דרושים » פרסום שיווק ויחסי ציבור » Senior Demand Generation Manager

We are looking for a strategic, execution-focused Senior Global Marketing Programs Manager to drive the next phase of our growth across global and regional markets. This is a hands-on, high-impact role at the intersection of campaign management, content strategy, and creative production, built for a digitally native marketer who thrives in fast-paced environments and knows how to scale campaigns and assets with speed and precision.
You will own the full lifecycle of integrated marketing campaigns, from intake and planning, through creative production and localization, to launch, optimization, and post-campaign analysis. Youll partner with global and regional stakeholders to adapt campaigns for local markets, build compelling content experiences, and ensure flawless delivery of digital-first assets across all channels.
Your work will directly impact pipeline acceleration and revenue growth, while shaping how we execute performance marketing at scale.
Why Join Us?
Be part of a globally recognized, people-first company revolutionizing HR.
Work with passionate, high-performing peers across the globe.
Drive regional and global impact, owning high-visibility initiatives.
Play a key role in scaling our performance creative and marketing engine.
Campaign Execution & Performance
Own and manage the end-to-end project lifecycle of global campaigns and alignment of regionalisation with the Regional Marketing Managers.
Lead the architecture of global campaigns, defining targets, messaging, assets, channels, and funnel-stage CTA planning.
Drive performance asset creation with a 70/30 focus: ~70% on top-priority global campaigns and ~30% on business-as-usual production.
Ensuring alignment with marketing goals and collaborating with product marketing, brand, creative, web, and sales teams.
Ensure tracking, reporting, and optimization are in place (Salesforce, Tableau, analytics platforms).
Run structured post-mortems to capture insights and apply learnings for future campaigns.
Creative & Asset Production
Oversee production of performance creative assets (paid ads, banners, videos, landing pages, emails).
Project manage multiple timelines and workstreams across creative, content, and web to ensure flawless execution.
Leverage AI and creative automation tools (Figma, generative AI, Vibe Coding) to drive speed and scale in production.
Cross-Functional Collaboration
Serve as the connective tissue between Brand, PMM, regional marketing managers, demand generation and performance teams, and creative operations, ensuring global campaign themes are defined and localized effectively.
Shape and execute global campaigns with a strong regional footprint, maximizing resonance and imprint in each market.
Provide feedback to global stakeholders on regional performance, buyer behavior, and marketing competitive trends.

We're looking for a highly skilled Digital Marketing Manager to take full ownership of our digital channels. This is a hands-on execution role ideal for someone who thrives on optimizing campaigns, analyzing performance, and driving measurable growth across multiple digital touchpoints.
Youll be responsible for building, managing, and optimizing performance campaigns, improving conversion rates, and driving a consistent flow of high-quality leads into our CRM.
As a Digital Marketing Manager you will
Plan, launch, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms to drive qualified MQLs.
Create and test landing pages using Webflow to maximize conversion rates.
Monitor campaign performance daily, analyze results, and report on CAC, CPL, and ROI using relevant dashboards.
Collaborate with content and web teams to execute keyword strategy, link-building, and on-page optimization.
Build retargeting campaigns and automation flows that move leads through the funnel from MQL to SQL.
Explore emerging paid channels, affiliate programs, and communities relevant to our ICP.

Build and own HubSpot workflows, lifecycle stages, and lead routing logic
Design and optimize lead scoring to improve lead prioritization and nurture
Own marketing tech stack, including tools, integrations, and system configuration
Create nurture sequences and strategy in collaboration with Growth Marketing to ensure better engagement across the entire funnel
Develop and maintain campaign dashboards and funnel conversion reporting to track performance across the buyer journey
Define and enhance lead management processes, including MQL/SQL definitions and BDR and sales handoffs, in partnership with RevOps
Build and maintain golden lists using ICP criteria and intent signals
Support and shape attribution strategy, conducting performance analysis across channels and initiatives
Actively monitor, analyze and report on the health of marketing contribution to pipeline, ROI, customer acquisition and penetration, contact acquisition, and campaign activity and results utilizing Salesforce, Google Data Studio and marketing attribution platforms
Act as the strategic owner of the marketing funnel, identifying and addressing conversion bottlenecks and optimization opportunities
Optimize speed and delivery at top-of-the-funnel with AI tools and automation (ex. Zapier, Clay, Gemini)
Automate internal notifications to BDRs and AEs for lead assignments and engagement triggers

Were looking for a creative, driven, and organized Content Marketing Manager to support storytelling across digital channels. In this role, youll contribute to and execute a content strategy that aligns with our marketing objectives and business goals-helping to grow brand awareness, drive engagement, and generate pipeline.
Youll write and edit a wide range of assets, manage content calendars, and work closely with teams across Product Marketing, Brand, Demand Gen, and SEO. This role requires a passion for compelling narratives, a sharp eye for detail, and the ability to manage multiple content initiatives at once.
What You'll Own:
Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures
Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice
Repurpose long-form content into short-form assets for email, social media, and other targeted use cases
Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets
Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences
Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines
Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics
Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMes content fresh and effective

Were looking for a creative, driven, and organized Content Marketing Manager to support storytelling across digital channels. In this role, youll contribute to and execute a content strategy that aligns with our marketing objectives and business goals-helping to grow brand awareness, drive engagement, and generate pipeline.
Youll write and edit a wide range of assets, manage content calendars, and work closely with teams across Product Marketing, Brand, Demand Gen, and SEO. This role requires a passion for compelling narratives, a sharp eye for detail, and the ability to manage multiple content initiatives at once.
What You'll Own:
Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures
Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice
Repurpose long-form content into short-form assets for email, social media, and other targeted use cases
Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets
Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences
Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines
Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics
Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMes content fresh and effective

