דרושים » פרסום שיווק ויחסי ציבור » Head of Marketing

an end-to-end business management platform tailored for business specific needs.
From marketing to sales to customer service, and more, makes it easy for the entire business to work together.
Each department is powerful on its own, but together they can be explosive.
built from the ground up by developers who already knew back in 2011 that there had to be a better way to improve customer relations and decided to develop a software for every need aimed to keep customers delighted.

After conquering the local market with more than 2000 satisfied Israeli customers from various industries, we are ready to go global.

As VP of Marketing , youll drive customer acquisition, revenue growth, and brand awareness. You'll oversee digital marketing, content, and demand generation while collaborating across teams. This role is ideal for a strategic leader who is ready to take to be global.

As a VP Marketing in you will
Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition in line with company objectives.
Lead a small team of marketing professionals, providing guidance, support, and mentoring
Oversee the development and implementation of digital marketing campaigns, including content marketing, social media, SEO/SEM, email marketing, and marketing automation.
Collaborate with cross-functional teams, such as Sales, Product Management, and Customer Success, to align marketing initiatives with overall company strategy and drive revenue growth.
Utilize market research and customer insights to identify target segments, understand customer needs, and develop effective positioning and messaging strategies.
Manage the marketing budget, allocate resources effectively, and analyze campaign performance to optimize return on investment.
Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and recommend strategic adjustments to the marketing approach.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Build and maintain strong relationships with key industry influencers, media outlets, and strategic partners to enhance brand visibility and generate positive PR opportunities.
Drive customer advocacy and loyalty programs to increase customer retention, referrals, and upsell/cross-sell opportunities.
Monitor and analyze marketing metrics, provide regular reports to the executive team, and use data-driven insights to continuously improve marketing performance.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

As we grow, we seek a Senior Product Marketing Manager to drive go-to-market strategies, enhance our product positioning, and accelerate adoption among our customers and partners.

In this role you will
Go-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.
Positioning & Messaging: Craft compelling, customer-centric value propositions and messaging that differentiates Empathys products in the market and resonates across multiple B2B audiences. Engage with the marketing & content teams to create whitepapers, case studies, and support executive keynotes to drive thought leadership.
Sales Enablement: Develop sales collateral, presentations, and training materials to empower sales and customer success teams with the right messaging and positioning, in support of revenue targets.
Market & Competitive Analysis: Conduct in-depth market research and competitive analysis to identify trends, customer pain points, and opportunities for differentiation.
Cross-Functional Collaboration: Work closely with Product, Sales, Partner Success, Marketing, and Design teams to align marketing initiatives with product development, partner needs, and organizational goals. Provide insights through metrics and reporting to drive data-informed decision-making.
Demand Generation Support: Partner with the broader marketing team to drive awareness and demand through performance marketing, content strategy, PR, and partnerships.
Customer Insights: Gather feedback from partners, users, and sales teams to refine positioning and drive continuous product and marketing improvements.

We're looking for a highly organized and results driven Senior Marketing Project Manager to lead the initiation, planning and development, execution and delivery of cross-functional initiatives aligned with the company's goals. The role requires a strategic thinker with excellent communication and interpersonal skills as well as the ability to manage multiple projects simultaneously, ensuring that projects are executed efficiently. You will play a pivotal role in driving collaboration across teams, delivering projects on time and within scope, optimising marketing initiatives to support business growth.

Responsibilities
Programme Planning and Execution

Support the development and execution of integrated marketing campaigns to deliver successful outcomes and achieve project goals on time and in budget
Lead cross functional projects including managing initiatives, timelines and deliverables in a dynamic and collaborative manner, leveraging exceptional project management methodologies and interpersonal skills
Monitor and measuring progress through setting clear milestones, interdependencies and deadlines, reporting to wider teams on progress
Identify and mitigate project risks, overcome obstacles, and proactively ideate on how to drive successful outcomes
Collaborate with internal stakeholders (Sales, Product, etc.) to align marketing efforts with business goals and customer needs
Manage the full program lifecycle, from strategy development to execution and analysis
Campaign Management & Optimization:

Coordinate and oversee the execution of multi-channel marketing campaigns, applying subject matter expertise ensuring delivery on time and within budget
Analyse and report on the performance of campaigns, providing insights and recommendations for continuous improvement
Leverage tools and technologies to streamline workflows and track program effectiveness aligned to marketing goals and key performance indicators
Stakeholder collaboration

Act as a liaison between marketing, design, content, sales, technology, external vendors and wider teams to streamline workflows and ensure projects and key milestones are delivered on time whilst optimising hand off processes
Communicate and influence stakeholders to ensure project milestones and deadlines are met in a timely manner, owning handoffs between stages
Manage multiple projects across global time zones, leveraging project management & communication tools and sophisticated methodologies
Process optimisation

Ensure project management is working effectively across the teams, laddering up to overarching programme management goals
Oversee the integration and use of marketing tools and technologies to enhance performance where relevant
Continuously assess and improve methodologies, creating and implementing change management strategies that maximise team efficiency and outcomes
Performance Reporting

