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לפני 16 שעות
חברה חסויה
Location: Merkaz
Job Type: Full Time
Youll work in an awesome environment alongside some of the most innovative people in the industry, using cutting-edge technologies and tools (video editing, Gen AI, data, etc.). At our company, you have the opportunity to directly influence the products and tools used by our clients, including sports giants such as the NBA, Bundesliga, LaLiga, ESPN - and thats just the beginning of what our company has to offer! Join us and be a part of the best team in tech as we Fuel the Fandom worldwide.
What youll do:
Own the Plan: Manage the master Gantt across all Marketing and GTM activities. Every initiative, every owner, every deadline. Youll know whats on track and what needs a push before anyone has to ask.
Drive Cross-Departmental Synergy: Work across every Marketing team and with the departments around us: Sales, Product, BD. Youll run the operating rhythm, keep alignment tight, and make sure nothing falls through the cracks between teams.
Lead High-Impact Projects: Own the projects that span multiple teams and dont sit cleanly in one place: new website, brand book, Brand Lab, new vertical launches. Youll define the approach, align the stakeholders, and get them across the finish line.
Build the Frameworks: Design how the department works. How briefs get written, how campaigns move through review, how we kick off and close out projects. Build the systems that let the team scale without losing quality.
Partner with Leadership: This role reports directly to the VP Marketing & GTM and works closely with other leaders across the organization. Youll be involved in problem-solving, strategic priorities, and making sure new team leads and verticals plug into the way we operate from day one.
Requirements:
5+ years in B2B SaaS or tech, in a role where you owned execution across teams. GTM operations, program management, strategic operations. Not supported it. Owned it.
A natural organizer. You see complexity and your instinct is to bring structure to it. Youre the person who builds the system, runs the sync, writes the follow-up, and makes sure nothing gets dropped.
Strong with people. You know how to get alignment without authority. Youre someone people want to work with, and you know how to get different teams rowing in the same direction.
Clear communicator. You can take a messy situation and turn it into a clear ask, a sharp summary, or a well-run meeting. Written and verbal. People leave your syncs knowing what happens next.
Comfortable with ambiguity. This role will help shape itself as much as it fills a definition. You dont wait for a complete spec to get started.
Passion for sports & sports media: You have a genuine interest in how leagues, teams, and broadcasters operate, and youre excited to be at the center of how that world is evolving.
Bonus Points:
Marketing background. Experience working inside a B2B marketing org. You understand how campaigns get built, how brand projects run, and how marketing teams think. You dont need to have been a marketer, but knowing the language matters.
Analytical: Comfortable in a CRM (Salesforce/HubSpot). You can translate engagement and pipeline data into priorities.
Experience with global or multi-region teams. You know how to keep things aligned across time zones and cultures without losing speed.
This position is open to all candidates.
 
