דרושים » פרסום שיווק ויחסי ציבור » One of the Big Five Tech Companies is looking for a Marketing Manager!

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פורסם ע"י המעסיק
09/05/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
We are an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to About 1000 employees while we deliver high-quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies. We are seeking a Marketing Communications Manager, to play a pivotal role in orchestrating the creative aspects of our marketing campaigns. This includes meticulously planning, overseeing, and harmonizing various facets of our marketing messages and communication strategies to effectively reach our target audience. In this dynamic position, you will collaborate closely with cross-functional teams while overseeing a compact yet talented studio consisting of designers, video editors, and a small content team. Your primary responsibilities will encompass project management and ensuring seamless alignment with our business objectives. Your contribution will be instrumental in spearheading marketing initiatives across all business units. Additionally, you will closely monitor the performance of creative outputs from your team, create monthly reportings and fine-tune strategies for optimization. We seek a candidate with a well-established track record in concept creation, adeptness in collaborating with various marketing teams, and a demonstrated ability to yield winner campaigns. The candidate is an AI champion and will take on the pivotal role of educating the team on harnessing the full potential of AI tools for content, video, and design creations. Responsibilities: Team Management: You'll lead a team responsible for creating captivating copy, video content, engaging landing pages, banners, and ads. Your role includes timely asset delivery across marketing channels and maintaining brand consistency and quality. Concept Creation: You will leverage your extensive expertise in concept creation to generate innovative ideas for our marketing campaigns. Your skills will be instrumental in translating these concepts into visually appealing and highly effective creative materials. Additionally, you will take on the role of mentor and leader for the Content Team, guiding them in crafting engaging and informative content across diverse marketing channels. Furthermore, you will be tasked with enhancing the team's AI capacity, optimizing AI tool effectiveness, and elevating the quality of our production processes. You will monitor content performance and make data -driven recommendations for improvements. Leadership and Collaboration: You will play a dual role as both a leader and mentor, fostering a culture of creativity and collaboration among your team members. Additionally, you will actively collaborate with cross-functional teams to ensure that our marketing campaigns seamlessly align with the overarching objectives of our company. To gather input and brainstorm new creative ideas, you will lead a creative roundtable involving stakeholders from within our B2C business unit, ensuring a comprehensive and innovative approach to our marketing strategies.
Requirements:
* Bachelor's degree in Marketing, Communications, or a related field.
* Minimum of 3-4 years of experience in concept creation and content management.
* Proven experience in managing creative teams and delivering high-quality design projects.
* Strong understanding of digital marketing, including social media, email marketing, and SEO.
* Exceptional creativity and the ability to think outside the box.
* Excellent communication and project management skills
This position is open to all candidates.
 
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פורסם ע"י המעסיק
09/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level - excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position We are seeking a skilled and experienced Marketing & Data Operations Manager to oversee all aspects of marketing automation, data management, and integrations within our organization. The ideal candidate will be proficient in utilizing marketing technology platforms such as HubSpot and Salesforce, capable of building integrations, developing data dashboards, and providing actionable insights to drive marketing strategies. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. Key Responsibilities:
* Ownership of marketing automation platforms such as HubSpot ( must! ), ensuring all systems are effectively utilized to drive marketing campaigns, capture leads, and optimize customer interactions.
* Integration Development for various marketing tools and systems to streamline processes, improve data accuracy, and enhance marketing capabilities.
* Data Management and Analytics:
* Data accuracy and accessibility - Effectively manage marketing data to ensure its accuracy and integrity for the marketing team.
* Customized dashboards and reporting - Develop and maintain data dashboards and reporting tools that provide actionable insights tailored to business objectives.
* Data analysis - Utilize advanced analytical tools to systematically analyze marketing data, identifying trends, patterns, and opportunities for optimization.
* Data hygiene and compliance: Implement processes to maintain data hygiene and ensure compliance with relevant regulations, supporting the overall effectiveness of marketing strategies and decision-making processes 4.Cross-functional collaboration with various teams to align data and operations strategies with business objectives. Act as a liaison between marketing and IT departments to ensure smooth integration and implementation of marketing technology solutions.
Requirements:
Qualifications:
* Bachelor's degree in Marketing, Business Administration, Data Science, or a related field. Advanced degrees or relevant certifications - an advantage.
* Proven experience (4 years) in marketing operations, data management, or a similar role, preferably in a tech
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
08/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
As the Marketing Automation Manager (Email & SMS Specialist), you will be tasked with developing and executing online communication marketing strategies to drive customer engagement, increase sales, and enhance customer loyalty. Dive into personalized and targeted email campaigns, customer segmentation, and optimized customer journeys using cutting-edge marketing automation tools. This position demands a profound understanding of email marketing best practices, data analysis, and a potent blend of creative and analytical thinking.