We are seeking a strategic and technical leader to serve as the Director of Marketing Automation and Analytics. This role will be responsible for owning and optimizing the marketing technology stack, automation processes, and data-driven decision-making to enhance marketing effectiveness and drive revenue impact. The ideal candidate will bring expertise in marketing automation platforms, data analysis, and operational efficiencies to support go-to-market (GTM) success.
Responsibilities:
Strategic Planning and Execution:
Develop and implement comprehensive marketing automation strategies aligned with business objectives.
Collaborate with cross-functional teams, including sales, product, IT/IS, to ensure cohesive go-to-market (GTM) initiatives.​
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing tech stack.
Optimize lead scoring, nurturing workflows, and multi-channel automation strategies to improve conversion rates.
Implement AI-driven and predictive analytics solutions to enhance data analysis and campaign effectiveness.
Ensure seamless integration of various marketing tools to create a unified tech stack.
Process Optimization and Automation:
Establish best practices and models for marketing Operations and Analytics, ensuring clean data, automation efficiency, and workflow standardization.
Continuously improve operational processes to increase speed, efficiency, and marketing impact.
Identify opportunities to enhance campaign scalability, lead-to-revenue funnel efficiency, and customer lifecycle automation.
Implement scalable systems that reduce manual efforts and enhance operational efficiency.
Data Analysis and Reporting:
Utilize data analytics to monitor campaign performance, customer behavior, and ROI
Develop dashboards and reports to provide actionable insights to stakeholders.
Knowledge and Onboarding
Develop and broadly communicate a clear onboarding plan for each new marketing employee, including structure and timelines.
Ensure the plan concludes only when the new hire is fully equipped to utilize the relevant marketing tech stack. Additionally, conduct refreshers as needed, informed by data from reports and tools in use.

We seek a strategic Marketing Operations Manager to optimize our marketing processes and technology stack while driving operational excellence. You'll ensure seamless execution by aligning automation, analytics, and lead management to accelerate growth.

The ideal candidate combines strong analytical skills with technical proficiency in marketing automation and CRM systems. You'll enhance internal operations, ensure cross-functional alignment, and drive efficiencies supporting lead generation and pipeline acceleration.

This role will also explore AI-driven tools and automation innovations to improve performance. You should be enthusiastic about leveraging predictive analytics and cutting-edge platforms to drive smarter marketing decisions.

Key Responsibilities:
Own and optimize the marketing tech stack, including HubSpot, Zapier, Zoominfo LeanData, and other automation tools to streamline marketing workflows and data management.
Ensure seamless integration between HubSpot and Salesforce, improving lead flow, pipeline tracking, and campaign attribution.
Develop and manage marketing automation workflows, including lead routing, lead scoring, data enrichment, and nurture campaigns to enhance conversion rates.
Lead campaign setup, tracking, and reporting across marketing channels, including email marketing, paid campaigns, and events to improve performance visibility.
Drive our website AI chatbot strategy to boost visitor engagement, increase demo requests, and generate actionable insights for GTM stakeholders.
Collaborate cross-functionally with teams including Demand Generation, Content, Events, RevOps, and Sales to optimize marketing operations and ensure alignment with business goals.
Create and maintain dashboards and reporting frameworks in Looker Studio, HubSpot, and Salesforce to track KPIs, analyze performance, and provide actionable insights.
Ensure compliance with data privacy regulations and implement best practices in data governance.
Partner with digital marketing teams, gaining hands-on experience in paid media execution, campaign optimization, and audience segmentation to expand your skill set.
Research and implement innovative marketing technologies, AI-driven tools, and automation advancements to enhance marketing effectiveness.

We are looking for a talented Account-Based Marketing Manager to join us .

As the ABM Manager, you will be responsible for developing and executing account-based marketing strategies to engage high-value prospects and existing customers. You will collaborate closely with sales, content, and digital marketing teams to create highly personalized campaigns that generate pipeline and drive revenue.

Key Responsibilities
Develop and implement a strategic ABM framework to target key accounts and drive engagement.
Work closely with sales teams to identify high-priority accounts and create personalized marketing strategies.
Create and execute multi-channel ABM campaigns, including email, paid media, direct mail, events, and personalized content.
Manage and monitor marketing budgets within an ROI-driven marketing strategy.
Leverage data, insights, and analytics to track campaign performance and optimize for ROI.
Collaborate with content and creative teams to develop targeted messaging and assets.
Align marketing initiatives with sales goals to ensure seamless coordination and effectiveness.
Utilize ABM tools and platforms (such as Demandbase, 6sense, or Terminus) to scale and measure campaign success.
Track and report on key ABM metrics, including engagement, pipeline contribution, and revenue impact.
Stay up to date on industry trends and best practices in ABM to continually refine strategies.

We are looking for a Growth Marketing Manager to join our expanding marketing team.

As a Growth Marketing Manager, you will be responsible for developing and executing multi-channel demand generation campaigns that drive brand awareness, lead acquisition, and prospect engagement at every stage of the buyers journey, fueling our sales pipeline. You will take a data-driven approach to optimize paid advertising campaigns, to attract and nurture high-quality leads.