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Location: Herzliya
Job Type: Full Time
We're looking for a Demand Generation Manager to own and scale our paid social engine across LinkedIn and Meta. This is not a campaign manager role - not even close. The right person will architect how we run paid social and how it plugs into the broader digital ecosystem leads in.
You'll lead strategy and execution end-to-end - from campaign structure, messaging, and creatives, to the AI-powered systems behind them - turning paid social into an efficient pipeline engine. This role is ideal for B2B marketers who think like builders - equal parts performance marketer, AI orchestrator, and creative strategist - thriving independently in a fast-paced, pipeline-focused environment selling to enterprise audiences.
What You'll Do
Own paid social end-to-end (LinkedIn & Meta) - planning, execution, creatives, messaging, optimization, and scaling against aggressive pipeline KPIs across multiple regions and languages.
Know your audience so deeply it's almost weird. Partner with content, creative, product marketing, localization, analytics, and sales to build ads and funnels that make enterprise buyers think "this brand gets exactly what I'm dealing with."
Build the operating system behind the campaigns - design automated workflows and AI-powered processes that handle 80% of the operational work, so your focus stays on the 20% that actually matters. Combine LLMs, no-code platforms, and ad platform APIs into workflows that compound team output.
Turn granular activity into a unified strategy - combine multiple geos, verticals, pains, and solutions into a scalable plan, built around how our sales team qualifies and sells - not next to it.
Run experimentation with rigor - structured tests across audiences, creatives, messaging, and funnels. Know the difference between what worked and what looked like it worked.
Live in the data - cut through the noise to find the metrics that actually drive pipeline, and build the attribution view that powers confident, real-time decisions.
Harness multiple teams to build a paid social engine that drives efficient, predictable pipeline growth - not just clicks or MQLs - and communicate insights clearly to global stakeholders, including senior leadership.
Requirements:
4+ years of hands-on performance marketing experience managing paid social on LinkedIn and Meta, preferably in B2B SaaS selling to enterprise audiences.
Creative obsession - you think about audience pain points, language, and context constantly, and love driving creative direction (not just briefing it).
AI-first operating model - you can point to specific workflows, automations, or agentic processes you've built (not just tools you've used). In your interview, you'll be asked to walk us through one. You treat AI as infrastructure, not as a productivity tip.
Deep B2B intuition - you understand how enterprise sales actually works, how marketing and sales fit together, and what separates a pipeline-generating campaign from a click-generating one.
Exceptional analytical rigor - proven ability to make data-driven decisions based on statistically significant results, with the discipline to know when the data isn't telling you what you want.
Connected to pipeline and revenue - you measure impact in opportunities and closed business, not clicks and leads.
Methodical builder - able to design and maintain a scalable demand gen engine across AppsFlyer's global segments, regions, and verticals, with tailored messaging and funnels for each.
Self-starter with extreme ownership - you independently identify what needs doing and execute without constant guidance.
Fluent, professional English with strong written communication skills.
This position is open to all candidates.
 
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28/06/2026
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Brand & Marketing Design Team Lead to join our marketing team to lead our internal design studio. Youll be responsible for building and managing a team of designers, copywriter and animator delivering world-class creative assets that power everything from product launches to brand assets and our global websites. Youll be responsible for all aspects of design from planning to execution.
This is a unique opportunity to shape the voice, look, and feel of one of the most exciting SaaS brands out there. If you thrive in fast-paced environments, love design and structures, know how to bring clarity to complexity. Someone that enjoys when great design meets a great story this role is for you.
Key Responsibilities:
Set the creative bar and hold it. Give direction, step in when something isn't working, fix it yourself. Visual direction here isn't a memo, it's a conversation that happens in the file.
Own the brand across every surface. Website, landing pages, events, films, social, decks, employer brand.
Build the production infrastructure. Briefing, review cycles, asset management, AI-assisted pipelines its the systems that let a lean studio produce at volume without cutting corners on craft.
Bring generative AI into the actual workflow. Not as an experiment but as a production tool. From: Midjourney, Figma AI or MCP, Higgsfield or other tools: compress timelines, multiply output, free up the team for decisions that require real judgment.
Be the creative counterpart to the rest of the company. Translate business briefs into creative and design that moves people. Understand what each team actually needs, not just what they ask for.
Requirements:
A visionary design lead with a proven track record of 5+ years leading creative design team, in SaaS or tech companies
A hands-on design leader not just managing, but also diving in when needed to guide visual direction and make things better.
A natural mentor and team builder youve grown designers, built workflows, and know how to create a team dynamic where magic happens.
As a storyteller at heart you understand how creativity serves business, how to turn insights into ideas, and how to make B2B feel human.
You speak "brand" fluently but also know how to partner closely with product marketing, growth, HR and other teams to create amazing designs that make an impact.
This position is open to all candidates.
 
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25/06/2026
Job Type: Full Time
we're looking for has probably led a repositioning. Has built a messaging framework that held up under pressure from Sales and Product. Has grown people who went on to lead their own functions. And is already thinking about how AI changes what a content team can produce, and what it takes to make that output trustworthy.

One thing worth knowing: this team owns the content infrastructure that feeds AI-powered marketing engine. In a world where AI generates content at scale, the quality of the inputs determines the quality of everything downstream. That's not a technical problem; it's a leadership and editorial one. And it sits with you.