Were hiring a Senior Product Marketing Manager to own end-to-end product marketing across platform-driving adoption, engagement, expansion, and ARR growth.
This is a highly cross-functional role based in Tel Aviv, partnering closely with Product, Sales, Demand Gen, Customer Experience, Design, and Content teams across Israel and the U.S.
Youll lead positioning and go-to-market execution, turning customer and market insights into scalable growth.
Youll also own product launches and releases, working closely with the Head of Product Marketing to build and scale a consistent release cadence. Success is measured by real business outcomes: product adoption, customer engagement, expansion, and revenue impact.
Responsibilities
Lead Product Launches & Release Execution- Drive end-to-end product launches, from strategic planning to post-launch insights, Own release cadence, craft clear positioning and messaging, and lead data-backed retrospectives to refine adoption, engagement, and revenue outcomes.
Drive Adoption, Engagement & Expansion- Shape the product marketing strategy for high-priority products, Build segmented GTM motions, identify scalable acquisition and expansion opportunities, and serve as the internal expert on customer pain points, product value, and competitive landscape.
Optimize the User Journey- Collaborate with Product, Design, and Growth teams across Israel and the U.S. to improve onboarding, activation, and retention, Map user journeys, uncover friction points, leverage behavioral and cohort data, and develop scalable, repeatable growth systems - not one-off campaigns.
Cross-Functional Leadership- Act as a strategic partner across Product, Sales, CX, Demand Gen, Content, and Design, Lead cross-functional alignment around launches and priorities, and communicate insights and impact clearly to stakeholders and leadership across regions.
Education & Enablement- Own customer and internal education programs that support adoption and expansion, Create scalable enablement assets- webinars, guides, playbooks - aligned to release cycles and product lifecycle stages.

Were looking for a highly strategic and innovative Paid Social Team Lead to join our team. To succeed in this role, youll need to be analytical, technically strong, and creatively minded, with a deep passion for the digital advertising ecosystem. Youll be responsible for planning and executing media budgets across one of the companys most strategic markets, requiring a strong understanding of the full digital landscape, as well as excellent technical and creative expertise.
Youll collaborate closely with marketing, conversion, and creative teams to drive efficiency and growth, ensuring we consistently meet and exceed our monthly performance targets.
Join our dynamic team and help shape the future of performance marketing.
Responsibilities
Lead the media strategy across paid social channels including Meta, Snapchat, X, Tik Tok and emerging platforms.
Manage and mentor a small team of senior campaign managers.
Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment.
Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization.
Collaborate cross-functionally with Creative, Brand and Data teams to ensure cohesion and amplification across channels.
Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends.
Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.

Were Entain. Powered by our own technology and driven by innovation, we build products that push boundaries. Entain is home to a global family of more than 30 well-known brands and over 30,000 people but we all play for the same team. When we win, we win together. Our vision is to become the worlds number one betting and gaming company by bringing moments of excitement into peoples lives. We aim to achieve this through a strong focus on sustainability and growth, driving meaningful change in the fast-paced world of entertainment. Were looking for a highly strategic and innovative Paid Social team lead to join our team. To succeed in this role, youll need to be analytical, technically strong, and creatively minded, with a deep passion for the digital advertising ecosystem. Youll be responsible for planning and executing media budgets across one of the companys most strategic markets, requiring a strong understanding of the full digital landscape, as well as excellent technical and creative expertise. Youll collaborate closely with marketing, conversion, and creative teams to drive efficiency and growth, ensuring we consistently meet and exceed our monthly performance targets. Join our dynamic team and help shape the future of performance marketing.
Responsibilities:
Lead the media strategy across paid social channels including Meta, Snapchat, X, Tik Tok and emerging platforms. Manage and mentor a small team of senior campaign managers. Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment. Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization. Collaborate cross-functionally with Creative, Brand and data teams to ensure cohesion and amplification across channels. Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends. Identify and capitalize on new opportunities for scaling campaigns, translating insights and previous performance into effective media plans.

We are looking for a highly experienced data-driven PPC Campaign Manager to join our demand generation team and be an end-to-end responsible for managing paid media campaigns / media partner activities across our product portfolio.


Key Responsibilities
Develop performance and grow our broad portfolio of top-performing media channels (6Sense, Content Syndication, Product Reviews vendors - G2, Capterra, PeerSpot, Reddit, etc.)
Identify, explore, and cultivate new business opportunities with innovative media platforms and vendors.
Create, test, and optimize campaigns on different platforms to scale the lead generation activity.
Build and execute the growth strategy for managed channels.
Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product, and Content teams to constantly improve performance and marketing materials.
Negotiate and evaluate content syndication and media buying opportunities.

we are seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, youll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search.
Youll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. Were looking for someone who is AI-native and tech-savvy, able to integrate new tools and automation into daily work.
As a Paid Acquisition Specialist, youll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment.
Were looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance.
The ideal candidate takes ownership of campaigns, works proactively, and finds creative ways to drive growth and efficiency.
What am I going to do?
Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
Continuously explore and implement AI-driven methods to improve campaign performance and team productivity.
Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
Develop and manage monthly budget plans to optimize ROI.
Serve as the paid acquisition teams main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.