דרושים » פרסום שיווק ויחסי ציבור » Brand Marketing Manager

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

we are looking for a versatile, hands-on Marketing Operations & Growth Specialist who can bridge strategic content creation with technical campaign execution and business operations.
This role is ideal for someone who combines creativity with operational and analytical thinking, a marketer who knows how to write compelling content, manage complex campaigns, connect marketing systems, analyze performance data, manage and maintain related tools, and execute across multiple inbound and outbound channels.
We are specifically looking for someone with proven experience in B2B SaaS, mission-critical enterprise software, and mid-market to enterprise environments in North America.
Responsibilities:
Own the lead generation process, nurture programs, and GTM initiatives
Manage and optimize inbound and outbound marketing campaigns
Build and execute email sequencing and automation workflows
Manage HubSpot operations, CRM flows, and lifecycle automation
Create high-quality marketing content for campaigns, website, email, social media, and sales enablement
Connect and manage integrations between HubSpot and tools such as ZoomInfo, Gong, LinkedIn, and other sales/marketing platforms
Launch, monitor, and optimize paid digital campaigns across multiple channels
Build and maintain marketing and business BI reports and dashboards
Analyze campaign performance, funnel metrics, attribution, and ROI
Manage campaign budgets and operational execution
Work closely with Sales, Product, CS, and Leadership teams to align growth strategies
Assist in improving marketing processes, operational efficiency, and reporting structures

We are looking for a creative and hands-on Field Marketing Manager to lead, plan, and execute our global field strategy both in-person and virtual. This role includes online and offline 3rd party and owned events. a key part of our growing marketing team, and we work closely with the sales, product, and customer success teams to create meaningful, engaging, and results-driven experiences that drive pipeline and brand awareness.
As our Field Marketing Manager, you will be responsible for managing and executing all aspects of field marketing activities, including global industry events, customer meetups, executive dinners, webinars, and sponsorships. Youll play a central role in strengthening our market presence and cultivating a sense of community around the Panorays brand.

A Senior Product Marketing Manager (5+ years of experience) who will play a crucial role in helping us transform the day to day operations and tenant experience for the trillion dollar commercial and multifamily real estate industry.

You will own product marketing plans and content that increase brand awareness, drive demand, and generate leads for our solutions in the U.S. commercial real estate market. A love for the Real Estate world is a big plus. This is a full-time position based out of Tel Aviv (hybrid). If you're looking for a position with tremendous impact and room to add your personal touch, then it's time to come to VIsitt!

Responsibilities
Develop and execute product marketing plans that increase brand awareness, drive demand, and generate leads for our products.
Develop messaging and positioning that resonates with our target audience and communicates the unique value of our products.
Work closely with the sales team to create sales enablement materials that help them sell our products more effectively.
Lead GTM activities and cross-team collaboration to develop and execute successful product launches
Own all product communication, including newsletters, feature announcements, web and social media content and other ad-hoc communications
Conduct market research to gain a deep understanding of our target audience and the competitive landscape.
Partner with customers and prospects to create case-studies and demonstrate key use cases and value.

our company Software Technologies has been honored by Time Magazine as one of the Worlds Best Companies for 2024. We've also earned a spot on the Forbes list of the Worlds Best Places to Work for five consecutive years (2020-2024) and recognized as one of the Worlds Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.
Why Join Us?
Be part of a dynamic and growing team in a fast-paced environment.
Opportunity to make a direct impact on revenue and business growth.
Competitive salary, benefits, and professional growth opportunities.
If youre passionate about driving revenue through targeted marketing strategies and thrive in a collaborative environment, wed love to hear from you!
Key Responsibilities
Develop integrated global campaigns to drive our company demand generation across targeted audiences maximizing the generation of sales opportunities delivered against the budget we have
Work with the messaging house coming from product marketing to architect the paid media campaigns along the customer decision journey, including their messaging sequences, target audiences, and expected outcomes at each stage
Select, leverage, and orchestrate the entire marketing toolkit - paid media, owned and earned media, thought leadership, and all forms of content
Put together a comprehensive annual and quarterly campaign plan, monitor its execution, and tweak and optimize in-flight to maximize results
Plan, optimize, and monitor the execution of the campaign budget across all geographies and customer segments
Ensure campaign plans are detailed and comprehensive, and cover all elements required for effective and efficient execution
Communicate the plan effectively across a wide set of stakeholders, across the companys marketing and sales organization, and get excitement and buy-in
Work closely with our product marketers to understand the release schedule, and communicate need for content based on demands from the field
Work closely with our agile marketing/ sprint masters to plan the quarterly sprints needed for the smooth execution of the campaign
Stay on top of the latest and greatest cross-industry best practice in campaign management, and help ensure our companys campaigns are on the cutting edge.

