דרושים » פרסום שיווק ויחסי ציבור » מנהל /ת PPC - ניסיון 3-4 שנים - שכר 18-19K - היברידי - אופק לניהול מחלקה

We Want You! Were looking for a Senior User Acquisition Manager Search to lead and scale our acquisition strategy on Google Search and complementary search-driven platforms.
This is a senior, high-impact role where youll own end-to-end strategy, execution, and optimization of our search marketing programs. Youll be responsible for maximizing efficiency and growth, combining a sharp analytical skill set with a creative mindset to deliver measurable business impact.
If youre an expert in search performance marketing, fluent in Google Ads, and passionate about scaling campaigns that drive ROI, this role is for you.
Key Responsibilities:
Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns, ensuring alignment with our business goals and customer acquisition objectives.
Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS.
Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert.
Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities.
Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership.
Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.
Nice-to-know:
Location: Based in Rothschild, Tel Aviv.
Hybrid Model: Four days in the office, one day remote.

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new Performance Marketing Growth Group in Tel Aviv to serve Entain’s Performance Marketing business units. We are seeking a Solutions Manager who will be the go-to expert for problem-solving production incidents. This role is critical for ensuring accurate tracking, reporting, and attribution across all digital marketing channels. The ideal candidate combines strong analytical skills with hands-on experience in marketing platforms, tracking systems, and data analysis, ensuring that our campaigns are measured accurately and efficiently while risk is being managed.

Responsibilities:

* Take full ownership of marketing performance data, ensuring its accuracy, integrity, and reliability.
* Lead problem-solving for any production incidents affecting paid media performance data, from detection to root cause analysis to resolution.
* Analyze performance data to identify trends, anomalies, and user behavior patterns that impact marketing attribution and campaign effectiveness.
* Maintain and optimize Marketing Platforms, including GA4, CAPI, GTM, and integrations with Google Ads, Meta, and programmatic platforms.
* Understand the difference between client-side and backend events, ensuring proper measurement and alignment across systems.
* Collaborate closely with marketing, analytics, operations, and Developers teams to ensure seamless execution and accurate reporting/production fix.
* Lead cross-functional projects related to data tracking, attribution, and analytics, ensuring timely delivery and process optimization.
* Provide actionable insights and regular reports to senior leadership on data quality and operational improvements.
* Document processes, best practices, and incident resolutions to build a knowledge base for continuous improvement.