What you'll do

Own messaging framework, which is the single source of truth for how the company talks about what it does and why it matters.
Build and maintain persona-level, product-level, and industry-level positioning that holds up in the field, including in a sales conversation, an analyst briefing, a paid campaign, or a press interview.
Translate product releases, market shifts, and competitive moves into messaging updates that reach every function fast.
Own brand identity: visual standards, tone of voice, brand book, asset templates, and 10x our creative output.
Own the communications and PR strategy, specifically how shows up in press, analyst relations, and industry conversations.
Activate these narratives across every channel, in collaboration with Growth, to drive pipeline and brand awareness.
Grow and nurture your team, empowering them to achieve their targets and career goals.
Operationalize AI across every key content, creative, and GTM process.
Requirements:
10+ years in B2B SaaS marketing, with direct ownership of both product marketing and brand. Exposure to both is not the same thing.
Proven track record building messaging from scratch - frameworks that held up when they hit Sales, Product, and the market simultaneously.
Experience leading and growing diverse marketing teams. Your reports develop under you. That's a pattern, not a coincidence.
A track record in cross-functional GTM: launches, repositioning exercises, or category-defining moments you can walk through in detail.
AI-native mindset. Not someone who has just tried the tools, but someone who has thought through what AI means for how a content team should be structured, what the inputs need to look like, and how to keep quality high at volume.
Comfortable at the strategic layer when the picture is still forming. Precise and execution-focused when it's time to ship.
Empathic by default, but not soft. You lead by creating clarity - for your team, for your peers, for the exec team.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Temporary
We're looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Pet insurance business on a 6-month mat-leave basis. You'll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.
You'll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Pet, you'll shape the roadmap for your domain and serve as a key member of our broader growth and company leadership - at a pivotal moment for the business.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll:
Execute and evolve the Pet Insurance growth strategy, balancing short- and long-term objectives and keeping it aligned with company-wide priorities
Translate that strategy into a clear, executable growth plan using paid and non-paid channels, lifecycle marketing, partnerships, and more
Develop and expand new distribution channels, including partner and veterinary relationships, to unlock incremental growth
Own the key business metrics and growth objectives for Pet
Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning
Serve as the growth lead for the Pet squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives
Influence and shape broader company strategy and planning through your work, insights, and leadership
Be a thought partner to senior stakeholders, making the complex simple and backing your recommendations with clear analysis and conviction
Requirements:
7+ years in growth, performance marketing, product, or strategy roles, with a focus on owning and scaling a key product or business line
Proven track record driving measurable growth via paid and non-paid channels, with strong business acumen across acquisition, CAC, LTV, and retention
Experience working on a D2C product in a fast-paced, test-and-learn environment, with comfort navigating complex, regulated industries (insurance or fintech experience is a plus)
Demonstrated ability to set a strategic vision and break it into concrete goals, experiments, and roadmaps
High fluency in data, able to interrogate dashboards, run analysis, and partner with analysts to uncover insights and make decisions
Experience leading cross-functional teams or pods, setting priorities, aligning stakeholders, and driving high-velocity output
Excellent communication skills - you can navigate tough conversations, influence stakeholders, and represent your team at all levels of the org
Ability to work in an office environment most days of the week
Enthusiasm about learning and adapting to the exciting world of AI - a commitment to exploring this field is a fundamental part of our culture
This position is open to all candidates.
 
