דרושים » פרסום שיווק ויחסי ציבור » Product Marketing team lead

A leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, we enable creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, we provide a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently.
About the role
We are ooking for a strategic and hands-on Product Marketing Manager to join our growing team and help drive impact across the entire user journey. In this role, you will help shape products in the rapidly evolving world of generative AI, empowering millions of creators worldwide. Youll work closely with Product and Marketing teams to plan and execute go-to-market launches, run cross-channel campaigns, optimize funnels, and drive meaningful business results. What youll do
* Own core marketing funnels end-to-end from first visit to paid subscription.
* Analyze conversion points, uncover friction areas, and implement initiatives to improve every step of the user journey.
* Collaborate with Product teams to design high-impact optimizations across homepage, pricing, onboarding, and in-product touchpoints.
* Plan and execute go-to-market strategies for new features, experiences, and workflows.
* Build and refine clear messaging, value propositions, and audience segmentation.
* Partner with marketing teams to deliver coordinated product-focused campaigns that drive awareness, adoption, and retention.
* Track key funnel and product performance metrics and translate data into meaningful insights.
* Drive deep understanding of users, market trends, and competitors, and convert insights into recommendations that influence product and marketing strategy.

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

Required Technical Product Marketing Manager
What are we looking for?
Were building the next generation of agentic security - intelligent, autonomous systems that actively protect modern organizations in real time. As our Technical Product Marketing Manager, you will own the translation of this vision into a clear, compelling, and credible story for the market. This is a highly strategic and hands-on role at the intersection of security, AI/agents, and go-to-market execution. Youll work closely with Product, Engineering, Security, Sales, and Marketing to define positioning, lead launches, enable GTM teams, and ensure our messaging resonates with highly technical buyers and practitioners. Youll be the voice that turns complex, cutting-edge security capabilities into narratives that build trust, drive adoption, and differentiate us in a crowded market. If you are deeply technical, security-oriented, and exceptionally articulate - and you enjoy operating in fast-moving, uncharted markets - this role is for you.
Responsibilities:
Own Technical Product Marketing for the Agentic Security Domain
Define and own positioning, messaging, and value propositions for our agentic security capabilities across personas (security leaders, practitioners, platform teams, buyers).
Craft a clear and differentiated narrative around agentic access, authorization and authentication, autonomous security, trust boundaries, permissions, and risk reduction.
Develop a deep understanding of customer pain points, threat models, and security workflows through research, field feedback, and competitive analysis.
Maintain and evolve competitive intelligence: market landscape, differentiation, and positioning against alternative approaches.
Act as a trusted partner to Sales and Solutions teams, bringing clarity to complex buying conversations.
Own end-to-end GTM strategy for new features, agents, and major launches - from market insight to execution.
Translate technical product releases into compelling customer-facing stories, assets, and enablement.
Partner with Product Managers to compile and educate on market, competitive, and customer insights.
Enable and Align GTM Teams alongside Marketing Team PMMs
Build high-quality sales and field enablement materials (pitch decks, talk tracks, demos, FAQs, battlecards).
Ensure consistency and precision of messaging across marketing, sales, content, and product touchpoints.
Support both GTM motions with persona-specific messaging and use cases.

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work - turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like ours- and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

We are looking for a results-driven enthusiastic growth Lead/Specialist to join our team. As a Growth Lead, youll play a key role in scaling our user base through non-traditional, data-driven marketing experiments. Youll brainstorm, execute, and optimize high-impact growth strategies across digital, organic, and viral channels.

You will be a part of a fast-growing AI company with a global impact. Own high-impact projects from strategy through execution. Work with a creative, data-driven, and collaborative team and get the freedom to test bold ideas and build innovative growth engines.

Responsibilities:
Own & execute growth initiatives across multiple acquisition channels: paid ads, organic, partnerships, and experimental growth loops.
Define KPIs, track performance, and extract insights to guide strategy and optimize campaigns.
Plan, launch, and manage campaigns end-to-end - including creative ideation, copywriting, targeting, and budget management.
Run rapid experiments: formulate hypotheses, design A/B tests, and scale what works.
Collaborate closely with design, product, and marketing teams to deliver growth-driven creative assets and landing pages.
Identify new acquisition opportunities across platforms, communities, and emerging technologies.
Leverage AI tools to accelerate ideation, automate workflows, and scale campaign execution.
Build repeatable processes and frameworks for sustainable, scalable growth.

Were hiring a Senior Product Marketing Manager to own end-to-end product marketing across platform-driving adoption, engagement, expansion, and ARR growth.
This is a highly cross-functional role based in Tel Aviv, partnering closely with Product, Sales, Demand Gen, Customer Experience, Design, and Content teams across Israel and the U.S.
Youll lead positioning and go-to-market execution, turning customer and market insights into scalable growth.
Youll also own product launches and releases, working closely with the Head of Product Marketing to build and scale a consistent release cadence. Success is measured by real business outcomes: product adoption, customer engagement, expansion, and revenue impact.
Responsibilities
Lead Product Launches & Release Execution- Drive end-to-end product launches, from strategic planning to post-launch insights, Own release cadence, craft clear positioning and messaging, and lead data-backed retrospectives to refine adoption, engagement, and revenue outcomes.
Drive Adoption, Engagement & Expansion- Shape the product marketing strategy for high-priority products, Build segmented GTM motions, identify scalable acquisition and expansion opportunities, and serve as the internal expert on customer pain points, product value, and competitive landscape.
Optimize the User Journey- Collaborate with Product, Design, and Growth teams across Israel and the U.S. to improve onboarding, activation, and retention, Map user journeys, uncover friction points, leverage behavioral and cohort data, and develop scalable, repeatable growth systems - not one-off campaigns.
Cross-Functional Leadership- Act as a strategic partner across Product, Sales, CX, Demand Gen, Content, and Design, Lead cross-functional alignment around launches and priorities, and communicate insights and impact clearly to stakeholders and leadership across regions.
Education & Enablement- Own customer and internal education programs that support adoption and expansion, Create scalable enablement assets- webinars, guides, playbooks - aligned to release cycles and product lifecycle stages.

