דרושים » פרסום שיווק ויחסי ציבור » Customer Marketing Analyst

Required Marketing Operations
About the company
The company harnesses AI to help financial institutions deliver data-driven guidance that empowers customers to make smarter spending and saving decisions. Using our technology, banks can act on their transaction data in real-time to offer timely, contextual insights that drive engagement, deepen customer relationships, and fuel business growth. As industry leadersyes, we really are leaderswe serve the worlds top financial institutions, empowering over 150 million customers monthly across 35 global markets, from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
About the position
The Marketing Operations role is designed to support digital marketing, data analysis, and collaboration with cross-functional teams. The position will assist in driving key marketing initiatives, ensuring alignment with sales objectives, and optimizing the use of marketing automation, CRM systems, and other technologies.
Responsibilities
Data Analysis and Reporting: Collect and analyze data to identify trends and insights for continuous improvement. Prepare regular reports on marketing activities, performance, and ROI.
Marketing Operations Support: Assist with updating the company website and social media channels. Help prepare and distribute marketing emails. Assist in the development and maintenance of marketing automation workflows. Manage and update the CRM systems. Coordinate with cross-functional teams to ensure alignment on marketing initiatives. Monitor and report on marketing campaign performance metrics.
Marketing: Support the planning and execution of marketing campaigns across various channels. Assist in content creation for digital platforms, including website updates, blog posts, and social media content. Analyze website traffic and user engagement metrics using tools like Google Analytics. Help optimize landing pages and user experience (UX) to improve conversion rates.
Collaboration and Communication: Work closely with the sales team to ensure marketing strategies align with sales objectives. Communicate effectively with team members to support project timelines and deliverables.
Collaboration and Support: Work closely with the marketing team to understand data needs and provide weekly reporting in Excel and PowerPoint. Support the development and execution of data-driven marketing strategies. Collaborate with other departments, including sales to align marketing efforts.

Analyze and interpret marketing data, including customer behavior, campaign performance, and market trends, to identify insights and opportunities for business growth
Leverage multiple complex big data sets to identify patterns, trends, opportunities, and threats to our marketing operations
Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns and initiatives
Develop and maintain dashboards and reports to communicate insights and recommendations to senior leadership
Use advanced analytics, data mining, business intelligence, and statistical tools, combined with a strategic and industry point of view, to drive marketing growth
Continuously identify and implement improvements to marketing processes and systems to increase efficiency and effectiveness
Be a leader in the marketing analysis field in the company

Insight Generation: Analyze and interpret complex marketing data (customer behavior, campaign results, market trends) to identify key insights and opportunities for optimization.
Data Exploration: Leverage large and diverse datasets to uncover patterns, trends, and potential growth drivers across all marketing channels and initiatives.
Performance Optimization: Monitor key performance indicators (KPIs) to evaluate campaign effectiveness, identify areas for improvement, and drive continuous optimization of user acquisition and engagement efforts.
Reporting & Dashboards: Design, develop, and maintain intuitive dashboards and recurring reports that effectively communicate key findings and recommendations to stakeholders and leadership.
Cross-Functional Collaboration: Partner closely with marketing managers, product teams, analysts, and data engineers to provide analytical support for strategic decision-making and business planning.
Advanced Analytics: Apply advanced analytical and statistical techniques (e.g., regression analysis, cohort analysis) to identify growth opportunities and improve marketing ROI.
Process Improvement: Proactively identify opportunities to optimize marketing analytics processes, automate reporting, and enhance data accuracy.

We are seeking a Data Analyst with 3-5 years of experience to join our Marketing team and play a key role in leveraging data to drive business decisions. The ideal candidate is passionate about working in a dynamic startup environment, skilled at analyzing complex datasets, and eager to deliver actionable insights that impact our growth.

a financial planning and analysis platform that automates financial reporting and planning while enabling finance teams to continue using Excel's familiar spreadsheets and financial models.

What You'll Do
Design, build, and maintain the Marketing data warehouse to ensure scalable and efficient storage of business-critical data.
Design, implement, and optimize ETL processes to extract, transform, and load data from various sources into data warehouses or reporting systems.
Analyze large datasets to uncover trends, insights, and actionable recommendations to support business objectives.
Develop and maintain dashboards, reports, and visualizations to provide stakeholders with real-time data access.
Partner with the Marketing team to understand their needs and deliver data solutions tailored to their goals.
Assist in defining and tracking KPIs.
Maintain and enhance the integrity, accuracy, and quality of data.
Identify gaps in data collection and implement strategies to improve data quality and availability.
Use statistical techniques and machine learning models to forecast trends, measure campaign performance, and support strategic planning.
Conduct A/B tests and other experiments to evaluate potential improvements.
Translate analysis into clear, actionable insights to improve product performance, optimize marketing campaigns, and drive customer success initiatives.

Required Business/Data Analyst - Marketing
Job Description
Own the design of data models that transform raw data into actionable insights, and define their strategic use to inform decisions that fuel growth and optimize marketing strategies
Leverage technical skills to work with vast amounts of data, establish measurement frameworks, and analyze results to align activities with north star objectives and identify areas for growth
Conduct funnel and behavioral analyses, research key metrics, and extract actionable insights to enhance user journeys and uncover new opportunities
Collaborate with teams across Marketing to understand business needs, translate them into data solutions, and align efforts with strategic goals
Create and execute A/B tests, evaluate results with statistical rigor, and provide deeper insights from detailed analysis to inform ongoing optimization
Build automated tools, design dashboards, and empower stakeholders to track and understand key metrics, making data both accessible and actionable for strategic decision-making.