Responsibilities:



Develop and implement impactful email strategies for enhanced customer engagement, conversion, and retention.
Lead SMS marketing initiatives for heightened customer engagement and tailored messaging campaigns.
Utilize AI tools like ChatGPT to optimize various marketing channels, including email.
Execute diverse email campaigns, covering lifecycle emails, promotions, newsletters, and customer segmentation.
Collaborate with the marketing team to align email initiatives with broader goals and brand messaging.
Employ marketing automation platforms for crafting automated email workflows, customer journeys, and lead nurturing.
Conduct A/B testing and analysis to refine email elements for improved performance.
Monitor key email metrics, including deliverability, open rates, click rates, and conversions.
Segment customer data for personalized communications based on demographics, behavior, and purchase history.
Work with the design team to create visually appealing email templates and graphics.
Stay updated on industry trends, best practices, and emerging technologies in email marketing automation.
Provide regular reports to the marketing team on email campaign performance, trends, and optimization suggestions.
Requirements:
Proven experience (minimum 2 years) in email marketing, marketing automation, or a similar role, preferably in the ecommerce sector.
HTML, CSS, JS experience - An advantage.
Demonstrated experience with online communication tools, including SMS, web push notifications, and app push notifications.
In-depth knowledge of email marketing best practices, including segmentation, personalization, A/B testing, and deliverability optimization.
Strong familiarity with marketing automation platforms and email marketing tools.
Analytical mindset with the ability to interpret and make data-driven decisions based on email marketing metrics.
Creative flair and design acumen to create visually appealing email templates and content.
Excellent written and verbal communication skills.
Ability to thrive in a fast-paced, deadline-driven environment, managing multiple projects concurrently.
Strong attention to detail and organizational skills.
Self-motivated and proactive, excelling both independently and as part of a team.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
08/05/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time and Hybrid work
We are looking for an experienced and results-oriented Marketing manager to join us.
You will own and lead and execute the marketing-related processes and online traffic campaigns starting from the planning phase, through product, industry and competitors research, all to way to a successful implementation via inbound and outbound marketing campaigns.
In this role you will report directly to the VP Marketing and collaborate with other departments - Product, Sales, Customer Success, etc.
The ideal candidate will robust, hands-on campaign management experience as well as willingness and openness to take active part and lead other marketing-related projects (events, marketing materials, PR, SEO, etc).
Requirements:
At least 3 years experience in a marketing role, 2+ years in a SaaS B2B company a must
Campaign management Proficiency:, 2+ years HANDS ON experience in running traffic campaigns with platforms such as Google, MicrosoftAds, Linkedin must.
Previous experience in iGaming / Forex verticals an advantage
SEO best practices familiarity an advantage
High level of English speaking and writing a must
Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
Proven experience in identifying target audiences and in creatively executing cross-channels marketing campaigns that engage, educate and motivate
Up-to-date with the latest trends and best practices in digital marketing and measurement
In-depth familiarity with marketing automation and CRM tools, particularly Hubspot an advantage
Independent and reliable, can-do self-starter. Strong
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
17/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
We are looking for our next Marketing Manager. This is a key role that will be responsible for creating and executing our marketing strategy, leading our marketing campaigns, evaluating our marketing performance metrics, collaborating with internal teams, responsible for digital and social media, PR, conferences, and events.

Were a boutique tech company with a cutting edge product in the online marketing industry, trusted by global brands such as Fiverr and Elementor . Located in the heart of Tel-Aviv.

