דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Director

we are a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1,000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.
We are looking for a Product Marketing Director, that will be in charge on the go to market of one of our key businesses.
If you want to work in an innovative, international environment and passionate to help push the boundaries of healthcare, well-being, and energy-based technology, this is your opportunity!
Key responsibilities:
In this role you have the opportunity to join a fast-growing company, disrupt billion dollars industry and improve millions of lives with unique medical device solutions. Your challenge will be to support the establishment of a new exciting business category in the US market in a challenging phase of aggressive growth and competitive environment. This role offers the unique opportunity to achieve a 360-degree view on go to market, product, marketing, and business aspects under the umbrella of a world leading organization.
As a Product Marketing Director you will own the marketing, product go-to-market and business strategy and deployment of a winning new market category.
Main Duties:
Own the go-to-market and marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities
Develop the products key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and
economic tools.
Perform business intelligence, market & competitive analysis and translate them into actionable business goals
Take an active part in the product strategy and roadmap discussions of new products and their introduction to the market
Work closely with our company's global markets and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy
Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
In cooperation with the Clinical department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in
the field.
Be the Global Product Champion! Instill a sense of excitement about our products within the organization, and the relevant community, and drive growth throughout our global
markets.

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

Required Product Marketing Manager
Description
As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the team to boost awareness, increase adoption, and take new offerings to market.
The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.
What youll do:
Be an expert in our products and our market.
Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
Analyze personas to map out our customers needs and translate our product capabilities into value propositions.
Educate stakeholders on our product features and their benefits.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate our impact and our products.
Speak and present both internally and externally to promote the story of our product.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.

About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long-term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a results-driven and experienced Project Manager to oversee and execute a variety of projects aimed at developing Mindspace’s revenue, growth, services, and efficiency. Based in Israel and working directly under the VP of International Markets, the PM will be instrumental in driving forward various initiatives across different verticals and geographies. The ideal candidate is a problem solver who thrives in a fast-paced environment and is eager to contribute to the company’s growth. We are looking for someone with great interpersonal skills, a multitasker with a go-getter attitude. Responsibilities
* Strategic Execution: Work closely with the VP of International Markets to implement strategic initiatives that align with company objectives.
* Project Management: Drive initiatives forward by coordinating between teams, setting milestones, and ensuring timely execution.
* Operational Support: Streamline internal processes, improve efficiency, and support execution across various business functions in different markets
* Market & Competitive Analysis: Conduct research into industry trends, emerging markets, and competitive landscapes to inform business decisions.
* Partnership Coordination: Support the identification and execution of strategic partnerships to expand business opportunities.
* Stakeholder Communication: Prepare reports, presentations, and insights for internal stakeholders to support decision-making.
* Lead project executions and teams, fostering collaboration and effective communication between all relevant stakeholders.

we are a global leader in hybrid control systems for quantum computing, a field on the verge of exponential growth. Our innovative hardware and software offer a groundbreaking approach to controlling quantum computers, scaling from individual qubits to arrays of thousands. At the heart of QM is a passionate, ambitious team committed to transforming the construction and operation of quantum computers. Our deep understanding of customer needs drives us to deliver unmatched solutions in this revolutionary field.
We are looking for a Marketing Programs Manager to lead the marketing strategy and execution for one of our lines of business. In this role, you will become the internal expert on this specific market, customers, and competition. You will use this knowledge to design high-impact plans, ranging from focused Account-Based Marketing (ABM) for top-tier accounts to broader strategies for other market segments. You will be responsible for defining the strategy and goals, while working closely with sales, product, and marketing teams to execute the plans.
Main Responsibilities
Develop and lead integrated marketing programs from idea to measurable results, ensuring alignment with business goals.
Build creative concepts and campaign strategies that engage highly technical audiences.
Define and oversee the content strategy for each program, ensuring messaging accuracy, technical depth, and alignment with campaign objectives.
Work with product solution physicists to develop accurate, compelling content and messaging frameworks.
Coordinate cross-functional execution with design, digital, and operations to deliver programs on time and on brand.
Manage the creation of campaign assets (written, visual, and multimedia) by providing clear briefs and direction to writers, designers, and other contributors.
Activate programs across multiple channels, including web, social, email, events, and partnerships.
Monitor performance against KPIs, report insights, and continuously optimize campaigns.
Maintain a deep understanding of QMs technology, market trends, customer challenges, and competitive positioning.

