דרושים » פרסום שיווק ויחסי ציבור » User Acquisition Manager

With over 350 million downloads across our apps, were looking for a User Acquisition Manager to join our growing team and drive success through search-based platforms.
This role requires expertise in Google app campaigns, Apple Search Ads, and scaling successful mobile apps. If you thrive in a data-driven, fast-paced environment and are passionate about mobile app growth, wed love to hear from you!
Responsibilities:
Hands-on campaign management for search platforms like Google Ads (UAC), Apple Search Ads, and others.
Execute and manage multi-million dollar campaigns / large-scale campaigns for mobile apps across search-based platforms, ensuring optimal performance and ROI.
Develop and implement strategies for scaling successful apps while maintaining efficiency and achieving KPIs.
Create and analyze data-driven reports, drawing actionable insights to drive growth and improve results.
Conduct A/B testing to measure performance uplift and optimize conversion rates.
Monitor and optimize campaign performance based on data, trends, and industry benchmarks.
Stay up-to-date with developments in mobile advertising platforms and identify new growth opportunities.
Collaborate with the creative team to develop high-performing ad assets tailored to the platform and audience.
Job Type: Full Time
Job Location: Beer Sheva, Tel-Aviv.

We are looking for an experienced User Acquisition Manager to join the companys growth efforts in expanding one of its core business activities. As an User Acquisition Manager, you will take a key role in expanding our UA effort by scaling existing channels, exploring new media channels and implementing new buying strategies and technologies.
Key Responsibilities:
Hands-on manage and optimize user acquisition campaigns across multiple media channels: Apple Search Ads, Google Ads, Meta, TikTok etc.
Manage and optimize budgets effectively, ensuring efficient allocation of resources to achieve the companys growth objectives
Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI
Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts
Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition
Work closely with cross-functional teams including Monetization, ASO, Product, Creative Studio and Data

A comprehensive business management platform tailored to each company's unique needs from marketing and sales to customer service and beyond.
With over 2,000 satisfied customers across various industries in Israel, is now preparing for global expansion.

About the Role
Were looking for a results-driven User Acquisition Manager to join our marketing team and help us scale paid media campaigns across multiple channels. This is an exciting opportunity for someone with solid hands-on experience in Google Ads and a passion for data, optimization, and performance marketing.

Responsibilities
Plan, launch, and optimize paid media campaigns on Google Ads (Search, Display, YouTube)
Monitor daily campaign performance and adjust bids, creatives, and audiences for maximum ROI
Conduct keyword research, A/B testing, and audience targeting strategies
Collaborate with creative and content teams to deliver high-converting assets
Generate performance reports and provide actionable insights based on data
Explore new media channels (e.g. Facebook, Instagram, Taboola, Outbrain) and test for performance

A global leader in shopping recommendations serving tens of millions of users, is seeking a passionate Social PPC Manager to join our journey!
For over a decade, we have been at the forefront of guiding consumers to the best products. We're a unique company that prioritizes talent and grit over experience, directly shares success with our employees, and thrives in agile, high-paced teams.
About the Role: Social PPC Manager
As our Social PPC Manager, you will:
Own and manage large-scale paid campaigns on Meta platforms (Facebook, Instagram, Threads).
Plan, execute, and optimize campaigns to maximize ROAS and achieve company goals.
Dive deep into data-driven decision-making, leveraging our cutting-edge technology, AI-powered insights, and proprietary algorithms to identify high-potential products and craft resonant campaigns.
Focus on guiding consumers to the best deals and products tailored to their needs.
Collaborate closely with our product and engineering teams to continuously refine strategies.
This isn't just another PPC role. It's a unique fusion of e-commerce, AI, and performance marketing, offering you the chance to make a significant impact at scale with vast resources and a rocking team!

We're looking for candidates with a 'hop margin' that secret ingredient that signifies you're ready to leap into the next phase of your career and step outside your comfort zone, all while embracing a reasonable learning curve.

Required Senior User Acquisition Manager
A B2C startup that developed a device that produces nutrition and lifestyle recommendations based on scientific metabolic measurements. We are on a mission to make people metabolically healthier, allowing them to understand the impact of their lifestyle on their bodies and achieve their goals.
As a pivotal player in a dynamic global market, the User Acquisition Manager role is not just a job it's a mission. Entrusted with a multi-million dollar monthly budget, you will spearhead campaigns across a worldwide audience. This position offers an extraordinary opportunity to make a substantial impact, driving strategies in a high-stakes environment. You'll collaborate closely with innovative creative and data teams, melding art and science to shape the future of e-commerce.
Responsibilities:
Develop, implement, and optimize Google Ads and Facebook Ads campaigns to drive e-commerce sales effectively.
Analyze e-commerce trends, consumer behaviors, and market dynamics to inform advertising strategies.
Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
Establish and monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value.
Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
Collaborate with cross-functional teams to align online advertising with overall e-commerce and marketing goals.
Continuously analyze data to identify opportunities and challenges within the e-commerce strategy.

one of the worlds largest sports betting and gaming companies, listed on the London Stock Exchange with a $4 billion valuation and a global team of 30,000 employees. We own and operate some of the biggest betting brands in the world, including bwin, Ladbrokes, Coral, and PartyCasino, serving millions of customers across multiple markets. As an industry leader, we are at the forefront of innovation, data-driven marketing, and cutting-edge technology, constantly pushing the boundaries of whats possible in the world of online betting and gaming.

