דרושים » פרסום שיווק ויחסי ציבור » Senior Lifecycle Marketing Manager

This is an excellent opportunity for a highly motivated and experienced customer marketing professional to shape our companys global engagement, retention and cross-sell/ up-sell strategy for the customer portfolio.
This role will work closely with other team members of the Global Growth and Product organization and other departments and will focus on enabling the execution of the initiatives, particularly implementation of strategy, lifecycle programs, predictive models, tools, templates, scorecards and dashboards, and channel optimization.
Israel
Hybrid
Full-time
What youll do
Serving as the subject matter expert and be the primary contributor to lifecycle management strategy and tactics for activating the marketing managed segment of customers globally
Serving as a thought leader to identify and create engagement roadmap, develop champion and challenger strategies to optimize results in an ongoing fashion across the entire global customer base
Working with rest of Lifecycle Management, Growth and Product , and other stakeholders to engage in Customer Journey Mapping. This involve analysing critical customer touch points with the organization and maximizing commercial opportunities through timely and relevant engagement strategy and tactics.
Tracking, reporting, and analyzing key trends to identify ongoing opportunities for program improvements
Driving global Marketing managed customer revenue and profitability, including customer engagement, product adoption and usage by cohort, retention and average lifetime revenue per customer.
Innovating and experimenting on how we connect with our customers at key points in their journey to drive meaningful growth at the global scale, with an expanded set of channels and touchpoints.
Developing and implementing experimentation for all aspects of the customer lifecycle to test, learn and scale the most effective approach for growth, including channel/ touchpoint strategy and optimization.
Ensuring a regular cadence of customer insights gathering and sharing, planning and performance share outs, campaign-specific insights & learnings with regional stakeholders, the wider LCM team as well as the global marketing team (and beyond) to share best practices and to inform engagement and strategy roadmap (marketing and beyond).