Product Marketing Manager

5 ימים

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time and English Speakers

we are seeking a Product Marketing Manager for the companys strategic Supply Chain solutions.
As a PMM, you will own the end-to-end go-to-market process. You will be responsible for translating market needs and technical product capabilities into value proposition, product messaging and narratives that drive product usage, new business opportunities, and strengthen our brand. You will be juggling multiple projects with multi-function teams across the company to drive business results at a fast pace.
Your role:
Develop a deep understanding of industry needs, target audiences, and the competitive landscape
Create and own the product messaging and value proposition for different personas
Cross-manage all product marketing processes and product launches across different departments
Work closely with the Product, Sales, and Customer Success teams
Work closely with the overall Marketing team to create marketing content and digital assets that clearly and effectively communicate our value proposition, benefits, and features for customers, including: webinars, blog posts, social media content, use cases, datasheets, whitepapers, articles, webinars, etc
Customer obsessed participate in customers conversations to better understand their needs and use cases

Requirements:
Minimum of 3-4 years of experience in B2B technical product marketing
Passionate about technology and innovation
Experience owning the end-to-end go-to-market for B2B/B2G SaaS technology: obtaining a deep understanding of customers & their use cases, value proposition, the market, and the competition
Proven experience with product positioning, messaging, and strategy, including launching products globally with a cross-functional team of product managers, engineers, marketers, business managers, and salespeople
Excellent written and verbal communication skills in English, with proven experience in writing and producing marketing materials
Skilled at analyzing and interpreting large data sets and finding the insights within them
Energetic team player who is comfortable in a fast-paced, complex environment with the ability to manage multiple projects simultaneously and drive the team forward
English native level speaking, reading, and writing

This position is open to all candidates.

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30/04/2025

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Required Product Marketing Manager
About the position
As we continue to grow and gain traction in the banking industry, we are looking for a qualified Product Marketing Manager to join our Product team.
As product marketing manager, you will be at the forefront of driving the success of our products. Leveraging your expertise in product marketing and strategic thinking, you will play a pivotal role in shaping our product messaging, positioning, and go-to-market strategies. With a focus on understanding our target audience and market dynamics, you will collaborate closely with cross-functional teams to ensure alignment and drive impactful market releases and product launches.
Responsibilities
Product Positioning and Messaging: Develop compelling value propositions and messaging that will resonate with our target audience. Clearly articulate the unique benefits and features of our products to effectively communicate value to customers and prospects alike.
Go-to-Market Strategy: Partner with cross-functional stakeholders (Product, Sales, Customer Success, Marketing) to define and execute go-to-market plans for new products launches and quarterly market releases, including research, messaging, communication plans, and pricing.
Content Development: Create engaging and high-quality content that communicates and promotes our product offering and differentiated value, including website content, product datasheets, webinars, case studies, email outreach, newsletters, product videos, product presentations, etc.

Requirements:
3-5 years experience in B2B product marketing roles.
3-5 combined experience in tech; Fintech or Financial service companies, a major plus.
Experience creating GTM strategies for new products and features and executing relevant marketing campaigns and activities
Fluent in English, with exceptional written and verbal communication skills.
Cross-functional team player with the ability to collaborate effectively across functions (product, marketing, sales).
Strategic and analytic mindset, fast learner, able to understand and tie together technical and business aspects.
Self-motivated and proactive, with the ability to initiate, lead and manage various activities with minimal supervision.

This position is open to all candidates.

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16/04/2025

Director of Product Marketing

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are looking for an experienced Director of Product Marketing to articulate our value to the market, build successful GTM strategies and work at the intersection between product, marketing and sales.
Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas.
This position is ideal for someone whos a leader at heart and has a proven track record as a B2B product marketer.
What youll do:
Develop messaging and positioning that differentiates us and enforce it through creative presentations, collateral, website content, white papers and playbooks.
Lead product launch processes and deliverables to drive marketing success factors and sales growth
Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
Communicate the value proposition of our products to the sales team and develop the sales tools that support the selling process.
Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Requirements:
5-7 years of B2B enterprise product marketing experience in Cybersecurity
Proven ability to translate technical capabilities into real world value for target audiences and build an effective and engaging buyer journey that increases awareness and drives demand generation.
Customer-centric mindset, with a deep understanding of customers pains, translating product capabilities into compelling business value.
Excellent writing, storytelling and presentation skills in English
Organized, energized, works well cross-functionally.