The Global Field Marketing team brings together demand generation, customer marketing, partner marketing, digital marketing, marketing operations, content, and regional field execution into one integrated growth engine.

The EMEA & LATAM Director, Field Marketing will play a strategic leadership role within the global field marketing organization, leading regional marketing across EMEA & Latin America. This role is responsible for driving pipeline growth, strengthening customer and partner engagement, and aligning closely with regional sales leadership and global marketing teams.

This leader will manage a regional team and external vendors/agencies while serving as a key member of the EMEA leadership team and the broader global marketing organization.

Uniquely, this role combines strategic regional leadership with direct territory ownership: in addition to leading the team, this leader will personally own and execute field marketing for a defined set of markets within the region, acting as the in-market field marketer for those territories.

The ideal candidate is a modern B2B technology marketing leader - strategic thinker, highly analytical, AI-savvy, operationally strong, and an exceptional communicator with the ability to influence across all organizational levels.

Responsibilities
Partner closely with regional sales leadership and cross-functional stakeholders to define GTM priorities, identify growth opportunities, and drive measurable business outcomes.
Lead, mentor, and develop a regional field marketing team while managing external vendors, agencies, and production partners.
Serve as the direct field marketing owner for a defined set of territories within EMEA & LATAM, personally planning and executing pipeline programs, customer engagement, and partner activities in those markets - not only leading others who do so.

The Client Solutions Manager partners with our most strategic clients to make sure they are successful with Meta. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our company, Instagram, Metas advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the Meta strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

Were looking for a Multi-Brand Social Growth & Community Manager (B2C) to build, scale, and operate the social presence, communities, and growth engines of multiple consumer brands across global markets.
This is not a standard social media role.
It is not about managing one brand page, one geography, or one content calendar. This is a RARE opportunity to shape social strategy, community infrastructure, creator programs, and scalable growth systems across multiple B2C products, multiple platforms, and multiple audience segments inside a unique organisation.
The right person for this role lives and breathes social. They understand internet culture, creator ecosystems, platform behaviour, community psychology, and the technologies that power modern social operations. They think like a builder, act like an owner, and know how to take something from 0 to X with real proof to show for it.
What will you be doing all day:
Build and grow social media communities across multiple B2C brands and platforms
Own the social & community engine end-to-end: strategy, content, publishing, engagement, and optimization
Develop and execute global social, influencer, and creator strategies across different markets and audiences
Create and manage content calendars aligned with brand, product, and business goals
Identify, recruit, and manage influencers, creators, ambassadors, and partners
Build scalable playbooks, frameworks, and workflows across multiple brands
Spot trends and turn them into relevant, high-impact content opportunities
Collaborate closely with marketing, product, analytics, and creative teams
Analyze performance and continuously optimize for growth, engagement, and impact
Use AI and modern tools to improve content creation, workflows, and insights
Monitor conversations, sentiment, and risks, and act quickly when needed

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

Were looking for a Global Marketing Manager (maternity leave replacement) to join our team and oversee the marketing strategy and deliver campaigns for core solution - Web Intelligence.
This role oversees the full marketing strategy for Marketing solutions (Competitive Intelligence, Gen AI, SEO, Ads) and plans global marketing programs to drive awareness and create a pipeline to support awareness and product growth.
This role will report to the Director of Product Marketing, Marketing Solutions.
So, what will you be doing all day?
Your role as a Global Marketing Manager means your daily responsibilities may include:
Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization.
Partnering with the field marketing programs to execute the marketing campaigns in the region.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
Work closely with the product marketing, content and design teams to create compelling collateral for our offering