Were Entain. Powered by our own technology and driven by innovation, we build products that push boundaries. Entain is home to a global family of more than 30 well-known brands and over 30,000 people but we all play for the same team. When we win, we win together. Our vision is to become the worlds number one betting and gaming company by bringing moments of excitement into peoples lives. We aim to achieve this through a strong focus on sustainability and growth, driving meaningful change in the fast-paced world of entertainment. Were looking for a highly strategic and innovative Paid Social team lead to join our team. To succeed in this role, youll need to be analytical, technically strong, and creatively minded, with a deep passion for the digital advertising ecosystem. Youll be responsible for planning and executing media budgets across one of the companys most strategic markets, requiring a strong understanding of the full digital landscape, as well as excellent technical and creative expertise. Youll collaborate closely with marketing, conversion, and creative teams to drive efficiency and growth, ensuring we consistently meet and exceed our monthly performance targets. Join our dynamic team and help shape the future of performance marketing.
Responsibilities:
Lead the media strategy across paid social channels including Meta, Snapchat, X, Tik Tok and emerging platforms. Manage and mentor a small team of senior campaign managers. Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment. Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization. Collaborate cross-functionally with Creative, Brand and data teams to ensure cohesion and amplification across channels. Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends. Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.

The Client Solutions Manager partners with our most strategic clients to make sure they are successful with our company. This is an opportunity to build and manage key relationships, serve as a consultative product expert and a trusted adviser in marketing, leading strategy, media planning, creative, tech integration, and measurement for our top clients across various verticals mainly Fashion. The Client Solutions Manager is a strategic solution-driver with a focus on developing ROI-positive marketing strategies, driving growth by constantly improving performance for advertisers and implementing measurement & attribution solutions. This role is responsible for optimizing complex opportunities and using data and analytics to build consultative and technical solutions for our customers, providing business insights, driving revenue, advertiser education, and satisfaction through a consultative, data-driven approach. Success in this position requires consultative sales and analytical skills, a focus on client service and commercial acumen, and the drive to thrive in a dynamic, team-focused environment. You should have passion for our company, Instagram, our companys advertising solutions and the overall marketing/tech ecosystem.
Client Solution Manager, Tech & Commerce, 12 Month Contract Responsibilities
Track record of excelling in Client Solution Manager role and driving impact on solution adoption, revenue, and operational rigor
Identify, create, and implement marketing solutions grounded on achieving measurable business results for our clients
Develop vertical expertise, including industry research and perspective, to drive overall business objectives and marketing solutions for advertisers
Work with businesses to understand their objectives and develop the company strategy in partnership with the Client Partner and cross-functional teams, which will constitute building on insights, crafting marketing strategies and media plans, creative guidance and measurement recommendations
Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients
Project Management - Work and collaborate with a group of internal cross-functional teams, managing complex work streams to optimize marketing objectives for clients. Manage analytics and dashboards to advise clients (for example daily client facing data/insights reporting, understanding performance across multiple accounts across multiple country used by clients)
Manage strategic marketing conversations with clients, agencies, and partners (media, creative, measurement partners, MarTech, etc.)
Manage internal account operations (revenue delivery, media recommendations, troubleshooting issues, optimization opportunities)
Manage planning, execution, ongoing reporting and optimisation of campaigns (Observe budget spend, manage internal analytics and dashboards, provide optimisation and real time recommendations).

Were looking for a highly strategic and innovative Paid Social Team Lead to join our team. To succeed in this role, youll need to be analytical, technically strong, and creatively minded, with a deep passion for the digital advertising ecosystem. Youll be responsible for planning and executing media budgets across one of the companys most strategic markets, requiring a strong understanding of the full digital landscape, as well as excellent technical and creative expertise.
Youll collaborate closely with marketing, conversion, and creative teams to drive efficiency and growth, ensuring we consistently meet and exceed our monthly performance targets.
Join our dynamic team and help shape the future of performance marketing.
Responsibilities
Lead the media strategy across paid social channels including Meta, Snapchat, X, Tik Tok and emerging platforms.
Manage and mentor a small team of senior campaign managers.
Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
Collaborate cross-functionally with Creative, Brand and Data teams to ensure cohesion and amplification across channels.
Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.

The Product team is a group of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. We collaborate closely across Product, R&D, and Go-to-Market teams, always striving to connect customer needs with business impact. Our culture values openness, innovation, and ownership- where every voice is heard, and ideas turn into action.

As a Product Marketing Manager, youll help define how our products show up in the market and tell the story of how we drive real value for our customers.

Key Responsibilities:
Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
Create clear and compelling product messaging and positioning that communicates our value to target audiences.
Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.