This position is open to all candidates.

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29/04/2025

Senior Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

Requirements:
Experience: 7+ years of product marketing experience in a tech company, startup, or SaaS business. Experience in enterprise tech and complex organizations and product ecosystems is a plus.
Strategic Thinker: Ability to translate complex product capabilities into clear, compelling narratives.
Excellent Communication: Strong written and verbal communication skills, with an ability to create high-impact content. Working proficiency in Hebrew is preferred.
Data-Driven Mindset: Comfortable using data to inform decisions and measure success.
Collaboration & Leadership: Ability to work cross-functionally and influence stakeholders at all levels.
Agility: Thrive in a fast-paced, high-growth environment, adapting quickly to new challenges and opportunities.

This position is open to all candidates.

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05/05/2025

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are seeking a dynamic and tech-savvy individual to join our expanding product marketing team. You will play a key role in driving product adoption and retention. Working closely with our product and sales teams, you will have the opportunity to shape the positioning and messaging of our products, ensuring they resonate with our target audience. Being a part of our team will allow you to become an authority on our AI-powered platform, gaining in-depth knowledge of the IT landscape and understanding the unique needs and challenges faced by IT professionals. You will be responsible for managing feature launches, as well as taking ownership of content creation and sales enablement material.
Responsibilities:
Effectively communicate value propositions through various channels, such as in-product guided walkthroughs, emails, presentations, and more.
Collaborate closely with Product Managers to gain a comprehensive understanding of upcoming features and strategically plan and execute feature launch strategies.
Develop compelling content to support the sales team throughout the entire sales cycle, including positioning, messaging, and product collateral.
Utilize Appcues and similar product engagement tools to implement in-product flows that drive feature adoption and improve customer retention.
Work alongside our marketing team to develop and implement integrated marketing programs that enhance market awareness and drive sales growth.
Serve as our voice by ensuring accurate product representation in broader marketing initiatives and supporting the marketing team.
Conduct research and feedback surveys to gain insights into how customers perceive the value of new capabilities.

Requirements:
Native English speaker with excellent verbal and written communication skills - A must.
+4 or more years of product marketing experience in B2B SaaS company.
Strong organizational skills and can manage multiple projects and tasks at once, with changing and evolving responsibilities.
Experience with customer engagement or onboarding tools- an advantage.
Good analytical skills- an advantage.
Content creation: You have proven experience in content creation such as presentations, datasheets, and customer stories. Good copywriting skills to distill complex concepts into clear, concise language and business values.
Customer journeys: You have basic experience in developing customer journey maps.
Market knowledge: Understanding of user personas, segmentation, use case scenarios, and customer challenges.

This position is open to all candidates.

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17/04/2025

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

We are looking for a passionate and strategic Product Marketing Manager to join our Marketing team.
This role is ideal for someone who excels at creating compelling content, thrives on cross-functional collaboration, and understands how to craft messaging that stands out in a competitive market. Youll work closely with Product Management to drive successful product launches, support Sales with impactful enablement materials, and help position us as a leader in the cloud security space.
Responsibilities
Content Development Create compelling content including sales collateral, blog posts, newsletters, website copy, videos, and customer case studies to effectively communicate product value and support various marketing initiatives.
Product Positioning & Messaging Define clear and differentiated product messaging and positioning. Develop a deep understanding of our ICP and tailor value propositions that resonate with key audiences.
Product Launch Planning & Execution Partner with the Product Management team to deeply understand product differentiators and develop applicable launch materials including data sheets, PR announcements, web content, etc.
Marketing Support Collaborate with Growth Marketing and SDR teams to support demand generation initiatives. Contribute creative campaign ideas and provide expert guidance on messaging, content review, and educational materials.
Sales Enablement Develop sales tools such as use cases, ROI/RFP templates, presentations, FAQs, industry/vertical market solution overviews, competitive analysis, and more.
Brand / Product Ambassador Represent us at industry events, conferences, customer meetings, and webinars. Effectively communicate the product's value proposition/USP to internal and external stakeholders.
Market Research & Analysis Conduct research to understand the target audience, market trends, and competitive landscape. Assess market movements and recommend strategies to take advantage.