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Location: Tel Aviv-Yafo
Job Type: Full Time
Were hiring a Senior Product Marketing Manager to help define how platform is positioned, launched, adopted, and expanded as the company continues to evolve at the intersection of real estate, fintech, and AI.
Youll flex across different parts of the AI-driven Saas platform based on company priorities, working closely with Product, GTM, Customer, and leadership teams. Youll help translate complex workflows, customer needs, platform capabilities, and AI-driven product evolution into clear narratives, focused launches, and measurable business impact.
This is a high-impact, hands-on role that requires more than strong execution. As AI changes how companies work, buy, and scale, were looking for someone who can think deeply, operate in ambiguity, build conviction from incomplete information, and turn complexity into strategy, messaging, and action.
Key Responsibilities:
Go-to-Market Strategy & Execution:
Lead GTM strategy and execution for new capabilities, platform evolutions, and AI-driven workflows, from discovery through launch and post-launch optimization.
Translate product and market shifts into clear launch priorities, practical GTM plans, and cross-functional alignment.
Product Messaging & Positioning
Define and evolve Agoras platform and solution-level positioning across customer segments and lifecycle stages.
Translate complex workflows, data, and AI capabilities into clear, credible value narratives for buyers, users, and internal teams.
Customer Journey & Product-Led Growth
Own product marketing across the customer lifecycle, from awareness and onboarding to adoption, expansion, and retention.
Strengthen product-led growth and sales motions through in-product messaging, value moments, onboarding narratives, and upgrade paths.
Market, Customer & Competitive Insights
Gather and synthesize insights from customers, prospects, sales calls, win/loss analysis, market research, and product data.
Track competitors and market shifts to sharpen differentiation and inform product, GTM, and sales decisions.
Sales & Customer Enablement
Create high-impact enablement assets such as decks, battlecards, narratives, case studies, launch materials, and internal talk tracks.
Help teams sell the platform, not just features, while keeping messaging consistent across GTM motions.
Packaging, Metrics & Optimization
Partner on packaging, pricing, and monetization opportunities, aligning customer value with adoption and expansion.
Define success metrics, track performance, and continuously optimize product marketing initiatives based on data and feedback.
Requirements:
5+ years of B2B SaaS product marketing experience, ideally with complex platforms, vertical products, workflows, fintech, or multi-stakeholder products.
Proven experience leading GTM strategies for product launches, platform capabilities, or multi-solution offerings, from positioning and messaging through execution and optimization.
Strong product sense and strategic thinking, with the ability to understand complex workflows, customer problems, market dynamics, and platform-level value beyond individual features.
Outstanding messaging and storytelling skills, with a track record of simplifying complexity into clear, compelling narratives for customers, sales teams, and internal stakeholders.
Strong execution skills, with the ability to balance depth, quality, and speed across both strategic work and hands-on deliverables.
Strong cross-functional leadership skills, with the ability to influence without formal authority, build trust, drive alignment, and be someone others love working with.
Analytical and outcome-driven, comfortable using customer insights, market research, product data, and business metrics to shape decisions and measure impact.
Comfortable operating in ambiguity and fast-changing environments, with sound judgment, curiosity, and the ability to use AI thoughtfully as a leverage mechanism without losing originality or depth.
This position is open to all candidates.
 
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Location: Herzliya
Job Type: Full Time and Temporary
We're looking for a Product Marketing Manager, Partnerships to own and scale our global partner marketing efforts across our ecosystem. The right person will turn partner relationships into successful, ROI-driven co-marketing activations and ensure partner marketing is fully plugged into the broader go-to-market strategy leads in.
You'll bring our strategy to life and lead execution end-to-end from co-marketing campaigns, messaging, and content, to the systems and processes behind them, turning partner marketing into an efficient pipeline and revenue growth engine. This role is ideal for B2B marketers who thrive at the intersection of business strategy, product, partnerships, content, and field and enjoy operating independently in a fast-paced, partner-focused environment selling to enterprise audiences.
What You'll Do
Own partner marketing programs end-to-end - planning, execution, content, messaging, promotion, and optimization of co-marketing activities supporting pipeline KPIs across multiple regions and partner categories (media partners, technology partners, agencies)
Know your partners and their business so deeply it shows. Collaborate internally with Partnerships, Product Marketing, Product, Sales, CSM, and Marketing teams to craft compelling narratives and offerings that position as the partner of choice
Build co-marketing initiatives that scale - design repeatable frameworks for joint initiatives, customer events, partner enablement, and content that compound partner and pipeline impact over time
Integrate co-marketing activity into a unified strategy - combine multiple geos, verticals, partner types, and solutions into a scalable marketing plan, built around the belief that growth is powered by partners
Create high-impact content across formats - Build sales decks, emails, newsletters, guides, blogs, success stories, and partner-facing assets that simplify technical solutions into clear business and partnership benefits
Measure success - monitor partner marketing contribution to new logo pipeline generation, acceleration, retention, and expansion, and communicate insights clearly to global stakeholders including senior leadership
Represent externally - build and maintain strong relationships with world-class partners like Google, Meta, TikTok, Snap, AWS, and Apple and be the main POC for partner marketing activations
Requirements:
2-5 years of B2B/SaaS experience in Partner Marketing or Product Marketing, ideally within ad tech or the mobile marketing ecosystem
Strong project management and cross-functional collaboration skills - ability to work in parallel with multiple stakeholders (internal and external) across planning, alignment, and execution in a highly organized and transparent way
Content creation: comfortable producing both short and long-form content pieces including decks, emails, newsletters, guides, blogs, and success stories
Solid technical understanding of solutions, capabilities, and integrations and how we collaborate with partners to deliver value to customers
Resilience and adaptability: comfortable navigating ambiguity and change in a fast-moving, high-scale environment
Self-starter with strong ownership: you identify what needs to be done and execute from A to Z with high standards
Fluent English with strong written communication skills able to craft partner messaging, build 'better together' narratives, and translate technical concepts into business benefits.
Experience with tools: Claude skills, AI automations, Asana, Slack, Salesforce, Marketo, Splash - an advantage
This position is open to all candidates.
 
