דרושים » פרסום שיווק ויחסי ציבור » דרוש /ה מנהל /ת תקשורת שיווקית למותג אופנה

our companys Marketing Team is looking for a dynamic and seasoned Senior PR Manager to drive our ambitious PR initiatives across the United States and United Kingdom. In this role, you will develop and execute strategic PR plans that elevate our companys brand, amplify its mission, and foster engagement with key stakeholders, including media outlets, influencers, and the broader health tech community. If youre a PR expert with a passion for storytelling, a proven ability to generate impactful media coverage, and someone who keeps their finger on the pulse of the latest news trends, this role is for you.
What youll be doing:
Develop and execute a comprehensive PR strategy to position our company as a leader and innovator in the metabolic health space.
Build and nurture relationships with top-tier, consumer and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
Craft compelling press materials, including press releases, media pitches, and executive talking points.
Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify our companys voice.
Create an editorial calendar for both seasonal and evergreen pitches.
Identify, track, and submit for award and speaking opportunities that position our company as a leader and innovator in its field.
Oversee crisis communications and reputation management strategies to protect and strengthen our companys public image.
Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
Work to build a data dashboard that enables you to pull quantifiable insights at a moments notice.
Build the profiles of our company executives in the press via news opportunities, speaking opportunities, and awards.
Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
Manage third-party PR agencies as an extension of our companys PR function, ensuring monthly KPIs are met.
Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
Help evolve our companys messaging map annually to align with its broader goals.
Represent our company at industry events, conferences, and media engagements as needed.

Were looking for a Senior Global Marketing Manager to join our team and oversee the marketing strategy and deliver campaigns for the Market Research personas.

This role will report to the Global Marketing Team Lead.

So, what will you be doing all day?

Your role as part of the Senior Global Marketing team means your daily responsibilities may include:

Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization.
Partnering with the field marketing programs to execute the marketing campaigns in the region.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
Work closely with the product marketing, content and design teams to create compelling collateral for our offering

We seek a Communications Manager to join our Tel Aviv office, playing a pivotal role in shaping and conveying our mission to diverse audiences.

In this role you will
External Communications Ownership: Lead the execution of external communications strategy, identifying and leveraging company milestones and industry trends to drive media engagement in collaboration with marketing and company leadership.
Content Creation: Craft compelling content across various platforms, including press releases, blog posts, and external communications, ensuring consistency in messaging and tone.
Media Coordination: Assist in media outreach and relationship-building efforts with journalists and industry publications, working closely with external PR support to enhance visibility. Additionally, support awards submissions, strategic speaking engagement proposals, and maintaining media lists.
Timely Engagement: Monitor industry news and relevant conversations to identify opportunities for Empathy to contribute, ensuring proactive and timely responses to media inquiries.
Internal Communication & Reporting: Facilitate ongoing communication and collaboration with internal stakeholders, ensuring messaging alignment across teams. Develop frameworks for tracking and reporting communication initiatives to demonstrate impact, gather insights, and drive continuous improvement.
Manage Multiple Workstreams: Handle ambiguity and prioritize multiple, often time-sensitive workstreams simultaneously, ensuring that deadlines are met and initiatives are executed effectively.

we are seeking a Marketing Manager to help us accelerate our presence in Israel - one of our key growth markets. You will be part of a small, results-oriented team on the ground and lead the development and execution of marketing programs in the region. Your focus will be to drive awareness and pipeline in our start-up, mid-market, and enterprise segments - with a specific focus on gaming and igaming industries. You will help to build communities with our users and develop executive relationships with mid-market and enterprise customers.

This role will report to the Head of Marketing EMEA based in London, working closely with the Country Lead based in Tel Aviv.

Were looking for an all-round marketer with previous experience of building and executing field marketing programs. Whilst youll be the only marketer based in Israel, youll work closely with commercial teams operating in the region (sales, customer, product). Youll also be guided and supported by the wider EMEA marketing organization and global marketing team.

The position will be based in Tel Aviv.

Responsibilities

Collaborate with the marketing, sales, and regional teams to execute a strong field marketing strategy that fills the top of the funnel pipeline, engages key accounts via ABM, and pulls customers down the funnel (youll work closely with our demand generation team who owns our ABM strategy).
Understand how to leverage digital channels and how to build integrated campaigns.
Lead the execution of events ranging from webinars, conference sponsorships, hospitality events, and a potential user conference, and own budgeting & spend tracking for each event run in the region.
Track, measure, and share the impact of every program related to our overall GTM strategy.
Manage overall budget and event calendar for the fiscal year (supported by the regional lead).
Partner with sales leadership & digital demand generation teams to execute our ABM.
Represent the Israeli regional team and ensure wider marketing and cross team alignment.
Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.
Leverage data to make informed recommendations, decisions, and forecasts regarding our demand generation strategies and target account-based plans.