Sales, Customer Success, and the wider Marketing org - driving alignment and momentum in a matrixed environment without waiting to be handed a plan.
Sales Enablement: Help train and equip the field so sellers can position and sell the platform confidently to the product-qualified leads created by the trial experiences.

We're looking for a Director of Product Marketing to own story end to end- from market positioning and differentiation across our product lines (runtime protection/ADR, AI security, and runtime vulnerability management) to equipping our GTM teams to win.

This is a hands-on leadership role. You'll lead a small team while staying close to the work: crafting messaging, building launch plans, and presenting to customers and sellers.

Product Marketing sits within Product Management . You'll partner daily with PMs on roadmap and launches, and work closely with Sales, Marketing, and leadership on pipeline generation and enablement. You'll connect what we build with how the market understands its value.

Key Responsibilities

Lead the Function

Own positioning, messaging, and narrative across product lines, ensuring consistency as the product evolves.
Define the product marketing roadmap and priorities, aligned with product development and GTM goals.
Lead, coach, and develop a small team of product marketers.
Represent Product Marketing in cross-functional planning, bringing market insights and competitive intelligence into roadmap decisions.
Drive Execution

Product launches & campaigns: Lead end-to-end GTM for new products and features, from positioning and messaging to launch plans, sales enablement, and integrated campaigns.
Market & competitive intelligence: Track competitors across ADR, CNAPP, EDR, AppSec, and AI security, translating insights into positioning and product recommendations.
GTM enablement: Equip Sales, SEs, and partners with the training and tools they need to win, including battlecards, one-pagers, pitch decks, demo narratives, and ROI models.
Content & storytelling: Create product-led content across blogs, product tours, videos, launch assets, conferences, and analyst materials, ensuring consistent messaging across channels.

Location: Tel Aviv, London, or Germany This is one global position, which can be based in any of the locations above. Why Mindspace? At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities. We serve businesses of all sizes, from SMEs and mid-market companies to global enterprises, alongside individuals looking for flexible ways to work. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar. As we continue to grow profitably and expand our global footprint, with leadership hubs in Tel Aviv and London, we're looking for a marketing leader to help shape our next stage of growth. Why This Role? As Head of Marketing, you will be a member of Mindspace's global leadership team and the company's most senior marketing leader, reporting directly to the COO. You will have full, end-to-end ownership of global Marketing, including strategy, brand, organization, budget, and performance across all markets. Your mandate is to build on an established brand and position Mindspace as the leading premium flexible workspace offering for the mid-market. You will define how we show up globally, sharpen what makes us distinctive, and turn that positioning into stronger demand and sustainable commercial growth. This is an opportunity for an experienced marketing executive to shape the function and its impact on the business. You will bring brand, communications, content, growth, digital, and product marketing together, partnering with Sales, Revenue Operations, Product, Operations, and regional leaders to connect the entire stomer journey.
What You’ll Be Responsible For Own the global marketing strategy and its execution, setting the 2027 plan and longer-term roadmap with clear priorities, investment choices, and measures of success across markets and customer segments. Build Mindspace's premium positioning and category narrative, creating a distinctive global identity with particular focus on the mid-market, while remaining relevant to enterprise customers and individual users. Lead integrated brand and demand generation across PR, communications, content, growth and performance, digital, field marketing, partnerships, and offline channels, strengthening global awareness and local relevance. Drive full-funnel marketing performance, from acquisition and lead quality through tour bookings and conversion to occupancy, retention, and advocacy. Optimize channel effectiveness across SEM, SEO, broker relationships, partnerships, and other acquisition channels. Partner with Sales and Revenue Operations on lead qualification and handoff, funnel insights, attribution, and sales enablement. Use CRM data, customer insights, and reporting to guide decisions and improve marketing ROI. Lead digital and product marketing, ensuring our website, app, and digital propositions express the brand and improve discovery, engagement, and conversion. Partner with Product on customer journeys, requirements, content, and go-to-market plans for new offerings. Strengthen lifecycle marketing and member engagement, working with Operations and regional leaders to connect the brand promise with the experience customers have across our physical and digital touchpoints. Identify and develop marketing-led growth opportunities across the portfolio, supporting new propositions, market expansion, and strategic business initiatives. Build an effective global and local marketing model, aligning central strategy and capabilities with the flexibility regional lea

We are looking for a motivated and results-driven product marketing manager, with a passion for planning and executing product and feature launches and collaborating with the product team on product adoption and success.

Responsibilities
As a Product Marketing Manager at Imagen, you'll be responsible for:
Multi-product GTM strategy and execution - Own go-to-market for several product lines and audiences in parallel. Create comprehensive GTM strategies, ensure alignment across marketing, product, and sales, manage timelines, coordinate resources, and oversee campaign development to maximize product visibility and adoption.
New product and market research - Lead market, ICP, and persona research for new products and new verticals. Size opportunities, identify who we should win first, and turn insight into a clear GTM direction.
Positioning and messaging - Research and craft compelling product positioning and marketing messaging that differentiates Imagen's offerings in the market, resonates with target audiences, and increases product adoption.
Competitive landscape - Map the competitive landscape to become an expert on our competitors and their positioning. Educate internal teams and develop supporting materials.
Cross-company leadership - Drive alignment and decisions across product, marketing, sales, CS, and leadership. Make things happen without waiting for direction.
AI-first execution - Build AI into your own workflows to move faster and scale output. Think outside the box about how we use AI to create new deliverables and experiences for our customers.
Storyteller and presenter - Break down complex concepts into extremely simple and clear terms. Comfortable delivering presentations in a range of environments, from industry conferences to customer briefings to internal teams and leadership.