seeking a dynamic and experienced Senior Product Marketing Manager to join the marketing department. As the Senior Product Marketing Manager, you will play a pivotal role in shaping the market positioning and go-to-market strategy.
Responsibilities:
Market Strategy and Positioning:
Conduct market research to understand industry trends, customer needs, and competitive landscape.
Define and articulate unique value proposition in the context of public transportation planning and scheduling.
Go-to-Market Strategy:
Develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
Collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
Content Creation and Messaging:
Create compelling and effective marketing collateral, including product messaging, sales enablement materials, and case studies.
Develop content for various channels, including website, blog, social media, and industry publications.
Sales Enablement:
Work closely with the sales enablement team to provide them with the necessary tools, training, and resources to effectively communicate product value propositions.
Develop sales enablement materials, such as presentations, battle cards, and objection handling guides.
Customer Advocacy:
Work closely with the revenue and customer success teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
Leverage customer feedback to enhance product positioning and inform future product development.
Competitive Analysis:
Monitor and analyze competitor activities, products, and strategies to identify market opportunities and threats.
Provide insights to internal teams to inform product roadmap and feature prioritization.
Collaboration:
Collaborate with product management, sales, and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.
Requirements: Minimum of 4 years of product marketing experience in the B2B SaaS space, preferably in the transportation industry.
Proven track record of developing and executing successful go-to-market strategies.
Strong analytical and strategic thinking skills.
Excellent written and verbal communication skills.
Ability to work collaboratively in a fast-paced and dynamic environment.
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Previous experience managing a product marketing team is an asset.
This position is open to all candidates.