we are a global leader in energy-based beauty and medical technology, renowned for pioneering innovations in the aesthetics and vision fields. Were seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
Role Overview
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities
Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

Were seeking a Director of Product Marketing to lead and build a high-impact team that connects Product, Marketing, and Sales. Youll define how product marketing operates , build the systems that make it scalable, and turn product and customer insight into a clear GTM strategy and compelling storytelling.

This is a hands-on leadership role for someone who can think strategically, lead a team, and still roll up their sleeves when needed.

Key Responsibilities
Lead, mentor, and scale our Product Marketing team.

Build the frameworks, playbooks, and operating rituals that help the team work effectively and at scale.

Own GTM strategy and execution for product launches and new initiatives.

Partner closely with Product, Sales, and Marketing to ensure tight alignment and real business impact.

Define messaging and positioning that clearly differentiate Connecteam and resonate with our audiences.

Build and maintain ICPs, personas, and value propositions that are grounded in a deep understanding of real customers.

Translate discovery calls, customer insights, and market data into sharp messaging and campaigns.

Create sales and marketing enablement materials (decks, guides, case studies, battlecards, and more).

Develop internal training and content to align teams on product knowledge, audiences, and use cases.

Oversee competitive intelligence, win/loss analysis, and market insight frameworks.

Required Technical Product Marketing Manager
What are we looking for?
Were building the next generation of agentic security - intelligent, autonomous systems that actively protect modern organizations in real time. As our Technical Product Marketing Manager, you will own the translation of this vision into a clear, compelling, and credible story for the market. This is a highly strategic and hands-on role at the intersection of security, AI/agents, and go-to-market execution. Youll work closely with Product, Engineering, Security, Sales, and Marketing to define positioning, lead launches, enable GTM teams, and ensure our messaging resonates with highly technical buyers and practitioners. Youll be the voice that turns complex, cutting-edge security capabilities into narratives that build trust, drive adoption, and differentiate us in a crowded market. If you are deeply technical, security-oriented, and exceptionally articulate - and you enjoy operating in fast-moving, uncharted markets - this role is for you.
Responsibilities:
Own Technical Product Marketing for the Agentic Security Domain
Define and own positioning, messaging, and value propositions for our agentic security capabilities across personas (security leaders, practitioners, platform teams, buyers).
Craft a clear and differentiated narrative around agentic access, authorization and authentication, autonomous security, trust boundaries, permissions, and risk reduction.
Develop a deep understanding of customer pain points, threat models, and security workflows through research, field feedback, and competitive analysis.
Maintain and evolve competitive intelligence: market landscape, differentiation, and positioning against alternative approaches.
Act as a trusted partner to Sales and Solutions teams, bringing clarity to complex buying conversations.
Own end-to-end GTM strategy for new features, agents, and major launches - from market insight to execution.
Translate technical product releases into compelling customer-facing stories, assets, and enablement.
Partner with Product Managers to compile and educate on market, competitive, and customer insights.
Enable and Align GTM Teams alongside Marketing Team PMMs
Build high-quality sales and field enablement materials (pitch decks, talk tracks, demos, FAQs, battlecards).
Ensure consistency and precision of messaging across marketing, sales, content, and product touchpoints.
Support both GTM motions with persona-specific messaging and use cases.

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.

Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.

What You Will Do:
Develop and maintain positioning and messaging frameworks.
Research industry trends to proactively recommend messaging and content that will resonate with target audiences.
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes.
Analyze competitors and develop battle cards.
Understand the analyst landscape and helping to craft briefing materials and follow-up for them.
Lead product launches, from building the message to overseeing the development and rollout of new collateral.
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market.
Lead sales and partner enablement.
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.