Requirements:
3+ years of B2B Product Marketing experience in SaaS or cloud-based software.
25+ years in cybersecurity field.
Proven experience leading product launches and developing enablement materials.
Strong portfolio of content creation (written, video, social, etc.).
Native-level English verbal, written.
Excellent communication and collaboration skills.
Ability to thrive in a fast-paced, dynamic environment
Bachelors degree required (technical discipline preferred); MBA a plus.

This position is open to all candidates.

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01/05/2025

Director of Product Marketing

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and work at the intersection between product, marketing and sales. Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies. You will be the product evangelist and work cross-functionally to drive marketing campaigns, new product releases, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas. This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer. Responsibilities:
* Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks.
* Lead product launch processes and deliverables to drive marketing success factors and sales growth
* Stay up-to-date with industry developments and competitive analysis as a basis for new original content.
* Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them.
* Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process.
* Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings.
* Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base.

Requirements:
* 5-7 years of B2B enterprise product marketing experience in Cybersecurity
* Proven ability to translate technical capabilities into real world value for target audiences and build an effective and engaging buyer journey that increases awareness and drives demand generation.
* Customer-centric mindset, with a deep understanding of customer’s pains, translating product capabilities into compelling business value.
* Excellent writing, storytelling and presentation skills in English
* Organized, energized, works well cross-functionally

This position is open to all candidates.

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18/04/2025

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

Build a deep understanding of our customers and their use cases, Similarwebs value proposition, the market, and the competition to help drive customer engagement.
Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the Similarweb value in our customers language.
Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.

Requirements:
Up to 3 years of experience in product marketing from a B2B SaaS company
Strong sense of ownership able to manage all aspects of product marketing end-to-end
Experience working in a sales-led organization or marketing products to a Sales audience
Captivating storytelling, superb communication and presentation skills
Able to work independently and autonomously, focusing on key outcomes amidst competing priorities
Team player, strong at facilitating alignment and building relationships across an organization
Analytical thinker, excellent problem solving, planning and execution skills
Motivated and hard working
Ability to be flexible and adapt to change
Preferred: experience working in a multi-product company

This position is open to all candidates.

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18/04/2025

Content Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Were looking for a Content Marketing Manager, reporting to the Team Lead, Content Marketing in the UK.

So, what will you be doing all day?

Crafting engaging, data-driven content: Develop high-impact blog posts, white papers, case studies, reports, and landing pages targeted at business leaders in marketing, analytics, category management, and ad sales.

Building and executing a content strategy: Support go-to-market objectives across product lines by crafting compelling narratives that highlight how each solution delivers value to different customer personas.

Acting as a strategic partner to Product Marketing:
Collaborate with Product Marketing to develop messaging frameworks, product positioning content, battle cards, and solution-level content for campaigns, events, and sales enablement.

Leveraging AI to boost efficiency: Use AI-powered content tools to optimize workflows, improve SEO, and personalize content across channels.
Tools we love: ChatGPT, Character.AI, Gemini, Copy.ai, Claude, Grammarly, Flourish, Infogram, Hemingway, Midjourney, and Airtable.

Turning unique data into actionable insights: Translate Similarwebs powerful data into compelling stories and insights that resonate with decision-makers across industries. Work with data analysts and the insights team to create engaging reports, industry benchmarks, and real-time trends that build authority and relevance.

Collaborating across content and insights teams: Work closely with product marketing, SEO, insights, industry, and demand gen teams to align content with business objectives. This spans blogs, case studies, white papers, and reports, as well as social media, email, and webinars.

Experimenting and innovating: Test and implement AI-driven content approaches, staying ahead of industry trends to maintain a competitive edge. Spearhead the adoption of AI tools and infrastructure (e.g., prompt libraries, automated workflows, LLM-based content creation) to scale high-quality content production.

