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לפני 11 שעות
Location: Tel Aviv-Yafo
We're looking for a seasoned Product Manager to join our team, with experience in developing large-scale, complex distributed systems and a proven track record of delivering customer-centric solutions. If you're a forward-thinking and innovative product leader with a passion for data security, we'd love to hear from you.
What You'll Do:
Customer Focus: Deeply understand customer needs and pain points to deliver products that provide exceptional value.
Cross-Functional Leadership: Lead cross-functional teams, including engineering, delivery, R&D, marketing, sales, and customer support, to deliver high-quality products on time.
Stakeholder Management: Manage relationships with key stakeholders, including senior executives, to ensure alignment and support for product initiatives.
Collaboration with Delivery and R&D: Work closely with delivery and R&D teams to ensure product feasibility and timely delivery.
Go-to-Market Coordination: Partner with go-to-market teams to develop and execute strategies for launching products successfully.
Requirements:
Minimum of 4 years of experience leading complex products within a large organization.
Industry Focus: Preferably experienced in the data security or cloud security market.
Global Experience: Experience working with global teams and managing products for international markets.
Flexible approach to working across time zones (US) and occasional international travel
Skills and Competencies:
Leadership: Proven leadership skills with the ability to inspire and guide teams through complex projects.
Communication: Excellent verbal and written communication skills, with the ability to effectively communicate complex technical concepts to non-technical stakeholders. Proficiency in English is critical.
Problem-Solving: Strong analytical and problem-solving abilities, with a track record of resolving issues and delivering successful products.
Technical Proficiency: Understanding of data security, cloud security technologies, and emerging trends in the security market.
Customer Centricity: Strong focus on customer satisfaction and the ability to translate customer needs into actionable product features.
Project Management: Experience with project management tools and methodologies to ensure effective planning and execution of product initiatives.
This position is open to all candidates.
 
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28/10/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Because we are looking for an experienced and highly skilled Product Manager with expertise in the identity and / or security domain to join our team. As a Product Manager, you will play a crucial role in shaping and driving the strategy of our user management platform for modern B2B apps. You will work closely with cross-functional teams, including engineering, design, marketing, customer success, and sales, to ensure that our continues to deliver a rock-solid solution that exceeds industry standards.

Responsibilities:

Stay up-to-date with the latest authentication, authorization and security trends and best practices, to ensure our company remains at the forefront in this domain.
Own the definition and delivery of new capabilities end-to-end from ideation and design to successful launch and market adoption.
Collaborate with engineering and design teams to ensure timely and high-quality product delivery.
Work closely with customers, and internal stakeholders to understand the need and use cases of each new product capability & analyze the competitive landscape around this capability.
Define and prioritize product features and enhancements based on customer feedback and business impact.
Define metrics and follow up on the capability into the market to understand and improve market adoption.
Requirements:
5+ years of product management experience with a focus on identity and / or security, preferably within the B2B SaaS.
Understanding of Identity Management Systems - A strong grasp of identity management systems. Authentication, authorization, and user lifecycle management, as well as knowledge of industry-standard protocols like OAuth, OpenID Connect, and SAML, are essential.
Knowledge of IAM (Identity and Access Management) concepts, including roles, permissions, and access control models.
Ability to operate in a fast-paced startup environment and scale to accommodate rapid growth.
Excellent communication, interpersonal, and organizational skills.
Strong analytical skills and problem-solving aptitude.
Strong product sense, ability to understand the problem or the opportunity and translate to the product.
Proven track record of developing successful product strategies and delivering products to market.
This position is open to all candidates.
 