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24/06/2026
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Marketing Manager at our company, you will turn strategy into execution across campaigns, content, and product storytelling.
Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.
This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.
You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.
Responsibilities
Content & Social Media
Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)
Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.
Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline
Website Experience
Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.
Email marketing
Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.
Requirements:
2-5 years of experience in B2B marketing, preferably in fintech, SaaS, or high-growth startups
Strong execution mindset with the ability to take ideas from concept to launch quickly
Self-starter with a strong ownership mindset-able to identify gaps, set direction, and execute independently
High fluency in AI tools for marketing execution, including platforms like Claude Code, ChatGPT, and other generative AI tools - Must-Have
Excellent written and verbal communication skills (native-level English)
Experience owning or supporting field marketing and event programs (trade shows, conferences, hosted events)
This position is open to all candidates.
 
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Location: Herzliya
Job Type: Full Time and Temporary
We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the team, and run an engine we've spent years building: a regionally differentiated paid model, a fully built-out B2B creators motion, and an organic program that wins in search and in AI answers alike. Operate it, sharpen it, and hand it back stronger than you found it.
Requirements:
10+ years in B2B SaaS demand generation or growth marketing, at least 5 of them leading the function - and its leaders - at a global company.
Leader of leaders experience with player-coach instincts. You've held senior channel owners accountable to a shared number, and you still get into the work yourself.
Hands-on depth in both paid and organic. You've personally run the channels, not just managed people who do - and you can still build, edit, and diagnose in both.
Direct pipeline accountability. You measure impact in opportunities and revenue, not clicks and MQLs.
At home in grey areas. Hand you a wide, half-formed vision and you'll extract what matters for pipeline and turn it into a plan with owners and dates - even when inputs are messy and direction shifts mid-quarter.
AI-native, not AI-curious. You've built AI-powered systems for a team, you work this way daily, and you can teach it - upskilling the team is part of the job, not a side quest.
Fluent in B2B funnel dynamics and diagnostics. You can find the leak between MQL and opportunity, name the likely cause, and know which fix is worth the effort.
Deep working knowledge of Salesforce and strong data and analytics fluency. You've used a multi-touch attribution tool like HockeyStack at depth, or can get there fast.
Executive-grade communication. You can present a number, a miss, and a plan to a CMO in one breath.
Familiarity with the mobile marketing and martech ecosystem is a strong advantage.
Fluent, professional English with strong written and verbal communication.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8725173
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תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives.
In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint.
You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences.
We believe three things matter for every role : drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.
Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.
In this role you'll
Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now
Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments
Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization
Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging
Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling
Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value
Reduce go-to-market friction by embedding messaging strategy early in the product development process
Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels
Requirements:
7+ years of experience in product marketing, ideally in a product-led environment
Proven ability to own positioning and messaging for products and features, not just execute against an existing strategy
Strong track record of leading or heavily contributing to product launches, from narrative and go-to-market planning through launch performance and iteration
Strong customer research capabilities, with experience using qualitative and quantitative insights to shape positioning and messaging decisions
Demonstrated impact on conversion, adoption, or product understanding, with a data-informed approach to measuring messaging effectiveness
Excellent cross-functional partnership skills, with experience working closely with Product, Growth, Design, and Marketing teams
Ability to work from the office most days of the week
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8722923
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דיווח על תוכן לא הולם או מפלה
מה השם שלך?
תיאור
שליחה
סגור
v נשלח
תודה על שיתוף הפעולה
מודים לך שלקחת חלק בשיפור התוכן שלנו :)
28/06/2026
חברה חסויה
Location: Ness Ziona
Job Type: Full Time
We are looking for a visionary, strategic, and growth-oriented Head of Marketing to lead our global brand, communication, and lifecycle marketing efforts. In this role, you will shape how over a billion users worldwide perceive and engage with our company, with a special focus on scaling our organic reach, maximizing user retention, and accelerating user adoption and conversion within our subscription tiers.

