דרושים » פרסום שיווק ויחסי ציבור » Product Marketing Manager

We are an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data -driven solutions to a quickly evolving industry. Our team is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line. If you are a creative, solutions-oriented individual who is ready to put your career in drive, we are the place for you! We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.
 
What you will be responsible for:
 
* Develop and execute innovative Product Marketing strategies that align with business goals and market trends.
* Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
* Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
* Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
* Conduct market research and competitive analysis to identify opportunities and threats.
* Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
* Partner with Demand Generation, content, and customer success teams to maximize product awareness and uptake.
* Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.
 
The top candidate will also have:
 
* Passion and curiosity for emerging technologies
* Experience with B2B2C, B2C, and B2B product landscapes
* Strong Experience interfacing with the US market.
* Background in high-profile companies.
* Strong leadership skills
* You are a storyteller; you can distill compelling narratives from endless details and facts
 
Why you should join us:
 
* Family-friendly environment and flexible working hours
* An awesome global team of forward-thinking, innovative go-getters
* Integrate with tech titans: work directly with APIs from Google, facebook, Microsoft, and more
* Be part of a rapidly scaling company poised for the future
* Learning and growth opportunities within a fast-paced tech startup environment
* Clear career advancement path for strong performers
* We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
* Cibus and lots of yummy treats:-)

Were looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, youll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
Youll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. Youll own positioning, messaging, and market insights that shape how we bring us to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At our company, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work turning processes that once took days into hours (or less). Its the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like us and thats okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
Develop and execute GTM strategies and campaigns for priority segments and verticals.
Define clear product positioning, messaging, and value propositions that differentiate us in the market.
Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
Create marketing content tailored to different customer segments.
Develop testing and learning plans to refine GTM initiatives over time.

Required Product Marketing Manager
Description
As a Product Marketing Manager, you will own the GTM strategy for your product and market initiatives. You will work closely with departments across the team to boost awareness, increase adoption, and take new offerings to market.
The right person for this role loves tech and has a knack for understanding pinpoint target audiences and tailoring compelling narratives to their needs. And they love driving measurable business results by crafting and executing go-to-market plans, sales and marketing materials, and are looking to step into a key role at a fast-growing and dynamic tech company.
What youll do:
Be an expert in our products and our market.
Develop product marketing strategies, including product launches, GTM, and targeted campaigns.
Analyze personas to map out our customers needs and translate our product capabilities into value propositions.
Educate stakeholders on our product features and their benefits.
Work closely with sales and product teams to develop key messaging, value propositions, and key differentiators.
Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
Create marketing materials (e.g., sales collateral, product videos, website copy, blog posts) that articulate our impact and our products.
Speak and present both internally and externally to promote the story of our product.
Conduct market analysis to obtain an understanding of the competitive landscape and help establish product differentiators.

Were hiring a Senior Product Marketing Manager to own end-to-end product marketing across platform-driving adoption, engagement, expansion, and ARR growth.
This is a highly cross-functional role based in Tel Aviv, partnering closely with Product, Sales, Demand Gen, Customer Experience, Design, and Content teams across Israel and the U.S.
Youll lead positioning and go-to-market execution, turning customer and market insights into scalable growth.
Youll also own product launches and releases, working closely with the Head of Product Marketing to build and scale a consistent release cadence. Success is measured by real business outcomes: product adoption, customer engagement, expansion, and revenue impact.
Responsibilities
Lead Product Launches & Release Execution- Drive end-to-end product launches, from strategic planning to post-launch insights, Own release cadence, craft clear positioning and messaging, and lead data-backed retrospectives to refine adoption, engagement, and revenue outcomes.
Drive Adoption, Engagement & Expansion- Shape the product marketing strategy for high-priority products, Build segmented GTM motions, identify scalable acquisition and expansion opportunities, and serve as the internal expert on customer pain points, product value, and competitive landscape.
Optimize the User Journey- Collaborate with Product, Design, and Growth teams across Israel and the U.S. to improve onboarding, activation, and retention, Map user journeys, uncover friction points, leverage behavioral and cohort data, and develop scalable, repeatable growth systems - not one-off campaigns.
Cross-Functional Leadership- Act as a strategic partner across Product, Sales, CX, Demand Gen, Content, and Design, Lead cross-functional alignment around launches and priorities, and communicate insights and impact clearly to stakeholders and leadership across regions.
Education & Enablement- Own customer and internal education programs that support adoption and expansion, Create scalable enablement assets- webinars, guides, playbooks - aligned to release cycles and product lifecycle stages.