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17/11/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Product Revenue Enablement Manager to lead product-related training and enablement initiatives across all Go-to-Market (GTM) functions, including Business Development (BD), Account Executives (AE), and Account Managers (AM) with a focus on the global GTM team. This role sits at the intersection of Product, Product Marketing, and Enablement and plays a critical role in ensuring that GTM teams are fully equipped to communicate the value, differentiation, and use cases of our full product portfolio.
The Product Enablement Manager will be responsible for developing and executing enablement strategies that address core selling skills and methodologies and embed deep product knowledge and fluency. This includes understanding existing product offerings, staying ahead of the roadmap, collaborating closely with Product and Product Marketing teams, and translating product updates into effective, scalable training content.
You will oversee the end-to-end training lifecycle, facilitate global enablement initiatives, manage learning content, deliver onboarding and bootcamps, and drive product-focused learning across the company.
What You'll Be Doing
Lead Product Enablement Strategy
Partner with Product, Product Marketing, and GTM leadership to align enablement efforts with business goals and product strategy.
Translate complex product capabilities and roadmap items into digestible, relevant learning experiences.
Proactively identify knowledge gaps or enablement needs through stakeholder feedback, sales insights, and performance data.
Ensure product enablement programs support strategic initiatives such as new market entry, product launches, and evolving buyer personas.
Act as the internal expert on our product suite and roadmap for GTM teams.
Training Content & Program Development
Create and maintain scalable product training content, including playbooks, battle cards, use case libraries, product release briefs, and demo scripts.
Build and deliver engaging learning experiences for new products, features, and product enhancements.
Facilitate training sessions and certifications (live and asynchronous) across all GTM functions globally.
Introduce interactive, role-based simulations and real-world scenarios to drive product fluency and confidence in customer conversations.
Cross-Functional Collaboration
Collaborate closely with Product and Product Marketing to stay informed on upcoming launches and ensure timely enablement.
Work with Regional Enablement, Marketing, and Sales Ops teams to localize and tailor content by region and role.
Collect feedback from GTM teams to serve as the "voice of the field" in product discussions, guiding future product development and positioning.
Training Lifecycle & Delivery
Own the product enablement track within GTM onboarding and bootcamps.
Implement learning programs that reinforce core sales methodologies (e.g., value selling) through a product lens.
Leverage tools like call recordings, feedback loops, and performance metrics to continuously improve training.
Learning Content Management
Build and maintain a centralized, accessible repository of product-related learning materials, training recordings, and collateral. Ensure materials are accessible, version-controlled, and aligned with the latest product positioning and messaging.
דרישות:
3+ years of experience in Product Enablement, Sales Enablement, Product Marketing, or related Sales roles in a B2B SaaS or technology company.
Strong understanding of enterprise sales motions and the needs of GTM teams (BD, AE, AM).
Exceptional communication skills with the ability to translate technical concepts into clear, customer-facing messaging.
Proven experience building scalable training programs and learning content.
Ability to influence cross-functional teams and navigate a fast-paced, dynamic environment.
Familiarity with tools such as LMS platforms and sales enablement platforms (e.g., SF, Mindtickle, etc.).#EN המשרה מיועדת לנשים ולגברים כאחד.
 
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3 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
Artlist is a leading creative technology company on a mission to empower creators and brands to bring their vision to life with video. Offering cutting-edge AI tools and models for image, video, and voiceover creation, alongside high-quality creative assets and powerful editing tools, Artlist enables creators to stay on trend, and achieve their creative goals. Trusted by over 30 million creators worldwide and top brands including Google, Amazon, Microsoft, and Versace, Artlist provides a seamless, subscription-based platform with a global license, giving creators everything they need to produce professional video content efficiently. For more information, visit artlist.io As a Growth Product Manager , you’ll be responsible for creating, enhancing, and optimizing a seamless customer journey from a user’s first visit through to a successful subscription. You’ll improve user experience, drive growth, and maximize conversion rates across our funnels. Focusing on registration, subscription, pricing and payments flows, you’ll work on our most critical business journeys, with significant opportunities to impact revenue across our products in a large-scale, fast-paced innovative environment. As a Growth Product Manager you'll :
* Define, manage, and lead your product from ideation through to delivery whilst aligned with the overall product roadmap.
* Collaborate with engineers, designers, product analysts and data scientists to identify problems, opportunities and solutions that will support the needs of our users and impact our goals/metrics
* Create wireframes and UX flows for complex features, that will solidify the product strategy into new features and products.
* Work with a variety of cross-functional stakeholders to receive input, get feedback, and keep them informed.
* Conduct competitor and gap analysis, execute A/B tests, user calls & usability tests to validate your assumptions.
* Analyze feature performance and user behavior on a day-to-day basis.
* Own and prioritize a long term product roadmap for your area based on a healthy balance of innovation, reducing technical debt and maintenance and support.
* Be a team player within the development team to provide support, answer questions and guide them on the overall product vision.
* Act as the primary liaison and link between all stakeholders, teams, and departments. Through the whole product life cycle, you will ensure clarity of the latest update on the product, removal of blockers and keep track of business deliverable commitments.
Requirements:
* 3+ years of experience in product management with a proven record of successfully launching products that create significant business impact.
* Deep understanding of UI/UX – at the end of the day, it all comes down to a good old-fashioned user experience.
* Experience working with agile development teams building world class consumer products.
* Proven experience collaborating with product marketing teams to design and deliver highly optimized growth journeys that drive user acquisition, retention, and conversion.
* You have good verbal communication skills, a high standard of written, visual, and you can communicate clearly through all means.
* You are highly organized in terms of planning and prioritization of workload and effective time management skills.
* Highly analytical – you will often find yourself acting as your own analyst, as part of your full ownership of the product (although we do have product analysts on the team).
* Technological sense and the ability to translate product requirements into technical aspects. Nice To Have
* Proven experience in billing/payments products
* Proven experience in the SaaS industry
This position is open to all candidates.
 
