דרושים » פרסום שיווק ויחסי ציבור » User Acquisition Marketing Manager (Media Buyer)

we are looking for a User Acquisition Manager.
As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarwebs business objectives.
In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth.
So, what will you be doing all day?
Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets
Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations
Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation
Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency
Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data)
Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives

Responsibilities:
Plan, execute, and optimize large-scale performance-based campaigns - mainly on search and social media.
Collaborate with the acquisition, content, design, and tech functions to achieve goals.
Hands-on ability to build this role from scratch, from setting the platforms to the creation of work methods and funnels
Develop and execute UA strategy for mobile web and desktop platforms.
Create, manage, and optimize ad copy and landing pages to improve conversion rates.
Generate comprehensive reports and insights
Monitor campaign performance, analyze data, and make adjustments to maximize ROI.
Stay updated on the latest PPC trends, best practices, and platform updates.

We are looking for a highly strategic and innovative professional to join our team as Senior Paid Social Campaign Manager. To succeed, you'll need to be analytical, technical, and creative, with a deep passion for the digital advertising ecosystem. The ideal candidate is a self-starter with a results-driven mindset, capable of planning, executing, and reporting on performance campaigns. You'll collaborate closely with our marketing, conversion, and creative teams to drive efficiency and growth, ensuring we meet and exceed our monthly targets.
Join our dynamic team and help shape the future of performance marketing!
Responsibilities:
Plan, manage, optimize, and scale Paid Social Campaigns across Meta, Snapchat, Tik Tok and other major networks.
Continuously monitor campaign performance, conduct in-depth data analysis, and provide actionable insights to drive ongoing improvement and optimization.
Take ownership of campaign measurement and reporting, producing detailed weekly and monthly reports across all relevant channels.
Stay ahead of industry trends by exploring different social platforms and emerging technologies, identifying opportunities to drive growth and innovation.
Collaborate closely with cross-functional teams, including Growth, Creative, and Analytics, to ensure seamless alignment and synergy across all marketing initiatives.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.
Stay informed about competitor activities, including best practices, creative strategies, conversion funnels, and offers, to maintain a competitive edge.

Were looking for a highly strategic and innovative Paid Social Team Lead to join our team. To succeed in this role, youll need to be analytical, technically strong, and creatively minded, with a deep passion for the digital advertising ecosystem. Youll be responsible for planning and executing media budgets across one of the companys most strategic markets, requiring a strong understanding of the full digital landscape, as well as excellent technical and creative expertise.
Youll collaborate closely with marketing, conversion, and creative teams to drive efficiency and growth, ensuring we consistently meet and exceed our monthly performance targets.
Join our dynamic team and help shape the future of performance marketing.
Responsibilities
Lead the media strategy across paid social channels including Meta, Snapchat, X, Tik Tok and emerging platforms.
Manage and mentor a small team of senior campaign managers.
Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
Collaborate cross-functionally with Creative, Brand and Data teams to ensure cohesion and amplification across channels.
Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

The CTI Marketing Manager drives the execution of go-to-market marketing programs across the early and mid-funnel for the Cyber Threat Intelligence (CTI) portfolio. This role translates positioning and strategy into compelling messaging, content, assets and digital campaigns that generate demand, advance pipeline, and support sales engagement.

You will:
Partner closely with the Cyber PMM to translate product and portfolio strategy into clear messaging, narratives, and campaign themes across early and mid funnel.
Own the execution of demand and engagement programs, including awareness and lead-generation campaigns, pipeline acceleration initiatives, and sales-aligned motions.
Develop marketing assets across the funnel, including campaign messaging, landing pages, content offers, webinars, email sequences, sales playbooks, case studies, and competitive insights.
Coordinate with sales, product, marketing operations, and external content and digital vendors to ensure strong end-to-end execution.
Support ABM and partner co-marketing programs aligned to priority accounts and routes to market.
Track and analyze performance across the funnel (engagement, MQLs, pipeline contribution, win rates, ROI) and optimize programs based on insights.
Support localization and rollout of campaigns across US and EU markets, working with regional stakeholders.
Manage timelines, budgets, and agency resources related to owned initiatives.
Stay closely connected to market trends, competitive dynamics, and buyer behavior within the CTI space, and feed insights back into messaging and program design.

We are looking for a Paid Acquisition Manager to join our Performance Marketing team. In this role, you will be responsible for managing search campaigns across Google and Bing. You will work closely with data and CRO to maximise the ROI of the campaigns.