Job description
Building a marketing strategy and managing marketing budget.
Oversee and manage marketing program implementation across channels (content, PR, web, social, events, performance etc.)
Organizing events and conferences.
Monitoring and analyzing the results of marketing efforts and their profitability.
Set goals and KPIs together with management, and report on marketing impact on a regular basis.
Part-time position in a SaaS company.
Requirements:
2 years of proven experience as a global marketing manager- mandatory.
Experience in deploying marketing campaigns that engage B2B audiences.
Experience working with a software/technology company.
Ability to read and understand technical material.
Experience working with social platforms especially LinkedIn- mandatory.
Experience in organizing conferences and events.
High-Level English mandatory.
Ability to learn and work independently.
Creative, Initiative, Analytical, highly organized.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
13/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time and Hybrid work
We are seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for our brand roadmap and strategy regarding customer marketing and lifetime value.
The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish us as a property management thought leader.
The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.
As CRM & Lifecycle Marketing Lead, you will:
Manage, test, and assess email campaigns across the marketing funnel on HubSpot.
Lead lifecycle strategy development and execution across various channels.
Be responsible for strategy, team management, and data-driven campaign optimizations.
Monitor reports to ensure campaigns meet budget and revenue targets.
Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.
Oversee marketing programs including automation and triggered-based initiatives.
Create campaign briefs for email campaigns.
Collaborate cross-functionally for campaign execution.
Establish analytics and reporting to inform leadership and enhance CRM strategy.
Lead testing strategies for continuous improvement.
Develop segmentation and targeting strategies for personalization.
Cultivate cross-functional relationships for full-funnel campaigns.
Develop short- and long-term lifecycle marketing strategies.
Recommend organizational changes and stay updated on CRM trends and regulations
Requirements:
7 years of CRM/direct marketing experience
5 years of experience managing lifecycle marketing projects
Extensive experience with segmentation and targeting strategies
Proven mastery of HubSpot, including advanced experience with HubSpot Reports
Analytical and strong in data interpretation to provide business-minded strategies and recommendations based on data
Excellent analytical and problem-solving skills and proven ability to achieve KPIs
Excellent attention to detail
Strong understanding of the consumer. Defines and directs customer and marketing research
Bonus Points:
Experience writing or leading teams for B2B SaaS, especially PropTech.
3 or more years of team management experience
Experience with Tableau
Experience working in a company (not agency) with 100+ employees.
This position is open to all candidates.
 
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פורסם ע"י המעסיק
7 ימים
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Full Time
At SysAid we’re on a mission to liberate organizations by putting AI to work for them and their people. We’re a high-growth SaaS company with over 4,000 customers in 140 countries, deployed in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily working lives of over 9 million end users around the globe, enabling productivity to thrive and organizations to fulfill their purpose. As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid is positioned to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. And as we grow, our employees grow with us! We're on the lookout for a passionate and skilled Marketing Manager to join us on our journey and drive a variety of global marketing programs and campaigns. In this role, you will be responsible for driving revenue opportunities by developing and executing comprehensive marketing strategies targeted towards SysAid's existing customer base and channel partners. You will make data-driven recommendations to ideate and execute initiatives that are aligned with the company's global expansion growth targets. You will also engage and collaborate with our channel partners to effectively co-market our products, reach new customers, and drive global growth. You will collaborate closely with cross-functional teams within the organization including Customer Revenue, Channel & Alliances Sales, and Product, and Product Marketing teams to create experiences and interactions that drive measurable revenue growth.
What you’ll do
* Develop and execute multi-channel marketing strategies and programs focused on increasing expansion and retention for our growing install base.
* Analyze data to understand customer pain points, product usage, engagement, and customer experience to identify growth opportunities and make data-driven recommendations Establish a marketing program focused on driving partner awareness, engagement, and demand generation through an ecosystem of partners. Collaborate closely with partners to execute joint plans that include clear objectives, key metrics, and outcomes with partners to reach new customers and increase global growth.
* Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads. Drive advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
* Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
* Run ongoing A/B tests on different performance parameters and develop playbooks
* Segment lists based on users’ behavior and engagement, and build effective conversion journeys.
* Regular tracking and reporting on campaign performance
Requirements:
* Bachelors degree in business, marketing, or a related field
* Minimum of 3+ years experience in customer marketing, partner marketing, or related B2B marketing roles in a global SaaS or tech company. Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
* Experience with email marketing, marketing automation, and webinar programs.
* Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
* A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
* Proficiency in CRM tools. Advantage: SalesForce
This position is open to all candidates.
 