For many of us there’s that one podcast we never miss, and video content is part of our daily routine, whether it’s professional or personal. But how many of us truly understand the effort that goes on behind the scenes? Here at Riverside, we know it well. That’s exactly why we built an AI-powered platform that helps content creators, podcasters, marketeers, and more at major brands like Netflix, Disney, Google, and Microsoft to create high-quality content with ease. Riverside’s technology streamlines the entire content creation process, turning ideas into professional-grade content with the highest production standards, without requiring expensive equipment or external services. The secret? AI-driven tools that replace traditional production roles like editing, directing, and design, automating the entire process at the click of a button.
About the Data Team Riverside’s Data & Analytics team believes there’s a better way to make data useful than just creating endless dashboards. We focus on in-depth analysis and building scalable, trustworthy data solutions that help every team make faster, smarter decisions. From analytics and business intelligence to data pipelines and predictive models, we turn raw information into real impact. If you’re passionate about finding radical new ways to leverage data, you’ll fit right in.

On your day to day We’re looking for a Business Analyst who is proactive, curious, entrepreneurial, and passionate about building and scaling a business. You will have a direct impact on the direction of the Marketing team, and become a partner for revenue growth. You will use your analytical skills and business understanding to shed light on undiscovered issues and opportunities that can literally change the trajectory of Riverside.
* Proactively identify growth and optimization opportunities that Management, Marketing and Sales teams would be able to act upon fast.
* Lead projects such as price optimization, marketing qualified leads prediction, activation analysis, go to market strategy and deriving insights from our current customer base.
* Define input metrics and output metrics to measure the progress of our business performance and operations.
* Build innovative data products from the ground up

What Will Make You Stand Out?
* +4 years of experience as a Business/Sales//Marketing/Growth Analyst in a technology company (must).
* Strong knowledge of business and product processes and how to translate business needs into research questions and models.
* Experience in analyzing sales and marketing funnels and metrics.
* Excellent communication and presentation skills.
* Fluency in common statistical analysis methods.
* Proficiency using SQL for data querying and manipulation, Python (big plus)
* Detail-oriented with a track record of success in quantitative fields
* Capable of collaborating with diverse teams in a fast-paced environment.

Bottom line? If you wanna take part in transforming how people and businesses share their stories globally, Riverside’s your place. The work is challenging, the culture is fast-paced, and the people are exceptionally brilliant. And if that’s not enough, we guarantee that your ideas will genuinely make an impact.

Were looking for a Business Analyst who is proactive, curious, entrepreneurial, and passionate about building and scaling a business. You will have a direct impact on the direction of the Marketing team, and become a partner for revenue growth. You will use your analytical skills and business understanding to shed light on undiscovered issues and opportunities that can literally change the trajectory of Riverside.

Proactively identify growth and optimization opportunities that Management, Marketing and Sales teams would be able to act upon fast.
Lead projects such as price optimization, marketing qualified leads prediction, activation analysis, go to market strategy and deriving insights from our current customer base.
Define input metrics and output metrics to measure the progress of our business performance and operations.
Build innovative data products from the ground up

We are on the search for a Senior Marketing Data Analyst who will join our Data team in Tel Aviv.
As a Senior Marketing Data Analyst in a Data-Driven company, you will have a significant opportunity for impact and drive the company to new heights. You will influence decision making processes throughout the user journey, be a partner to different teams within the marketing & Top of funnel landscape, and drive strategic business decisions that shape the direction of the company.
Here are a few of the things you will do:
Create and improve new and existing business processes, data pipelines, and workflows
Analyze, process and present different parts of the customer journey flows
Master of our data infrastructure, serving as the primary troubleshooter for data queries from critical business partners.
Perform ad hoc analysis with precision, delivering results that drive strategic decisions.
Brainstorm and execute AB testing ideas, furthering our understanding of user behaviors and market trends.
Utilize advanced statistical methodologies to conduct in-depth analyses and tests.
Play a pivotal role in the Data Guild, contributing your unique insights and expertise.
Engage with various stakeholders, fostering a productive environment of data-driven decisions.
Be a key collaborator with diverse marketing teams, including Paid Marketing, Social Media, Content, Lifecycle, Partnerships and more.
Transmute raw data into actionable insights that fuel decision-making processes.
Deliver persuasive presentations to stakeholders, translating data-driven suggestions into reality.
Act as the primary data authority for each initiative you engage in, ensuring data accuracy and relevancy.
Drive cross-functional initiatives, uniting data and business objectives to promote organizational success.

XM Cyber is a global leader in hybrid cloud security. XM Cyber brings a new approach that uses the attacker’s perspective to find and remediate critical attack paths across on-premises and multi-cloud networks. The XM Cyber platform enables companies to rapidly prioritize and respond to cyber risks affecting their business-sensitive systems. As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity. This role requires a creative thinker with a keen understanding of social media trends, excellent communication skills, and a passion for building engaging brand experiences. Key Responsibilities: Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the overall brand objectives. Storytelling: Create compelling & creative, on-brand content for social media platforms, including posts, videos, graphics, and other multimedia assets. Community Engagement: Foster meaningful interactions with our audience, responding to comments, messages, and inquiries in a timely and professional manner. Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports to assess the effectiveness of campaigns and initiatives. Cross-Functional Collaboration: Work closely with marketing, PR, and product teams to ensure alignment and consistency across all brand communications. Stay Updated: Stay abreast of industry trends, platform updates, and emerging technologies to continuously optimize our social media efforts.

What will you do?
Work closely with the CMO and Analytics Team Lead and present meaningful insights, recommendations, and conclusions.
Analyze large, complex data sets to address strategic and operational marketing decisions.
Examine marketing performance and find acquisition opportunities.
Optimize budgetary management.
Validate the data used for analysis while engaging with multiple platforms.
Design and build reports for senior management using BI tools.