As the Head of Marketing, you will oversee high-level marketing strategy, global brand management, PR, social media, product marketing and go-to-market strategies. You will complement our performance marketing and SEO efforts by building a powerful, cohesive brand identity, optimizing lifecycle funnels, and driving impactful global campaigns. The ideal candidate is a seasoned marketing leader with a sharp creative eye, a commercial mindset, and a proven track record of scaling global consumer brands.

Responsibilities
Global Marketing Strategy: Own and execute our comprehensive global marketing strategy to drive organic growth, brand awareness, and user affinity at a massive scale.
Subscription & Lifecycle Growth: Lead the marketing lifecycle for our subscription services, focusing on user journeys, conversion funnels (freemium-to-paid), and retention strategies to boost engagement and user lifetime value (LTV).
PR & Social Media Management: Oversee our global corporate communications, PR, and social media presence (including LinkedIn and B2C channels). Direct, challenge, and refine the output of external agencies to ensure maximum impact and alignment with our brand voice.
Product Marketing: Lead high-level Product Marketing initiatives, driving messaging, positioning, and go-to-market (GTM) strategies for major feature launches, in focused regions.
Campaign & Creative Direction: Champion the brands creative direction. Ensure top-notch storytelling, campaign concept execution, and high-converting copy across all user touchpoints.
Lifecycle Marketing Operations: Leverage advanced CRM and lifecycle marketing platforms (specifically Braze) to build sophisticated engagement loops, push notifications, and in-app messaging flows.
Cross-Functional Collaboration: Partner closely with Product, Data, Growth (Paid UA & SEO), Sales and Partnerships teams to align organic brand equity activities with high-performance growth tactics.
Requirements:
Proven Leadership Experience: 6+ years of marketing leadership experience, preferably as a Marketing Director / Senior Director managing teams in established companies, or as a VP Marketing in high-growth startups.
B2C / B2B2C Expertise: Extensive experience operating within global consumer-facing industries (e.g., Freemium SaaS, Gaming, or massive-scale mobile applications).
Freemium & Subscription DNA: Proven track record of successfully managing user flows that drive users from free tiers to paid subscription options (experience in companies with strong subscription models and funnel optimization is a major advantage).
Agency & Communication Mastery: Strong background in managing external PR and creative agencies, with the ability to provide strategic counter-weight, push boundaries, and elevate their deliverables.
Lifecycle & CRM Familiarity: Deep understanding of user retention, funnel optimization, and lifecycle marketing. Direct experience or strong conceptual familiarity with Braze (or equivalent marketing automation tools) is a significant advantage.
Commercial & Analytical Mindset: A strong growth-oriented approach that connects high-level creative brand concepts with hard business metrics and conversion goals.
Global Scale Experience: Proven ability to target, engage, and communicate with diverse customer bases across multiple global markets.
Excellent storytelling, communication, and presentation skills in English.
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8712499
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