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04/11/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
We are seeking an experienced and passionate Product Manager to join our SASE product family team.
As a Product Manager, you will play a key role in driving the strategy, development, and successful delivery of our companys future flagship cybersecurity solution.
You will work closely with cross-functional teams, including engineering, marketing, sales, and customer support, to ensure the product's continuous innovation and market success.
Key Responsibilities
Develop and own the product strategy, vision, and roadmap for the SaaS security solution.
Conduct market research, competitor analysis, and customer feedback analysis.
Define and prioritize product features with engineering teams.
Ensure intuitive and user-friendly product design with the UX/UI team.
Drive product development from concept to launch.
Develop and execute go-to-market strategies with the marketing team.
Monitor product performance and customer feedback post-launch.
Engage with customers, sales teams, and customer support.
Monitor industry trends and technological advancements.
Requirements:
Bachelor's degree in Computer Science, Engineering, Business, or related field; MBA or advanced degree is a plus.
3+ years of product management experience in cybersecurity.
Strong technical background in cybersecurity technologies and network security concepts.
Proven ability to lead cross-functional teams and manage complex projects.
Excellent analytical, problem-solving, communication, and presentation skills.
Self-motivated, proactive, and effective in a fast-paced environment.
Experience in cybersecurity, preferably with focus on SaaS/cloud solutions.
This position is open to all candidates.
 
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04/11/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
At our company Software Technologies, we are building the cybersecurity platform that protects the hyper-connected world. We deliver real security, trusted by the largest enterprises, and data centers globally.
Today, we are making a significant investment in artificial intelligence to revolutionize cybersecurity:
We are developing AI-driven solutions to make the work of our customers smarter, faster, and dramatically more efficient.
We are creating security technologies to protect AI itself from cyber threats, helping organizations adopt AI technologies securely and responsibly.
We are on an ambitious journey to set a new industry standard for organizations to protect themselves, fully powered by AI.
This is the time to make a huge impact.
If you're passionate about leadership, innovation, and shaping the future of cybersecurity with AI we invite you to join us.
Key Responsibilities
Lead and scale the AI Product Management, developing a high-performing team of PMs.
Define and own the AI product strategy and roadmap, aligning with business goals and customer needs.
Drive the full product lifecycle, from discovery and high-level requirements gathering to launch, and iteration.
Be the voice of the customer, ensuring our AI solutions directly address real-world challenges and deliver exceptional value.
Collaborate cross-functionally with CTO, AI Architects, R&D, data science, marketing, and customer-facing teams to execute at high velocity.
Evangelize and represent our companys AI vision and products internally and externally through keynotes, customer meetings, and industry events.
Tell the story: create compelling product narratives that clearly articulate the value of AI innovations to customers, partners, and internal stakeholders.
Requirements:
5+ years of product management leadership experience, including managing and scaling product teams in dynamic, fast-paced environments.
3+ years of direct experience in AI/ML technologies, preferably in enterprise, cloud, or cybersecurity solutions.
Proven track record of leading products from ideation to successful launch and market adoption.
Strong technical understanding of AI/ML concepts and architectures, balanced with a customer-centric mindset.
Exceptional communication, storytelling, and influence skills
Strategic thinker with a hands-on, results-driven attitude and a passion for innovation and impact.
This position is open to all candidates.
 
