Were looking for an experienced Marketing Analyst to join our growing Paid Social Team at Plus500 and lead performance-driven campaigns across top social platforms: YouTube, Meta, TikTok, LinkedIn, X, and more.

Who are we looking for?

A strategic and performance-driven social media expert with a deep understanding of both data and creative. A proactive thinker who excels in making decisions based on performance metrics, experienced in full-funnel campaign ownership, and skilled at balancing growth targets with creative excellence. Familiarity with attribution models and social-first creative strategy is essential, including the ability to identify powerful creative hooks that stop the scroll and drive performance.

Key Responsibilities

Create, launch, and manage paid social campaigns across Meta, YouTube, TikTok, LinkedIn, X, etc.
Manage high-scale budgets and optimize campaigns to improve performance.
Provide detailed reporting and analysis on campaign performance.
Analyze market trends and financial activity and react accordingly.
Reduce customer acquisition costs and improve campaign ROI
Drive ongoing creative testing and partner with the studio team to develop high-performing assets.
Translate data into clear insights that inform creative direction, media strategy, and campaign optimizations
Stay ahead of platform trends, algorithm changes, and new ad formats
Collaborate with cross-functional teams, including organic social, Studio, and product

This role focuses on planning and building impactful relationships with social creators and executing influencer campaigns to amplify brand presence, boost community engagement, and support performance marketing across key social platforms.

Key Responsibilities

Develop and execute a global influencer marketing strategy in collaboration with other teams and managers across the marketing department.
Identify, evaluate, and onboard influencers, creators, and partners across platforms including YouTube, TikTok, Instagram, X (Twitter), Reddit, Discord, and LinkedIn.
Manage end-to-end influencer campaignsfrom ideation and negotiation to briefing, execution, relationship management, and reporting.
Collaborate with regional teams and subsidiaries to localize and scale influencer partnerships effectively.
Nurture long-term relationships with content creators and social media partners to build a strong and reliable partner network.
Work closely with marketing and legal teams to ensure campaigns align with brand guidelines, compliance standards, and strategic goals.
Track and analyze campaign performance (reach, engagement, conversions, etc.), delivering actionable insights and optimizations.
Stay current with industry trends, platform updates, and competitor activity to uncover new opportunities.
Coordinate with PR and events teams to integrate influencer collaborations into broader brand initiatives and sponsorships.