Were hiring a Senior Product Marketing Manager with strong experience in Banking, FinTech, and AI-driven products to lead positioning, go-to-market execution, and adoption strategy for complex, high-stakes solutions.
This senior role is based in Tel Aviv and works cross-functionally with teams across Israel and the U.S.-including Product, Demand Generation, Sales, Customer Experience, Design, and Content.
Youll translate advanced technologies, including AI capabilities, into clear, credible value for regulated and risk-sensitive buyers.
You will drive product launches, shape how AI features are communicated and trusted, and influence adoption, revenue impact, and buyer confidence..
Responsibilities :
Lead AI & Platform Product Launches- Drive end-to-end launches of AI and data-driven features. Translate complex technical capabilities into clear customer value, ensure a reliable release cadence, and lead post-launch analysis focused on adoption, trust, and revenue impact.
Positioning for Regulated, Risk-Aware Buyers- Own messaging and positioning for banking, fintech, and compliance-focused audiences. Balance innovation with credibility and transparency, and serve as the internal expert on buyer concerns around AI, risk, trust, and governance.
Competitive, Pricing & Market Intelligence- Lead competitive insights and win/loss analysis, Support pricing and packaging strategies with a strong understanding of enterprise buying behavior and how AI solutions are evaluated in regulated markets.
Sales Partnership & Cross-Functional Alignment- Work closely with Sales on long, multi-stakeholder sales cycles, Create enablement that supports technical and non-technical buyers, and align teams across Israel and the U.S. around messaging, launch strategy, and go-to-market execution.

Required FP&A Product Marketing Manager
Description
We have created a SaaS solution that tackles one of the biggest challenges in finance departments: the overflowing amount of data that, up until now, was managed by an excess of Excel sheets. We consolidate all cross-organizational data and enables finance professionals to follow it, manage it, and derive insights from analysis. Instead of spending time on manual consolidation, We automate the consolidation process and the creation of financial reports. Its cloud-based, so nothing gets lost, and its scalable so almost every feature can be added.
What You'll Do
Help develop and manage essential product and sales materials, including sales decks, tech briefs, demo videos, webinars, and product web pages
Manage communication for new product releases and launches
Create customer testimonials, case studies, and reviews
Support demand generation campaigns, including paid campaigns, content initiatives, and events
Become the authority on our new market categories and buyer personas, understanding their purchasing decisions, and key buying criteria
Contribute to our email marketing to customers (& prospects)
Create and execute product marketing videos and campaigns across our channels.

Required Product Marketing Manager
The opportunity
We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. Our message is resonating: we won the RSA Conference Innovation Sandbox Contest for the Most Innovative Startup and were also named a Gartner Cool Vendor in DevSecOps.
Reporting directly into the VP of Marketing, you will play a pivotal role in our marketing plans, from positioning and messaging to sales and partner enablement. The ideal candidate thrives at the cutting edge of creating customer-facing solutions, has a deep understanding of software development, security, and DevSecOps, is an articulate presenter, a strong writer, and is ready to be a key face of the company. This is a completely new role with the ability to create, manage, and execute the Product Marketing function.
What You Will Do
Develop and maintain positioning and messaging frameworks
Research industry trends to proactively recommend messaging and content that will resonate with target audiences
Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
Analyze competitors and develop battle cards
Understand the analyst landscape and helping to craft briefing materials and follow-up for them
Lead product launches, from building the message to overseeing the development and rollout of new collateral
Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
Lead sales and partner enablement
Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey.

This is an amazing opportunity to join a small and multi-disciplinary A-team while working in a fast-paced, innovative, data-oriented environment.

If you are experienced and still hungry to learn and make an impact - wed love to have you on our team!

What Youll Do:
Create and optimize user funnels, landing pages, and in-product experiences using structured A/B testing and data-driven experimentation.
Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate.
Prioritize and manage opportunities from ideation, implementation, production deployment, and monitoring
Own business units, from top-level KPIs to daily performance.
Conduct internal, competition, and ad-intelligence research to find and exploit new opportunities
Use generative AI tools to create and optimize funnel performance.
Work closely with teammates from all departments - product, data science, and R&D
Work in a fast-paced, innovative, data-driven, and rewarding environment.
Act as the point of contact for strategic partners, managing client calls, technical integrations, and partnership success.