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22/10/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for an experienced Product Manager to lead our SW product development efforts. In this role, you will work cross-functionally to collect inputs from the market (research, customers and internal sources) and guide R&D Software, Firmware, Post processing and DSP teams from conception to launch, ensuring alignment with our business strategy and customer needs. You will be responsible for driving innovation and managing the product lifecycle. The ideal candidate will have a strong development background, experience working in fast evolving startup environments and agility.

This is a hands-on role: youll deep dive into product technical details, focusing mainly in bound activities, work with R&D teams to prioritize, while maintaining our customers needs and meeting their requirements.

Responsibilities
Lead the strategy, and execution of the software, firmware, post processing and DSP products, ensuring it aligns with our overarching business goals.
Serve as the voice of the business, ensuring the product team delivers measurable KPI and meets market and customer demands.
Partner closely with stakeholders in R&D, and business teams to align product development with business objectives.
Collaborate & prioritize with R&D teams to deliver high-quality perception Radar-AI based products.
Partner closely with the customer management to collect inputs from customers and communicate our offering to the customers.
Requirements:
Bachelors or masters degree in computer science, Electrical Engineering, or a related field.
4+ years of Product Management experience, with expertise in inbound technical activities must.
Proven track record of managing product HW & SW, embedded systems multi disciplinary based products Must.
Preferably knowhow in automotive sensors (like: LiDAR, radar, cameras, etc.) and embedded SW development.
Solid technical understanding to effectively collaborate with R&D teams.
Deep understanding of customer needs and the ability to translate them into product requirements.
Strong analytical skills with the ability to make data-driven decisions while solving complex problems.
Creative problem-solving abilities to address technical and business challenges.
Expertise in Agile development methodologies and best practices.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
Strong negotiation and conflict resolution skills.
A team player with a collaborative spirit, fostering alignment across departments.
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Product Lead, you will play a pivotal role in driving the success of a domain within Bob's product portfolio. This leadership role requires a balance of strategic thinking, hands-on execution, and people management. You will be responsible for guiding a team of product managers, defining domain strategy, and influencing prioritization across multiple teams.
About You
You are an experienced product leader who thrives in a fast-paced, collaborative environment. You have a strong track record of managing and mentoring product managers and can lead complex product domains with confidence. Your ability to think long-term while diving into the details makes you a strategic and hands-on leader.
You excel at working cross-functionally with engineers, designers, customer success, sales, and marketing teams. You are deeply customer-focused and passionate about solving complex problems with innovative solutions. With a data-driven and results-oriented mindset, you define and optimize key product metrics and drive impact.
You are also a natural influencerwhether its aligning priorities across multiple teams, working with senior leadership, or inspiring your team to push boundaries. You foster a culture of collaboration, transparency, and accountability, ensuring your team delivers high-quality products that meet business and customer needs.
What You'll Do
Lead and mentor a team of product managers, helping them grow and excel in their roles.
Define the product strategy and roadmap for a key domain within Bob.
Oversee product execution, from ideation to delivery, ensuring alignment with company objectives.
Foster cross-team collaboration, promoting alignment between product, R&D, and business stakeholders.
Partner with R&D leadership on prioritization, planning, and team resourcing.
Be the hiring manager for new product managers within your domain.
Influence company-wide prioritization to drive impactful business outcomes.
Develop and optimize product and development processes for efficiency and scalability.
Use data-driven decision-making to define, track, and optimize product KPIs.
Requirements:
What You'll Need
Proven leadership experience, with a strong background in managing and mentoring product managers.
Extensive product management experience, preferably with SaaS B2B products and complex systems.
Demonstrated success in leading multiple complex product domains in parallel.
Strong strategic thinking and business acumen, with the ability to align product decisions with company goals.
Deep understanding of software development and product lifecycle management.
Exceptional communication and collaboration skills, with experience influencing cross-functional teams.
Results-driven mindset, with expertise in defining and tracking product KPIs.
Hands-on, proactive approach to problem-solving and decision-making.
HR Tech industry experience is a strong advantage.
This position is open to all candidates.
 
