דרושים » פרסום שיווק ויחסי ציבור » Lifecycle Marketing Manager

We are seeking a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue growth across our owned channels. This role will focus on email, SMS, and on-site messaging (pop-ups) to create personalized, data-driven campaigns that enhance the customer journey from first touch to repeat purchase.

The ideal candidate is both creative and analytical someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.

Responsibilities
Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.

Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.

Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.

Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.

Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.

Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.

Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.

Our E-commerce Business Unit is growing fast and were looking for a hands-on Performance Marketing Manager to help us scale to the next level. 🚀
If youre the kind of person who loves digging into data to spot trends, has a sharp eye for what makes a creative funnel truly click, and gets excited about testing, optimizing, and hacking growth strategies together, then this role is for you.
Youll work across multiple e-commerce clients with big budgets, balancing analytics with creativity, and collaborating closely with product, R&D, and data science. If youre smart, motivated, and thrive at learning and adapting quickly to new AI tools and design platforms while building campaigns that actually move the needle come join us and lets grow together.
Responsibilities:
Manage the full lifecycle of large-budget performance marketing campaigns across multiple client accounts, including tracking KPIs, building and testing strategies, and running A/B tests.
Analyze campaign performance to identify trends and extract actionable creative insights that drive results.
Oversee the creative lifecycle: concepting, generating, testing, and iterating video, static, HTML5, and AI-powered assets.
Collaborate with Product, R&D, and Data Science teamsprioritize needs, raise flags, and clearly translate data-driven insights into actionable recommendations.
Work directly with clients to manage expectations, budgets, and revenue share, ensuring performance goals and satisfaction are met.
Leverage AI and design tools (e.g., Veo3, Bolt, Lovable, Figma) to generate, test, and optimize high-performing creative variations.

Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.



This is a temporary position to cover for maternity leave.



Key Responsibilities:

Own and optimize the customer lifecycle communications for B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

About the Marketing team
At our company, Marketing is all about getting the right message to the right people. We create campaigns that grab attention, tell great stories, and drive real growthwhether its for SMBs, mid-market, or enterprise customers. We work closely with other teams to make sure our brand stands out and our product reaches the people who need it most. If you love mixing creativity with strategy and making an impact, youll fit right in.
On your day to day
Youll own and optimize the entire user journey, turning visitors into loyal customers through personalized website experiences, email campaigns, and onboarding flows. Leading our CRM and website personalization strategy, youll ensure every user gets the right message at the right time. With A/B testing and creative experimentation, youll refine what workswhile collaborating closely with product, design, and sales to create seamless, engaging experiences.

Were looking for an exceptional, well-rounded growth marketer to lead our Product-Led Growth (PLG) marketing team and ignite rapid expansion across the global SMB segment. In this pivotal role, youll spearhead the strategies and tactics that convert prospects into loyal, high-value customersall in a low-touch, usage-based environment. As a key people leader, youll mentor a lean team of specialists in CRO, lifecycle, and content marketing, crafting messaging and campaigns that truly spark engagement and drive results.

What Youll Do:

Growth & Conversion Strategy:
Lead and execute our PLG strategy for acquiring and expanding SMB accounts through a self-serve, no/low-touch funnel.
Identify and implement growth tactics across the user lifecycleacquisition, activation, retention, and expansionto achieve ambitious targets.
Own and optimize the end-to-end customer journey, from website to onboarding to in-product experience, using deep CRO (conversion rate optimization) expertise and rigorous A/B testing.


Team Leadership & Cross-Functional Collaboration:
Lead, inspire, and develop a high-performing team of three (CRO, Lifecycle, and Content), providing clear direction while fostering a culture of experimentation, creativity, and continuous learning.
Collaborate closely with Product, Performance Marketing, Sales, and Analytics teams, aligning strategies and sharing insights to unlock new growth levers.

Messaging & Campaign Innovation:
Develop compelling messaging and creative for all channels, including website, email, digital ads (in partnership with Performance), and sales collateralensuring everything is optimized for conversion and aligned to SMB buyer needs.
Oversee lifecycle marketing initiatives, running impactful campaigns that boost product adoption, customer retention, and engagement.

Expansion & Optimization:
Drive geo-expansion programs, tailoring strategies and campaigns to unlock new markets.
Leverage analytics and product usage data (e.g., via Amplitude) to surface growth opportunities and measure program success.
Partner with leadership on pricing, packaging, and new product initiatives to maximize impact in the SMB segment.

We Want You! Were looking for a Senior User Acquisition Manager Search to lead and scale our acquisition strategy on Google Search and complementary search-driven platforms.
This is a senior, high-impact role where youll own end-to-end strategy, execution, and optimization of our search marketing programs. Youll be responsible for maximizing efficiency and growth, combining a sharp analytical skill set with a creative mindset to deliver measurable business impact.
If youre an expert in search performance marketing, fluent in Google Ads, and passionate about scaling campaigns that drive ROI, this role is for you.
Key Responsibilities:
Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns, ensuring alignment with our business goals and customer acquisition objectives.
Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS.
Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert.
Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities.
Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership.
Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.
Nice-to-know:
Location: Based in Rothschild, Tel Aviv.
Hybrid Model: Four days in the office, one day remote.

