דרושים » אינטרנט ודיגיטל » Senior Content Marketing Manager

Required SOLUTION MARKETING MANAGER - GAMING
Herzliya
Our Solution Marketing team is composed of experts in their field who are responsible for integrating our customers perspectives and language. It is a unique team responsible for researching and leading collaborative, cross-departmental go-to-market and product solutions.
The mission of the Solution Marketing Manager (Gaming) is to spearhead our efforts in capturing the gaming market. This role is tasked with driving research and insights to build relevant solutions. These will be implemented with the product and GTM teams to provide strong value to gaming companies, ensuring we are positioned as a key enabler of their growth and expansion. The SMM responsible for gaming will lead gaming-related events and drive the company for Games brand & offering to capitalize on new market opportunities, expand the customer base and implement strategies to enhance sales effectiveness and growth.
You will be an integral part of our growing Solution Marketing team, encompassing a diverse group of marketing professionals with expertise in various segments of the digital economy. The team operates in a dynamic, fast-paced environment, fostering innovation and collaboration across multiple key departments to drive the company's strategic goals. Team members bring a mix of marketing, analytical, and strategic skills to the table, working together to address the complexities of mobile app marketing in the digital age.
If you are an experienced, data-driven marketer with a passion for leading cross-departmental solutions and a proven track record in different roles in the gaming vertical, we invite you to apply and help us lead the way.
What you'll do:
Utilize your market experience and understanding to inform our go-to-market initiatives and influence our product roadmap.
Continuously research the gaming sector to uncover key trends, pain points, and opportunities
Leverage analytics and customer insights to craft evidence-based strategies, ensuring our decisions are guided by data and aimed at measurable outcomes
Identify growth opportunities and catalyze action across the organization to seize these chances. Working with management, product teams, and customer-facing roles, you will uncover and pursue new avenues for growth, pushing for solutions that align with our Gaming objectives and challenges
Translating complex insights into actionable strategies, you will spearhead the development of solutions that address the specific challenges faced by our prospects and customers in their growth
Leverage us for Games brand to package product suite and messaging, tailoring supporting GTM initiatives and product development to bring a compelling offering to gaming customers that drive higher adoption and upsell
Maintain key assets in collaboration with product managers, product marketing managers, and industry leads, ensuring our teams have the knowledge and tools they need to succeed
Lead along with regional marketing teams gaming-dedicated events that accelerate our sales pipeline and brand awareness.

We have a multidisciplinary design studio made up of interaction designers, content designers, researchers, and a storytelling team. The all-up studio has people with different skills and backgrounds who are located in three different regions US, India, and Israel. Your product team will be located in our Herzliya and Tel Aviv sites in Israel. We supports hybrid work.

Responsibilities:
Use language as design material: Planning, crafting, and refining names and terms, messaging and content, UX flows, and in-product languagetesting, validating, and adapting for the next iteration.
Contribute to a coherent vision and experience strategy.
Align business, brand, naming, messaging, and design strategies using your expertise across the broad domain of customer communications inside or outside of us.
Work within design systems: People will seek you out for answers on our brand voice, content style standards, terminology, common UI and interaction patterns, feature naming, and more.
Support multiple product areas. This requires context switching and supreme time management skills, diplomatically juggling and prioritizing multiple design, product management, and engineering teams, all while streamlining processes and looking for efficiencies.
Able to work autonomously and know when to reach out for help. Use and build on existing our company, Cloud+AI, and Industry Cloud style guidance, and be able to define product-specific guidance where necessary.
Create processes, tools, frameworksbuild a content design practice. This is a new role, so you get to educate designers, engineers, and product managers about how to work with a content designer.
In addition to collaborating with UX research and conducting heuristic reviews, youll need to run content and terminology research using online tools and in-person conversations with customers.

We are looking to hire its next Paid Acquisition Lead, but before you dive in, ask yourself if you:
Have Linkedins ad library bookmarked in your browser?
Send or tag co-workers in creative, funny, inspiring, etc. you see on social media?
Geek out on good ad copy in search?
Consider yourself a data aficionado?
Love coaching and building out teams?
Enjoy taking top-down business strategy and translating it into action?
Then this role is for you!
Reporting to the Director of Growth Marketing, you will own global performance marketing across 4 regions and 8 business units and manage a team of three and an external agency. You will have extensive experience developing and executing global digital marketing strategies, finding and scaling growth levers that drive business results, and a strong track record of leading small, nimble teams where insight-driven decision making defines the team culture.
You will be accountable for driving new logo pipeline creation - and ultimately revenue across our products and solutions - and the teams professional development.
What you'll do:
Own new business creation for both Self-Service and Sales-Assisted customer journeys leveraging paid acquisition channels and translating business goals into a full-funnel paid marketing strategy
Own creative strategy and the ad creative process end-to-end from campaign ideation to creation to launch to measurement, and ongoing optimization
Oversee budget planning and forecasting, including establishing KPIs and targets, providing regular insights on performance to management and regional stakeholders, and ensuring teams are optimizing to targets (and propose changes based on performance) ensure efficient allocation and maximum ROI
Enable the team to succeed by building the right internal processes, data infrastructure, reporting cadence, creative sprint workflow,
Directly manage the opening and optimization of new ad channels such as Quora, Reddit, Capterra, CTV, etc.
Maintain alignment with our operations team to ensure data accuracy and digital media optimization and performance is being evaluated properly
Work with our analytics team to define key metrics, measure appropriate impact, and build out critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing
Stay abreast of emerging technologies, the competitive landscape, and explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing ecosystem and customer privacy landscape and identify new opportunities for experimentation and scaling.