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17/11/2025
Location: Tel Aviv-Yafo
Job Type: Full Time
Were looking for a Sales Product Enablement Manager to lead product-related training and enablement initiatives across all Go-to-Market (GTM) functions, including Business Development (BD), Account Executives (AE), and Account Managers (AM) with a focus on the global GTM team. This role sits at the intersection of Product, Product Marketing, and Enablement and plays a critical role in ensuring that GTM teams are fully equipped to communicate the value, differentiation, and use cases of our full product portfolio.
The Product Enablement Manager will be responsible for developing and executing enablement strategies that address core selling skills and methodologies and embed deep product knowledge and fluency. This includes understanding existing product offerings, staying ahead of the roadmap, collaborating closely with Product and Product Marketing teams, and translating product updates into effective, scalable training content.
You will oversee the end-to-end training lifecycle, facilitate global enablement initiatives, manage learning content, deliver onboarding and bootcamps, and drive product-focused learning across the company.
What You'll Be Doing
Lead Product Enablement Strategy
Partner with Product, Product Marketing, and GTM leadership to align enablement efforts with business goals and product strategy.
Translate complex product capabilities and roadmap items into digestible, relevant learning experiences.
Proactively identify knowledge gaps or enablement needs through stakeholder feedback, sales insights, and performance data.
Ensure product enablement programs support strategic initiatives such as new market entry, product launches, and evolving buyer personas.
Act as the internal expert on our product suite and roadmap for GTM teams.
Training Content & Program Development
Create and maintain scalable product training content, including playbooks, battle cards, use case libraries, product release briefs, and demo scripts.
Build and deliver engaging learning experiences for new products, features, and product enhancements.
Facilitate training sessions and certifications (live and asynchronous) across all GTM functions globally.
Introduce interactive, role-based simulations and real-world scenarios to drive product fluency and confidence in customer conversations.
Cross-Functional Collaboration
Collaborate closely with Product and Product Marketing to stay informed on upcoming launches and ensure timely enablement.
Work with Regional Enablement, Marketing, and Sales Ops teams to localize and tailor content by region and role.
Collect feedback from GTM teams to serve as the "voice of the field" in product discussions, guiding future product development and positioning.
Training Lifecycle & Delivery.
Requirements:
3+ years of experience in Product Enablement, Sales Enablement, Product Marketing, or related Sales roles in a B2B SaaS or technology company.
Strong understanding of enterprise sales motions and the needs of GTM teams (BD, AE, AM).
Exceptional communication skills with the ability to translate technical concepts into clear, customer-facing messaging.
Proven experience building scalable training programs and learning content.
Ability to influence cross-functional teams and navigate a fast-paced, dynamic environment.
Familiarity with tools such as LMS platforms and sales enablement platforms (e.g., SF, Mindtickle, etc.).
This position is open to all candidates.
 
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חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for a highly motivated and experienced Senior Product Manager to join our team and lead the strategy and development of our core user-facing platforms, APIs, and ML-driven Products. This role is ideal for someone with a strong technical background and UI/UX product management, excellent analytical skills, and a passion for building innovative products in a fast-paced, B2B SaaS environment.



