דרושים » פרסום שיווק ויחסי ציבור » Digital Marketing Communications- Manager (B2B)

Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.

We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.

Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

we are seeking a Digital & Brand Manager - Paediatric Nutrition to join our Paediatric Nutrition Business Unit.

This role is responsible for leading the digital strategy and execution across the PN portfolio, driving consumer awareness, engagement, and growth through impactful digital and content marketing initiatives. The position also serves as Pediasure Brand Manager, owning brand performance, digital innovation, and measurable business results.

What Youll Do:

Develop and execute an integrated digital and media strategy aligned with business and brand objectives.

Lead all digital marketing activities, including brand positioning, messaging, campaign planning, digital assets, and performance optimization.

Plan and implement full-funnel digital campaigns across paid, owned, and earned channels in collaboration with agency partners.

Drive performance marketing excellence across paid social, programmatic, and SEM to maximize ROI.

Own and manage all digital assets, including websites, UX/UI, SEO, and content platforms.

Partner with media agencies to optimize campaign delivery and improve effectiveness across platforms (e.g. Google Ads, Meta).

Analyze campaign performance and apply data-driven insights to continuously optimize results.

Manage digital marketing budgets with clear accountability for ROI.

Identify and implement new digital technologies and trends to enhance consumer engagement and marketing effectiveness.

Support CRM and consumer lifecycle initiatives, partnering with internal teams to deliver a seamless consumer journey.

Lead brand strategy and execution for Pediasure to achieve sales, market share, and profitability targets.

Analyze market trends, consumer insights, and competitive dynamics to identify growth opportunities.

Develop and implement brand plans, manage A&P investments, and oversee execution across functions.

Act as VEEVA initiator and business owner for the Paediatric Nutrition portfolio.

Collaborate cross‑functionally with Sales, Medical, Finance, and Supply Chain teams to deliver integrated brand initiatives.

we are looking for a versatile, hands-on Marketing Operations & Growth Specialist who can bridge strategic content creation with technical campaign execution and business operations.
This role is ideal for someone who combines creativity with operational and analytical thinking, a marketer who knows how to write compelling content, manage complex campaigns, connect marketing systems, analyze performance data, manage and maintain related tools, and execute across multiple inbound and outbound channels.
We are specifically looking for someone with proven experience in B2B SaaS, mission-critical enterprise software, and mid-market to enterprise environments in North America.
Responsibilities:
Own the lead generation process, nurture programs, and GTM initiatives
Manage and optimize inbound and outbound marketing campaigns
Build and execute email sequencing and automation workflows
Manage HubSpot operations, CRM flows, and lifecycle automation
Create high-quality marketing content for campaigns, website, email, social media, and sales enablement
Connect and manage integrations between HubSpot and tools such as ZoomInfo, Gong, LinkedIn, and other sales/marketing platforms
Launch, monitor, and optimize paid digital campaigns across multiple channels
Build and maintain marketing and business BI reports and dashboards
Analyze campaign performance, funnel metrics, attribution, and ROI
Manage campaign budgets and operational execution
Work closely with Sales, Product, CS, and Leadership teams to align growth strategies
Assist in improving marketing processes, operational efficiency, and reporting structures

We are looking for a creative and hands-on Field Marketing Manager to lead, plan, and execute our global field strategy both in-person and virtual. This role includes online and offline 3rd party and owned events. a key part of our growing marketing team, and we work closely with the sales, product, and customer success teams to create meaningful, engaging, and results-driven experiences that drive pipeline and brand awareness.
As our Field Marketing Manager, you will be responsible for managing and executing all aspects of field marketing activities, including global industry events, customer meetups, executive dinners, webinars, and sponsorships. Youll play a central role in strengthening our market presence and cultivating a sense of community around the Panorays brand.

Were looking for a Global Marketing Manager (maternity leave replacement) to join our team and oversee the marketing strategy and deliver campaigns for core solution - Web Intelligence.
This role oversees the full marketing strategy for Marketing solutions (Competitive Intelligence, Gen AI, SEO, Ads) and plans global marketing programs to drive awareness and create a pipeline to support awareness and product growth.
This role will report to the Director of Product Marketing, Marketing Solutions.
So, what will you be doing all day?
Your role as a Global Marketing Manager means your daily responsibilities may include:
Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization.
Partnering with the field marketing programs to execute the marketing campaigns in the region.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
Work closely with the product marketing, content and design teams to create compelling collateral for our offering

Retention Marketing Manager- Maternity Leave Replacement
Tel Aviv, Israel
Job Description
The Retention Marketing Manager will be responsible for executing and designing our customer retention strategy, combining hands-on campaign execution with creative content development.
This role combines technical expertise with marketing creativity, encompassing tasks such as building automations and surveys in Braze, writing engaging copy, briefing campaigns, and managing the monthly retention plan. The focus is on strengthening customer relationships, increasing ride frequency, and maximizing lifetime value.
Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.
This is a temporary position to cover for maternity leave.
Key Responsibilities:
Own and optimize the customer lifecycle communications for our B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

The Client Solutions Manager partners with our most strategic clients to make sure they are successful with Meta. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our company, Instagram, Metas advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the Meta strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

We're looking for a Partner Marketing Manager to own and scale our global partner marketing efforts across our ecosystem. The right person will turn partner relationships into successful, ROI-driven co-marketing activations and ensure partner marketing is fully plugged into the broader go-to-market strategy leads in.
You'll bring our strategy to life and lead execution end-to-end from co-marketing campaigns, messaging, and content, to the systems and processes behind them, turning partner marketing into an efficient pipeline and revenue growth engine. This role is ideal for B2B marketers who thrive at the intersection of business strategy, product, partnerships, content, and field and enjoy operating independently in a fast-paced, partner-focused environment selling to enterprise audiences.
What You'll Do:
Own partner marketing programs end-to-end - planning, execution, content, messaging, promotion, and optimization of co-marketing activities supporting pipeline KPIs across multiple regions and partner categories (media partners, technology partners, agencies)
Know your partners and their business so deeply it shows. Collaborate internally with Partnerships, Product Marketing, Product, Sales, CSM, and Marketing teams to craft compelling narratives and offerings that position as the partner of choice
Build co-marketing initiatives that scale - design repeatable frameworks for joint initiatives, customer events, partner enablement, and content that compound partner and pipeline impact over time
Integrate co-marketing activity into a unified strategy - combine multiple geos, verticals, partner types, and solutions into a scalable marketing plan, built around the belief that growth is powered by partners
Create high-impact content across formats - Build sales decks, emails, newsletters, guides, blogs, success stories, and partner-facing assets that simplify technical solutions into clear business and partnership benefits
Measure success - monitor partner marketing contribution to new logo pipeline generation, acceleration, retention, and expansion, and communicate insights clearly to global stakeholders including senior leadership
Represent externally - build and maintain strong relationships with world-class partners like Google, Meta, TikTok, Snap, AWS, and Apple and be the main POC for partner marketing activations