We are looking for a Lifecycle Marketing Specialist to join our Global Lifecycle Marketing team. In this role, youll execute and optimize lifecycle campaigns, manage marketing automation platforms, and support global and regional marketing efforts to improve engagement and drive pipeline results. Youll also play a key role in campaign operations, data segmentation, lead scoring, and platform integrations to ensure smooth and effective marketing execution.
Key Responsibilities:
Build and execute email campaigns in Marketo and/or HubSpot, including newsletters, nurture flows, event promotions, and lifecycle journeysusing best practices to drive engagement.
Translate campaign briefs into full executions, coordinating timelines, assets, and approvals with cross-functional teams.
Manage campaign workflows using Monday.com, ensuring tasks are organized and deadlines are met.
Create and maintain automation flows, forms, and landing pages; manage user access and platform setup.
Ensure seamless data sync and accurate campaign tracking between Salesforce and marketing automation tools.
Segment audiences based on lifecycle stage, campaign goals, and lead scoring logic; continuously improve targeting and personalization.
Act as the marketing automation expert, supporting teams with guidance, training, and process improvements.
Requirements: 5+ years of hands-on experience in lifecycle marketing, marketing automation, or email marketing.
Proven experience with Marketo and/or HubSpot, including campaign setup, automation flows, and lead nurturing.
Strong understanding of email marketing best practices, segmentation, and lifecycle strategy.
Working knowledge of Salesforce CRM, especially syncing data and tracking campaign performance.
Experience using Monday.com (or similar tools) to manage tasks, timelines, and workflows.
Excellent organizational and project management skills with attention to detail.
Strong communication and collaboration abilities, with a proactive, can-do attitude.
Familiarity with Google Analytics, Bizible, and webinar platforms Advantage.
Excellent English speaking and writing.
This position is open to all candidates.