What You'll Do
Strategy: Develop and execute comprehensive paid media strategies aligned with overall marketing KPI targets, considering audience, competitive landscape, and industry trends.
Execution: Oversee end-to-end management of campaigns, including keyword research, ad creation, bid management, and A/B testing to optimize performance.
Budget: Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve results in line with ROI expectations
Reporting: Utilize analytics tools to monitor campaign performance KPIs, generate insightful reports, and make data-driven recommendations for continuous improvement.
Knowledge Base: Stay abreast of updates and changes in platforms (Google Ads, Bing Ads, Paid Social, etc.) and implement best practices to stay ahead in the competitive landscape.
Collaboration: Work with cross-functional teams, including SEO, content, CRO and design, to ensure integrated and cohesive digital marketing strategies.
Testing: Implement and manage a practice of testing and experimentation to identify opportunities for CAC efficiency and driving paid acquisition ARR targets.

We are looking for a data-driven, hands-on Google Performance Manager to manage and optimize paid search and performance campaigns across Google platforms. In this role, you will be responsible for driving sales and growth by creating, analyzing, and optimizing Google campaigns, while continuously maximizing performance to achieve company goals.

This is a full time position from our Tel Aviv offices.

Responsibilities:
Manage and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube).
Conduct keyword research, audience targeting, and bid strategy optimization.
Monitor campaign performance and continuously improve ROAS, CPA, and conversion rates.
Build and test ad creatives, copy variations, and landing page recommendations.
Analyze performance data and prepare clear reports with actionable insights.
Collaborate with creative, analytics, and marketing teams to align on goals.
Stay up to date with Google Ads updates, best practices, and industry trends.

We act as the central nervous system for engineering, enabling platform teams to unify their stack and expose it as a governed layer through golden paths for developers and AI agents.
By combining rich engineering context, workflows, and actions, we help organizations transition from manual processes to autonomous, AI-assisted engineering workflows while maintaining control and accountability.
As a product-led company, we believe in building world-class platforms that fundamentally shape how modern engineering organizations operate.
As our company continues to grow, we are looking for a Head of Demand Generation to own and scale our demand generation efforts. This is a high-impact, strategic role responsible for driving pipeline growth, optimizing marketing performance, and accelerating revenue generation. The ideal candidate is a data-driven marketer with a deep understanding of demand generation strategies, performance marketing, and account-based marketing (ABM).
Core Responsibilities
Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy that drives high-quality leads and accelerates pipeline growth.
Multi-Channel Campaigns: Plan and optimize campaigns across digital, paid media, email, content marketing, webinars, SEO, and ABM to maximize engagement and conversion rates.
ABM & Enterprise Marketing: Design and execute highly targeted ABM programs to engage strategic accounts and key decision-makers.
Pipeline Ownership: Collaborate closely with sales to ensure a steady flow of qualified opportunities, optimizing marketing programs to support revenue goals.
Performance Marketing: Own paid advertising, retargeting, and digital marketing initiatives, ensuring efficient spend and measurable ROI.
Analytics & Optimization: Measure, analyze, and optimize demand generation programs, providing clear reporting on attribution, conversion rates, and pipeline impact.

We are seeking a Junior Media Buyer (Social & Native) to join our Growth & Performance team.

In this role, you will support the planning, launching, and day-to-day management of paid campaigns across social and native platforms, with a primary focus on Meta (Facebook and Instagram).

You will work hands-on with ad creatives, campaign structures, and performance data, assisting in testing and optimizing key performance metrics such as CTR, CPC, CPA, ROI, and revenue-related indicators. This position is designed for candidates at an early stage of their performance marketing career who are eager to learn, execute, and grow within a fast-paced, AdTech-driven environment.

This position offers you a unique opportunity to learn, execute, and grow within a fast-paced, AdTech-driven environment. As part of our team, you will thrive in a hands-on learning environment with direct exposure to real, large-scale performance campaigns. You will be supported by clear frameworks, professional tools, and dedicated mentorship from our experienced creative and technical teams. While this is an execution-focused role, we provide a clear development path where strategic ownership and independent budget control are introduced progressively as you grow and excel.

Key Responsibilities

Support the setup, launch, and optimization of paid campaigns across social and native platforms.
Assist with creative testing, including ad copy, visuals, formats, and campaign angles.
Monitor daily campaign performance and identify trends, opportunities, and issues.
Execute structured A/B tests following predefined guidelines and best practices.
Help maintain organized campaign structures, naming conventions, and testing documentation.
Collaborate with content, creative, and technical teams to improve campaign performance.
Support budget pacing and basic optimization tasks under guidance from senior team members.
Contribute to performance reporting using Excel or Google Sheets and internal dashboards.