We're looking for a Performance Marketing Lead to own acquisition across paid media, lead a high-performance team, and partner deeply with creative, tech, and analytics to scale customer growth across channels.
This isnt a siloed PPC role. Its a high-leverage seat at the table where youll influence strategy, messaging, team structure, and growth planning. Youll work in tight loops with creative and brand teams to test big ideas quicklyand kill what doesnt work even quicker.
Responsibilities:
Lead paid growth strategy across core and emerging channels
Own the full-funnel acquisition roadmap across Meta, Google, and emerging platforms like TikTok and AppLovin
Set budget allocation, ROAS targets, and test plans based on CAC and LTV performance
Translate performance data into clear decisions across creative, messaging, and media mix
Drive performance through data, iteration, and experimentation
Build a testing engine across audiences, formats, offers, and creative angles
Work closely with analysts to build dashboards, interpret trends, and extract insights
Influence landing page and CRO strategy based on campaign performance (in collaboration with product and site teams)
Personally manage Meta (Facebook/Instagram) campaigns
You will own Meta hands-onstructure, scaling, retargeting, creative rotation, and budget pacing
Youve managed high 6- or 7-figure monthly budgets and know how to scale without compromising ROAS
You know when to pivot creative vs. when to hold, and how to brief creators to get what you need
Use AI + automation to scale smarter
Leverage AI tools for creative ideation, copywriting, research, and workflow optimization
Build a faster, leaner execution loop using automation and performance tooling
Lead and develop a lean performance team
Manage a cross-functional team including performance marketers and an influencer marketing lead
Set clear KPIs, coaching cycles, and accountability across all paid activity
Collaborate closely with brand, creative, tech, and product teams to stay aligned and move fast
WHY THIS ROLE MATTERS
Youll own the most important revenue-driving engine in the company
Youll work with real creative freedomtest quickly, iterate fast, and see results clearly
Youll shape the growth stack from acquisition through retention
Youll join a leadership team that values results over politics and tests over opinions.
Requirements: Must-Haves:
4+ years in performance marketing with direct, hands-on Meta ads experience
Track record of scaling campaigns across Meta with high 6 or 7-figure monthly budgets
Experience leading small performance teams and working cross-functionally
Strong analytical chops (GA4, post-purchase data, attribution logic, etc.)
Proven ability to translate data into creative strategy and actionable insights
Comfort using and adapting AI tools in daily workflow
High-level English, written and spoken
Bonus Points For:
Experience scaling across TikTok, YouTube, AppLovin, or other emerging platforms
Background in DTC lifestyle, fashion, or jewelry
Familiarity with UGC/influencer seeding and whitelisting strategy
Past experience in high-growth, fast-iteration environments.
This position is open to all candidates.