We are seeking an action-oriented, Product Marketing Manager who is craving to be part of a great company, disruptive product offering, and fast-growing industry. The Product Marketing Manager will join our top touch product marketing team. He will be responsible for driving key elements of our GTM strategy, product launches, creating sales enablement content, supporting digital campaigns, and events and developing persona-based solution messaging.

**The position is temporary for 6-8 months, with a possibility for extension.**

The ideal candidate demonstrates attention to detail and quality, along with the ability to clearly present our value proposition and describe how we solve our buyers problems.

You will:

Collaborate with sales, product management, and other teams to develop product marketing content to support our GTM strategy.
Coordinate and execute product launches including messaging and positioning
Manage the creation and regular updates of the website content and our support site, ensuring that the latest messaging is represented.
Create product guide videos showing our product and features capabilities and value for our clients.

We are seeking a driven and seasoned marketing leader to join our dynamic team as VP Marketing. In this role, you will spearhead our corporate marketing activities, driving strategic initiatives to enhance brand visibility, engage our target audience, and align marketing efforts with business objectives. As a key member of the company's management, you will play a pivotal role in strategic decision-making and contribute to our global growth initiatives.
Responsibilities:
Develop and execute comprehensive marketing strategies that align with business objectives in thecompetitive B2B enterprise cybersecuritymarket.
Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
Provide strategic guidance on market positioning, product differentiation, and competitive analysis.
Manage content activities includingwebsite, blogs,eBooks, socialmedia,and moreto engage with prospects and customers and build brand awareness.
Lead field marketing and localization.
Lead product marketing, customer communication, and launch PLG projects.
Collaborate closely with senior leadership to ensure alignment with business KPIs.

We are currently looking for an experienced Marketing Operations Team Lead to join our marketing team in Israel. In this role, you will be a crucial driver in optimizing our marketing processes, enhancing data-driven decision-making, and leading a team of skilled marketing operations professionals.

You will:

Lead and mentor the Marketing Operations manager and provide guidance and performance feedback to ensure the professional development and success of team members.
Manage technical aspects of key marketing systems (marketing automation, CRM), generate, track, distribute reports, and inform on marketing and sales activities.
Establish and maintain scalable processes that ensure best practices in demand generation and database management.
Monitor and maintain data quality within the marketing database.
Manage and optimize the marketing technology stack, evaluate new technologies, and ensure a seamlessly integrated tech stack to improve marketing and sales performance.
Stay up-to-date on current marketing automation trends and strategies and recommend best practice solutions.
Create scalable processes to support communication and collaboration across different departments.
Establish KPIs and benchmarks for marketing operations, continuously monitoring and optimizing to meet business objectives.
Work closely with Marketing, SalesOps, and Sales on funnel analysis and metrics across Inbound ABX activities.

We're looking for a English speaker with a passion for content and excellent writing and visualization skills. This role will involve staying updated on entertainment news, researching topics, curating interesting stories, writing scripts and finding visuals that resonate with the content.
Responsibilities:
-         Curate interesting and engaging stories from various sources.
-         Conduct thorough research to validate the information and to provide depth to the stories.
-         Write concise and captivating scripts for short entertainment news videos.
-         Identify and collect visuals (photos, videos, audio clips) that enhance the storytelling.
-         Narrate or voice-over short videos, ensuring clear and engaging delivery of content.
-         Continuously evaluate content performance and make recommendations for improvements.
-         Stay updated on current news, trending topics, and pop culture.

As a Director of Global Communications, you will:

Develop and execute a comprehensive global communications strategy that aligns with organizational objectives and maximizes impact
Lead the creation of compelling narratives, multimedia content and campaigns that capture the heart of our mission and inspire action
Cultivate and nurture relationships with media outlets, think tanks, academic institutions, influencers and stakeholders to build the companys reputation and elevate our positive image worldwide
Establish and maintain relationships with key government officials while monitoring and summarizing legislation that could impact key business lines
Represent the company publicly
Ensure consistency and integrity in our brand identity across all communication channels
Develop robust crisis communication plans and protocols to manage and navigate challenging situations effectively
Establish metrics and KPIs to measure the effectiveness of communication efforts, analyze data insights and iterate strategies for continuous improvement
Plan and execute meetups and events

We are looking for a Junior email marketing!

You will play a crucial role in developing, executing, and optimizing our email marketing strategies to promote our brand effectively.
If you are a creative thinker who can devise innovative email marketing strategies to engage and retain audiences Your place is with us!

Responsibilities:
- Develop and execute email marketing strategies aligned with business objectives.
- Create engaging content for newsletters, promotions, and announcements.
- Implement and optimize email automation workflows.
- Conduct A/B testing to improve campaign performance.
- Analyze email metrics and provide actionable insights.
- Collaborate with design and development teams for email design.
- Stay updated on industry trends and best practices.