Driving business impact: Identify opportunities to strengthen content marketing materials and messaging by persona, use case, industry, and region. Optimize and repurpose core assets into channel-ready content for LinkedIn, newsletters, paid campaigns, and product-led growth (PLG) motions.

Tracking performance and optimizing content: Track content performance, run experiments, and continuously optimize strategies based on insights and key performance indicators (KPIs).

דרישות:
2- 5 years experience as a content manager, ideally in B2B SaaS or tech

Proven experience translating product features and value props into engaging content for enterprise buyers

Hands-on experience with AI content tools such as Copy.ai, ChatGPT, or Gemini

Proficiency in using data visualization tools like Flourish and Infogram to create compelling visual assets

Strong copywriting, editing, and creativity skills, with a proven ability to craft impactful content that resonates with business audiences

The ability to collaborate effectively with cross-functional teams and manage multiple projects while meeting deadlines

A strategic and hands-on approach comfortable balancing big-picture content strategy with fast-paced execution

Demonstrated experience translating complex data or market insights into actionable content that supports business decisions

Strong knowledge of SEO best practices, keyword research, and content performance measurement to optimize content for various channels

Experience in optimizing and repurposing core content into various formats such as LinkedIn posts, newsletters, and webinars

Familiarity with SEO platforms like Similarweb, Ahrefs, SEMrush, or Google Analytics to analyze and improve content performance

Data-driven mindset with experience analyzing performance and adjusting strategies accordingly

Self-motivation, attention to detail, and the ability to manage multiple projects, deadlines, and content a המשרה מיועדת לנשים ולגברים כאחד.

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18/04/2025

Senior Product Marketing Manager - Shopper

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

Build a deep understanding of our customers and their use cases, value proposition, the market, and the competition to help drive customer engagement.
Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the value in our customers language.
Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.

Requirements:
4+ years of experience as a Product Marketing Manager at a B2B SaaS company.

Previous experience working within the e-commerce space or selling to e-commerce managers
Captivating storytelling, superb communication and presentation skills
Able to work independently and autonomously, focusing on key outcomes amidst competing priorities
Team player, strong at facilitating alignment and building relationships across an organization
Analytical thinker, excellent problem solving, planning and execution skills
A strong writer and able to create compelling one-pagers, decks and customer-facing collateral
Motivated and hard working
Ability to be flexible and adapt to change

This position is open to all candidates.

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8142390

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אירעה שגיאה בשליחת פרטיך למשרה

14/04/2025

Product Marketing Manager

חברה חסויה

Location: Tel Aviv-Yafo

Job Type: Full Time

Were seeking a Product Marketing Manager to join our growing team and support our product marketing initiatives. In this role, youll own and help with various product marketing initiatives and collaborate across teams to drive product adoption and awareness. You will work closely with the Director of Product Marketing, as well as Product and Sales teams, to execute marketing strategies and projects that resonate with our technical developer audience.

Responsibilities:

Develop marketing collateral and sales enablement materials such as one-pagers, slide decks, and battle cards
Create engaging product videos, demos, and tutorials to showcase product capabilities and use cases
Write, review, and edit technical and marketing content to ensure clarity and consistency
Conduct competitive analysis and market research to refine positioning and identify opportunities
Collaborate with designers and content writers to ensure visually compelling and impactful materials
Support product launches by collaborating with the product team to create marketing assets, coordinate cross-functional execution, and ensure alignment with sales
Assist in crafting and refining product messaging, positioning, and value propositions that resonate with technical audiences

Requirements:
3+ years of experience in product marketing, preferably in developer tools, DevOps, cloud, or SaaS-focused companies
Excellent English
Strong ability to translate technical concepts into compelling messaging and content
A proactive mindset with the ability to take ownership of projects and drive them to completion
Experience developing content for technical audiences
Strong writing and storytelling skills, with an emphasis on clarity, accuracy, and engagement
Experience with creating product demos, videos, and presentations
Strong organizational and project management skills, with the ability to prioritize multiple initiatives
Collaborative team player who is comfortable working across marketing, sales, and product teams

This position is open to all candidates.

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8138568

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