We are a leader in the chargeback automation industry, providing hands-free solutions to help merchants reclaim their revenue. Our innovative AI-driven platform addresses payment disputes efficiently and accurately, allowing our clients to focus on their core business activities. We are a forward-thinking company that values innovation, responsibility, and fairness. This is a career-defining opportunity to own the lifecycle marketing function for a fast-scaling fintech company. As our Lifecycle Marketing Manager, you'll architect how we guide prospects through their journeycreating programs that engage, educate, and drive action at every stage. This is a hands-on, high-impact IC role where you own lead nurturing, engagement strategy, and sales alignment end-to-end. You'll work with real data and resources to build sophisticated, scalable programs. As the company scales rapidly, you'll scale with itthis is a role with serious growth potential for a marketer ready to make their mark. What will you do? Lead Nurturing Programs: Design and manage campaigns (email, events, webinars, targeted content) to guide leads through the funnel. Prospect Communications: Ensure timely and relevant messaging for all prospects, aligned with their stage in the journey. Sales Collaboration: Work closely with Sales teams to ensure leads are followed up effectively and messaging is consistent. Performance Analytics: Measure the impact of campaigns, analyze engagement, and optimize programs for meaningful interactions. ABM Support: Contribute to account-based marketing efforts by nurturing high-value target accounts. Cross-Functional Alignment: Collaborate with Product Marketing, Demand Generation, and Content teams to deliver cohesive campaigns.
Why join us?
* Be the driving force in nurturing and converting enterprise leads at a fast-growing startup.
* Opportunity to grow your role as the company scales and take on more ownership.
* Competitive compensation, benefits, and a collaborative, ambitious team culture.
* Play a central role in aligning marketing and sales to accelerate revenue growth.

About us:
We are bringing together the beauty from the work of artists with the inspiration from content creators that touch billions of people. We are recognized by the top brands in the world for having the highest quality digital assets for music, sound effects, stock footage and video templates by top artists and sound engineers. Our platform has disrupted the complex licensing model of digital assets to make it simple, resulting in increased reach for the work of the artists and confidence for the content creators and their respective companies. If you think this is exciting, just wait to learn what we are doing with AI to bring a better human experience centered on the work of both the artists and the content creators using their work!
We are experiencing unprecedented growth and looking to hire a Manager, Creative Success Team, EMEA & APAC. This is a leadership role for someone who loves working with people, understands the commercial side of creative partnerships, and knows how to drive growth strategies. Youll be responsible for developing your team, shaping client strategy, and making sure we meet and exceed our business goals.
We would like you to Apply If:
* Have a passion for being an artist or creator OR proven record in strategic sales
* Proven record in building great teams
* Are excited to attract, recruit, develop and retain world-class talent
* Feel a deep sense of ownership, accountability, pride, and passion for your work
* Experience selling to marketing executives, social media strategists and marketing/branding agencies is a big plus
* A great sense of humor we do not take ourselves too seriously
What you will do:
* Lead, coach, and support a team of Creative Success Managers who manage a portfolio of enterprise clients.
* Own the teams commercial targets, including renewals and upsells, and help the team reach and surpass them.
* Provide guidance on both strategic and creative opportunities.
* Build a culture of accountability, curiosity, and collaboration within the team.
* Create and refine internal workflows, that make our operations more efficient and our client experiences stronger.
* Partner with Sales, Legal, Product, Marketing, Enablement and Finance to ensure smooth alignment across all stages of the client journey.
* Lead strategic initiatives that strengthen client relationships and expand our presence across key accounts.

We Want You! Were looking for a User Acquisition Manager Discovery Channels to lead and scale our performance marketing efforts with a specialization in Meta and TikTok.
This is a high-impact, role where youll own strategy, execution, and optimization for our most critical acquisition channels. Youll be responsible for driving measurable growth by combining analytical rigor with creative excellence.
If you thrive in scaling discovery platforms, obsess over data-driven decisions, and understand how to stay ahead of trends, this is your opportunity to make a global impact.
Key Responsibilities:
Lead Strategy & Growth: Own the strategy and execution of paid acquisition across Meta and TikTok, ensuring campaigns align with our business goals and deliver strong ROI.
Creative Excellence: Partner with design and creative teams to deliver high-performing, trend-aware content tailored for discovery platforms.
Experimentation & Innovation: Continuously test new audiences, ad formats, bidding strategies, and creative concepts to maximize acquisition efficiency.
Deep Analysis & Reporting: Build actionable insights from campaign data, presenting clear recommendations to leadership and influencing company-wide acquisition strategy.
Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative to align acquisition efforts with broader company priorities.
Nice-to-know:
Location: Based in Rothschild, Tel Aviv.
Hybrid Model: Four days in the office, one day remote.

We are seeking a Social Acquisition Manager to lead and scale our paid social efforts on Meta and TikTok. These platforms are already among our top acquisition channels, and we are looking for someone who can double their performance within just a few months. This role is ideal for someone who combines creative vision with analytical expertise, thrives on working with diverse stakeholders, and is passionate about building and optimizing campaigns that deliver measurable growth



Key Responsibilities
Manage and optimize large-scale paid social campaigns across Meta and TikTok.

Partner closely with creative teams to develop compelling ad assets, messaging, and landing pages that resonate with target audiences.

Collaborate with design, product, analytics, sales and leadership teams to align campaigns with company strategy and goals.

Conduct market and competitor research to identify new growth opportunities and creative angles.

Build structured testing frameworks (A/B tests for creatives, copy, bidding strategies, funnels) and use insights to refine campaigns.

Continuously optimize campaigns toward KPIs such as CAC, ROAS, and LTV, ensuring efficiency and scalability.

Translate complex campaign performance data into clear, actionable insights for internal stakeholders.

Proactively identify and launch new initiatives across social platforms and emerging channels.