With the rapid growth of our Performance Marketing division, we are expanding our team and looking for a PPC Team Lead to drive the bwin brands paid search strategy across Spain, Germany, Austria, Belgium, and Portugal.

In this role, you will have the opportunity to lead a high-budget, multi-market PPC operation, working closely with the Head of Search, Analytics, and Strategy leaders to craft data-driven marketing strategies that maximize performance and efficiency. This is an exciting chance to take ownership of large-scale multi-million-dollar campaigns and play a key role in shaping the future of bwins paid search initiatives.

Responsibilities
Lead & develop a high-performance PPC team, providing mentorship and strategic direction.
Define and execute scalable search marketing strategies across multiple brands and regions.
Collaborate with cross-functional teams (UA, Product, Data & Analytics) to maximize ROAS.
Manage & optimize large-scale paid search campaigns across Google, Microsoft, and Apple Ads.
Leverage data-driven insights to enhance bidding strategies, audience targeting, and conversion funnels.
Analyze & track key PPC KPIs to drive continuous performance improvements.
Run A/B tests & experimentation to maximize engagement and efficiency.
Identify & implement automation tools to improve search marketing effectiveness.

We are looking for a SEM Specialist.
This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google/Bing] activity.
In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company.
Here are a few of the things you will do:
Own the day-to-day management of high budget, paid search campaigns.
Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
Create and present insightful and actionable reports using data analysis and visualization
Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
Gain mentorship in Google ads platform channels and best practices. Youll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.

we are looking for Conversion Rate Optimization Manager (CRO) who is passionate about improving website and mobile app conversion rates to join our fast growing company and our growth unit. As a CRO you will be responsible to improve conversion of new and repeat buyers by identifying user experience opportunities through data insights and testing. As CRO you will need to articulate exactly what isnt working and what could be better and why. The key is using data to examine how visitors and prospects are using the site, what problems or bottlenecks they face, and how to overcome these issues to enable successful conversions through A/B tests, education, trust and more. The CRO partners with acquisition, retention, customer journey and product teams to drive conversion and quality experience for different segments.
What am I going to do?
Develop, execute, and manage A/B and multivariate testing strategies to optimize conversion rates, leveraging data-driven insights to identify friction points and opportunities for growth.
Conduct both qualitative and quantitative user research (via user testing, analytics, and competitive analysis) to gain deep insights into user behavior, pain points, and conversion drivers.
Own the end-to-end CRO process, from hypothesis generation and test execution to analysis and scaling, ensuring a structured and repeatable optimization framework.
Collaborate closely with Acquisition, Retention, Product Marketing, UX, and Creative teams to implement high-impact experiments that improve conversion rates across the full marketing funnel.
Enhance user experience by applying UX best practices, usability principles, and behavioral psychology to optimize digital touchpoints while maintaining brand trust and engagement.
Stay ahead of industry trends and conduct competitive research to benchmark conversion strategies, ensuring we implement cutting-edge CRO techniques.
Translate complex data into clear, actionable recommendations, simplifying insights for key stakeholders to drive alignment and decision-making.

one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new performance marketing growth group in Tel-Aviv, that will initially serve Entains' Performance Marketing business units.

We are looking for a highly skilled and motivated Project Manager to join our Performance Marketing team.

This role plays a critical role in driving the success of all paid media initiatives. The Project Manager will be responsible for creating, implementing, and optimizing processes that ensure the smooth and efficient execution of our marketing strategies.

Responsibilities
Lead and manage the execution of paid media initiatives, ensuring alignment with overall business goals and timelines.
Design, implement, and continuously refine processes to optimize the efficiency of paid media activities.
Work closely with various teams, including creative, analytics, operations and finance to ensure seamless project execution.
Lead and manage cross-functional projects, coordinate efforts across departments to keep projects on track, monitor progress, and update teams on key milestones and deadlines. ensuring that all projects are delivered within scope, on time, and within budget.
Oversee the tracking and reporting of key performance metrics for all paid media activities, identifying opportunities for improvement.
Serve as the primary point of contact for project-related updates, providing regular status reports to the Paid Media Director and other senior leadership.
Identify potential risks and develop mitigation strategies to ensure project success.