You have hands-on experience managing LinkedIn campaigns and a strong background in lead generation, funnel optimization, and performance-driven marketing in a tech environment.

If you thrive in a fast-paced, collaborative environment and want to be part of a dynamic team driving innovation in the construction tech industry, wed love to hear from you!

What you'll do:
Full, hands-on ownership of paid advertising in our company: Plan, execute, and optimize LinkedIn Ad campaigns as the main platform, as well as Google Ads, YouTube, and other B2B-relevant platforms.
Develop audience segmentation strategies, conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance.
Work with content and design teams to develop and manage email marketing campaigns that engage leads and accelerate the sales pipeline.
Continuously optimize conversion paths to maximize lead capture and engagement.
Monitor, measure, optimize and report on ROI and key performance indicators (KPIs) using HubSpot, Salesforce, and other tools.
Manage budgets, timelines, and campaign execution using project management tools (Asana, Google Sheets).
Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content.
Work with cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key demand initiatives.
Work with the RevOps team to monitor and maintain data quality within the marketing database, ensuring accuracy, consistency, and reliability.
Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency.

We are looking for a Senior Marketer to join our fast-growing team and help us build something that has never been built before. Reporting directly to the Head of Marketing, this is not a typical marketing role. This is a high-impact, hands-on position where you will own and execute key marketing initiatives that fuel our growth. You will have full ownership over your projects, the freedom to experiment, and the chance to work alongside a team that moves fast and values bold ideas over safe ones.

This role isnt for everyone. If you truly thrive on building from scratch, love working in high-energy environments, and want to be part of shaping a companys future, we would love to hear from you.

Responsibility:
Generalist marketing: Build, execute, and optimize marketing strategies across different channels, ensuring alignment with our business goals.
Get marketing done: Work at a fast pace across multiple projects, from research and positioning to strategy development, messaging, content creation, execution, and performance measurement.
Email marketing strategy: Design, build, and optimize a full email marketing strategy to maximize key results at every stage of the funnel.
Drive performance marketing: Own customer acquisition efforts, manage external stakeholders, optimize budgets, and execute successful demand-generation campaigns.
Content creation: Support the development of blogs, thought leadership, industry insights, and website content that engage and educate our audience.
Cross-team collaboration: Work closely with sales, product, and leadership to ensure best-in-class messaging, content, and training.
Measure and iterate: Report on the impact of marketing initiatives, analyze results, and refine strategies to generate new and repeat opportunities.
This role is not about just checking off tasks. It is about owning marketing outcomes, moving fast, and making bold bets to drive meaningful impact.

We are looking for a talented and strategic Retention Marketing Manager to join our team.
As part of the Marketing Retention team, you will be crucial in ensuring that our users remain engaged, convert, and grow their loyalty with our brand.
Responsibilities
Develop and execute marketing strategies designed to enhance user lifecycle, retention, engagement, and revenue.
Lead initiatives to increase user conversion and reduce churn through targeted campaigns across email and push notifications.
Analyze data to measure the effectiveness of marketing campaigns, monitor KPIs, and optimize based on insights.
Work cross-functionally with teams to ensure alignment on marketing goals and execution.
Create and manage user lifecycles from ideation to execution, testing and iterating to drive the best results.

Required Senior Marketing Operations Manager
As a Senior Marketing Operations Manager, you will be a critical architect of our marketing systems and operations strategy, leveraging your extensive experience in automation and analytics to drive operational excellence and results. Reporting to the Director of Marketing Operations, you will lead and collaborate cross-functionally with key stakeholders in marketing, demand generation, sales, revenue operations to ensure our technology stack, processes, and campaigns are aligned with business objectives and delivered timely and efficiently. 1 . The ideal candidate should possess a strong background in marketing technology, data analysis and process optimization.
Key Responsibilities:
Strategic Leadership:
Campaign Strategy and Execution: Oversee the strategic planning, launch, and execution of multi-channel marketing campaigns, ensuring they align with business goals and drive measurable results.
Cross-Functional Collaboration: Foster collaboration between teams to enhance campaign effectiveness
Data-Driven Decision Making:
Performance Analytics: Develop and implement robust reporting frameworks and KPIs to evaluate marketing initiatives' effectiveness, leveraging data to inform strategic decisions and optimize performance.
Attribution Modeling: Lead the development of attribution models to accurately measure marketing impact on sales and identify opportunities for improvement.
Operational Excellence:
Process Improvement: Identify and implement best practices to streamline marketing processes and workflows, enhancing efficiency and scalability.
Campaign Infrastructure Development: Design and build a comprehensive campaign infrastructure that supports business objectives and provides accurate reporting capabilities.
Technology and Tools Management:
Martech Ownership: Serve as the technical owner of marketing technology platforms, particularly HubSpot and Salesforce, ensuring data integrity and alignment across systems.
Compliance and Data Governance: Ensure adherence to data privacy regulations and maintain high data quality standards across all marketing operations.
Budget Oversight:
Financial Management: Monitor and manage the marketing budget, ensuring optimal allocation of resources and timely payments to vendors to prevent service disruptions.