דרושים » ניהול ביניים » UA Lead /Director of Marketing

We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey. At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
We Want You! We’re looking for a User Acquisition Manager - Discovery Channels to lead and scale Tailor Brands’ performance marketing efforts with a specialization in Meta and TikTok This is a high-impact, role where you’ll own strategy, execution, and optimization for our most critical acquisition channels. You’ll be responsible for driving measurable growth by combining analytical rigor with creative excellence. If you thrive in scaling discovery platforms, obsess over data-driven decisions, and understand how to stay ahead of trends, this is your opportunity to make a global impact.
Key Responsibilities Lead Strategy & Growth: Own the strategy and execution of paid acquisition across Meta and TikTok , ensuring campaigns align with Tailor’s business goals and deliver strong ROI. Creative Excellence: Partner with design and creative teams to deliver high-performing, trend-aware content tailored for discovery platforms. Experimentation & Innovation: Continuously test new audiences, ad formats, bidding strategies, and creative concepts to maximize acquisition efficiency. Deep Analysis & Reporting: Build actionable insights from campaign data, presenting clear recommendations to leadership and influencing company-wide acquisition strategy. Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative to align acquisition efforts with broader company priorities.

Fiverr is seeking a Senior Paid Acquisition Specialist to join our growing paid acquisition team. In this role, you’ll take full ownership of creating, scaling, and optimizing high-volume paid campaigns across various search channels, with a primary focus on Google Search. As a Paid Acquisition Specialist, you’ll lead the development and execution of our paid search strategy, collaborating cross-functionally to deliver impactful, results-driven campaigns in a fast-paced, learning-oriented environment. You’ll be expected to leverage AI tools and automation to enhance performance, increase efficiency, and uncover smarter ways to manage and analyze campaign data. We’re looking for someone who is super analytical, independent, a quick learner, and a creative problem-solver, with a proven ability to work with large datasets, extract insights at both macro and micro levels, and continuously improve performance. The ideal candidate brings a rare combination of campaign ownership, data analysis fluency, AI-first thinking, and a strong sense of collaboration and tooling. Someone who can own performance end to end while helping the team work smarter.

What am I going to do?:

* Monitor and optimize large-scale paid search campaigns across multiple channels (primarily Google Search), ensuring alignment with business objectives.
* Leverage AI tools and emerging technologies to enhance workflows, improve operational efficiency, and strengthen campaign analysis.
* Stay up to date on the latest trends in paid search and digital marketing, continuously integrating new tactics to maintain a competitive edge.
* Use analytical tools to evaluate campaign performance and deliver actionable insights to stakeholders, helping the team make informed decisions and achieve its goals.
* Develop and manage monthly budget plans to optimize ROI.
* Serve as the paid acquisition team’s main point of contact for the external data & analytics team, aligning on measurement strategy, data access, and performance modeling.
* Build and maintain dashboards to monitor team KPIs, uncover performance patterns, and track progress toward goals.

Equal opportunities:
At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.

We built a platform that builds businesses. From launching and managing to growing a business, we are the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses. Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard. Through our business-building platform, were turning the process of starting, managing, and growing a business into a better experience; were simplifying the business journey. We believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.
We Want You! Were looking for a Senior User Acquisition Manager Search to lead and scale our acquisition strategy on Google Search and complementary search-driven platforms This is a senior, high-impact role where youll own end-to-end strategy, execution, and optimization of our search marketing programs. Youll be responsible for maximizing efficiency and growth, combining a sharp analytical skill set with a creative mindset to deliver measurable business impact. If youre an expert in search performance marketing, fluent in Google Ads, and passionate about scaling campaigns that drive ROI, this role is for you.
Key Responsibilities Lead Search Growth: Own the strategy and execution of Google Search Ads campaigns, ensuring alignment with Tailors business goals and customer acquisition objectives. Campaign Optimization: Manage and refine keyword strategies, bidding models, and audience segmentation to maximize LTV/CAC, conversion rates, and ROAS. Creative Excellence in Search: Partner with content and design teams to deliver compelling ad copy and landing page experiences that convert. Experimentation & Innovation: Drive continuous testing across keywords, landing pages, and automation strategies to identify scalable growth opportunities. Deep Analysis & Reporting: Transform campaign data into actionable insights, clearly communicating performance and recommendations to leadership. Cross-Functional Collaboration: Work closely with Product, Analytics, Finance, and Creative teams to align acquisition efforts with broader company goals.

We are seeking a strategic & data-driven Paid Social Media Specialist to join our marketing team.
This is an exciting position with significant visibility and an opportunity to further define best practices and reshape our paid social media capabilities, with a primary focus on growing awareness and demand through scalable paid media campaigns. As a member of the Digital & Demand team and the larger America's Growth Marketing team, you will work cross-functionally to define and deliver meaningful, measurable business impact to our internal stakeholders, and our future customers.
As a Paid Media Specialist (Maternity leave cover) you will...
Develop and execute a comprehensive paid social media strategy, including buying, creative execution, tracking, testing, and reporting across multiple channels (LinkedIn, Taboola, Meta, Twitter, and YouTube)
Monitor and optimize ongoing campaigns to drive continuous improvement in performance, ensuring the highest ROI and effectiveness of our paid media spend
Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics
Define and standardize our methodology for measuring, forecasting, pacing, targeting, and reporting paid social media effectiveness with recommendations on areas for optimization.
Drive the development of a paid social media strategy playbook and the continuous education of teams in the advancements in paid social media platforms, best practices, competitive landscape, and innovative strategies
Act as a subject matter expert and bridge between teams and agency partners to align paid social media campaigns with strategic goals by building advanced forecasting models and benchmarks
Advise and manage campaign timelines and marketing budgets for digital efforts and assets
Analyze social content performance and provide actionable recommendations based on data-driven insights to enhance conversion rates
Partner with Marketing Operations to streamline, automate and measure all paid social activities in alignment with digital marketing programs.

We are looking for a User Acquisition Manager.
As a pivotal player in a dynamic global market, the User Acquisition Manager role is not just a job it's a mission. Entrusted with a multi-million dollar monthly budget, you will spearhead campaigns across a worldwide audience. This position offers an extraordinary opportunity to make a substantial impact, driving strategies in a high-stakes environment. You'll collaborate closely with innovative creative and data teams, melding art and science to shape the future of e-commerce.
Responsibilities:
Develop, implement, and optimize Google Ads and Facebook Ads campaigns to drive e-commerce sales effectively.
Analyze e-commerce trends, consumer behaviors, and market dynamics to inform advertising strategies.
Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
Establish and monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value.
Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
Collaborate with cross-functional teams to align online advertising with overall e-commerce and marketing goals.
Continuously analyze data to identify opportunities and challenges within the e-commerce strategy.

We seek an experienced PPC Facebook Campaign Manager to lead our paid advertising efforts. The ideal candidate will have a strong background in digital marketing and will take ownership of planning, optimizing, and executing PPC campaigns across various platforms. Focusing on driving conversions and maximizing ROI, you will work closely with our different teams to develop innovative strategies and analyze performance metrics to achieve our business goals.
Responsibilities:
Develop, implement, and manage PPC campaigns across multiple platforms, including social media channels.
Analyze campaign performance metrics and provide regular reports with actionable insights.
Collaborate with the marketing team to create ad copy and creatives.
Monitor and manage budgets, ensuring maximum ROI on all PPC efforts.
Stay updated on industry trends and best practices to maintain a competitive edge.
Conduct A/B testing to optimize ad performance and improve conversion rates.