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פורסם ע"י המעסיק
7 ימים
Location: Herzliya
Job Type: Full Time and English Speakers
We are on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months. This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives. This is also an amazing opportunity to define the tone of voice of our marketing materials and lead communication projects in one of the worlds most popular online gaming companies. More about the Retention Team Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers. Your role:
* Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
* Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
* Working closely with marketing and creative teams on marketing materials from conception to completion
* Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
* Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
* Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
* Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
* Spearheading innovative marketing projects from ideation to execution that deepen players engagement, loyalty, and brand satisfaction.
* Boosting retention and increasing player lifetime value & profitability
* Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
* Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
* Analyzing marketing campaigns, monitoring KPI results and optimizing communications. - Deep understanding of promotions details: bonus, terms, compliance guidelines. Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.
Requirements:
Your skills:
* English - Mother tongue
* Experience in marketing copywriting and leading communication projects
* Experience working closely and collaborating with creative teams on concept marketing briefs
* Previous writing experience in casino marketing - advantage
* Ability to work in tight timelines
* Multi-tasker- ability to work on a few different projects in parallel
* Creative and unique approach
* People person- ability to work as part of a team with many different marketing managers
* Detail oriented
* Service orientated with strong interpersonal skills
* Impeccable grammar
* 3 years experience in marketing: initiating, developing, and executing multi-channel innovative and engaging campaigns.
* Analytical skills and familiarity with Excel.
You have a major advantage if
* Knowledge in the Gaming industry
* Knowledge in retention marketing.
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
08/05/2024
חברה חסויה
Location: Ramat Gan
Job Type: Full Time
We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
Manage the core messaging of the Snowbit offering, working closely with engineering/R&D, product, and business teams
Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the companys overall strategy and goals.
Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
Develop and implement coordinated plans for launches and announcements.
Lead the development and curation of use cases and customer references for our products/solutions
Manage product communication and messaging on all marketing channels including print, web, social media, email, and display
Work with content marketing and design teams to create suitable content for each stage of a customers digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
Manage Snowbit integration in webinars, podcasts, virtual and in-person events
Regular monitoring of user analytics and using these insights to drive strategies
Requirements
Requirements:
Passion for technology and an entrepreneurial spirit
8+ years of experience in B2B/Enterprise product marketing is a must
Experience in the cybersecurity domain is a must
Experience marketing to a technical audience is a big advantage
Experience in tools like Wordpress, Salesforce, Marketo, Google Analytics is an advantage
Experience with strongly engaging business and technology stakeholders
Ability to translate and script complex technical concepts into customer-friendly language and concise value propositions in the form of documents and presentations
Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results.
Proven ability to organize, motivate, and drive cross-functional efforts within the company and own & implement programs from start to finish
Strong English communication skills (Spoken and Written)
This position is open to all candidates.
 
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נאספה מאתר אינטרנט
16/05/2024
חברה חסויה
Location: Tel Aviv-Yafo
Job Type: Seniors and Full Time
We need you to be creative and think outside the box. Be David whos not afraid of Goliath.

This high-impact position requires a deep understanding of the business with creative and out-of-the-box thinking to drive growth and have a real impact on the company.

Responsibilities:
As a VP of Marketing, you will own the marketing domain, roadmap, and budgets in our company.

Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives, ensuring consistent messaging and a strong brand presence in the market for both B2C and B2B segments.

The VP of Marketing role will oversee, Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, social media, SEO, Product Marketing, PR, and Conferences.

Team Management: Lead, mentor, and inspire a high-performing marketing team. Set clear goals, provide regular feedback, and empower team members to excel in their roles.

Utilize analytics and data-driven insights to optimize marketing performance, measure ROI, and identify areas for improvement.

Collaborate closely with sales, product, R&D, and other relevant teams to ensure alignment between marketing strategies and overall business goals.
Requirements:
Were looking for:

Team player. Rock star without the ego. Fast learner who works hard and gets things done.

Minimum of 7 years of experience in marketing, with at least 3 years of managerial experience.

Proven experience in leading global marketing initiatives.

Proven experience in building an international brand.

Experience in both B2B and B2C offline/online marketing campaigns.

Experience in managing content creators.

Deep knowledge of digital marketing tactics, including SEO, SEM, social media, and content marketing.

Experience in working with international PR firms and sponsoring global conferences.

Strategic thinker with the ability to translate business goals into marketing plans.

Strong interpersonal skills and a very proactive approach.

Bachelor's degree in marketing, Business, or equivalent.
This position is open to all candidates.
 
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