Responsibilities

Define and own the product vision, strategy, and roadmap for our core platform, from ideation to deployment, rollout, and post-launch tracking.
Work closely with designers to craft intuitive and impactful user experiences for complex data-driven platforms.
Support go-to-market activities, including product documentation, training, and customer engagement.
Act as a product evangelist, effectively communicating the product vision and strategy to internal stakeholders and external customers.
Gather and analyze customer feedback, market trends, and competitive insights to inform data-driven strategic product decisions.
Collaborate closely with development teams, UI/UX designers, solution engineers, and program management in an agile environment to continuously define and prioritize product features.
Actively lead agile ceremonies (e.g., sprint planning, backlog grooming, and retrospectives) to drive product decisions and ensure alignment with business goals.
Requirements:
At least 5 years of product management experience in a software company (Cybersecurity experience is an advantage).
Demonstrated experience designing and managing complex platforms, APIs, and user interfaces from concept to launch.
Experience working with large-scale, big-data, and cloud-based solutions (must).
Experience in SaaS companies operating in a B2B setting.
Hands-on experience in an agile environment, including creating detailed product specifications and user stories.
B.Sc. in Computer Science or equivalent.
Highly analytical and creative, with a strong problem-solving mindset.
Ability to work in a fast-paced, dynamic, and evolving environment.
Strong interpersonal and communication skills; a team player who collaborates effectively.
Fluent in English (both written and verbal).
This position is open to all candidates.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8382019
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26/10/2025
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
The Data & Research department oversees all of our data-related requirements. Our ultimate goal is to enable and increase the use of data across the company through creative approaches and the implementation of powerful resources such as analytical databases, advanced data pipelines, BI tools, and data science technology.

We hire the brightest minds to take on this challenge and equip them with the tools and knowledge that contribute to their personal growth and success while supporting our companys culture of diversity, experimentation, and curiosity. The Product Analytics team is a key enabler of informed decision-making across product, engineering, underwriting, risk, operations, and other areas.

We are now seeking a Product Analytics Team Leader to manage and grow a team of four exceptional product analysts. In this role, you will be responsible for scaling our analytics capabilities, driving high-impact insights that inform product strategy, and guiding experimentation efforts across the organization. Youll serve as a strategic thought partner to senior product and business leaders, ensuring the effective use of analytics tools and methodologies. This position requires a strong understanding of product development, a deep analytical mindset, and excellent leadership skills.

Responsibilities:

We are looking for a hands-on, experienced analytics leader who will:
Lead, mentor, and develop a team of 4 product analysts, fostering a culture of curiosity, critical thinking, and continuous learning.
Define and evolve our product analytics strategy, including KPI frameworks, event tracking standards, and experimentation processes.
Partner closely with product managers, engineers, designers, and senior stakeholders to identify key business questions, translate them into analytical projects, and deliver insights that shape product roadmaps and strategic decisions.
Promote analytics excellence by driving best practices in data instrumentation, experimentation design, statistical analysis, and business storytelling.
Lead the development and maintenance of dashboards and A/B testing frameworks to evaluate user behavior, feature performance, and product-market fit.
Conduct and oversee in-depth analysis of product usage, customer journeys, and market trends to uncover opportunities and solve critical product challenges.
Translate complex data findings into clear, actionable recommendations, effectively communicating insights to technical and non-technical audiences.
Stay current with trends in product analytics, data tooling, and emerging technologies to continuously raise the bar for the team and the broader product organization.
Champion data-driven decision-making throughout the product lifecyclefrom ideation and development to launch, iteration, and sunset.
דרישות:
Bachelor's degree in a quantitative field such as Statistics, Mathematics, Computer Science, Economics, or a related discipline. Master's degree preferred.
6+ years of experience in product or business analytics, with at least 12 years in a formal team lead or managerial role.
Proven track record of leading analytics projects end-to-end and partnering with product & engineering teams in a tech-driven organization.
Strong command of SQL able to guide and review complex queries and pipelines.
Experience with experimentation platforms and product tracking tools (Mixpanel, Full-Story, etc.).
Proficiency in data visualization tools (e.g., Tableau, Looker).
Solid understanding of A/B testing methodologies and statistical significance.
Excellent communication, presentation, and interpersonal skills, able to present insights clearly to both technical and non-technical audiences.
Analytical and adaptable; thrives in a fast-paced, evolving startup environment.
Fluent English speaker strong written and verbal communication required.
Cyber knowledge (advantage).
Experience with programming languages such as Python for data analysis. המשרה מיועדת לנשים ולגברים כאחד.
 
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הגשת מועמדותהגש מועמדות
עדכון קורות החיים לפני שליחה
עדכון קורות החיים לפני שליחה
8385394
סגור
שירות זה פתוח ללקוחות VIP בלבד